Facebook & Social Media Advertising In Merrick

If you are hoping to reach new prospects, Facebook must be rrnside your playbook. Facebook and Social Media advertising will provide you with access to people In Merrick, possessing the interests and geo targeting you seek.

Needless to say, everything comes at a cost. You need to pay Facebook for the visitors you receive. The concern becomes, can it be worth the money?

Once you connect with people In Merrick, then what? It truly depends on what you want to achieve. Are we sending people to your web site? Are we hoping to get people In Merrick to be fans of your page to build "authority" status and brand reputation? Are we going for sign ups?

Prior to starting your marketing campaign, we are able to help you to pinpoint what it is that you need to accomplish.

Remember to reach out to our website design agency In Merrick to help you to maximize results. Effective designs created by our website design experts drive success and drive results!

Reaching Your Prospects In Merrick on Facebook

There are many ways to appear in front of an "Audience" on Facebook:

• Concentrating on people who have visited your website previously (retargeting);
• Prospects who are enthusiasts of your page;
• Individuals who have related interests (including other pages on Facebook);
• Prospects who meet demographic considerations;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we're able to target people - by gender, age, salary, career, job title, location, passions and much more. These individuals end up part of an "audience" which can include many individuals. Facebook doesn't give us that list, however it will present our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Google and Bing: No Search Required

The primary advantage Facebook offers In Merrick is its capability to appear in front of prospects that are not actively looking for what you offer. This doesn't mean they will not be interested. It simply means they are not proactively conducting a search when they view your advertisement. However, they most likely were hoping to find something similar to what you offer very recently.

The search engines like Google are restricted to the people in fact searching. A person may be in the market for a lawyer, but if they are not performing a search for one, those advertising in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Getting into Local Market Places

• Are you an attorney? Medical professional? Home renovation company? A restaurant or retailer?
• For any business who conducts business regionally In Merrick Facebook is an excellent method to appear in front of your audience.
• We have the ability to focus on your prospects in many ways.
• Only want to reach women 35-65 in a few zip codes? Not an issue!
• Want to have a special offer on Thursdays? We are able to do that.

The great thing about Facebook is the ability to target. You can run a very small campaign that behaves in huge ways, simply by targeting the correct prospects, in the right location, with the right message.

In general, Facebook marketing is less costly than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per impression (paying for ads to be shown, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It isn't that there is a downside to Facebook. Rather, an individual is in some other mind-set.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is clear what they want, and they are browsing because they have a actual need. They tend to convert from surfer to qualified prospect at a higher rate, because they have a current need that they need to satisfy (finding legal help).

In comparison, an advertisement on Facebook may catch someone's attention. They may or may not be proactively shopping for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will discover below.

If you would like to discuss the services of our New York pay per click advertising company, our local advertising company in Nassau County, search engine optimization ad agency or remarketing companies in Suffolk
please contact our offices.

Whether Facebook is really a "great deal" for your advertising and marketing spend truly will depend on the numbers.

Suppose Bing clicks are $14 and Facebook visitors are $1. Which of these is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your advertising campaign, your offer, and exactly how the market reacts to you. The "right answer" is to test, adjust, and test again.

Just remember to have your visuals strong before running ads like these. For info about our website design professionals, our graphic design experts in NY or our marketing consulting services call us today.

Facebook Promotions Need To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is critical. Within an ad we test images, headlines, ad copy and even more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our great campaign operations is the essential component in making the most of your marketing spend with all internet marketing, but especially with Facebook.

Our lead generation service and services of our paid media ad agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063