Facebook & Social Media Advertising In Mount Kisco

If you are trying to find new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook advertising will provide you with access to people In Mount Kisco, possessing the interests and geo targeting you seek.

Of course, everything comes at a price. You must pay Facebook for the targeted visitors you get. The question becomes, can it be worth the money?

Once you connect with people In Mount Kisco, then what? It genuinely depends on what you want to accomplish. Are we pushing people to your website? Are we hoping to get people In Mount Kisco to be fans of your page to build "authority" status and brand reputation? Are we looking for registrations?

Before launching your marketing campaign, we are able to help you to pinpoint what it is that you really need to achieve.

Remember to call our website design company In Mount Kisco to assist you to achieve real results. Strong designs implemented by our website design experts help your business and drive results!

Reaching Your Prospects In Mount Kisco on Facebook

There are a variety of methods to appear in front of an "Audience" on Facebook:

• Focusing on those who have visited your website in the past (retargeting);
• People that are fans of your page;
• Potential customers who may have related interests (which include other pages on Facebook);
• Individuals who meet demographic considerations;
• People who are already your customers;
• and the list goes on...

With Facebook, we can easily focus on people - by gender, age, salary, occupation, job title, location, pursuits and more. These people become part of an "audience" which can consist of any number of individuals. Facebook does not provide us with that list, but it will display our ads to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Needed

The primary advantage Facebook offers In Mount Kisco is its capability to appear in front of prospects that are not proactively looking for what you offer. This does not necessarily mean they will not be interested. It just means they aren't actively conducting a search when they view your ad. However, they probably were looking for something such as what you offer quite recently.

The search engines like Google are restricted to people actually searching. A person may be in the market for an attorney, but if they are not performing a search for one, those marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Fantastic for Reaching Out to Regional Areas

• Are you an attorney? Medical professional? Home repair company? A restaurant or store?
• For any business who does business regionally In Mount Kisco Facebook is a superb technique to reach your audience.
• We have the ability to concentrate on your prospects in many ways.
• Only want to reach women 35-65 in a couple of zip codes? No problem!
• Want to have a special on Wednesday? We can do that.

The great thing about Facebook is the capacity to target. You can operate a small campaign that behaves in huge ways, by simply concentrating on the right prospects, in the right location, with the right message.

In general, Facebook advertising is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per ad view (paying for advertisements to be shown, instead of paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It isn't that there is a challenge with Facebook. Rather, an individual is in some other state of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is apparent what they need, and they are browsing because they have a real need. They tend to convert from surfer to lead at a higher rate, because they have a need that they must fulfill (finding legal help).

In contrast, an advertisement on Facebook may catch someone's attention. They may or may not be proactively looking for an attorney, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is fine for the reasons you will discover next.

If you would like to discuss the services of our pay per click ad company, our local advertising company in Suffolk, search engine optimization ad agency in Suffolk or retargeting agencies
please contact our offices.

Whether Facebook is a "great deal" for your marketing and advertising spend truly depends upon the numbers.

Suppose Google clicks are $12 and Facebook actions are $1. Which one is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your campaign, your offer, and how the marketplace reacts to you. The "right answer" would be to test, modify, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our web design company, our graphic design in Suffolk County or our online advertising consulting services in New York call us today.

Facebook Campaigns Must Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is critical. Within an advertisement we test images, headlines, ad copy and more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our outstanding campaign management is the essential component in making the most of your advertising dollars with all online advertising, but especially with Facebook.

Our lead generation service and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063