Facebook & Social Media Advertising In Moriches

If you are trying to reach new prospects, Facebook must be rrnside your playbook. Facebook and Social Media advertising and marketing will give you the means to access people In Moriches, with the interests and geography you want.

Needless to say, everything comes at a price. You need to pay Facebook for the targeted visitors you get. The question becomes, will it be worth the cost?

After you appear in front of people In Moriches, then what? It truly depends on what you want to accomplish. Are we driving visitors to your website? Are we trying to get people In Moriches to be fans of your page to create "authority" status and brand reputation? Are we looking for sign ups?

Prior to starting your campaign, we can help you to pinpoint what it is that you need to accomplish.

Remember to engage our website design experts In Moriches to assist your business to maximize results. Effective designs created by our website design company will help and achieve results!

Reaching Your Prospects In Moriches on Facebook

There are numerous methods to appear in front of an "Audience" on Facebook:

• Targeting people who have visited your site in the past (retargeting);
• Prospects that are followers of your page;
• Prospects who have very similar interests (such as other pages on Facebook);
• Prospects who meet demographic considerations;
• People who are already your customers;
• and the list goes on...

With Facebook, we are able to focus on people - by gender, age, salary, occupation, job title, location, interests and even more. These people end up part of an "audience" which may include many people. Facebook does not provide us with that list, however it will display our advertisements to individuals on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google: No Search Required

The main advantage Facebook offers In Moriches is its capability to appear in front of prospects who are not actively searching for what you offer. This doesn't mean they won't have an interest. It just means they are not proactively performing a search when they view your ad. However, they most likely were hoping to find something like what you offer very recently.

The search engines like Google are limited to people actually searching. A prospect may be in the market for an attorney, but if they aren't performing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Ideal for Getting to Regional Niches

• Are you an attorney? Doctor? Home renovation company? A restaurant or store?
• For any business who does business regionally In Moriches Facebook is an excellent method to appear in front of your target audience.
• We have the ability to concentrate on your prospects in many ways.
• Only want to reach women 35-65 in a few zip codes? No problem!
• Want to have a special offer on Tuesdays? We can do that.

The appeal of Facebook is the ability to target. You can run a small campaign that functions in very big ways, by just targeting the correct prospects, in the right market, with the appropriate message.

In general, Facebook advertising and marketing is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per ad view (paying for ads to be presented, rather than paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is certainly not there's a challenge with Facebook. Rather, the user is in a different frame of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is apparent what they need, and they are searching since they have a real need. They have a tendency to convert from web surfer to qualified prospect at a greater rate, because they have a current need that they need to fulfill (finding legal help).

In comparison, an advertisement on Facebook may catch a person's focus. They might or might not be actively looking for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn below.

If you would like to discuss the services of our pay per click ad agency, our local advertising agency in Nassau County, SEO advertising agency in NY or remarketing agency in Suffolk
please contact our offices.

Whether Facebook is really a "great deal" for your advertising and marketing spend really will depend on the numbers.

Suppose Google clicks are $11 and Facebook clicks are $1. Which one is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your strategy, your offer, and exactly how the market reacts to you. The "right answer" is to test, adjust, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our website design professionals, our graphic design or our advertising consulting services call us today.

Facebook Promotions Must Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is vital. Within an advertisement we test graphics, headlines, ad copy and more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our superb marketing campaign management is the essential component in making the most of your advertising and marketing dollars with all internet marketing, but especially with Facebook.

Our lead gen service and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063