Facebook & Social Media Advertising In Miller Place

If you are trying to reach new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook advertising and marketing will provide you with access to people In Miller Place, with the interests and geographic targeting you want.

Of course, everything comes at a cost. You do need to pay Facebook for the traffic you receive. The question becomes, will it be worth the cost?

When you reach people In Miller Place, then what? It genuinely depends on what you want to accomplish. Are we sending visitors to your site? Are we looking to get people In Miller Place to be fans of your page to build "authority" status and brand recognition? Are we looking for registrations?

Prior to launching your campaign, we are able to help you to identify precisely what you need to accomplish.

Remember to meet with our website design experts In Miller Place to help you to maximize results. Exceptional designs from our website design company help your business and achieve results!

Reaching Your Prospects In Miller Place on Facebook

There are numerous approaches to reach an "Audience" on Facebook:

• Targeting individuals who have been to your web site previously (retargeting);
• People that are enthusiasts of your page;
• Prospects that have very similar pursuits (including other pages on Facebook);
• Prospects who meet demographic criteria;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we are able to focus on individuals - by gender, age, income, profession, job title, location, passions and even more. These people end up part of an "audience" which can consist of any number of individuals. Facebook doesn't give us that list, but it will show our ads to people on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Required

The main benefit Facebook offers In Miller Place is its ability to appear in front of prospects that are not proactively looking for what you offer. This does not mean they won't be interested. It simply means they aren't actively conducting a search when they see your advertisement. However, they probably were seeking something such as what you offer very recently.

The search engines like Google are limited to individuals actually searching. A person may be considering an attorney, but if they aren't doing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Perfect for Reaching Regional Market Places

• Are you an attorney? Health care provider? Home renovation company? A restaurant or retailer?
• For any organization who does business regionally In Miller Place Facebook is an excellent method to appear in front of your target audience.
• We have the ability to target your prospects in several ways.
• Only wish to reach women 35-65 in three zip codes? No worries!
• Want to have a special on Wednesday? We can do that.

The attractiveness of Facebook is the capacity to target. You can run a very small campaign that behaves in very big ways, by merely concentrating on the correct prospects, in the right region, with the appropriate message.

In general, Facebook marketing is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per ad impression (paying for advertisements to be shown, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there is a downside to Facebook. Rather, the person is in a different state of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is clear what they want, and they're browsing since they have a real need. They tend to convert from surfer to prospect at a greater rate, since they have a need that they have to fulfill (finding legal help).

In comparison, an advertisement on Facebook might capture someone's interest. They may or may not be actively looking for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn about below.

If you would like to talk about the services of our PPC advertising agency, our local ad agency, SEO ad agency in Nassau County or remarketing agencies
please contact our offices.

Whether Facebook is really a "great deal" for your advertising budget genuinely depends upon the numbers.

Suppose Google mouse clicks are $14 and Facebook visitors are $1. Which one is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your campaign, your offer, and exactly how the market reacts to you. The "correct answer" would be to test, adjust, and test again.

Just remember to have your design strong before launching ads like these. For info about our website design gurus, our graphic design services on Long Island or our advertising consulting services in NY call us today.

Facebook Campaigns Must Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is vital. Within an advertisement we test pictures, headlines, ad copy and more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our outstanding marketing campaign management is the essential component in making the most of your marketing spend with all online marketing, but especially with Facebook.

Our lead generation service in Nassau County and services of our display ads ad agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063