Facebook & Social Media Advertising In Merrick

If you are trying to find new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media marketing and advertising will provide you with access to people In Merrick, having the interests and geography you want.

Needless to say, everything comes at a price. You do need to pay Facebook for the targeted visitors you get. The concern becomes, can it be worth it?

When you appear in front of people In Merrick, then what? It genuinely depends on what you would like to achieve. Are we sending people to your web site? Are we hoping to get people In Merrick to become fans of your page to generate "authority" status and brand recognition? Are we going for registrations?

Before starting your advertising campaign, we are able to help you to identify what it is that you need to accomplish.

Remember to engage our website design agency In Merrick to serve your business to achieve real results. Strong designs designed by our website design agency help you and secure results!

Reaching Your Prospects In Merrick on Facebook

There are lots of approaches to appear in front of an "Audience" on Facebook:

• Targeting individuals who have visited your site before (retargeting);
• People who are fans of your page;
• People who may have related passions (such as other pages on Facebook);
• Potential customers who meet demographic criteria;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we will aim for people - by gender, age, income, profession, job title, location, interests and even more. These individuals end up part of an "audience" which may consist of many individuals. Facebook doesn't provide us with that list, but it will display our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google: No Search Needed

The primary advantage Facebook offers In Merrick is its ability to appear in front of prospects that are not actively looking for what you offer. This doesn't mean they will not have an interest. It just means they aren't actively performing a search when they see your ad. However, they most likely were hoping to find something like what you provide very recently.

The search engines are limited to people in fact searching. A person may be interested in legal counsel, but if they aren't doing a search for one, those advertising in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Perfect for Getting to Regional Niches

• Are you a lawyer? Medical professional? Home renovation business? A restaurant or merchant?
• For any organization who does business regionally In Merrick Facebook is a superb technique to appear in front of your audience.
• We have the ability to concentrate on your prospects in several ways.
• Only wish to reach women 35-65 in a couple of zip codes? Not a problem!
• Want to have a special offer on Thursdays? We can do that.

The great thing about Facebook is the capacity to target. You can run a very small advertising campaign that functions in huge ways, by just targeting the right prospects, in the right market, with the appropriate message.

In general, Facebook marketing and advertising is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per ad impression (paying for advertisements to be presented, rather than paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there's a challenge with Facebook. Rather, the user is in some other state of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is apparent what they need, and they are browsing because they have a true need. They tend to convert from surfer to qualified prospect at a higher rate, simply because they have a need that they have to satisfy (finding legal help).

In comparison, an advertisement on Facebook may capture someone's focus. They may or may not be proactively hunting for an attorney, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is fine for the reasons you will learn below.

If you would like to discuss the services of our Suffolk County PPC advertising consultants, our local ad experts in New York, SEO ad agency or retargeting agency
please contact our offices.

Whether Facebook is really a "great deal" for your marketing budget genuinely depends on the numbers.

Suppose search engine clicks are $14 and Facebook visitors are $1. Which is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your strategy, your offer, and exactly how the market responds to you. The "right answer" is to test, modify, and test again.

Just remember to have your design strong before running ads like these. For info about our Nassau County website design company, our graphic design services on LI or our marketing consulting services in New York call us today.

Facebook Promotions Have To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is critical. Within an ad we test pictures, headlines, ad copy and even more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our outstanding campaign operations is the critical component in making the most of your advertising and marketing spend with all online marketing, but particularly with Facebook.

Our lead generation company and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063