Facebook & Social Media Advertising In Middle Island

If you are trying to reach new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media marketing will give you access to people In Middle Island, with the interests and geography you seek.

Obviously, everything comes at a cost. You must pay Facebook for the targeted traffic you receive. The concern becomes, is it worth the cost?

After you connect with people In Middle Island, then what? It really depends on what you want to achieve. Are we pushing visitors to your website? Are we hoping to get people In Middle Island to be fans of your page to generate "authority" status and brand recognition? Are we looking for sign ups?

Before starting your advertising campaign, we are able to help you to figure out what it is that you really need to achieve.

Remember to allow our website design agency In Middle Island to assist you to achieve results. Effective designs created by our website design company help your business and drive results!

Reaching Your Prospects In Middle Island on Facebook

There are many methods to appear in front of an "Audience" on Facebook:

• Targeting people who have visited your website before (retargeting);
• Potential customers that are followers of your page;
• People who may have very similar interests (which include other pages on Facebook);
• Prospects who meet demographic factors;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we can easily target individuals - by gender, age, salary, profession, job title, location, hobbies and more. These people end up part of an "audience" which may consist of any number of people. Facebook does not provide us with that list, however it will present our advertisements to individuals on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Required

The main advantage Facebook offers In Middle Island is its ability to appear in front of prospects that are not actively searching for what you offer. This doesn't mean they won't have an interest. It simply means they are not actively performing a search when they view your ad. However, they probably were hoping to find something like what you offer quite recently.

The search engines like Google are limited to individuals in fact searching. A prospect may be in the market for an attorney, but if they aren't doing a search for one, those advertising in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Great for Getting into Regional Niches

• Are you a lawyer? Physician? Home repair business? A restaurant or store?
• For any organization who conducts business locally In Middle Island Facebook is a great method to reach your target audience.
• We have the ability to concentrate on your prospects in many ways.
• Only need to reach women 35-65 in a few zip codes? No worries!
• Want to have a special offer on Mondays? We can do that.

The appeal of Facebook is the ability to target. You can operate a very small campaign that functions in very big ways, simply by targeting the correct prospects, in the right location, with the appropriate message.

In general, Facebook advertising and marketing is less costly than Google and the other engines and reaches different people than SEO on Long Island. They charge less for each click. If you are opting to pay per ad impression (paying for ads to be shown, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is not that there is a challenge with Facebook. Rather, the user is in a different mind-set.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is clear what they need, and they are browsing because they have a actual need. They tend to convert from web surfer to lead at a higher rate, simply because they have a need that they must satisfy (finding legal help).

In contrast, an advertisement on Facebook might catch a person's interest. They may or may not be actively hunting for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is alright for the reasons you will discover below.

If you would like to talk about the services of our NY pay per click advertising company, our local ad professionals, SEO company or retargeting companies
please contact our offices.

Whether Facebook is a "great deal" for your advertising and marketing dollars really depends upon the numbers.

Suppose search engine mouse clicks are $14 and Facebook clicks are $1. Which is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It will depend on your campaign, your offer, and exactly how the marketplace reacts to you. The "right answer" is to test, modify, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our Suffolk County web site design agency, our graphic design or our marketing consulting services contact us today.

Facebook Promotions Must Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is critical. Within an ad we test pictures, headlines, ad text and even more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our exceptional marketing campaign management is the essential component in making the most of your advertising and marketing spend with all online marketing, but especially with Facebook.

Our lead generation service in Suffolk and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063