Facebook & Social Media Advertising In Melville

If you are trying to find new prospects, Facebook must be rrnside your playbook. Facebook and Social Media advertising and marketing will give you the means to access people In Melville, possessing the interests and geo targeting you want.

Obviously, everything comes at a price. You must pay Facebook for the targeted traffic you receive. The concern becomes, will it be worth the money?

When you connect with people In Melville, then what? It truly depends on what you want to achieve. Are we pushing people to your web site? Are we looking to get people In Melville to be fans of your page to generate "authority" status and brand recognition? Are we going for sign ups?

Prior to launching your advertising campaign, we can help you to determine what it is that you really need to accomplish.

Remember to call our website design company In Melville to work with you to maximize results. Exceptional designs created by our website design experts help your business and drive results!

Reaching Your Prospects In Melville on Facebook

There are a variety of approaches to reach an "Audience" on Facebook:

• Concentrating on individuals who have visited your website previously (retargeting);
• Prospects who are fans of your page;
• Individuals who may have very similar pursuits (which include other pages on Facebook);
• People who meet demographic considerations;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we can easily target people - by gender, age, income, profession, job title, location, passions and more. These people end up part of an "audience" which can consist of many people. Facebook does not give us that list, however it will present our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Needed

The primary benefit Facebook offers In Melville is its capacity to reach prospects that are not proactively searching for what you offer. This does not necessarily mean they will not be interested. It simply means they are not actively conducting a search when they see your advertisement. However, they most likely were hoping to find something such as what you provide quite recently.

The search engines are restricted to the people actually searching. A person may be in the market for a lawyer, but if they are not performing a search for one, those advertising in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Great for Getting to Regional Niches

• Are you an attorney? Medical professional? Home repair company? A restaurant or store?
• For any company who does business locally In Melville Facebook is a superb method to reach your audience.
• We can target your prospects in many ways.
• Only wish to reach women 35-65 in a few zip codes? No problem!
• Want to have a special offer on Tuesdays? We can do that.

The attractiveness of Facebook is the capacity to target. You can run a small advertising campaign that functions in very big ways, by simply targeting the right prospects, in the right geography, with the right message.

In general, Facebook advertising is less costly than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per ad impression (spending money on ads to be presented, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there's a challenge with Facebook. Rather, an individual is in some other state of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is obvious what they need, and they're searching because they have a true need. They tend to convert from surfer to lead at a greater rate, since they have a current need that they must satisfy (finding legal help).

In comparison, an advertisement on Facebook might capture someone's interest. They might or might not be actively searching for an attorney, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is OK for the reasons you will discover below.

If you would like to discuss the services of our pay per click advertising company, our local ad agency, SEO ad agency or remarketing companies
please contact our offices.

Whether Facebook is really a "good deal" for your marketing spend genuinely depends on the numbers.

Suppose search engine clicks are $14 and Facebook visitors are $1. Which of these is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It all depends on your advertising campaign, your offer, and how the marketplace reacts to you. The "correct answer" would be to test, adjust, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our website design professionals, our graphic design companies on L.I. or our advertising consulting services call us today.

Facebook Promotions Have To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is vital. Within an ad we test pictures, headlines, ad text and more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our great campaign operations is the crucial component in making the most of your marketing dollars with all online advertising, but particularly with Facebook.

Our lead generation and services of our paid ads advertising agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063