Facebook & Social Media Advertising In Merrick

If you are trying to find new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media marketing and advertising will provide you with access to people In Merrick, with the interests and geo targeting you want.

Obviously, everything comes at a cost. You must pay Facebook for the targeted traffic you get. The concern becomes, can it be worth the cost?

Once you reach people In Merrick, then what? It truly depends on what you want to achieve. Are we sending visitors to your site? Are we looking to get people In Merrick to be fans of your page to generate "authority" status and brand reputation? Are we looking for sign ups?

Before starting your marketing campaign, we are able to help you to pinpoint what it is that you really need to achieve.

Remember to reach out to our website design company In Merrick to serve you to succeed. Quality designs implemented by our website design experts can help and achieve results!

Reaching Your Prospects In Merrick on Facebook

There are lots of approaches to reach an "Audience" on Facebook:

• Focusing on individuals who have been to your web site in the past (retargeting);
• Potential customers who are followers of your page;
• Prospects that have related passions (including other pages on Facebook);
• Individuals who meet demographic criteria;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we are able to focus on people - by gender, age, salary, profession, job title, location, hobbies and more. These individuals become part of an "audience" which may consist of any number of people. Facebook doesn't give us that list, however it will display our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google: No Search Necessary

The main advantage Facebook offers In Merrick is its ability to appear in front of prospects that are not actively trying to find what you offer. This doesn't mean they won't have an interest. It just means they aren't proactively performing a search when they view your ad. However, they probably were hoping to find something such as what you provide very recently.

The search engines like Google are limited to individuals actually searching. A prospect may be in the market for a lawyer, but if they aren't doing a search for one, those advertising in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Perfect for Getting to Regional Market Places

• Are you an attorney? Physician? Home repair company? A restaurant or retailer?
• For any company who conducts business regionally In Merrick Facebook is a superb method to appear in front of your audience.
• We can concentrate on your prospects in several ways.
• Only want to reach women 35-65 in a couple of zip codes? No worries!
• Want to have a special offer on Thursdays? We can do that.

The attractiveness of Facebook is the capacity to target. You can run a small marketing campaign that behaves in very big ways, by simply concentrating on the correct prospects, in the right region, with the appropriate message.

In general, Facebook advertising and marketing is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per ad impression (paying for ads to be shown, rather than paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there is a problem with Facebook. Rather, an individual is in some other state of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is clear what they need, and they're searching because they have a actual need. They have a tendency to convert from surfer to qualified prospect at a higher rate, since they have a need that they must satisfy (finding legal help).

In comparison, an ad on Facebook might catch a person's focus. They may or may not be actively looking for an attorney, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is OK for the reasons you will discover below.

If you would like to discuss the services of our Nassau PPC advertising company, our local ad company in New York, SEO ad agency or remarketing agency in Nassau County
please contact our offices.

Whether Facebook is really a "good deal" for your advertising and marketing budget genuinely will depend on the numbers.

Suppose search engine mouse clicks are $12 and Facebook visitors are $1. Which of these is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It will depend on your marketing campaign, your offer, and exactly how the market responds to you. The "right answer" would be to test, adjust, and test again.

Just remember to have your design strong before running ads like these. For info about our New York website design gurus, our graphic design in Nassau or our marketing consulting services in NY contact us today.

Facebook Campaigns Must Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is vital. Within an ad we test graphics, headlines, ad copy and more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our great advertising campaign operations is the critical component in making the most of your advertising dollars with all internet marketing, but especially with Facebook.

Our lead gen company and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063