Facebook & Social Media Advertising In Mineola

If you are trying to find new prospects, Facebook has to be in your playbook. Social Media and Facebook advertising will give you the means to access people In Mineola, possessing the interests and geographic targeting you want.

Needless to say, everything comes at a price. You must pay Facebook for the targeted visitors you receive. The question becomes, will it be worth the money?

When you reach people In Mineola, then what? It really depends on what you want to achieve. Are we sending visitors to your web site? Are we trying to get people In Mineola to become fans of your page to generate "authority" status and brand recognition? Are we looking for registrations?

Prior to starting your marketing campaign, we are able to help you to figure out what it is that you really need to achieve.

Remember to allow our website design company In Mineola to assist your business to achieve real results. Effective designs created by our website design company can help and drive results!

Reaching Your Prospects In Mineola on Facebook

There are lots of approaches to appear in front of an "Audience" on Facebook:

• Focusing on individuals who have been to your site in the past (retargeting);
• People that are fans of your page;
• People who may have very similar passions (such as other pages on Facebook);
• Prospects who meet demographic factors;
• People that are already your customers;
• and the list goes on...

With Facebook, we can easily target people - by gender, age, income, occupation, job title, area, interests and even more. These individuals end up part of an "audience" which can consist of any number of people. Facebook doesn't provide us with that list, but it will display our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Google: No Search Required

The main benefit Facebook offers In Mineola is its ability to get to prospects who are not actively trying to find what you offer. This does not necessarily mean they won't have an interest. It just means they are not proactively conducting a search when they view your advertisement. However, they probably were looking for something like what you provide quite recently.

The search engines are restricted to the people actually searching. A person may be interested in an attorney, but if they aren't performing a search for one, those marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Great for Getting into Regional Niches

• Are you an attorney? Health care provider? Home services business? A restaurant or merchant?
• For any business who does business locally In Mineola Facebook is a great method to appear in front of your target audience.
• We can target your prospects in many ways.
• Only want to reach women 35-65 in three zip codes? Not an issue!
• Want to have a special on Wednesday? We can do that.

The attractiveness of Facebook is the capacity to target. You can operate a small marketing campaign that behaves in huge ways, by just concentrating on the correct prospects, in the right geo, with the appropriate message.

In general, Facebook marketing is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They charge less per click. If you are opting to pay per ad view (paying for ads to be presented, rather than paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there is a problem with Facebook. Rather, the user is in some other mind-set.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is obvious what they want, and they're searching since they have a actual need. They have a tendency to convert from surfer to qualified prospect at a higher rate, since they have a current need that they have to fulfill (finding legal help).

In contrast, an advertisement on Facebook may capture a person's interest. They may or may not be actively hunting for an attorney, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will learn next.

If you would like to talk about the services of our Nassau PPC advertising agency, our local advertising company on Long Island, SEO advertising agency or retargeting agency
please contact our offices.

Whether Facebook is a "great deal" for your marketing spend truly depends on the numbers.

Suppose Bing clicks are $10 and Facebook visitors are $1. Which one is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your advertising campaign, your offer, and exactly how the market responds to you. The "correct answer" would be to test, adjust, and test again.

Just remember to have your design strong before launching ads like these. For info about our Nassau website design consultants, our graphic design or our advertising consulting services call us today.

Facebook Promotions Need To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is essential. Within an ad we test pictures, headlines, ad copy and even more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our great advertising campaign management is the critical component in making the most of your marketing and advertising spend with all internet advertising, but especially with Facebook.

Our lead generation in Suffolk and services of our paid ads advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063