Facebook & Social Media Advertising In Mount Pleasant

If you're trying to reach new prospects, Facebook has to be in your playbook. Social Media and Facebook marketing and advertising will give you the means to access people In Mount Pleasant, with the interests and geography you want.

Needless to say, everything comes at a price. You must pay Facebook for the traffic you get. The concern becomes, will it be worth it?

Once you reach people In Mount Pleasant, then what? It genuinely depends on what you want to accomplish. Are we pushing people to your site? Are we hoping to get people In Mount Pleasant to be fans of your page to create "authority" status and brand recognition? Are we going for registrations?

Before launching your marketing campaign, we can help you to pinpoint precisely what you need to achieve.

Remember to speak with our website design experts In Mount Pleasant to assist you to succeed. Strong designs created by our website design company drive success and drive results!

Reaching Your Prospects In Mount Pleasant on Facebook

There are a variety of approaches to reach an "Audience" on Facebook:

• Focusing on those who have been to your web site in the past (retargeting);
• Potential customers that are fans of your page;
• Potential customers who may have very similar interests (including other pages on Facebook);
• Prospects who meet demographic factors;
• People who are currently your customers;
• and the list goes on...

With Facebook, we can easily target people - by gender, age, income, profession, job title, area, hobbies and even more. These individuals become part of an "audience" which may consist of any number of individuals. Facebook does not provide us with that list, but it will show our advertisements to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Google and Bing: No Search Required

The primary benefit Facebook offers In Mount Pleasant is its ability to reach prospects that are not actively looking for what you offer. This does not necessarily mean they won't be interested. It simply means they are not proactively conducting a search when they see your advertisement. However, they probably were looking for something such as what you offer quite recently.

The search engines like Google are limited to individuals in fact searching. A person may be interested in an attorney, but if they are not doing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Perfect for Reaching Local Market Places

• Are you a lawyer? Physician? Home renovation business? A restaurant or merchant?
• For any company who conducts business locally In Mount Pleasant Facebook is a great technique to reach your target audience.
• We have the ability to concentrate on your prospects in many ways.
• Only wish to reach women 35-65 in a few zip codes? No worries!
• Want to have a special offer on Wednesday? We can do that.

The great thing about Facebook is the ability to target. You can run a small campaign that behaves in huge ways, by merely targeting the right prospects, in the right location, with the right message.

In general, Facebook advertising is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per impression (paying for ads to be presented, rather than paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is certainly not there is a challenge with Facebook. Rather, the person is in a different state of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is clear what they need, and they're searching since they have a actual need. They have a tendency to convert from web surfer to lead at a greater rate, since they have a need that they need to satisfy (finding legal help).

In comparison, an advertisement on Facebook may catch someone's interest. They might or might not be actively hunting for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn below.

If you would like to discuss the services of our Suffolk County PPC advertising agency, our local advertising agency, SEO ad agency in NY or retargeting campaign in New York
please contact our offices.

Whether Facebook is really a "good deal" for your advertising budget really depends upon the numbers.

Suppose search engine mouse clicks are $11 and Facebook actions are $1. Which is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your strategy, your offer, and the way the market responds to you. The "correct answer" would be to test, modify, and test yet again.

Just remember to have your design strong before running ads like these. For info about our Suffolk County web site design company, our graphic design in Suffolk or our advertising consulting services in Nassau County call us today.

Facebook Promotions Must Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is critical. Within an ad we test pictures, headlines, ad text and even more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our superb campaign operations is the critical component in making the most of your advertising dollars with all online advertising, but particularly with Facebook.

Our lead gen company in Nassau and services of our display advertising advertising agency in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063