Facebook & Social Media Advertising In Mount Ivy

If you are trying to find new prospects, Facebook must be in your playbook. Facebook and Social Media marketing will provide you with access to people In Mount Ivy, having the interests and geo targeting you seek.

Of course, everything comes at a price. You must pay Facebook for the targeted visitors you receive. The concern becomes, can it be worth the money?

Once you reach people In Mount Ivy, then what? It genuinely depends on what you would like to achieve. Are we driving people to your website? Are we looking to get people In Mount Ivy to be fans of your page to build "authority" status and brand recognition? Are we looking for sign ups?

Before launching your campaign, we are able to help you to pinpoint what it is that you need to achieve.

Remember to reach out to our website design experts In Mount Ivy to assist your business to achieve real results. Effective designs from our website design experts help you and secure results!

Reaching Your Prospects In Mount Ivy on Facebook

There are lots of approaches to reach an "Audience" on Facebook:

• Focusing on those who have been to your web site in the past (retargeting);
• Potential customers that are enthusiasts of your page;
• Prospects who have related interests (which include other pages on Facebook);
• People who meet demographic criteria;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we're able to target individuals - by gender, age, salary, occupation, job title, location, pursuits and much more. These people become part of an "audience" which can consist of any number of people. Facebook does not provide us with that list, however it will display our ads to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Necessary

The main benefit Facebook offers In Mount Ivy is its capacity to reach prospects who are not proactively trying to find what you offer. This doesn't mean they will not have an interest. It just means they aren't proactively performing a search when they see your ad. However, they most likely were looking for something such as what you offer quite recently.

The search engines are limited to the people actually searching. A prospect may be in the market for legal counsel, but if they aren't performing a search for one, those marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Fantastic for Getting into Local Niches

• Are you an attorney? Medical professional? Home services company? A restaurant or merchant?
• For any business who conducts business locally In Mount Ivy Facebook is an excellent technique to appear in front of your audience.
• We can concentrate on your prospects in numerous ways.
• Only wish to reach women 35-65 in three zip codes? Not a problem!
• Want to have a special on Thursdays? We are able to do that.

The beauty of Facebook is the capacity to target. You can run a very small campaign that functions in huge ways, simply by targeting the correct prospects, in the right market, with the appropriate message.

In general, Facebook advertising is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are choosing to pay per ad impression (spending money on advertisements to be shown, rather than paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there is a challenge with Facebook. Rather, the person is in some other state of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is clear what they want, and they're browsing since they have a true need. They tend to convert from surfer to qualified prospect at a higher rate, because they have a current need that they must satisfy (finding legal help).

In comparison, an ad on Facebook may catch a person's interest. They might or might not be proactively hunting for an attorney, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will discover below.

If you would like to talk about the services of our Nassau County pay per click advertising company, our local advertising agency on Long Island, SEO ad agency on Long Island or retargeting companies
please contact our offices.

Whether Facebook is a "great deal" for your advertising and marketing dollars truly will depend on the numbers.

Suppose Bing mouse clicks are $10 and Facebook actions are $1. Which is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your campaign, your offer, and how the marketplace responds to you. The "correct answer" is to test, adjust, and test again.

Just remember to have your design strong before running ads like these. For info about our Nassau County website design agency, our graphic design companies in Nassau County or our advertising consulting services in New York contact us today.

Facebook Campaigns Must Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - campaign management is essential. Within an advertisement we test graphics, headlines, ad copy and even more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our great marketing campaign management is the critical component in making the most of your marketing dollars with all internet marketing, but particularly with Facebook.

Our lead generation service and services of our display ads ad agency in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063