Facebook & Social Media Advertising In Montauk

If you are hoping to find new prospects, Facebook must be rrnside your playbook. Social Media and Facebook advertising will give you the means to access people In Montauk, with the interests and geography you seek.

Obviously, everything comes at a price. You must pay Facebook for the targeted visitors you receive. The concern becomes, is it worth the cost?

After you appear in front of people In Montauk, then what? It genuinely depends on what you want to achieve. Are we driving visitors to your web site? Are we looking to get people In Montauk to be fans of your page to create "authority" status and brand recognition? Are we going for registrations?

Before starting your advertising campaign, we can help you to figure out what it is that you really need to accomplish.

Remember to allow our website design agency In Montauk to work with your business to achieve real results. Quality designs implemented by our website design company will help and secure results!

Reaching Your Prospects In Montauk on Facebook

There are lots of approaches to appear in front of an "Audience" on Facebook:

• Focusing on individuals who have been to your site in the past (retargeting);
• Prospects who are followers of your page;
• People who may have very similar pursuits (including other pages on Facebook);
• Prospects who meet demographic considerations;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we will target people - by gender, age, salary, profession, job title, location, interests and much more. These people become part of an "audience" which may consist of any number of individuals. Facebook doesn't provide us with that list, however it will show our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Necessary

The main benefit Facebook offers In Montauk is its capability to reach prospects that are not proactively trying to find what you offer. This does not mean they will not be interested. It simply means they are not actively conducting a search when they see your ad. However, they probably were seeking something such as what you offer very recently.

The search engines are limited to people actually searching. A prospect may be interested in legal counsel, but if they aren't doing a search for one, those advertising in prospect pay per click do not reach that prospect.

Pro: Facebook is Fantastic for Reaching Out to Regional Market Places

• Are you an attorney? Physician? Home renovation business? A restaurant or merchant?
• For any company who conducts business locally In Montauk Facebook is a great method to appear in front of your target audience.
• We have the ability to focus on your prospects in numerous ways.
• Only wish to reach women 35-65 in a few zip codes? Not a problem!
• Want to have a special on Tuesdays? We can do that.

The beauty of Facebook is the capacity to target. You can run a small advertising campaign that behaves in huge ways, by simply targeting the correct prospects, in the right market, with the right message.

In general, Facebook advertising is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They cost less for each click. If you are opting to pay per ad impression (spending money on advertisements to be presented, rather than paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is not that there is a challenge with Facebook. Rather, an individual is in a different frame of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is apparent what they want, and they're searching since they have a genuine need. They have a tendency to convert from surfer to prospect at a higher rate, simply because they have a current need that they have to satisfy (finding legal help).

In comparison, an advertisement on Facebook may catch a person's focus. They may or may not be actively shopping for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn about below.

If you would like to talk about the services of our Long Island PPC advertising agency, our local ad consultants, SEO advertising agency or retargeting agencies
please contact our offices.

Whether Facebook is really a "great deal" for your marketing spend genuinely depends on the numbers.

Suppose search engine mouse clicks are $11 and Facebook clicks are $1. Which of these is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It all depends on your marketing campaign, your offer, and how the market reacts to you. The "correct answer" is to test, modify, and test again.

Just remember to have your visuals strong before running ads like these. For info about our website design experts, our graphic design or our marketing consulting services in Nassau County contact us today.

Facebook Promotions Have To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is vital. Within an advertisement we test pictures, headlines, ad copy and even more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our exceptional advertising campaign management is the critical component in making the most of your marketing and advertising dollars with all internet advertising, but especially with Facebook.

Our lead generation in Nassau and services of our display advertising ad agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063