Advertising on Facebook and Social Media Gives Unprecedented Reach into prospects In Monsey
If you're trying to find new prospects, Facebook must be rrnside your playbook. Facebook and Social Media marketing and advertising will provide you with access to people In Monsey, possessing the interests and geographic targeting you seek.
Needless to say, everything comes at a price. You need to pay Facebook for the targeted traffic you receive. The question becomes, is it worth the money?
When you connect with people In Monsey, then what? It truly depends on what you would like to achieve. Are we pushing people to your site? Are we trying to get people In Monsey to be fans of your page to generate "authority" status and brand recognition? Are we going for registrations?
Prior to starting your campaign, we are able to help you to figure out precisely what you need to achieve.
Remember to allow our website design company In Monsey to help you to succeed. Strong designs from our website design agency drive success and secure results!
Reaching Your Prospects In Monsey on Facebook
There are lots of methods to reach an "Audience" on Facebook:
- Targeting people who have visited your website before (retargeting);
- Potential customers who are fans of your page;
- People that have similar pursuits (including other pages on Facebook);
- Prospects who meet demographic considerations;
- People who are currently your customers;
- and the list goes on...
With Facebook, we will focus on people - by gender, age, income, profession, job title, location, hobbies and more. These people end up part of an "audience" which may include any number of people. Facebook does not give us that list, but it will show our advertisements to people on that list that we have created.
We can buy clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.
Pluses and Minuses of Advertising on Social Media
Pro: Facebook's Edge Over Search Engines: No Search Necessary
The main benefit Facebook offers In Monsey is its capacity to get to prospects that are not proactively trying to find what you offer. This does not necessarily mean they won't be interested. It simply means they are not proactively conducting a search when they see your advertisement. However, they probably were hoping to find something similar to what you provide very recently.
The search engines are restricted to people actually searching. A prospect may be interested in a lawyer, but if they are not doing a search for one, those advertising in pay-per-click do not appear in front of that prospect.
Pro: Facebook is Ideal for Getting into Regional Markets
- Are you a lawyer? Medical professional? Home services company? A restaurant or merchant?
- For any business who does business regionally In Monsey Facebook is a superb technique to reach your target audience.
- We are able to concentrate on your prospects in several ways.
- Only want to reach women 35-65 in a few zip codes? Not an issue!
- Want to have a special on Wednesday? We can do that.
The beauty of Facebook is the ability to target. You can operate a very small campaign that behaves in very big ways, by simply targeting the correct prospects, in the right geography, with the right message.
Facebook Pricing is Lower, but So are Conversion Rates...
In general, Facebook marketing and advertising is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are opting to pay per ad impression (paying for ads to be presented, instead of paying for clicks), that tends to come in less expensive as well.
However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It isn't that there's a challenge with Facebook. Rather, the user is in a different frame of mind.
Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is clear what they want, and they are browsing since they have a true need. They tend to convert from surfer to prospect at a greater rate, because they have a need that they must satisfy (finding legal help).
In contrast, an ad on Facebook may catch someone's interest. They might or might not be proactively looking for a lawyer, but still have the need.
For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is fine for the reasons you will discover next.
If you would like to discuss the services of our PPC ad consultants, our local ad agency in Nassau County, SEO experts in NY or remarketing companies in Nassau
please contact our offices.
So is Social Media Advertising on Facebook a Great Deal?
Whether Facebook is a "great deal" for your advertising spend really depends upon the numbers.
Suppose search engine mouse clicks are $11 and Facebook clicks are $1. Which of these is best? It depends.
- If 5% of Google visitors convert, that's $200+ for a new customer.
- If 1% of Facebook actions convert, that's $100 for a new customer - great!
- But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!
The point is... there is no "right answer." It all depends on your strategy, your offer, and the way the marketplace reacts to you. The "correct answer" is to test, modify, and test yet again.
Just remember to have your visuals strong before launching ads like these. For info about our Suffolk County website design company, our graphic design in NY or our marketing consulting services contact us today.
Facebook Strategies Have To Be Managed and Optimized
Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is vital. Within an advertisement we test pictures, headlines, ad text and more. We also test the strength of the pages people reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting as well as the audiences.
Some changes can yield 2x-10x results, but until we test, you will not know. Our outstanding campaign operations is the critical component in making the most of your advertising dollars with all internet advertising, but especially with Facebook.
Our lead generation company and services of our display advertising company in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063
Call Us to Talk About Your Advertising In Monsey and Facebook
Everybody's needs are very different, there are no all purpose solutions.
Call our offices at (888) 420-0063, fill out the form below or follow this link to schedule a free consultation . We're very happy to talk about your business and requires, and see if there is a way we can assist you to efficiently grow your business.