Facebook & Social Media Advertising In Mount Pleasant

If you are trying to reach new prospects, Facebook must be in your playbook. Facebook and Social Media advertising will provide you with access to people In Mount Pleasant, with the interests and geography you want.

Needless to say, everything comes at a price. You do need to pay Facebook for the targeted traffic you get. The concern becomes, can it be worth the cost?

After you appear in front of people In Mount Pleasant, then what? It truly depends on what you want to accomplish. Are we driving visitors to your site? Are we looking to get people In Mount Pleasant to be fans of your page to build "authority" status and brand reputation? Are we going for registrations?

Before launching your advertising campaign, we can help you to figure out what it is that you need to achieve.

Remember to talk to our website design company In Mount Pleasant to work with you to succeed. Great designs by our website design agency help you and drive results!

Reaching Your Prospects In Mount Pleasant on Facebook

There are a variety of methods to reach an "Audience" on Facebook:

• Focusing on individuals who have visited your web site previously (retargeting);
• Potential customers that are fans of your page;
• Individuals that have very similar interests (which include other pages on Facebook);
• Potential customers who meet demographic criteria;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we can easily target individuals - by gender, age, salary, occupation, job title, area, hobbies and more. These people become part of an "audience" which may include any number of people. Facebook does not provide us with that list, however it will show our advertisements to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Required

The primary benefit Facebook offers In Mount Pleasant is its capability to appear in front of prospects who are not proactively trying to find what you offer. This does not necessarily mean they won't be interested. It simply means they are not proactively conducting a search when they view your ad. However, they most likely were seeking something like what you provide quite recently.

The search engines like Google are limited to people in fact searching. A prospect may be in the market for an attorney, but if they are not performing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Reaching Out to Local Areas

• Are you a lawyer? Doctor? Home services business? A restaurant or retailer?
• For any business who does business locally In Mount Pleasant Facebook is an excellent technique to appear in front of your audience.
• We have the ability to focus on your prospects in many ways.
• Only wish to reach women 35-65 in three zip codes? No worries!
• Want to have a special on Mondays? We are able to do that.

The great thing about Facebook is the ability to target. You can operate a very small marketing campaign that functions in very big ways, by merely targeting the correct prospects, in the right location, with the appropriate message.

In general, Facebook advertising is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per ad view (paying for ads to be presented, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there's a disadvantage in Facebook. Rather, the user is in a different frame of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is clear what they want, and they are browsing because they have a true need. They tend to convert from web surfer to qualified prospect at a greater rate, since they have a current need that they must fulfill (finding legal help).

In contrast, an advertisement on Facebook might capture someone's focus. They may or may not be actively looking for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will discover below.

If you would like to discuss the services of our pay per click ad agency, our local advertising agency on Long Island, search engine optimization advertising agency on LI or retargeting campaign in Nassau County
please contact our offices.

Whether Facebook is really a "good deal" for your advertising and marketing spend really will depend on the numbers.

Suppose Google mouse clicks are $14 and Facebook visitors are $1. Which of these is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It all depends on your strategy, your offer, and the way the marketplace responds to you. The "correct answer" would be to test, modify, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our LI web site design agency, our graphic design services or our advertising consulting services in Nassau County contact us today.

Facebook Strategies Need To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is essential. Within an advertisement we test images, headlines, ad copy and more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our outstanding advertising campaign operations is the crucial component in making the most of your marketing dollars with all internet advertising, but particularly with Facebook.

Our lead generation company and services of our display advertising ad agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063