Facebook & Social Media Advertising In Miller Place

If you are hoping to reach new prospects, Facebook needs to be in your playbook. Social Media and Facebook marketing will give you access to people In Miller Place, possessing the interests and geography you want.

Of course, everything comes at a price. You need to pay Facebook for the visitors you get. The concern becomes, can it be worth it?

Once you appear in front of people In Miller Place, then what? It really depends on what you would like to accomplish. Are we driving people to your website? Are we trying to get people In Miller Place to become fans of your page to create "authority" status and brand recognition? Are we going for registrations?

Before launching your advertising campaign, we can help you to determine what it is that you need to accomplish.

Remember to speak with our website design agency In Miller Place to serve you to maximize results. Powerful designs designed by our website design agency will help and secure results!

Reaching Your Prospects In Miller Place on Facebook

There are lots of methods to appear in front of an "Audience" on Facebook:

• Concentrating on individuals who have visited your site in the past (retargeting);
• People that are fans of your page;
• Prospects who have related passions (such as other pages on Facebook);
• Prospects who meet demographic factors;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we can easily aim for individuals - by gender, age, salary, profession, job title, area, hobbies and much more. These people end up part of an "audience" which may include any number of people. Facebook doesn't provide us with that list, but it will display our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Search Engines: No Search Necessary

The main advantage Facebook offers In Miller Place is its capacity to get to prospects who are not actively trying to find what you offer. This does not necessarily mean they will not have an interest. It simply means they are not proactively performing a search when they see your advertisement. However, they most likely were hoping to find something like what you offer very recently.

The search engines are limited to the people actually searching. A prospect may be in the market for an attorney, but if they aren't doing a search for one, those marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Perfect for Getting into Regional Market Places

• Are you a lawyer? Doctor? Home services company? A restaurant or retailer?
• For any company who does business locally In Miller Place Facebook is an excellent method to reach your target audience.
• We are able to target your prospects in many ways.
• Only need to reach women 35-65 in a few zip codes? Not a problem!
• Want to have a special offer on Wednesday? We are able to do that.

The appeal of Facebook is the ability to target. You can run a very small advertising campaign that functions in huge ways, by simply concentrating on the correct prospects, in the right location, with the right message.

In general, Facebook advertising and marketing is less costly than Google and the other engines and reaches different people than SEO on Long Island. They cost less per click. If you are opting to pay per impression (spending money on advertisements to be presented, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is certainly not there's a problem with Facebook. Rather, the person is in a different mind-set.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is apparent what they want, and they're searching since they have a actual need. They have a tendency to convert from surfer to prospect at a greater rate, since they have a current need that they must satisfy (finding legal help).

In contrast, an ad on Facebook might capture someone's focus. They may or may not be proactively hunting for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is fine for the reasons you will discover below.

If you would like to discuss the services of our LI PPC ad agency, our local ad agency, search engine optimization ad agency in Suffolk County or remarketing companies in Nassau County
please contact our offices.

Whether Facebook is a "good deal" for your advertising dollars truly will depend on the numbers.

Suppose search engine mouse clicks are $12 and Facebook actions are $1. Which one is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your marketing campaign, your offer, and the way the market reacts to you. The "right answer" is to test, modify, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our Long Island web design experts, our graphic design companies on Long Island or our online marketing consulting services on Long Island call us today.

Facebook Campaigns Have To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is essential. Within an advertisement we test graphics, headlines, ad text and even more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our exceptional advertising campaign management is the essential component in making the most of your advertising dollars with all internet marketing, but particularly with Facebook.

Our lead gen service on LI and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063