Facebook & Social Media Advertising In Mount Pleasant

If you're trying to find new prospects, Facebook needs to be in your playbook. Facebook and Social Media marketing will give you the means to access people In Mount Pleasant, having the interests and geography you seek.

Of course, everything comes at a price. You do need to pay Facebook for the traffic you receive. The concern becomes, is it worth the money?

When you appear in front of people In Mount Pleasant, then what? It truly depends on what you would like to achieve. Are we driving visitors to your site? Are we trying to get people In Mount Pleasant to be fans of your page to generate "authority" status and brand recognition? Are we looking for sign ups?

Before starting your campaign, we can help you to determine what it is that you really need to accomplish.

Remember to meet with our website design company In Mount Pleasant to aid you to succeed. Exceptional designs designed by our website design experts help your business and secure results!

Reaching Your Prospects In Mount Pleasant on Facebook

There are a variety of methods to reach an "Audience" on Facebook:

• Focusing on individuals who have visited your web site before (retargeting);
• Individuals who are fans of your page;
• Prospects who may have very similar interests (including other pages on Facebook);
• Individuals who meet demographic considerations;
• People who are already your customers;
• and the list goes on...

With Facebook, we can easily aim for individuals - by gender, age, salary, occupation, job title, area, passions and much more. These individuals end up part of an "audience" which can consist of any number of people. Facebook doesn't provide us with that list, however it will show our advertisements to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google: No Search Necessary

The primary benefit Facebook offers In Mount Pleasant is its capability to get to prospects that are not proactively looking for what you offer. This doesn't mean they won't be interested. It just means they are not proactively conducting a search when they view your advertisement. However, they most likely were seeking something similar to what you offer very recently.

The search engines like Google are restricted to the people actually searching. A person may be considering an attorney, but if they are not doing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Perfect for Reaching Local Market Places

• Are you an attorney? Health care provider? Home repair business? A restaurant or store?
• For any company who does business regionally In Mount Pleasant Facebook is a great technique to appear in front of your audience.
• We can concentrate on your prospects in many ways.
• Only need to reach women 35-65 in 3 zip codes? No problem!
• Want to have a special on Thursdays? We are able to do that.

The beauty of Facebook is the capacity to target. You can operate a very small advertising campaign that behaves in huge ways, simply by concentrating on the right prospects, in the right region, with the right message.

In general, Facebook advertising and marketing is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per impression (paying for ads to be presented, rather than paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It isn't that there is a challenge with Facebook. Rather, an individual is in some other mind-set.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is obvious what they want, and they are searching since they have a true need. They tend to convert from web surfer to lead at a higher rate, simply because they have a current need that they must fulfill (finding legal help).

In comparison, an advertisement on Facebook might catch a person's interest. They might or might not be proactively hunting for an attorney, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about next.

If you would like to talk about the services of our Suffolk PPC advertising consultants, our local ad agency, search engine optimization ad agency or retargeting campaign in Nassau
please contact our offices.

Whether Facebook is really a "great deal" for your marketing spend genuinely depends upon the numbers.

Suppose Google mouse clicks are $14 and Facebook clicks are $1. Which one is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your strategy, your offer, and exactly how the marketplace reacts to you. The "correct answer" is to test, adjust, and test yet again.

Just remember to have your design strong before running ads like these. For info about our web design agency, our graphic design companies or our advertising consulting services in NY call us today.

Facebook Strategies Need To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is essential. Within an ad we test pictures, headlines, ad copy and more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our outstanding marketing campaign operations is the crucial component in making the most of your advertising and marketing spend with all internet marketing, but particularly with Facebook.

Our lead generation and services of our display advertising professionals in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063