Facebook & Social Media Advertising In Mineola

If you are hoping to find new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook marketing and advertising will give you access to people In Mineola, with the interests and geographic targeting you seek.

Obviously, everything comes at a cost. You need to pay Facebook for the traffic you get. The question becomes, can it be worth it?

Once you appear in front of people In Mineola, then what? It genuinely depends on what you would like to achieve. Are we driving people to your web site? Are we trying to get people In Mineola to become fans of your page to create "authority" status and brand recognition? Are we going for sign ups?

Prior to launching your advertising campaign, we can help you to figure out precisely what you need to achieve.

Remember to meet with our website design experts In Mineola to work with your business to succeed. Powerful designs by our website design experts will help and drive results!

Reaching Your Prospects In Mineola on Facebook

There are a variety of ways to reach an "Audience" on Facebook:

• Concentrating on people who have been to your website before (retargeting);
• Potential customers that are followers of your page;
• Potential customers that have very similar passions (including other pages on Facebook);
• Prospects who meet demographic factors;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we're able to target individuals - by gender, age, salary, profession, job title, area, passions and more. These people become part of an "audience" which may include many individuals. Facebook doesn't give us that list, however it will display our ads to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Search Engines: No Search Needed

The main advantage Facebook offers In Mineola is its ability to appear in front of prospects who are not actively looking for what you offer. This does not necessarily mean they won't have an interest. It simply means they aren't proactively performing a search when they see your ad. However, they most likely were seeking something like what you offer quite recently.

The search engines like Google are restricted to people actually searching. A person may be interested in an attorney, but if they are not doing a search for one, those marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Perfect for Getting into Regional Niches

• Are you a lawyer? Doctor? Home services company? A restaurant or store?
• For any company who conducts business regionally In Mineola Facebook is a superb technique to reach your audience.
• We have the ability to focus on your prospects in many ways.
• Only need to reach women 35-65 in three zip codes? No worries!
• Want to have a special offer on Tuesdays? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can operate a small campaign that behaves in huge ways, by merely concentrating on the right prospects, in the right geography, with the appropriate message.

In general, Facebook advertising is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per ad view (spending money on ads to be shown, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is not that there's a problem with Facebook. Rather, the person is in a different state of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is clear what they want, and they are searching because they have a actual need. They tend to convert from web surfer to prospect at a greater rate, simply because they have a need that they must fulfill (finding legal help).

In comparison, an advertisement on Facebook may capture someone's focus. They may or may not be actively shopping for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is alright for the reasons you will discover next.

If you would like to talk about the services of our pay per click ad company, our local ad agency on Long Island, SEO ad agency in Nassau County or retargeting companies in New York
please contact our offices.

Whether Facebook is a "good deal" for your marketing and advertising budget really depends on the numbers.

Suppose search engine mouse clicks are $14 and Facebook clicks are $1. Which of these is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your strategy, your offer, and the way the market responds to you. The "correct answer" is to test, adjust, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our New York website design experts, our graphic design services or our advertising consulting services call us today.

Facebook Promotions Have To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is critical. Within an ad we test images, headlines, ad copy and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our outstanding advertising campaign management is the essential component in making the most of your advertising and marketing spend with all internet marketing, but particularly with Facebook.

Our lead generation company in NY and services of our display ads professionals on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063