Facebook & Social Media Advertising In Munsey Park

If you are trying to find new prospects, Facebook must be in your playbook. Facebook and Social Media advertising will give you access to people In Munsey Park, with the interests and geographic targeting you want.

Needless to say, everything comes at a price. You need to pay Facebook for the targeted traffic you receive. The concern becomes, will it be worth it?

Once you reach people In Munsey Park, then what? It truly depends on what you would like to achieve. Are we driving visitors to your site? Are we hoping to get people In Munsey Park to be fans of your page to generate "authority" status and brand recognition? Are we going for sign ups?

Prior to starting your marketing campaign, we can help you to identify precisely what you need to achieve.

Remember to let our website design experts In Munsey Park to help your business to achieve results. Strong designs from our website design agency can help and achieve results!

Reaching Your Prospects In Munsey Park on Facebook

There are lots of approaches to reach an "Audience" on Facebook:

• Concentrating on individuals who have visited your site before (retargeting);
• Potential customers who are followers of your page;
• Potential customers who may have similar interests (including other pages on Facebook);
• Individuals who meet demographic criteria;
• People that are already your customers;
• and the list goes on...

With Facebook, we're able to aim for people - by gender, age, income, career, job title, area, passions and more. These individuals end up part of an "audience" which can include any number of individuals. Facebook doesn't give us that list, but it will present our ads to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Required

The main advantage Facebook offers In Munsey Park is its capability to appear in front of prospects who are not proactively searching for what you offer. This does not necessarily mean they won't have an interest. It simply means they aren't actively performing a search when they see your advertisement. However, they most likely were hoping to find something like what you offer quite recently.

The search engines like Google are restricted to the people actually searching. A prospect may be in the market for legal counsel, but if they are not doing a search for one, those advertising in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Ideal for Getting to Regional Niches

• Are you an attorney? Physician? Home services business? A restaurant or retailer?
• For any organization who conducts business locally In Munsey Park Facebook is an excellent technique to appear in front of your target audience.
• We have the ability to target your prospects in several ways.
• Only want to reach women 35-65 in three zip codes? No problem!
• Want to have a special offer on Thursdays? We can do that.

The appeal of Facebook is the capacity to target. You can run a very small marketing campaign that behaves in very big ways, by simply targeting the correct prospects, in the right region, with the right message.

In general, Facebook advertising is less costly than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less for each click. If you are opting to pay per impression (spending money on ads to be shown, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is certainly not there is a challenge with Facebook. Rather, the person is in some other frame of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is obvious what they need, and they're browsing since they have a actual need. They tend to convert from surfer to qualified prospect at a greater rate, simply because they have a need that they must satisfy (finding legal help).

In contrast, an advertisement on Facebook might catch someone's interest. They might or might not be proactively looking for an attorney, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn next.

If you would like to talk about the services of our LI PPC ad agency, our local ad experts, SEO ad agency in Suffolk County or retargeting campaign
please contact our offices.

Whether Facebook is a "great deal" for your marketing and advertising dollars genuinely depends on the numbers.

Suppose Bing clicks are $12 and Facebook actions are $1. Which of these is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your marketing campaign, your offer, and exactly how the market reacts to you. The "right answer" is to test, adjust, and test again.

Just remember to have your visuals strong before running ads like these. For info about our web site design agency, our graphic design or our advertising consulting services in Nassau call us today.

Facebook Promotions Must Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is vital. Within an ad we test images, headlines, ad copy and even more. We also test the strength of the pages people reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our outstanding advertising campaign management is the essential component in making the most of your advertising spend with all internet marketing, but particularly with Facebook.

Our lead gen company and services of our display advertising advertising agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063