Facebook & Social Media Advertising

If you're trying to find new prospects, Facebook needs to be in your playbook. Social Media and Facebook marketing will provide you with the means to access people , having the interests and geographic targeting you want.

Of course, everything comes at a cost. You need to pay Facebook for the targeted visitors you receive. The concern becomes, can it be worth the money?

After you appear in front of people , then what? It really depends on what you would like to achieve. Are we driving visitors to your site? Are we hoping to get people to be fans of your page to build "authority" status and brand recognition? Are we going for sign ups?

Prior to starting your campaign, we can help you to figure out what it is that you really need to accomplish.

Remember to speak with our website design company to aid your business to succeed. Professional designs by our website design company can help and secure results!

Reaching Your Prospects on Facebook

There are a variety of methods to reach an "Audience" on Facebook:

• Targeting individuals who have been to your web site before (retargeting);
• People that are enthusiasts of your page;
• People who may have similar pursuits (which include other pages on Facebook);
• Potential customers who meet demographic criteria;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we can easily target individuals - by gender, age, salary, occupation, job title, area, pursuits and more. These individuals end up part of an "audience" which may include any number of people. Facebook doesn't give us that list, but it will present our ads to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Necessary

The primary benefit Facebook offers is its ability to appear in front of prospects who are not actively trying to find what you offer. This doesn't mean they won't have an interest. It just means they are not actively conducting a search when they view your ad. However, they most likely were seeking something similar to what you provide quite recently.

The search engines are restricted to the people in fact searching. A person may be interested in a lawyer, but if they are not doing a search for one, those advertising in prospect pay per click do not reach that prospect.

Pro: Facebook is Perfect for Reaching Out to Local Market Places

• Are you an attorney? Medical professional? Home services business? A restaurant or store?
• For any organization who does business locally Facebook is a great method to reach your audience.
• We can concentrate on your prospects in many ways.
• Only wish to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special on Thursdays? We can do that.

The appeal of Facebook is the capacity to target. You can run a small marketing campaign that functions in very big ways, by merely focusing on the correct prospects, in the right location, with the right message.

In general, Facebook marketing and advertising is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are opting to pay per ad impression (paying for advertisements to be presented, rather than paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is not that there's a downside to Facebook. Rather, an individual is in some other frame of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is obvious what they want, and they're searching because they have a real need. They have a tendency to convert from surfer to prospect at a higher rate, because they have a current need that they need to fulfill (finding legal help).

In comparison, an advertisement on Facebook might catch a person's interest. They might or might not be actively looking for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is OK for the reasons you will learn about below.

If you would like to talk about the services of our LI PPC ad consultants, our local advertising agency, SEO ad agency in Nassau or retargeting agencies in Suffolk
please contact our offices.

Whether Facebook is really a "great deal" for your advertising and marketing budget truly will depend on the numbers.

Suppose search engine mouse clicks are $12 and Facebook visitors are $1. Which one is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your advertising campaign, your offer, and how the marketplace reacts to you. The "correct answer" would be to test, adjust, and test again.

Just remember to have your design strong before running ads like these. For info about our New York web design agency, our graphic design experts in New York or our advertising consulting services call us today.

Facebook Strategies Have To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - campaign management is vital. Within an ad we test images, headlines, ad text and even more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our great marketing campaign management is the essential component in making the most of your marketing and advertising dollars with all internet advertising, but especially with Facebook.

Our lead generation company in NY and services of our display ads consultants go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063