Facebook & Social Media Advertising In Merrick

If you are trying to find new prospects, Facebook must be rrnside your playbook. Facebook and Social Media advertising and marketing will provide you with the means to access people In Merrick, having the interests and geographic targeting you want.

Of course, everything comes at a price. You do need to pay Facebook for the targeted visitors you receive. The concern becomes, is it worth the cost?

When you reach people In Merrick, then what? It genuinely depends on what you would like to accomplish. Are we driving visitors to your web site? Are we hoping to get people In Merrick to be fans of your page to build "authority" status and brand recognition? Are we looking for sign ups?

Prior to launching your advertising campaign, we can help you to determine precisely what you really need to achieve.

Remember to allow our website design agency In Merrick to work with your business to succeed. Powerful designs implemented by our website design experts can help and achieve results!

Reaching Your Prospects In Merrick on Facebook

There are many approaches to reach an "Audience" on Facebook:

• Focusing on those who have been to your website before (retargeting);
• Potential customers that are followers of your page;
• People who have similar pursuits (such as other pages on Facebook);
• Individuals who meet demographic criteria;
• People who are already your customers;
• and the list goes on...

With Facebook, we will focus on people - by gender, age, income, career, job title, area, pursuits and more. These people become part of an "audience" which can consist of many individuals. Facebook doesn't provide us with that list, however it will display our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Required

The main advantage Facebook offers In Merrick is its capability to get to prospects who are not actively looking for what you offer. This does not necessarily mean they won't have an interest. It simply means they aren't proactively conducting a search when they see your ad. However, they most likely were seeking something such as what you offer quite recently.

The search engines like Google are limited to individuals actually searching. A prospect may be interested in a lawyer, but if they aren't doing a search for one, those advertising in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Great for Reaching Out to Local Niches

• Are you an attorney? Medical professional? Home services company? A restaurant or retailer?
• For any business who does business locally In Merrick Facebook is a great technique to appear in front of your audience.
• We have the ability to concentrate on your prospects in several ways.
• Only need to reach women 35-65 in a few zip codes? No worries!
• Want to have a special offer on Thursdays? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can run a small advertising campaign that behaves in very big ways, by just concentrating on the correct prospects, in the right location, with the appropriate message.

In general, Facebook marketing is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per ad view (paying for advertisements to be shown, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is not that there is a challenge with Facebook. Rather, the person is in some other frame of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is obvious what they want, and they are browsing since they have a actual need. They have a tendency to convert from surfer to lead at a greater rate, since they have a current need that they need to satisfy (finding legal help).

In contrast, an advertisement on Facebook might capture someone's attention. They may or may not be proactively hunting for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is OK for the reasons you will discover below.

If you would like to discuss the services of our Nassau County pay per click ad company, our local advertising company in Nassau, SEO ad agency in NY or remarketing agency in Suffolk County
please contact our offices.

Whether Facebook is a "good deal" for your marketing budget genuinely depends upon the numbers.

Suppose Google mouse clicks are $14 and Facebook actions are $1. Which one is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It all depends on your campaign, your offer, and the way the market reacts to you. The "right answer" is to test, modify, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our Nassau County web design gurus, our graphic design or our advertising consulting services in Nassau call us today.

Facebook Strategies Need To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - campaign management is critical. Within an advertisement we test images, headlines, ad text and more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our superb campaign management is the essential component in making the most of your advertising and marketing dollars with all online advertising, but particularly with Facebook.

Our lead generation company in Suffolk County and services of our paid ads ad agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063