Facebook & Social Media Advertising In Mount Vernon

If you're trying to reach new prospects, Facebook must be in your playbook. Social Media and Facebook marketing and advertising will provide you with access to people In Mount Vernon, with the interests and geo targeting you seek.

Of course, everything comes at a price. You need to pay Facebook for the targeted visitors you get. The concern becomes, can it be worth the money?

After you reach people In Mount Vernon, then what? It truly depends on what you want to accomplish. Are we sending visitors to your site? Are we hoping to get people In Mount Vernon to become fans of your page to generate "authority" status and brand reputation? Are we looking for sign ups?

Before launching your marketing campaign, we are able to help you to figure out precisely what you need to accomplish.

Remember to allow our website design company In Mount Vernon to assist your business to maximize results. Quality designs developed by our website design experts help you and achieve results!

Reaching Your Prospects In Mount Vernon on Facebook

There are lots of methods to appear in front of an "Audience" on Facebook:

• Targeting those who have visited your web site in the past (retargeting);
• Prospects that are followers of your page;
• Individuals who have related passions (such as other pages on Facebook);
• Individuals who meet demographic considerations;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we will target people - by gender, age, income, profession, job title, location, hobbies and even more. These people become part of an "audience" which may include any number of individuals. Facebook does not give us that list, however it will show our advertisements to individuals on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Google and Bing: No Search Needed

The main advantage Facebook offers In Mount Vernon is its ability to reach prospects that are not proactively searching for what you offer. This doesn't mean they will not be interested. It simply means they are not proactively conducting a search when they see your ad. However, they probably were looking for something similar to what you offer quite recently.

The search engines are restricted to the people in fact searching. A person may be in the market for legal counsel, but if they aren't performing a search for one, those advertising in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Ideal for Getting into Regional Niches

• Are you an attorney? Health care provider? Home services company? A restaurant or merchant?
• For any organization who does business regionally In Mount Vernon Facebook is a great method to reach your target audience.
• We are able to focus on your prospects in numerous ways.
• Only wish to reach women 35-65 in a few zip codes? No problem!
• Want to have a special on Thursdays? We can do that.

The attractiveness of Facebook is the ability to target. You can operate a very small marketing campaign that functions in huge ways, by merely focusing on the correct prospects, in the right area, with the appropriate message.

In general, Facebook advertising is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They charge less for each click. If you are opting to pay per impression (paying for advertisements to be presented, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there's a disadvantage in Facebook. Rather, the user is in some other mind-set.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is apparent what they want, and they are searching because they have a true need. They have a tendency to convert from surfer to qualified prospect at a greater rate, simply because they have a current need that they have to fulfill (finding legal help).

In contrast, an ad on Facebook may capture someone's focus. They might or might not be proactively searching for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is alright for the reasons you will discover below.

If you would like to talk about the services of our LI PPC ad company, our local advertising agency, SEO ad agency in Nassau or retargeting agencies
please contact our offices.

Whether Facebook is a "good deal" for your advertising and marketing dollars truly depends upon the numbers.

Suppose Google clicks are $12 and Facebook clicks are $1. Which is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It all depends on your campaign, your offer, and exactly how the market responds to you. The "correct answer" would be to test, modify, and test all over again.

Just remember to have your design strong before running ads like these. For info about our Nassau County website design consultants, our graphic design experts or our online marketing consulting services contact us today.

Facebook Campaigns Need To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is critical. Within an ad we test images, headlines, ad copy and more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our superb marketing campaign management is the essential component in making the most of your marketing dollars with all internet advertising, but particularly with Facebook.

Our lead gen service in Nassau and services of our display advertising ad agency in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063