Advertising on Facebook and Social Media Gives Unprecedented Reach into prospects In Munsey Park
If you're trying to find new prospects, Facebook has to be in your playbook. Social Media and Facebook marketing and advertising will give you the means to access people In Munsey Park, possessing the interests and geography you seek.
Obviously, everything comes at a price. You do need to pay Facebook for the visitors you receive. The concern becomes, is it worth the cost?
Once you appear in front of people In Munsey Park, then what? It truly depends on what you would like to accomplish. Are we sending visitors to your website? Are we hoping to get people In Munsey Park to be fans of your page to generate "authority" status and brand recognition? Are we going for registrations?
Prior to starting your marketing campaign, we can help you to identify precisely what you need to accomplish.
Remember to meet with our website design experts In Munsey Park to assist your business to achieve real results. Professional designs by our website design agency help you and secure results!
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Reaching Your Prospects In Munsey Park on Facebook
There are numerous ways to reach an "Audience" on Facebook:
- Focusing on people who have been to your web site in the past (retargeting);
- Individuals who are fans of your page;
- Individuals that have very similar interests (which include other pages on Facebook);
- People who meet demographic factors;
- Individuals who are currently your customers;
- and the list goes on...
With Facebook, we will target individuals - by gender, age, salary, occupation, job title, location, pursuits and more. These people become part of an "audience" which can consist of any number of people. Facebook doesn't give us that list, but it will show our ads to individuals on that list that we have created.
We can buy clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.
Pluses and Minuses of Advertising on Facebook
Pro: Facebook's Edge Over Google: No Search Required
The main benefit Facebook offers In Munsey Park is its capability to get to prospects that are not actively looking for what you offer. This doesn't mean they will not have an interest. It simply means they aren't actively conducting a search when they view your ad. However, they probably were hoping to find something similar to what you offer very recently.
The search engines like Google are restricted to people actually searching. A person may be considering an attorney, but if they are not doing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.
Pro: Facebook is Wonderful for Getting into Local Niches
- Are you a lawyer? Physician? Home services company? A restaurant or retailer?
- For any business who conducts business regionally In Munsey Park Facebook is a great technique to appear in front of your audience.
- We can concentrate on your prospects in numerous ways.
- Only want to reach women 35-65 in a couple of zip codes? No worries!
- Want to have a special offer on Thursdays? We are able to do that.
The appeal of Facebook is the ability to target. You can operate a very small campaign that functions in huge ways, simply by concentrating on the correct prospects, in the right geography, with the appropriate message.
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Facebook Pricing is Lower, but So are Conversion Rates...
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In general, Facebook marketing is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are opting to pay per ad view (paying for advertisements to be presented, rather than paying for clicks), that tends to come in less expensive too.
However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is certainly not there's a downside to Facebook. Rather, an individual is in some other frame of mind.
Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is apparent what they want, and they're browsing since they have a real need. They have a tendency to convert from surfer to prospect at a greater rate, simply because they have a need that they must fulfill (finding legal help).
In comparison, an advertisement on Facebook may capture a person's focus. They may or may not be proactively looking for a lawyer, but still have the need.
For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will discover below.
If you would like to discuss the services of our Long Island PPC ad agency, our local advertising experts in Nassau County, SEO ad agency in Suffolk County or remarketing agencies
please contact our offices.
So is Social Media Advertising on Facebook Worth It?
Whether Facebook is a "great deal" for your marketing and advertising budget genuinely depends upon the numbers.
Suppose Google mouse clicks are $14 and Facebook clicks are $1. Which is better? It depends.
- If 5% of Google actions convert, that's $200+ for a new customer.
- If 1% of Facebook actions convert, that's $100 for a new customer - great!
- But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!
The point is... there isn't any "right answer." It will depend on your marketing campaign, your offer, and the way the market responds to you. The "right answer" would be to test, adjust, and test again.
Just remember to have your design strong before launching ads like these. For info about our Nassau web design experts, our graphic design services in New York or our marketing consulting services in Suffolk County contact us today.
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Facebook Strategies Must Be Maintained and Improved
Because of challenges with Facebook - and all of the variables at play - marketing campaign management is critical. Within an advertisement we test graphics, headlines, ad copy and more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Registering? Purchasing? We test the demographics, the targeting and also the audiences.
Some changes can yield 2x-10x benefits, but until we test, you won't know. Our superb marketing campaign management is the crucial component in making the most of your marketing and advertising spend with all internet advertising, but particularly with Facebook.
Our lead generation company in Nassau and services of our paid ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063
Call Us to Go Over Your Marketing In Munsey Park and Facebook
Everyone's needs are very different, there aren't any all purpose solutions.
Call our offices at (888) 420-0063, complete the form below or follow this link to schedule a consultation . We're very happy to talk about your business and requires, and see if there is a way we can help you effectively improve your business.