Facebook & Social Media Advertising In Montrose

If you are hoping to find new prospects, Facebook has to be in your playbook. Social Media and Facebook marketing and advertising will provide you with access to people In Montrose, having the interests and geo targeting you seek.

Of course, everything comes at a cost. You do need to pay Facebook for the targeted traffic you get. The concern becomes, will it be worth the cost?

Once you connect with people In Montrose, then what? It really depends on what you want to achieve. Are we driving visitors to your website? Are we looking to get people In Montrose to become fans of your page to build "authority" status and brand reputation? Are we looking for registrations?

Prior to launching your advertising campaign, we can help you to pinpoint what it is that you need to achieve.

Remember to meet with our website design experts In Montrose to assist you to achieve results. Great designs implemented by our website design experts help your business and achieve results!

Reaching Your Prospects In Montrose on Facebook

There are many approaches to reach an "Audience" on Facebook:

• Concentrating on individuals who have been to your web site in the past (retargeting);
• Potential customers that are fans of your page;
• Prospects who may have related pursuits (including other pages on Facebook);
• Potential customers who meet demographic factors;
• People that are already your customers;
• and the list goes on...

With Facebook, we can easily aim for individuals - by gender, age, salary, profession, job title, area, interests and much more. These people end up part of an "audience" which can consist of many people. Facebook does not give us that list, however it will show our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Necessary

The primary advantage Facebook offers In Montrose is its capacity to appear in front of prospects who are not actively looking for what you offer. This doesn't mean they won't be interested. It just means they aren't actively conducting a search when they view your ad. However, they probably were hoping to find something such as what you provide quite recently.

The search engines like Google are limited to individuals actually searching. A prospect may be interested in a lawyer, but if they are not doing a search for one, those advertising in Google Adwords do not reach that prospect.

Pro: Facebook is Ideal for Getting to Local Niches

• Are you a lawyer? Doctor? Home repair business? A restaurant or store?
• For any business who does business regionally In Montrose Facebook is a great technique to appear in front of your target audience.
• We have the ability to focus on your prospects in numerous ways.
• Only want to reach women 35-65 in a couple of zip codes? No worries!
• Want to have a special on Thursdays? We are able to do that.

The great thing about Facebook is the capacity to target. You can run a small advertising campaign that behaves in very big ways, simply by targeting the right prospects, in the right area, with the appropriate message.

In general, Facebook marketing is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per ad impression (paying for advertisements to be presented, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is certainly not there's a challenge with Facebook. Rather, the person is in some other frame of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is clear what they need, and they're browsing since they have a genuine need. They tend to convert from web surfer to qualified prospect at a higher rate, since they have a current need that they must satisfy (finding legal help).

In comparison, an ad on Facebook may capture a person's attention. They might or might not be proactively shopping for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is fine for the reasons you will discover next.

If you would like to discuss the services of our pay per click ad agency, our local advertising agency in New York, search engine optimization ad agency in Nassau or retargeting companies in New York
please contact our offices.

Whether Facebook is a "great deal" for your marketing and advertising spend genuinely depends upon the numbers.

Suppose Google mouse clicks are $12 and Facebook actions are $1. Which one is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It will depend on your campaign, your offer, and the way the marketplace responds to you. The "right answer" would be to test, adjust, and test again.

Just remember to have your design strong before launching ads like these. For info about our web design agency, our graphic design companies or our online advertising consulting services in New York call us today.

Facebook Promotions Must Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is essential. Within an advertisement we test pictures, headlines, ad copy and even more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our outstanding marketing campaign management is the essential component in making the most of your marketing and advertising dollars with all internet advertising, but especially with Facebook.

Our lead generation in Suffolk and services of our display advertising professionals on LI go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063