Facebook & Social Media Advertising In Middle Island

If you are trying to reach new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media marketing will provide you with access to people In Middle Island, having the interests and geography you want.

Obviously, everything comes at a price. You need to pay Facebook for the visitors you get. The concern becomes, is it worth the cost?

Once you appear in front of people In Middle Island, then what? It really depends on what you would like to accomplish. Are we pushing visitors to your website? Are we hoping to get people In Middle Island to become fans of your page to build "authority" status and brand reputation? Are we looking for registrations?

Prior to starting your advertising campaign, we can help you to figure out precisely what you need to accomplish.

Remember to engage our website design experts In Middle Island to serve you to achieve results. Quality designs designed by our website design experts will help and achieve results!

Reaching Your Prospects In Middle Island on Facebook

There are numerous ways to reach an "Audience" on Facebook:

• Focusing on people who have visited your web site before (retargeting);
• Potential customers that are fans of your page;
• Potential customers that have very similar pursuits (which include other pages on Facebook);
• People who meet demographic criteria;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we are able to focus on individuals - by gender, age, salary, career, job title, area, hobbies and even more. These people become part of an "audience" which may consist of any number of individuals. Facebook doesn't provide us with that list, however it will present our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Google: No Search Necessary

The main benefit Facebook offers In Middle Island is its capability to appear in front of prospects who are not proactively searching for what you offer. This doesn't mean they won't have an interest. It simply means they are not actively performing a search when they see your advertisement. However, they most likely were seeking something like what you offer very recently.

The search engines are restricted to the people in fact searching. A prospect may be interested in a lawyer, but if they aren't performing a search for one, those advertising in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Getting to Local Niches

• Are you a lawyer? Medical professional? Home repair company? A restaurant or store?
• For any organization who does business locally In Middle Island Facebook is a great technique to appear in front of your audience.
• We can target your prospects in numerous ways.
• Only need to reach women 35-65 in a few zip codes? Not an issue!
• Want to have a special offer on Thursdays? We can do that.

The attractiveness of Facebook is the ability to target. You can operate a small campaign that behaves in very big ways, by simply focusing on the right prospects, in the right region, with the appropriate message.

In general, Facebook marketing and advertising is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are choosing to pay per impression (spending money on ads to be shown, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is certainly not there's a challenge with Facebook. Rather, an individual is in a different mind-set.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is obvious what they need, and they are browsing since they have a genuine need. They have a tendency to convert from web surfer to qualified prospect at a greater rate, simply because they have a current need that they need to satisfy (finding legal help).

In comparison, an ad on Facebook might catch a person's attention. They might or might not be proactively shopping for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is fine for the reasons you will discover below.

If you would like to talk about the services of our Long Island pay per click advertising company, our local advertising agency on Long Island, SEO ad agency in Suffolk County or retargeting agencies in Nassau County
please contact our offices.

Whether Facebook is a "great deal" for your advertising budget truly depends on the numbers.

Suppose Google mouse clicks are $11 and Facebook clicks are $1. Which is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your campaign, your offer, and the way the market responds to you. The "correct answer" is to test, adjust, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our Nassau website design gurus, our graphic design or our advertising consulting services call us today.

Facebook Strategies Must Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is critical. Within an ad we test graphics, headlines, ad text and more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Registering? Purchasing? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our superb advertising campaign management is the crucial component in making the most of your advertising and marketing spend with all online marketing, but particularly with Facebook.

Our lead gen company and services of our display ads experts in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063