Facebook & Social Media Advertising In Middle Island

If you are trying to reach new prospects, Facebook needs to be in your playbook. Facebook and Social Media advertising will give you access to people In Middle Island, having the interests and geo targeting you want.

Of course, everything comes at a cost. You need to pay Facebook for the targeted traffic you get. The question becomes, can it be worth the cost?

Once you appear in front of people In Middle Island, then what? It genuinely depends on what you want to achieve. Are we pushing people to your web site? Are we looking to get people In Middle Island to become fans of your page to build "authority" status and brand reputation? Are we looking for sign ups?

Before launching your campaign, we can help you to identify what it is that you need to accomplish.

Remember to reach out to our website design company In Middle Island to help you to maximize results. Great designs developed by our website design experts drive success and drive results!

Reaching Your Prospects In Middle Island on Facebook

There are numerous approaches to reach an "Audience" on Facebook:

• Targeting people who have been to your website previously (retargeting);
• Potential customers that are enthusiasts of your page;
• Potential customers that have similar passions (which include other pages on Facebook);
• People who meet demographic factors;
• People that are currently your customers;
• and the list goes on...

With Facebook, we can easily target people - by gender, age, salary, occupation, job title, location, hobbies and much more. These individuals end up part of an "audience" which can include any number of individuals. Facebook does not provide us with that list, however it will display our ads to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Search Engines: No Search Required

The primary advantage Facebook offers In Middle Island is its capacity to get to prospects who are not actively trying to find what you offer. This doesn't mean they will not be interested. It just means they are not actively performing a search when they see your ad. However, they probably were hoping to find something such as what you offer very recently.

The search engines like Google are restricted to people actually searching. A person may be in the market for a lawyer, but if they are not doing a search for one, those marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Great for Getting to Regional Markets

• Are you a lawyer? Health care provider? Home renovation business? A restaurant or retailer?
• For any company who conducts business locally In Middle Island Facebook is a superb technique to reach your target audience.
• We can target your prospects in numerous ways.
• Only wish to reach women 35-65 in three zip codes? Not a problem!
• Want to have a special offer on Tuesdays? We can do that.

The attractiveness of Facebook is the ability to target. You can operate a small marketing campaign that behaves in huge ways, by simply targeting the correct prospects, in the right location, with the appropriate message.

In general, Facebook advertising and marketing is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They charge less per click. If you are choosing to pay per impression (paying for advertisements to be shown, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there is a disadvantage in Facebook. Rather, the person is in some other mind-set.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is clear what they want, and they're browsing since they have a real need. They have a tendency to convert from surfer to prospect at a higher rate, since they have a need that they must satisfy (finding legal help).

In contrast, an advertisement on Facebook may capture a person's focus. They may or may not be actively hunting for an attorney, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn below.

If you would like to discuss the services of our NY PPC ad company, our local ad professionals, SEO advertising agency or remarketing agency in New York
please contact our offices.

Whether Facebook is really a "great deal" for your marketing and advertising dollars genuinely depends upon the numbers.

Suppose search engine clicks are $14 and Facebook actions are $1. Which one is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It all depends on your advertising campaign, your offer, and exactly how the market reacts to you. The "correct answer" is to test, adjust, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our web design company, our graphic design on Long Island or our online marketing consulting services call us today.

Facebook Campaigns Need To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is vital. Within an ad we test images, headlines, ad text and more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our outstanding campaign operations is the critical component in making the most of your advertising spend with all online marketing, but especially with Facebook.

Our lead generation company and services of our paid ads ad agency on LI go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063