Facebook & Social Media Advertising In Mount Kisco

If you are hoping to reach new prospects, Facebook must be rrnside your playbook. Social Media and Facebook marketing and advertising will provide you with access to people In Mount Kisco, having the interests and geography you seek.

Needless to say, everything comes at a price. You must pay Facebook for the targeted traffic you receive. The question becomes, is it worth the cost?

Once you reach people In Mount Kisco, then what? It really depends on what you want to accomplish. Are we pushing visitors to your web site? Are we hoping to get people In Mount Kisco to become fans of your page to create "authority" status and brand recognition? Are we looking for sign ups?

Prior to starting your marketing campaign, we are able to help you to identify what it is that you really need to achieve.

Remember to speak with our website design experts In Mount Kisco to help you to maximize results. Great designs designed by our website design company drive success and achieve results!

Reaching Your Prospects In Mount Kisco on Facebook

There are numerous methods to appear in front of an "Audience" on Facebook:

• Focusing on people who have been to your web site previously (retargeting);
• Potential customers who are followers of your page;
• People who have very similar interests (such as other pages on Facebook);
• Prospects who meet demographic criteria;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we will aim for individuals - by gender, age, income, career, job title, location, passions and much more. These individuals become part of an "audience" which may consist of many individuals. Facebook doesn't provide us with that list, but it will show our advertisements to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Needed

The main benefit Facebook offers In Mount Kisco is its ability to appear in front of prospects who are not proactively searching for what you offer. This does not mean they won't be interested. It simply means they are not proactively performing a search when they view your advertisement. However, they most likely were seeking something like what you provide quite recently.

The search engines like Google are restricted to individuals in fact searching. A prospect may be considering a lawyer, but if they are not performing a search for one, those advertising in Google Adwords do not reach that prospect.

Pro: Facebook is Great for Reaching Out to Local Areas

• Are you a lawyer? Physician? Home renovation company? A restaurant or retailer?
• For any company who does business locally In Mount Kisco Facebook is a great technique to appear in front of your audience.
• We have the ability to target your prospects in several ways.
• Only need to reach women 35-65 in a few zip codes? Not a problem!
• Want to have a special offer on Thursdays? We are able to do that.

The beauty of Facebook is the ability to target. You can run a very small campaign that functions in huge ways, by just concentrating on the correct prospects, in the right region, with the appropriate message.

In general, Facebook marketing and advertising is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per impression (spending money on ads to be presented, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there is a downside to Facebook. Rather, the user is in a different state of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is apparent what they need, and they are searching because they have a true need. They tend to convert from web surfer to qualified prospect at a higher rate, because they have a current need that they need to satisfy (finding legal help).

In comparison, an ad on Facebook might catch a person's focus. They might or might not be proactively looking for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is alright for the reasons you will learn about below.

If you would like to discuss the services of our pay per click ad company, our local ad agency in Nassau County, SEO advertising agency or retargeting agencies on LI
please contact our offices.

Whether Facebook is a "great deal" for your marketing and advertising dollars genuinely will depend on the numbers.

Suppose search engine mouse clicks are $14 and Facebook visitors are $1. Which one is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It will depend on your strategy, your offer, and the way the marketplace reacts to you. The "right answer" is to test, modify, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our web design consultants, our graphic design services in NY or our advertising consulting services contact us today.

Facebook Campaigns Need To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is essential. Within an advertisement we test graphics, headlines, ad text and more. We also test the strength of the pages people reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our superb advertising campaign operations is the essential component in making the most of your marketing dollars with all online advertising, but particularly with Facebook.

Our lead generation service in Suffolk County and services of our display advertising ad agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063