Facebook & Social Media Advertising In Mineola

If you are hoping to reach new prospects, Facebook must be rrnside your playbook. Facebook and Social Media advertising will provide you with the means to access people In Mineola, having the interests and geography you want.

Of course, everything comes at a price. You must pay Facebook for the targeted visitors you receive. The concern becomes, is it worth the cost?

After you appear in front of people In Mineola, then what? It really depends on what you would like to achieve. Are we driving people to your web site? Are we hoping to get people In Mineola to become fans of your page to create "authority" status and brand reputation? Are we going for registrations?

Prior to starting your campaign, we are able to help you to determine precisely what you need to achieve.

Remember to speak with our website design company In Mineola to work with you to maximize results. Professional designs created by our website design company will help and secure results!

Reaching Your Prospects In Mineola on Facebook

There are many ways to reach an "Audience" on Facebook:

• Concentrating on those who have visited your website in the past (retargeting);
• Individuals that are followers of your page;
• People that have related interests (which include other pages on Facebook);
• Prospects who meet demographic criteria;
• People that are currently your customers;
• and the list goes on...

With Facebook, we're able to focus on people - by gender, age, salary, occupation, job title, location, pursuits and much more. These people end up part of an "audience" which may consist of many individuals. Facebook doesn't give us that list, however it will show our ads to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Search Engines: No Search Required

The primary advantage Facebook offers In Mineola is its capability to get to prospects that are not proactively trying to find what you offer. This does not mean they will not have an interest. It simply means they are not actively conducting a search when they view your advertisement. However, they most likely were hoping to find something similar to what you offer quite recently.

The search engines are restricted to the people actually searching. A person may be in the market for legal counsel, but if they are not doing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Wonderful for Getting to Regional Areas

• Are you an attorney? Physician? Home services company? A restaurant or merchant?
• For any business who conducts business regionally In Mineola Facebook is an excellent way to appear in front of your target audience.
• We are able to focus on your prospects in several ways.
• Only wish to reach women 35-65 in three zip codes? Not an issue!
• Want to have a special offer on Mondays? We are able to do that.

The beauty of Facebook is the ability to target. You can run a small marketing campaign that functions in very big ways, by simply focusing on the right prospects, in the right location, with the right message.

In general, Facebook marketing and advertising is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are opting to pay per impression (spending money on advertisements to be presented, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It isn't that there is a disadvantage in Facebook. Rather, an individual is in a different mind-set.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is obvious what they need, and they're browsing since they have a actual need. They have a tendency to convert from surfer to prospect at a higher rate, since they have a need that they need to fulfill (finding legal help).

In contrast, an advertisement on Facebook might catch someone's attention. They might or might not be proactively hunting for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is OK for the reasons you will discover below.

If you would like to discuss the services of our pay per click ad agency, our local ad agency, SEO advertising agency in Nassau or remarketing campaign on LI
please contact our offices.

Whether Facebook is really a "good deal" for your advertising and marketing dollars truly will depend on the numbers.

Suppose search engine clicks are $14 and Facebook actions are $1. Which is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your advertising campaign, your offer, and how the market reacts to you. The "right answer" is to test, modify, and test again.

Just remember to have your visuals strong before running ads like these. For info about our LI website design agency, our graphic design in Suffolk or our marketing consulting services in Suffolk County call us today.

Facebook Strategies Need To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - campaign management is vital. Within an advertisement we test images, headlines, ad text and even more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our superb marketing campaign operations is the critical component in making the most of your advertising and marketing spend with all internet advertising, but especially with Facebook.

Our lead generation service in Nassau County and services of our display ads ad agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063