Facebook & Social Media Advertising In Mount Vernon

If you are trying to find new prospects, Facebook has to be in your playbook. Facebook and Social Media advertising will give you access to people In Mount Vernon, having the interests and geography you want.

Obviously, everything comes at a price. You need to pay Facebook for the targeted visitors you receive. The question becomes, is it worth it?

After you reach people In Mount Vernon, then what? It really depends on what you would like to achieve. Are we pushing visitors to your site? Are we hoping to get people In Mount Vernon to be fans of your page to generate "authority" status and brand recognition? Are we looking for sign ups?

Prior to launching your marketing campaign, we are able to help you to determine precisely what you really need to accomplish.

Remember to meet with our website design experts In Mount Vernon to work with you to succeed. Professional designs designed by our website design company can help and drive results!

Reaching Your Prospects In Mount Vernon on Facebook

There are numerous ways to reach an "Audience" on Facebook:

• Focusing on people who have been to your web site previously (retargeting);
• Prospects who are enthusiasts of your page;
• People who have very similar interests (such as other pages on Facebook);
• People who meet demographic factors;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we're able to focus on people - by gender, age, salary, career, job title, location, hobbies and much more. These people become part of an "audience" which can consist of many people. Facebook does not give us that list, but it will show our ads to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Google and Bing: No Search Necessary

The primary advantage Facebook offers In Mount Vernon is its capacity to appear in front of prospects who are not proactively trying to find what you offer. This doesn't mean they will not have an interest. It simply means they aren't proactively performing a search when they see your ad. However, they most likely were looking for something such as what you provide very recently.

The search engines like Google are restricted to individuals in fact searching. A person may be considering an attorney, but if they are not doing a search for one, those advertising in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Perfect for Getting into Regional Areas

• Are you a lawyer? Medical professional? Home renovation business? A restaurant or merchant?
• For any organization who conducts business regionally In Mount Vernon Facebook is a great technique to reach your audience.
• We are able to target your prospects in many ways.
• Only wish to reach women 35-65 in a few zip codes? Not an issue!
• Want to have a special on Wednesday? We can do that.

The appeal of Facebook is the capacity to target. You can operate a very small marketing campaign that functions in huge ways, by simply concentrating on the correct prospects, in the right location, with the appropriate message.

In general, Facebook marketing is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They cost less for each click. If you are opting to pay per impression (paying for ads to be shown, rather than paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is certainly not there is a downside to Facebook. Rather, an individual is in some other mind-set.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is obvious what they need, and they are browsing since they have a true need. They have a tendency to convert from surfer to qualified prospect at a greater rate, simply because they have a need that they need to fulfill (finding legal help).

In contrast, an advertisement on Facebook might capture a person's attention. They may or may not be actively looking for an attorney, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is alright for the reasons you will learn below.

If you would like to talk about the services of our Suffolk County pay per click advertising agency, our local advertising company, search engine optimization ad agency in Nassau or retargeting companies in Suffolk County
please contact our offices.

Whether Facebook is a "good deal" for your marketing dollars really depends on the numbers.

Suppose Bing mouse clicks are $12 and Facebook clicks are $1. Which of these is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It will depend on your campaign, your offer, and how the market responds to you. The "right answer" would be to test, modify, and test all over again.

Just remember to have your design strong before running ads like these. For info about our website design experts, our graphic design experts in Suffolk or our marketing consulting services in New York call us today.

Facebook Campaigns Have To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign supervision is essential. Within an advertisement we test graphics, headlines, ad text and more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our exceptional marketing campaign operations is the crucial component in making the most of your marketing spend with all internet marketing, but particularly with Facebook.

Our lead generation in NY and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063