Ads on Facebook and Social Media Gives Unprecedented Reach into prospects In Mill Neck If you are trying to find new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media marketing will provide you with access to people In Mill Neck, having the interests and geographic targeting you want. Obviously, everything comes at a price. You do need to pay Facebook for the targeted visitors you receive. The question becomes, is it worth the cost? Once you appear in front of people In Mill Neck, then what? It genuinely depends on what you would like to accomplish. Are we driving people to your site? Are we looking to get people In Mill Neck to be fans of your page to build "authority" status and brand reputation? Are we going for sign ups? Before launching your marketing campaign, we can help you to pinpoint precisely what you really need to accomplish. Remember to speak with our website design company In Mill Neck to serve you to maximize results. Exceptional designs by our website design experts help you and drive results! Reaching Your Prospects In Mill Neck on Facebook There are many ways to reach an "Audience" on Facebook: Focusing on people who have been to your web site in the past (retargeting); Individuals that are enthusiasts of your page; People that have similar passions (including other pages on Facebook); Potential customers who meet demographic criteria; People that are already your customers; and the list goes on... With Facebook, we're able to focus on individuals - by gender, age, income, career, job title, area, hobbies and much more. These people become part of an "audience" which may consist of many individuals. Facebook doesn't provide us with that list, however it will display our ads to individuals on that list that we have created. We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects. Pluses and Minuses of Advertising on Facebook Pro: Facebook's Edge Over Google and Bing: No Search Needed The primary advantage Facebook offers In Mill Neck is its capability to get to prospects that are not proactively searching for what you offer. This does not mean they will not have an interest. It just means they aren't proactively conducting a search when they see your ad. However, they probably were seeking something such as what you provide very recently. The search engines are limited to the people in fact searching. A person may be considering a lawyer, but if they are not doing a search for one, those advertising in prospect pay per click do not reach that prospect. Pro: Facebook is Wonderful for Getting into Local Areas Are you a lawyer? Medical professional? Home repair business? A restaurant or retailer? For any business who conducts business regionally In Mill Neck Facebook is a superb method to reach your audience. We have the ability to focus on your prospects in several ways. Only want to reach women 35-65 in a couple of zip codes? Not an issue! Want to have a special offer on Mondays? We are able to do that. The appeal of Facebook is the ability to target. You can operate a small campaign that behaves in very big ways, by merely concentrating on the right prospects, in the right geography, with the right message. Facebook Costs are Lower, but So are Conversion Rates... In general, Facebook marketing is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are opting to pay per ad impression (spending money on advertisements to be shown, rather than paying for clicks), that tends to cost less as well. However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is not that there's a problem with Facebook. Rather, the person is in some other state of mind. Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is clear what they need, and they're searching because they have a actual need. They tend to convert from web surfer to prospect at a greater rate, since they have a current need that they need to satisfy (finding legal help). In comparison, an advertisement on Facebook might catch a person's focus. They might or might not be proactively looking for an attorney, but still have the need. For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is alright for the reasons you will learn about next. If you would like to talk about the services of our New York PPC ad agency, our local advertising experts in Nassau County, SEO company on Long Island or retargeting agency in New York please contact our offices. So is Social Media Advertising on Facebook a Great Deal? Whether Facebook is really a "good deal" for your marketing dollars truly depends upon the numbers. Suppose Google mouse clicks are $14 and Facebook clicks are $1. Which is better? It depends. If 5% of Google actions convert, that's $200+ for a new customer. If 1% of Facebook actions convert, that's $100 for a new customer - great! But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch! The point is... there isn't any "right answer." It all depends on your strategy, your offer, and how the market responds to you. The "right answer" is to test, modify, and test again. Just remember to have your visuals strong before running ads like these. For info about our LI web design agency, our graphic design experts in Suffolk County or our marketing consulting services contact us today. Facebook Promotions Have To Be Managed and Improved Because of challenges with Facebook - and all of the variables at play - campaign supervision is essential. Within an advertisement we test images, headlines, ad text and more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting and the audiences. Some changes can yield 2x-10x benefits, but until we test, you won't know. Our outstanding marketing campaign management is the essential component in making the most of your advertising and marketing spend with all internet marketing, but especially with Facebook. Our lead gen on Long Island and services of our display ads company on LI go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063 Call Us to Talk About Your Marketing In Mill Neck and Facebook Everybody's needs are very different, there are no blanket answers. Call our offices at (888) 420-0063, complete the form below or follow this link to schedule a free consultation . We're happy to discuss your business and needs, and see if there is a way we can help you efficiently grow your business. 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