Facebook & Social Media Advertising In Montebello

If you're trying to reach new prospects, Facebook must be in your playbook. Facebook and Social Media marketing will provide you with the means to access people In Montebello, having the interests and geographic targeting you want.

Of course, everything comes at a price. You do need to pay Facebook for the targeted visitors you receive. The concern becomes, is it worth the money?

After you reach people In Montebello, then what? It truly depends on what you would like to achieve. Are we pushing people to your website? Are we hoping to get people In Montebello to become fans of your page to create "authority" status and brand reputation? Are we looking for registrations?

Prior to launching your campaign, we can help you to identify what it is that you really need to achieve.

Remember to speak with our website design company In Montebello to work with your business to achieve real results. Effective designs designed by our website design agency can help and secure results!

Reaching Your Prospects In Montebello on Facebook

There are numerous methods to reach an "Audience" on Facebook:

• Concentrating on people who have visited your site before (retargeting);
• Prospects who are fans of your page;
• Potential customers that have similar pursuits (which include other pages on Facebook);
• Individuals who meet demographic factors;
• People that are already your customers;
• and the list goes on...

With Facebook, we're able to target people - by gender, age, income, career, job title, location, pursuits and more. These individuals end up part of an "audience" which may include many people. Facebook does not provide us with that list, however it will show our ads to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Required

The main advantage Facebook offers In Montebello is its capability to get to prospects who are not actively trying to find what you offer. This does not mean they won't have an interest. It just means they aren't proactively conducting a search when they see your advertisement. However, they most likely were looking for something similar to what you provide very recently.

The search engines like Google are limited to people in fact searching. A person may be in the market for a lawyer, but if they aren't performing a search for one, those marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Great for Reaching Out to Regional Market Places

• Are you an attorney? Physician? Home repair company? A restaurant or retailer?
• For any business who conducts business regionally In Montebello Facebook is a great way to appear in front of your target audience.
• We can concentrate on your prospects in numerous ways.
• Only wish to reach women 35-65 in 3 zip codes? No worries!
• Want to have a special on Thursdays? We are able to do that.

The attractiveness of Facebook is the ability to target. You can operate a very small campaign that behaves in very big ways, by simply targeting the correct prospects, in the right geography, with the right message.

In general, Facebook marketing and advertising is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are choosing to pay per ad impression (spending money on ads to be presented, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is certainly not there's a problem with Facebook. Rather, an individual is in some other mind-set.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is clear what they need, and they are searching since they have a real need. They have a tendency to convert from surfer to prospect at a higher rate, simply because they have a need that they need to satisfy (finding legal help).

In comparison, an advertisement on Facebook might capture a person's attention. They may or may not be actively hunting for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn below.

If you would like to discuss the services of our pay per click advertising consultants, our local ad agency in Nassau County, search engine optimization ad agency in Suffolk County or remarketing agency
please contact our offices.

Whether Facebook is a "good deal" for your advertising and marketing budget genuinely will depend on the numbers.

Suppose search engine clicks are $10 and Facebook clicks are $1. Which of these is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your advertising campaign, your offer, and exactly how the market reacts to you. The "right answer" is to test, modify, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our website design agency, our graphic design services on L.I. or our marketing consulting services call us today.

Facebook Strategies Need To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - campaign management is critical. Within an advertisement we test images, headlines, ad text and more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our outstanding marketing campaign operations is the critical component in making the most of your marketing and advertising dollars with all internet advertising, but particularly with Facebook.

Our lead generation company and services of our display advertising advertising agency in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063