Facebook & Social Media Advertising In Merrick

If you're trying to find new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook marketing will provide you with the means to access people In Merrick, with the interests and geo targeting you want.

Obviously, everything comes at a price. You must pay Facebook for the targeted traffic you get. The concern becomes, can it be worth the money?

When you appear in front of people In Merrick, then what? It really depends on what you want to accomplish. Are we pushing visitors to your website? Are we looking to get people In Merrick to be fans of your page to generate "authority" status and brand recognition? Are we looking for sign ups?

Prior to starting your marketing campaign, we can help you to pinpoint precisely what you really need to achieve.

Remember to let our website design agency In Merrick to work with you to achieve results. Effective designs by our website design experts drive success and drive results!

Reaching Your Prospects In Merrick on Facebook

There are numerous methods to appear in front of an "Audience" on Facebook:

• Targeting those who have been to your site previously (retargeting);
• Individuals who are enthusiasts of your page;
• Individuals who may have very similar pursuits (such as other pages on Facebook);
• Individuals who meet demographic considerations;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we're able to focus on people - by gender, age, income, profession, job title, location, pursuits and much more. These people become part of an "audience" which can consist of any number of people. Facebook does not give us that list, however it will show our advertisements to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Necessary

The primary benefit Facebook offers In Merrick is its ability to get to prospects that are not actively trying to find what you offer. This doesn't mean they won't have an interest. It simply means they are not proactively conducting a search when they view your advertisement. However, they probably were seeking something such as what you provide very recently.

The search engines like Google are limited to people in fact searching. A person may be considering a lawyer, but if they are not doing a search for one, those advertising in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Great for Reaching Out to Local Niches

• Are you a lawyer? Medical professional? Home repair business? A restaurant or retailer?
• For any business who does business regionally In Merrick Facebook is an excellent way to appear in front of your audience.
• We have the ability to concentrate on your prospects in numerous ways.
• Only need to reach women 35-65 in a couple of zip codes? No worries!
• Want to have a special offer on Wednesday? We are able to do that.

The appeal of Facebook is the ability to target. You can run a small advertising campaign that functions in huge ways, by simply concentrating on the right prospects, in the right geo, with the right message.

In general, Facebook advertising is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are choosing to pay per ad impression (paying for advertisements to be shown, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there's a disadvantage in Facebook. Rather, the user is in some other mind-set.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is apparent what they need, and they're searching since they have a real need. They tend to convert from surfer to qualified prospect at a greater rate, simply because they have a need that they need to fulfill (finding legal help).

In comparison, an advertisement on Facebook may capture someone's focus. They may or may not be proactively shopping for an attorney, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is alright for the reasons you will learn next.

If you would like to discuss the services of our Nassau County PPC ad agency, our local advertising agency in Suffolk County, SEO consultants on Long Island or retargeting companies in Nassau
please contact our offices.

Whether Facebook is really a "good deal" for your marketing and advertising budget genuinely depends on the numbers.

Suppose Google clicks are $11 and Facebook actions are $1. Which of these is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It will depend on your advertising campaign, your offer, and how the market reacts to you. The "right answer" would be to test, modify, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our web design consultants, our graphic design on Long Island or our online marketing consulting services in New York call us today.

Facebook Strategies Have To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is essential. Within an advertisement we test graphics, headlines, ad text and more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our superb advertising campaign management is the essential component in making the most of your marketing and advertising dollars with all internet advertising, but especially with Facebook.

Our lead generation in Suffolk and services of our paid media consultants go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063