Facebook & Social Media Advertising In Mineola

If you are hoping to find new prospects, Facebook needs to be in your playbook. Facebook and Social Media marketing and advertising will provide you with the means to access people In Mineola, possessing the interests and geographic targeting you seek.

Needless to say, everything comes at a price. You need to pay Facebook for the targeted visitors you receive. The question becomes, can it be worth the cost?

After you reach people In Mineola, then what? It genuinely depends on what you want to accomplish. Are we sending visitors to your web site? Are we hoping to get people In Mineola to become fans of your page to generate "authority" status and brand recognition? Are we looking for sign ups?

Prior to starting your campaign, we are able to help you to figure out precisely what you need to accomplish.

Remember to reach out to our website design experts In Mineola to work with your business to achieve results. Quality designs designed by our website design company can help and achieve results!

Reaching Your Prospects In Mineola on Facebook

There are a variety of approaches to appear in front of an "Audience" on Facebook:

• Focusing on people who have been to your web site in the past (retargeting);
• Prospects that are followers of your page;
• People who have very similar interests (including other pages on Facebook);
• Individuals who meet demographic factors;
• People that are currently your customers;
• and the list goes on...

With Facebook, we are able to focus on individuals - by gender, age, salary, profession, job title, location, interests and more. These people become part of an "audience" which may consist of any number of people. Facebook doesn't give us that list, but it will display our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google: No Search Needed

The primary benefit Facebook offers In Mineola is its capability to appear in front of prospects who are not proactively searching for what you offer. This doesn't mean they will not be interested. It simply means they are not actively performing a search when they see your ad. However, they probably were hoping to find something such as what you provide quite recently.

The search engines are limited to people in fact searching. A person may be in the market for legal counsel, but if they are not performing a search for one, those advertising in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Perfect for Reaching Out to Regional Markets

• Are you an attorney? Medical professional? Home repair company? A restaurant or store?
• For any company who conducts business regionally In Mineola Facebook is a great way to reach your target audience.
• We can concentrate on your prospects in several ways.
• Only want to reach women 35-65 in a couple of zip codes? Not a problem!
• Want to have a special offer on Wednesday? We can do that.

The great thing about Facebook is the capacity to target. You can run a small marketing campaign that behaves in huge ways, by merely focusing on the right prospects, in the right market, with the right message.

In general, Facebook marketing is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per ad impression (paying for ads to be shown, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is not that there's a challenge with Facebook. Rather, an individual is in a different frame of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is clear what they need, and they're searching because they have a genuine need. They tend to convert from web surfer to qualified prospect at a greater rate, simply because they have a current need that they have to satisfy (finding legal help).

In contrast, an advertisement on Facebook might capture someone's interest. They might or might not be actively shopping for a lawyer, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is alright for the reasons you will learn below.

If you would like to discuss the services of our pay per click ad agency, our local advertising agency, SEO ad agency on Long Island or remarketing companies
please contact our offices.

Whether Facebook is a "great deal" for your advertising and marketing spend genuinely depends upon the numbers.

Suppose Google mouse clicks are $10 and Facebook actions are $1. Which of these is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It will depend on your marketing campaign, your offer, and the way the marketplace responds to you. The "correct answer" would be to test, modify, and test again.

Just remember to have your design strong before launching ads like these. For info about our Suffolk County web site design agency, our graphic design companies in New York or our advertising consulting services in Nassau County contact us today.

Facebook Strategies Must Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is vital. Within an ad we test graphics, headlines, ad copy and even more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our great campaign operations is the crucial component in making the most of your advertising and marketing spend with all online marketing, but particularly with Facebook.

Our lead generation in NY and services of our paid media ad agency in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063