Facebook & Social Media Advertising In Mount Sinai

If you are hoping to reach new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook marketing will provide you with the means to access people In Mount Sinai, having the interests and geographic targeting you seek.

Of course, everything comes at a cost. You must pay Facebook for the targeted visitors you receive. The question becomes, is it worth the cost?

When you connect with people In Mount Sinai, then what? It really depends on what you want to achieve. Are we sending visitors to your site? Are we looking to get people In Mount Sinai to become fans of your page to generate "authority" status and brand recognition? Are we going for registrations?

Before launching your marketing campaign, we are able to help you to determine what it is that you really need to achieve.

Remember to talk to our website design company In Mount Sinai to serve your business to succeed. Strong designs created by our website design company can help and drive results!

Reaching Your Prospects In Mount Sinai on Facebook

There are lots of approaches to appear in front of an "Audience" on Facebook:

• Focusing on those who have visited your web site in the past (retargeting);
• Prospects who are followers of your page;
• Prospects who have related pursuits (which include other pages on Facebook);
• Individuals who meet demographic considerations;
• People that are currently your customers;
• and the list goes on...

With Facebook, we can easily target individuals - by gender, age, income, career, job title, area, pursuits and much more. These people become part of an "audience" which may include any number of people. Facebook doesn't provide us with that list, but it will present our ads to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Needed

The primary advantage Facebook offers In Mount Sinai is its capability to reach prospects that are not proactively looking for what you offer. This does not mean they won't have an interest. It just means they are not proactively conducting a search when they view your ad. However, they most likely were seeking something such as what you provide very recently.

The search engines like Google are limited to people in fact searching. A person may be interested in legal counsel, but if they aren't doing a search for one, those advertising in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Reaching Regional Niches

• Are you an attorney? Health care provider? Home repair company? A restaurant or merchant?
• For any business who conducts business regionally In Mount Sinai Facebook is an excellent method to appear in front of your audience.
• We have the ability to focus on your prospects in numerous ways.
• Only wish to reach women 35-65 in a couple of zip codes? No problem!
• Want to have a special on Thursdays? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can operate a very small campaign that functions in very big ways, simply by focusing on the right prospects, in the right market, with the appropriate message.

In general, Facebook advertising is less costly than Google and the other engines and reaches different people than SEO on Long Island. They cost less per click. If you are choosing to pay per impression (spending money on ads to be shown, rather than paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is not that there is a disadvantage in Facebook. Rather, the person is in some other mind-set.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is obvious what they want, and they're searching because they have a real need. They have a tendency to convert from surfer to lead at a higher rate, because they have a current need that they have to satisfy (finding legal help).

In comparison, an ad on Facebook might catch someone's interest. They may or may not be proactively searching for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will discover next.

If you would like to discuss the services of our PPC ad agency, our local advertising experts, search engine optimization advertising agency on Long Island or remarketing companies on L.I.
please contact our offices.

Whether Facebook is really a "great deal" for your advertising budget truly depends on the numbers.

Suppose Bing clicks are $14 and Facebook visitors are $1. Which of these is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It all depends on your advertising campaign, your offer, and how the marketplace responds to you. The "correct answer" would be to test, modify, and test again.

Just remember to have your visuals strong before running ads like these. For info about our NY website design agency, our graphic design or our advertising consulting services contact us today.

Facebook Strategies Must Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is vital. Within an ad we test images, headlines, ad copy and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our superb marketing campaign operations is the essential component in making the most of your marketing and advertising dollars with all internet advertising, but especially with Facebook.

Our lead gen in Nassau and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063