Facebook & Social Media Advertising In Mount Sinai

If you're trying to reach new prospects, Facebook needs to be in your playbook. Facebook and Social Media marketing will provide you with access to people In Mount Sinai, possessing the interests and geo targeting you seek.

Needless to say, everything comes at a price. You do need to pay Facebook for the visitors you get. The question becomes, can it be worth the cost?

After you connect with people In Mount Sinai, then what? It truly depends on what you would like to achieve. Are we pushing people to your site? Are we hoping to get people In Mount Sinai to be fans of your page to create "authority" status and brand recognition? Are we going for registrations?

Before starting your advertising campaign, we can help you to identify precisely what you really need to accomplish.

Remember to allow our website design experts In Mount Sinai to work with you to achieve results. Excellent designs implemented by our website design agency drive success and secure results!

Reaching Your Prospects In Mount Sinai on Facebook

There are numerous ways to appear in front of an "Audience" on Facebook:

• Focusing on people who have been to your web site in the past (retargeting);
• Prospects who are fans of your page;
• Individuals that have similar interests (including other pages on Facebook);
• Individuals who meet demographic factors;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we are able to target individuals - by gender, age, income, career, job title, location, passions and much more. These individuals become part of an "audience" which can include many individuals. Facebook does not provide us with that list, however it will display our ads to individuals on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Required

The primary benefit Facebook offers In Mount Sinai is its capacity to get to prospects who are not proactively trying to find what you offer. This does not necessarily mean they won't have an interest. It just means they aren't proactively conducting a search when they see your ad. However, they most likely were hoping to find something like what you offer very recently.

The search engines like Google are limited to individuals actually searching. A person may be interested in a lawyer, but if they are not doing a search for one, those advertising and marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Perfect for Getting into Regional Areas

• Are you an attorney? Doctor? Home repair business? A restaurant or merchant?
• For any company who does business locally In Mount Sinai Facebook is an excellent technique to appear in front of your audience.
• We can target your prospects in numerous ways.
• Only need to reach women 35-65 in three zip codes? No worries!
• Want to have a special on Thursdays? We can do that.

The appeal of Facebook is the ability to target. You can operate a small advertising campaign that behaves in huge ways, simply by focusing on the right prospects, in the right region, with the right message.

In general, Facebook marketing is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per impression (paying for ads to be shown, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there is a downside to Facebook. Rather, the person is in a different mind-set.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is clear what they need, and they are browsing because they have a true need. They have a tendency to convert from web surfer to lead at a greater rate, simply because they have a need that they must satisfy (finding legal help).

In contrast, an advertisement on Facebook may capture someone's attention. They might or might not be actively looking for a lawyer, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is alright for the reasons you will learn next.

If you would like to discuss the services of our LI PPC ad company, our local ad experts in Nassau, search engine optimization ad agency or retargeting agencies
please contact our offices.

Whether Facebook is really a "great deal" for your advertising dollars genuinely depends on the numbers.

Suppose search engine mouse clicks are $11 and Facebook actions are $1. Which of these is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your strategy, your offer, and the way the market responds to you. The "correct answer" would be to test, modify, and test all over again.

Just remember to have your design strong before running ads like these. For info about our Suffolk County web site design agency, our graphic design on L.I. or our advertising consulting services in New York call us today.

Facebook Campaigns Have To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign management is essential. Within an advertisement we test images, headlines, ad text and more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our great marketing campaign management is the critical component in making the most of your marketing spend with all internet marketing, but particularly with Facebook.

Our lead generation service on Long Island and services of our display advertising consultants on LI go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063