Facebook & Social Media Advertising In Mount Ivy

If you are trying to find new prospects, Facebook must be in your playbook. Social Media and Facebook marketing and advertising will provide you with the means to access people In Mount Ivy, having the interests and geo targeting you want.

Needless to say, everything comes at a cost. You need to pay Facebook for the traffic you get. The concern becomes, is it worth the cost?

When you connect with people In Mount Ivy, then what? It really depends on what you would like to accomplish. Are we driving people to your site? Are we trying to get people In Mount Ivy to be fans of your page to generate "authority" status and brand reputation? Are we going for sign ups?

Before starting your campaign, we are able to help you to determine what it is that you really need to achieve.

Remember to talk to our website design experts In Mount Ivy to serve your business to maximize results. Professional designs designed by our website design experts help your business and secure results!

Reaching Your Prospects In Mount Ivy on Facebook

There are many approaches to appear in front of an "Audience" on Facebook:

• Targeting individuals who have visited your website before (retargeting);
• People that are fans of your page;
• Prospects who may have very similar interests (which include other pages on Facebook);
• Prospects who meet demographic considerations;
• People who are currently your customers;
• and the list goes on...

With Facebook, we will target people - by gender, age, salary, occupation, job title, location, hobbies and even more. These individuals become part of an "audience" which may include many people. Facebook doesn't give us that list, but it will display our ads to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Necessary

The primary advantage Facebook offers In Mount Ivy is its ability to reach prospects who are not proactively searching for what you offer. This does not necessarily mean they will not have an interest. It just means they aren't actively performing a search when they see your ad. However, they probably were hoping to find something such as what you offer quite recently.

The search engines like Google are limited to people in fact searching. A person may be considering a lawyer, but if they are not performing a search for one, those marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Getting to Local Areas

• Are you a lawyer? Health care provider? Home services business? A restaurant or retailer?
• For any organization who does business locally In Mount Ivy Facebook is an excellent method to appear in front of your audience.
• We have the ability to focus on your prospects in several ways.
• Only need to reach women 35-65 in three zip codes? Not an issue!
• Want to have a special on Thursdays? We are able to do that.

The beauty of Facebook is the capacity to target. You can operate a small marketing campaign that behaves in huge ways, by merely focusing on the correct prospects, in the right geography, with the right message.

In general, Facebook advertising and marketing is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They cost less for each click. If you are opting to pay per ad view (spending money on ads to be shown, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there is a disadvantage in Facebook. Rather, the user is in some other state of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is obvious what they want, and they are searching because they have a genuine need. They have a tendency to convert from surfer to prospect at a greater rate, simply because they have a current need that they have to fulfill (finding legal help).

In comparison, an advertisement on Facebook might catch a person's interest. They may or may not be proactively shopping for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will discover next.

If you would like to talk about the services of our LI PPC advertising agency, our local ad agency, SEO advertising agency in Nassau County or retargeting agencies in Nassau
please contact our offices.

Whether Facebook is really a "great deal" for your advertising spend genuinely depends on the numbers.

Suppose Google clicks are $14 and Facebook actions are $1. Which one is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It all depends on your campaign, your offer, and how the market reacts to you. The "correct answer" would be to test, adjust, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our New York web site design consultants, our graphic design experts in Nassau or our advertising consulting services call us today.

Facebook Promotions Have To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is essential. Within an ad we test graphics, headlines, ad text and even more. We also test the strength of the pages people reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our exceptional campaign management is the critical component in making the most of your advertising spend with all internet advertising, but particularly with Facebook.

Our lead generation company and services of our display advertising ad agency in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063