Facebook & Social Media Advertising In Melville

If you're trying to find new prospects, Facebook must be rrnside your playbook. Social Media and Facebook marketing will give you access to people In Melville, with the interests and geographic targeting you seek.

Obviously, everything comes at a cost. You need to pay Facebook for the targeted visitors you receive. The concern becomes, will it be worth the money?

Once you appear in front of people In Melville, then what? It truly depends on what you want to achieve. Are we pushing people to your website? Are we trying to get people In Melville to become fans of your page to create "authority" status and brand reputation? Are we going for registrations?

Before starting your campaign, we are able to help you to determine what it is that you need to achieve.

Remember to let our website design company In Melville to serve your business to succeed. Strong designs developed by our website design company can help and secure results!

Reaching Your Prospects In Melville on Facebook

There are a variety of approaches to appear in front of an "Audience" on Facebook:

• Concentrating on people who have visited your website previously (retargeting);
• Potential customers who are followers of your page;
• People that have very similar pursuits (such as other pages on Facebook);
• Potential customers who meet demographic considerations;
• People who are currently your customers;
• and the list goes on...

With Facebook, we can easily aim for individuals - by gender, age, salary, occupation, job title, location, hobbies and much more. These individuals become part of an "audience" which can include any number of individuals. Facebook does not provide us with that list, however it will present our advertisements to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Google: No Search Required

The primary advantage Facebook offers In Melville is its ability to appear in front of prospects that are not proactively looking for what you offer. This does not necessarily mean they won't be interested. It just means they aren't proactively performing a search when they see your advertisement. However, they probably were hoping to find something such as what you offer very recently.

The search engines like Google are limited to the people actually searching. A prospect may be considering legal counsel, but if they are not performing a search for one, those marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Wonderful for Getting into Local Areas

• Are you a lawyer? Health care provider? Home renovation business? A restaurant or merchant?
• For any business who conducts business locally In Melville Facebook is an excellent method to appear in front of your audience.
• We are able to focus on your prospects in many ways.
• Only wish to reach women 35-65 in 3 zip codes? No worries!
• Want to have a special offer on Wednesday? We can do that.

The attractiveness of Facebook is the ability to target. You can operate a small marketing campaign that behaves in huge ways, by simply focusing on the right prospects, in the right geo, with the appropriate message.

In general, Facebook advertising is less costly than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per ad view (spending money on ads to be shown, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there's a downside to Facebook. Rather, the person is in some other frame of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is apparent what they want, and they're searching because they have a actual need. They have a tendency to convert from web surfer to prospect at a greater rate, because they have a need that they need to fulfill (finding legal help).

In contrast, an advertisement on Facebook may catch someone's interest. They might or might not be actively shopping for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is OK for the reasons you will learn about below.

If you would like to talk about the services of our NY PPC ad agency, our local advertising agency, SEO advertising agency or retargeting agency in Nassau
please contact our offices.

Whether Facebook is really a "good deal" for your advertising and marketing budget truly will depend on the numbers.

Suppose Bing mouse clicks are $12 and Facebook actions are $1. Which is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your strategy, your offer, and the way the market reacts to you. The "right answer" is to test, adjust, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our web design agency, our graphic design on Long Island or our advertising consulting services call us today.

Facebook Promotions Must Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is essential. Within an ad we test pictures, headlines, ad copy and more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our superb advertising campaign operations is the critical component in making the most of your marketing spend with all internet advertising, but particularly with Facebook.

Our lead gen company and services of our display advertising ad agency in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063