Facebook & Social Media Advertising In Montrose

If you are hoping to find new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook advertising will give you the means to access people In Montrose, having the interests and geographic targeting you want.

Needless to say, everything comes at a cost. You do need to pay Facebook for the traffic you get. The concern becomes, will it be worth the cost?

Once you reach people In Montrose, then what? It genuinely depends on what you want to accomplish. Are we driving visitors to your website? Are we trying to get people In Montrose to become fans of your page to generate "authority" status and brand recognition? Are we going for registrations?

Prior to launching your advertising campaign, we can help you to pinpoint what it is that you really need to achieve.

Remember to speak with our website design experts In Montrose to serve your business to achieve results. Professional designs implemented by our website design experts drive success and drive results!

Reaching Your Prospects In Montrose on Facebook

There are many methods to reach an "Audience" on Facebook:

• Targeting people who have visited your website previously (retargeting);
• Individuals that are enthusiasts of your page;
• Prospects who have similar interests (such as other pages on Facebook);
• Prospects who meet demographic criteria;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we're able to aim for individuals - by gender, age, salary, career, job title, location, passions and even more. These people become part of an "audience" which may consist of many people. Facebook does not give us that list, but it will show our ads to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Needed

The main advantage Facebook offers In Montrose is its capacity to reach prospects who are not proactively looking for what you offer. This does not mean they will not have an interest. It simply means they are not actively conducting a search when they see your ad. However, they probably were seeking something such as what you provide very recently.

The search engines like Google are limited to individuals actually searching. A person may be interested in a lawyer, but if they are not doing a search for one, those advertising in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Perfect for Getting into Regional Market Places

• Are you a lawyer? Doctor? Home repair business? A restaurant or store?
• For any business who conducts business regionally In Montrose Facebook is a great technique to appear in front of your target audience.
• We have the ability to focus on your prospects in several ways.
• Only need to reach women 35-65 in a few zip codes? Not a problem!
• Want to have a special offer on Wednesday? We can do that.

The beauty of Facebook is the ability to target. You can run a small advertising campaign that behaves in very big ways, by just focusing on the correct prospects, in the right region, with the appropriate message.

In general, Facebook marketing and advertising is less costly than Google and the other engines and reaches different people than SEO on Long Island. They cost less for each click. If you are opting to pay per ad impression (paying for advertisements to be presented, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is not that there is a challenge with Facebook. Rather, the user is in some other state of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is obvious what they need, and they are searching because they have a actual need. They have a tendency to convert from surfer to qualified prospect at a higher rate, because they have a current need that they must satisfy (finding legal help).

In comparison, an advertisement on Facebook may capture a person's interest. They may or may not be actively hunting for an attorney, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is fine for the reasons you will learn about next.

If you would like to talk about the services of our PPC advertising consultants, our local advertising company in Nassau County, SEO ad agency on Long Island or remarketing companies in Suffolk
please contact our offices.

Whether Facebook is really a "great deal" for your advertising and marketing spend really depends upon the numbers.

Suppose Google clicks are $11 and Facebook actions are $1. Which of these is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It will depend on your strategy, your offer, and exactly how the market reacts to you. The "correct answer" is to test, adjust, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our Long Island web site design agency, our graphic design services or our advertising consulting services in New York call us today.

Facebook Promotions Must Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - campaign supervision is critical. Within an advertisement we test images, headlines, ad copy and even more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our great marketing campaign management is the essential component in making the most of your marketing dollars with all online advertising, but especially with Facebook.

Our lead generation in New York and services of our display ads ad agency in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063