Facebook & Social Media Advertising In Munsey Park

If you are hoping to reach new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook marketing will give you access to people In Munsey Park, having the interests and geography you seek.

Of course, everything comes at a price. You need to pay Facebook for the traffic you receive. The concern becomes, will it be worth the cost?

After you connect with people In Munsey Park, then what? It truly depends on what you would like to accomplish. Are we sending visitors to your web site? Are we looking to get people In Munsey Park to be fans of your page to generate "authority" status and brand recognition? Are we going for registrations?

Before starting your marketing campaign, we are able to help you to pinpoint precisely what you really need to achieve.

Remember to meet with our website design experts In Munsey Park to assist your business to achieve results. Quality designs designed by our website design agency will help and drive results!

Reaching Your Prospects In Munsey Park on Facebook

There are lots of methods to appear in front of an "Audience" on Facebook:

• Concentrating on those who have visited your site previously (retargeting);
• Individuals who are enthusiasts of your page;
• People that have related pursuits (such as other pages on Facebook);
• People who meet demographic criteria;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we will focus on individuals - by gender, age, salary, profession, job title, location, interests and even more. These people end up part of an "audience" which can consist of any number of individuals. Facebook doesn't give us that list, however it will display our ads to people on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Needed

The primary benefit Facebook offers In Munsey Park is its capability to get to prospects that are not proactively searching for what you offer. This does not necessarily mean they will not be interested. It simply means they aren't actively performing a search when they see your advertisement. However, they most likely were hoping to find something such as what you provide quite recently.

The search engines like Google are restricted to individuals actually searching. A prospect may be in the market for legal counsel, but if they aren't performing a search for one, those advertising and marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Wonderful for Reaching Out to Regional Niches

• Are you a lawyer? Doctor? Home renovation business? A restaurant or merchant?
• For any company who conducts business regionally In Munsey Park Facebook is a great method to appear in front of your audience.
• We are able to focus on your prospects in numerous ways.
• Only need to reach women 35-65 in a couple of zip codes? Not a problem!
• Want to have a special offer on Tuesdays? We are able to do that.

The appeal of Facebook is the capacity to target. You can run a very small advertising campaign that behaves in huge ways, simply by focusing on the right prospects, in the right location, with the appropriate message.

In general, Facebook advertising and marketing is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are opting to pay per ad impression (spending money on advertisements to be presented, rather than paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It isn't that there is a challenge with Facebook. Rather, the person is in a different state of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is clear what they need, and they're searching because they have a actual need. They tend to convert from web surfer to lead at a higher rate, since they have a current need that they have to fulfill (finding legal help).

In comparison, an advertisement on Facebook may capture someone's focus. They may or may not be proactively looking for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about next.

If you would like to talk about the services of our PPC ad agency, our local ad agency in Nassau County, SEO advertising agency in New York or remarketing agency on LI
please contact our offices.

Whether Facebook is really a "good deal" for your advertising and marketing spend really will depend on the numbers.

Suppose Bing clicks are $14 and Facebook visitors are $1. Which is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It all depends on your campaign, your offer, and how the marketplace responds to you. The "correct answer" would be to test, adjust, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our website design experts, our graphic design in Suffolk County or our advertising consulting services call us today.

Facebook Promotions Have To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is essential. Within an ad we test pictures, headlines, ad text and even more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our superb campaign operations is the critical component in making the most of your marketing and advertising spend with all internet advertising, but especially with Facebook.

Our lead generation and services of our display advertising ad agency in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063