Facebook & Social Media Advertising In Melville

If you are trying to find new prospects, Facebook needs to be in your playbook. Facebook and Social Media advertising and marketing will provide you with the means to access people In Melville, with the interests and geo targeting you want.

Needless to say, everything comes at a cost. You do need to pay Facebook for the targeted visitors you get. The concern becomes, can it be worth it?

Once you reach people In Melville, then what? It genuinely depends on what you would like to achieve. Are we sending people to your website? Are we hoping to get people In Melville to become fans of your page to build "authority" status and brand recognition? Are we looking for registrations?

Prior to launching your advertising campaign, we can help you to determine precisely what you really need to achieve.

Remember to let our website design agency In Melville to serve you to achieve results. Excellent designs from our website design experts help you and secure results!

Reaching Your Prospects In Melville on Facebook

There are lots of ways to reach an "Audience" on Facebook:

• Targeting individuals who have been to your website previously (retargeting);
• People that are enthusiasts of your page;
• Individuals that have similar interests (such as other pages on Facebook);
• Prospects who meet demographic considerations;
• People who are already your customers;
• and the list goes on...

With Facebook, we're able to aim for people - by gender, age, income, profession, job title, area, hobbies and much more. These people become part of an "audience" which may include any number of people. Facebook does not give us that list, but it will show our advertisements to individuals on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Needed

The primary benefit Facebook offers In Melville is its capability to appear in front of prospects who are not actively trying to find what you offer. This doesn't mean they won't be interested. It simply means they aren't actively conducting a search when they see your ad. However, they probably were looking for something like what you provide very recently.

The search engines like Google are limited to individuals in fact searching. A person may be interested in legal counsel, but if they are not doing a search for one, those marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Perfect for Reaching Out to Local Markets

• Are you a lawyer? Medical professional? Home renovation company? A restaurant or store?
• For any organization who does business locally In Melville Facebook is a superb technique to appear in front of your audience.
• We have the ability to focus on your prospects in several ways.
• Only want to reach women 35-65 in three zip codes? Not an issue!
• Want to have a special on Mondays? We can do that.

The appeal of Facebook is the capacity to target. You can run a very small advertising campaign that behaves in huge ways, by simply focusing on the right prospects, in the right geo, with the appropriate message.

In general, Facebook marketing and advertising is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per impression (spending money on ads to be presented, rather than paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is not that there is a downside to Facebook. Rather, the person is in a different mind-set.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is clear what they want, and they're searching since they have a actual need. They have a tendency to convert from web surfer to prospect at a higher rate, since they have a current need that they have to satisfy (finding legal help).

In contrast, an advertisement on Facebook might catch a person's interest. They might or might not be actively shopping for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn about below.

If you would like to discuss the services of our PPC advertising agency, our local advertising agency, search engine optimization ad agency in Suffolk or retargeting agencies on L.I.
please contact our offices.

Whether Facebook is a "good deal" for your advertising and marketing budget genuinely will depend on the numbers.

Suppose Google clicks are $14 and Facebook actions are $1. Which one is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your strategy, your offer, and exactly how the market reacts to you. The "right answer" would be to test, adjust, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our website design agency, our graphic design in Nassau or our advertising consulting services contact us today.

Facebook Strategies Need To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is essential. Within an ad we test pictures, headlines, ad copy and even more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our superb marketing campaign management is the crucial component in making the most of your advertising and marketing spend with all online advertising, but especially with Facebook.

Our lead gen company and services of our paid ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063