Facebook & Social Media Advertising In Montauk

If you're trying to reach new prospects, Facebook must be in your playbook. Social Media and Facebook advertising will give you the means to access people In Montauk, with the interests and geographic targeting you want.

Needless to say, everything comes at a price. You must pay Facebook for the targeted visitors you get. The question becomes, can it be worth the money?

When you reach people In Montauk, then what? It really depends on what you want to achieve. Are we sending visitors to your website? Are we hoping to get people In Montauk to be fans of your page to create "authority" status and brand recognition? Are we going for sign ups?

Before launching your advertising campaign, we are able to help you to pinpoint what it is that you need to accomplish.

Remember to let our website design agency In Montauk to help your business to maximize results. Exceptional designs implemented by our website design agency help your business and secure results!

Reaching Your Prospects In Montauk on Facebook

There are many ways to appear in front of an "Audience" on Facebook:

• Concentrating on those who have visited your website in the past (retargeting);
• Potential customers that are fans of your page;
• Individuals who have similar pursuits (such as other pages on Facebook);
• Individuals who meet demographic criteria;
• People who are currently your customers;
• and the list goes on...

With Facebook, we're able to target individuals - by gender, age, income, profession, job title, location, passions and even more. These people end up part of an "audience" which may include any number of individuals. Facebook does not give us that list, however it will display our ads to people on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Required

The main advantage Facebook offers In Montauk is its capability to reach prospects that are not actively searching for what you offer. This does not necessarily mean they will not be interested. It simply means they are not actively conducting a search when they see your ad. However, they most likely were hoping to find something like what you offer quite recently.

The search engines are limited to people in fact searching. A person may be considering legal counsel, but if they are not performing a search for one, those advertising in pay-per-click do not reach that prospect.

Pro: Facebook is Perfect for Reaching Local Areas

• Are you a lawyer? Medical professional? Home services business? A restaurant or retailer?
• For any company who does business regionally In Montauk Facebook is an excellent method to reach your target audience.
• We can target your prospects in numerous ways.
• Only need to reach women 35-65 in three zip codes? No worries!
• Want to have a special on Tuesdays? We can do that.

The beauty of Facebook is the ability to target. You can operate a small advertising campaign that functions in huge ways, by merely focusing on the right prospects, in the right region, with the right message.

In general, Facebook advertising is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They charge less for each click. If you are opting to pay per ad impression (spending money on advertisements to be shown, rather than paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there's a challenge with Facebook. Rather, the person is in a different state of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is obvious what they want, and they are searching since they have a real need. They tend to convert from web surfer to prospect at a higher rate, simply because they have a current need that they must fulfill (finding legal help).

In contrast, an ad on Facebook may capture someone's attention. They may or may not be actively searching for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will learn next.

If you would like to discuss the services of our pay per click advertising consultants, our local ad company in Suffolk County, SEO experts in Nassau or retargeting campaign
please contact our offices.

Whether Facebook is really a "good deal" for your marketing and advertising budget truly will depend on the numbers.

Suppose Google clicks are $11 and Facebook visitors are $1. Which is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your advertising campaign, your offer, and exactly how the marketplace reacts to you. The "correct answer" would be to test, adjust, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our Suffolk web design experts, our graphic design experts in Suffolk or our advertising consulting services call us today.

Facebook Strategies Must Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is critical. Within an ad we test graphics, headlines, ad copy and more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our great advertising campaign operations is the essential component in making the most of your advertising dollars with all internet advertising, but particularly with Facebook.

Our lead generation in Nassau and services of our paid ads advertising agency in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063