Facebook & Social Media Advertising In Mount Sinai

If you are hoping to reach new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media marketing will provide you with the means to access people In Mount Sinai, with the interests and geo targeting you seek.

Needless to say, everything comes at a cost. You do need to pay Facebook for the targeted traffic you get. The concern becomes, will it be worth the money?

When you appear in front of people In Mount Sinai, then what? It genuinely depends on what you would like to achieve. Are we driving people to your site? Are we looking to get people In Mount Sinai to become fans of your page to generate "authority" status and brand recognition? Are we going for sign ups?

Before starting your marketing campaign, we can help you to figure out what it is that you need to achieve.

Remember to meet with our website design company In Mount Sinai to serve your business to achieve real results. Powerful designs by our website design experts help your business and drive results!

Reaching Your Prospects In Mount Sinai on Facebook

There are many ways to appear in front of an "Audience" on Facebook:

• Focusing on individuals who have visited your web site previously (retargeting);
• Potential customers that are fans of your page;
• Potential customers who have related pursuits (such as other pages on Facebook);
• People who meet demographic considerations;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we're able to focus on individuals - by gender, age, salary, occupation, job title, area, hobbies and much more. These individuals become part of an "audience" which can consist of any number of individuals. Facebook does not give us that list, however it will show our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Google: No Search Needed

The main benefit Facebook offers In Mount Sinai is its capability to get to prospects that are not actively trying to find what you offer. This does not necessarily mean they will not be interested. It simply means they are not actively performing a search when they view your ad. However, they probably were seeking something such as what you provide very recently.

The search engines are limited to individuals actually searching. A prospect may be interested in a lawyer, but if they are not doing a search for one, those advertising and marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Fantastic for Getting to Regional Market Places

• Are you a lawyer? Health care provider? Home renovation business? A restaurant or store?
• For any organization who conducts business locally In Mount Sinai Facebook is a superb way to appear in front of your target audience.
• We can target your prospects in many ways.
• Only need to reach women 35-65 in 3 zip codes? Not an issue!
• Want to have a special offer on Mondays? We are able to do that.

The appeal of Facebook is the capacity to target. You can run a small marketing campaign that functions in very big ways, by just concentrating on the correct prospects, in the right geography, with the right message.

In general, Facebook advertising and marketing is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per impression (spending money on advertisements to be shown, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is certainly not there is a challenge with Facebook. Rather, the user is in some other state of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is apparent what they need, and they are searching since they have a real need. They have a tendency to convert from surfer to qualified prospect at a greater rate, simply because they have a need that they have to fulfill (finding legal help).

In comparison, an advertisement on Facebook may catch a person's attention. They may or may not be proactively shopping for an attorney, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about below.

If you would like to talk about the services of our LI pay per click ad consultants, our local advertising experts in NY, SEO ad agency or remarketing companies on LI
please contact our offices.

Whether Facebook is really a "good deal" for your marketing and advertising spend genuinely depends upon the numbers.

Suppose Bing mouse clicks are $10 and Facebook actions are $1. Which is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It all depends on your strategy, your offer, and the way the marketplace reacts to you. The "correct answer" is to test, adjust, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our NY web site design professionals, our graphic design on L.I. or our marketing consulting services call us today.

Facebook Promotions Need To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign supervision is vital. Within an ad we test graphics, headlines, ad text and more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our exceptional marketing campaign management is the crucial component in making the most of your marketing and advertising dollars with all online marketing, but especially with Facebook.

Our lead generation on L.I. and services of our display ads ad agency in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063