Facebook & Social Media Advertising In Miller Place

If you're trying to find new prospects, Facebook must be in your playbook. Social Media and Facebook marketing and advertising will provide you with the means to access people In Miller Place, having the interests and geography you want.

Needless to say, everything comes at a cost. You must pay Facebook for the targeted traffic you receive. The concern becomes, can it be worth the cost?

After you connect with people In Miller Place, then what? It genuinely depends on what you want to achieve. Are we sending visitors to your website? Are we trying to get people In Miller Place to become fans of your page to build "authority" status and brand recognition? Are we looking for registrations?

Before starting your marketing campaign, we can help you to pinpoint precisely what you need to achieve.

Remember to talk to our website design company In Miller Place to help you to succeed. Great designs by our website design experts help your business and drive results!

Reaching Your Prospects In Miller Place on Facebook

There are lots of ways to reach an "Audience" on Facebook:

• Targeting individuals who have visited your website in the past (retargeting);
• Prospects that are fans of your page;
• Prospects that have similar pursuits (such as other pages on Facebook);
• People who meet demographic considerations;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we will target individuals - by gender, age, salary, profession, job title, location, interests and much more. These individuals become part of an "audience" which can include any number of people. Facebook does not give us that list, but it will show our ads to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Search Engines: No Search Necessary

The main benefit Facebook offers In Miller Place is its capacity to appear in front of prospects that are not actively trying to find what you offer. This doesn't mean they won't have an interest. It simply means they aren't actively performing a search when they see your ad. However, they most likely were hoping to find something such as what you provide very recently.

The search engines are restricted to the people in fact searching. A person may be interested in an attorney, but if they aren't performing a search for one, those marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Ideal for Getting to Local Niches

• Are you an attorney? Doctor? Home repair business? A restaurant or merchant?
• For any company who does business locally In Miller Place Facebook is a superb way to reach your audience.
• We have the ability to target your prospects in numerous ways.
• Only need to reach women 35-65 in a couple of zip codes? No worries!
• Want to have a special on Tuesdays? We can do that.

The appeal of Facebook is the ability to target. You can operate a very small marketing campaign that behaves in huge ways, simply by concentrating on the right prospects, in the right area, with the right message.

In general, Facebook advertising is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are opting to pay per ad impression (spending money on ads to be presented, rather than paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there's a problem with Facebook. Rather, an individual is in some other mind-set.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is apparent what they want, and they are searching because they have a true need. They have a tendency to convert from web surfer to lead at a greater rate, since they have a need that they need to satisfy (finding legal help).

In contrast, an ad on Facebook might catch someone's attention. They may or may not be actively searching for an attorney, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is alright for the reasons you will learn about below.

If you would like to talk about the services of our NY PPC advertising company, our local ad agency, SEO company in NY or retargeting agencies in New York
please contact our offices.

Whether Facebook is a "great deal" for your advertising and marketing spend really depends upon the numbers.

Suppose Google clicks are $11 and Facebook actions are $1. Which one is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your strategy, your offer, and exactly how the marketplace reacts to you. The "right answer" is to test, modify, and test again.

Just remember to have your design strong before launching ads like these. For info about our NY web site design company, our graphic design in Suffolk County or our advertising consulting services call us today.

Facebook Promotions Must Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is critical. Within an ad we test graphics, headlines, ad copy and more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our superb marketing campaign operations is the essential component in making the most of your advertising and marketing spend with all internet advertising, but especially with Facebook.

Our lead generation company and services of our paid ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063