Facebook & Social Media Advertising In Mill Neck

If you are hoping to find new prospects, Facebook must be in your playbook. Facebook and Social Media advertising will provide you with access to people In Mill Neck, with the interests and geo targeting you want.

Needless to say, everything comes at a cost. You must pay Facebook for the targeted traffic you receive. The question becomes, can it be worth it?

Once you reach people In Mill Neck, then what? It really depends on what you would like to achieve. Are we pushing people to your web site? Are we hoping to get people In Mill Neck to be fans of your page to create "authority" status and brand reputation? Are we looking for sign ups?

Before starting your campaign, we are able to help you to identify what it is that you really need to achieve.

Remember to let our website design experts In Mill Neck to serve you to succeed. Excellent designs by our website design agency help you and drive results!

Reaching Your Prospects In Mill Neck on Facebook

There are a variety of ways to appear in front of an "Audience" on Facebook:

• Concentrating on individuals who have been to your website previously (retargeting);
• Potential customers that are enthusiasts of your page;
• Individuals who may have very similar pursuits (including other pages on Facebook);
• Potential customers who meet demographic factors;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we can easily focus on people - by gender, age, income, profession, job title, location, pursuits and much more. These people end up part of an "audience" which can include any number of people. Facebook does not provide us with that list, however it will present our advertisements to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Google: No Search Necessary

The primary advantage Facebook offers In Mill Neck is its ability to get to prospects that are not proactively looking for what you offer. This does not mean they will not have an interest. It just means they aren't proactively performing a search when they view your advertisement. However, they probably were hoping to find something like what you provide quite recently.

The search engines are restricted to people in fact searching. A prospect may be considering an attorney, but if they are not performing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Wonderful for Getting to Regional Market Places

• Are you an attorney? Doctor? Home services business? A restaurant or merchant?
• For any company who does business regionally In Mill Neck Facebook is an excellent way to reach your audience.
• We are able to focus on your prospects in many ways.
• Only wish to reach women 35-65 in 3 zip codes? Not an issue!
• Want to have a special on Thursdays? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can operate a very small campaign that functions in huge ways, by just concentrating on the right prospects, in the right location, with the appropriate message.

In general, Facebook advertising and marketing is less costly than Google and the other engines and reaches different people than SEO on Long Island. They charge less for each click. If you are opting to pay per ad impression (paying for advertisements to be shown, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there's a disadvantage in Facebook. Rather, the user is in some other state of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is obvious what they want, and they are browsing because they have a actual need. They have a tendency to convert from web surfer to prospect at a higher rate, simply because they have a current need that they must fulfill (finding legal help).

In contrast, an ad on Facebook might capture someone's attention. They may or may not be proactively shopping for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is alright for the reasons you will learn about next.

If you would like to discuss the services of our pay per click advertising consultants, our local ad company in Nassau, search engine optimization ad agency or retargeting agency
please contact our offices.

Whether Facebook is really a "good deal" for your marketing budget genuinely will depend on the numbers.

Suppose Google mouse clicks are $12 and Facebook clicks are $1. Which of these is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your marketing campaign, your offer, and exactly how the marketplace responds to you. The "right answer" is to test, adjust, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our website design experts, our graphic design in New York or our advertising consulting services in New York call us today.

Facebook Campaigns Need To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - campaign management is vital. Within an advertisement we test images, headlines, ad copy and more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our superb marketing campaign management is the crucial component in making the most of your advertising and marketing spend with all internet advertising, but especially with Facebook.

Our lead generation company and services of our paid ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063