Facebook & Social Media Advertising In Mount Vernon

If you are hoping to reach new prospects, Facebook must be rrnside your playbook. Facebook and Social Media advertising will provide you with access to people In Mount Vernon, possessing the interests and geographic targeting you want.

Obviously, everything comes at a cost. You must pay Facebook for the targeted traffic you get. The question becomes, is it worth the cost?

After you reach people In Mount Vernon, then what? It truly depends on what you want to accomplish. Are we sending visitors to your web site? Are we trying to get people In Mount Vernon to be fans of your page to generate "authority" status and brand recognition? Are we going for sign ups?

Before launching your advertising campaign, we are able to help you to determine what it is that you really need to achieve.

Remember to reach out to our website design company In Mount Vernon to aid your business to maximize results. Powerful designs from our website design company will help and drive results!

Reaching Your Prospects In Mount Vernon on Facebook

There are numerous ways to reach an "Audience" on Facebook:

• Concentrating on individuals who have visited your website before (retargeting);
• People that are fans of your page;
• Potential customers who may have similar interests (which include other pages on Facebook);
• People who meet demographic criteria;
• People who are already your customers;
• and the list goes on...

With Facebook, we are able to aim for individuals - by gender, age, salary, occupation, job title, location, interests and even more. These individuals end up part of an "audience" which may consist of any number of individuals. Facebook doesn't provide us with that list, but it will present our ads to people on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Google and Bing: No Search Required

The primary benefit Facebook offers In Mount Vernon is its capacity to reach prospects who are not actively looking for what you offer. This does not mean they will not be interested. It simply means they are not proactively performing a search when they view your ad. However, they most likely were hoping to find something such as what you provide very recently.

The search engines like Google are limited to individuals actually searching. A person may be interested in an attorney, but if they are not doing a search for one, those marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Reaching Local Markets

• Are you a lawyer? Health care provider? Home renovation business? A restaurant or retailer?
• For any organization who conducts business locally In Mount Vernon Facebook is an excellent method to reach your target audience.
• We have the ability to focus on your prospects in numerous ways.
• Only want to reach women 35-65 in 3 zip codes? No worries!
• Want to have a special offer on Thursdays? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can run a very small campaign that behaves in huge ways, by merely concentrating on the right prospects, in the right region, with the appropriate message.

In general, Facebook marketing and advertising is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per ad impression (paying for advertisements to be presented, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is not that there's a downside to Facebook. Rather, the user is in a different state of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is clear what they want, and they are browsing since they have a genuine need. They tend to convert from surfer to prospect at a greater rate, because they have a current need that they need to fulfill (finding legal help).

In contrast, an ad on Facebook might catch a person's attention. They might or might not be proactively searching for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn next.

If you would like to discuss the services of our PPC ad agency, our local advertising company on Long Island, search engine optimization professionals on LI or remarketing agencies in NY
please contact our offices.

Whether Facebook is really a "good deal" for your marketing budget truly depends upon the numbers.

Suppose Bing mouse clicks are $14 and Facebook clicks are $1. Which of these is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your marketing campaign, your offer, and the way the marketplace responds to you. The "correct answer" would be to test, adjust, and test again.

Just remember to have your design strong before running ads like these. For info about our LI web design gurus, our graphic design or our marketing consulting services contact us today.

Facebook Campaigns Need To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - campaign management is essential. Within an ad we test pictures, headlines, ad copy and even more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our great marketing campaign operations is the essential component in making the most of your advertising dollars with all online advertising, but particularly with Facebook.

Our lead gen service and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063