Facebook & Social Media Advertising In Moriches

If you are hoping to reach new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media marketing and advertising will give you the means to access people In Moriches, possessing the interests and geographic targeting you seek.

Obviously, everything comes at a price. You must pay Facebook for the targeted visitors you receive. The question becomes, can it be worth the cost?

After you appear in front of people In Moriches, then what? It genuinely depends on what you would like to achieve. Are we sending people to your website? Are we trying to get people In Moriches to be fans of your page to generate "authority" status and brand reputation? Are we going for sign ups?

Before starting your campaign, we are able to help you to pinpoint precisely what you really need to achieve.

Remember to talk to our website design company In Moriches to help you to maximize results. Excellent designs by our website design company help your business and achieve results!

Reaching Your Prospects In Moriches on Facebook

There are a variety of approaches to appear in front of an "Audience" on Facebook:

• Concentrating on people who have visited your site previously (retargeting);
• Prospects who are fans of your page;
• Individuals who have related pursuits (such as other pages on Facebook);
• People who meet demographic considerations;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we are able to focus on individuals - by gender, age, income, career, job title, location, pursuits and much more. These people end up part of an "audience" which may consist of any number of individuals. Facebook does not give us that list, but it will display our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google: No Search Necessary

The main advantage Facebook offers In Moriches is its ability to get to prospects who are not proactively trying to find what you offer. This doesn't mean they will not have an interest. It simply means they aren't proactively conducting a search when they see your advertisement. However, they most likely were seeking something similar to what you offer quite recently.

The search engines like Google are limited to the people actually searching. A prospect may be interested in legal counsel, but if they are not doing a search for one, those advertising in prospect pay per click do not reach that prospect.

Pro: Facebook is Wonderful for Getting into Regional Market Places

• Are you a lawyer? Physician? Home services company? A restaurant or merchant?
• For any organization who does business regionally In Moriches Facebook is a superb method to reach your audience.
• We are able to concentrate on your prospects in numerous ways.
• Only want to reach women 35-65 in a couple of zip codes? Not an issue!
• Want to have a special offer on Tuesdays? We can do that.

The beauty of Facebook is the ability to target. You can run a small advertising campaign that functions in huge ways, by just targeting the correct prospects, in the right geo, with the right message.

In general, Facebook advertising and marketing is less costly than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per ad view (spending money on ads to be presented, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there's a problem with Facebook. Rather, the user is in some other frame of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is clear what they want, and they are browsing because they have a real need. They tend to convert from web surfer to lead at a higher rate, since they have a need that they must fulfill (finding legal help).

In comparison, an ad on Facebook might capture someone's attention. They might or might not be proactively searching for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is fine for the reasons you will learn below.

If you would like to discuss the services of our Nassau pay per click ad agency, our local advertising agency, search engine optimization ad agency in Suffolk County or remarketing companies in Suffolk County
please contact our offices.

Whether Facebook is really a "great deal" for your advertising budget truly depends upon the numbers.

Suppose Google mouse clicks are $14 and Facebook clicks are $1. Which of these is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your marketing campaign, your offer, and how the marketplace reacts to you. The "correct answer" would be to test, adjust, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our Suffolk website design experts, our graphic design companies in NY or our advertising consulting services in NY contact us today.

Facebook Promotions Have To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - campaign management is critical. Within an ad we test graphics, headlines, ad copy and even more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our great marketing campaign management is the essential component in making the most of your advertising and marketing spend with all online marketing, but particularly with Facebook.

Our lead generation service and services of our display ads advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063