Facebook & Social Media Advertising In Mount Vernon

If you are hoping to find new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media marketing and advertising will give you the means to access people In Mount Vernon, possessing the interests and geo targeting you seek.

Of course, everything comes at a cost. You must pay Facebook for the targeted visitors you receive. The question becomes, will it be worth it?

When you appear in front of people In Mount Vernon, then what? It truly depends on what you want to accomplish. Are we pushing people to your web site? Are we hoping to get people In Mount Vernon to be fans of your page to create "authority" status and brand reputation? Are we looking for registrations?

Before launching your campaign, we can help you to determine precisely what you need to achieve.

Remember to talk to our website design experts In Mount Vernon to help your business to achieve real results. Great designs implemented by our website design agency can help and achieve results!

Reaching Your Prospects In Mount Vernon on Facebook

There are numerous methods to reach an "Audience" on Facebook:

• Focusing on individuals who have been to your web site previously (retargeting);
• People that are enthusiasts of your page;
• People that have related interests (which include other pages on Facebook);
• Potential customers who meet demographic considerations;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we can easily target people - by gender, age, income, career, job title, location, pursuits and much more. These people end up part of an "audience" which may consist of any number of individuals. Facebook doesn't give us that list, however it will display our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Necessary

The primary advantage Facebook offers In Mount Vernon is its capacity to get to prospects that are not proactively searching for what you offer. This doesn't mean they will not be interested. It just means they are not proactively performing a search when they view your advertisement. However, they most likely were hoping to find something similar to what you offer very recently.

The search engines are limited to individuals actually searching. A prospect may be considering legal counsel, but if they aren't doing a search for one, those marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Wonderful for Getting into Regional Markets

• Are you an attorney? Health care provider? Home renovation business? A restaurant or retailer?
• For any organization who conducts business regionally In Mount Vernon Facebook is an excellent technique to appear in front of your audience.
• We have the ability to target your prospects in several ways.
• Only need to reach women 35-65 in a couple of zip codes? Not a problem!
• Want to have a special offer on Wednesday? We are able to do that.

The beauty of Facebook is the capacity to target. You can run a small advertising campaign that functions in very big ways, simply by concentrating on the right prospects, in the right market, with the right message.

In general, Facebook advertising is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are opting to pay per ad impression (spending money on ads to be shown, instead of paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is certainly not there's a challenge with Facebook. Rather, the user is in some other frame of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is apparent what they want, and they are browsing since they have a genuine need. They tend to convert from surfer to prospect at a higher rate, because they have a current need that they need to satisfy (finding legal help).

In contrast, an advertisement on Facebook may catch someone's focus. They might or might not be proactively looking for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will learn next.

If you would like to talk about the services of our Nassau pay per click advertising consultants, our local advertising company in New York, SEO ad agency or retargeting companies
please contact our offices.

Whether Facebook is really a "great deal" for your marketing and advertising spend really depends upon the numbers.

Suppose Google clicks are $12 and Facebook visitors are $1. Which is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It all depends on your marketing campaign, your offer, and how the market reacts to you. The "right answer" is to test, modify, and test all over again.

Just remember to have your design strong before running ads like these. For info about our Nassau website design gurus, our graphic design services or our online advertising consulting services in New York contact us today.

Facebook Promotions Must Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is essential. Within an advertisement we test graphics, headlines, ad copy and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our superb marketing campaign operations is the critical component in making the most of your advertising dollars with all internet advertising, but particularly with Facebook.

Our lead gen on Long Island and services of our display advertising ad agency in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063