Facebook & Social Media Advertising In Muttontown

If you are hoping to reach new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media advertising will provide you with access to people In Muttontown, having the interests and geography you seek.

Of course, everything comes at a cost. You do need to pay Facebook for the traffic you receive. The concern becomes, is it worth the cost?

Once you appear in front of people In Muttontown, then what? It really depends on what you want to accomplish. Are we driving people to your web site? Are we looking to get people In Muttontown to become fans of your page to build "authority" status and brand reputation? Are we looking for sign ups?

Before launching your advertising campaign, we are able to help you to figure out precisely what you really need to achieve.

Remember to let our website design agency In Muttontown to help your business to achieve real results. Exceptional designs created by our website design experts drive success and secure results!

Reaching Your Prospects In Muttontown on Facebook

There are many methods to reach an "Audience" on Facebook:

• Focusing on people who have been to your site previously (retargeting);
• Potential customers who are enthusiasts of your page;
• Potential customers that have very similar pursuits (such as other pages on Facebook);
• Prospects who meet demographic criteria;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we're able to focus on individuals - by gender, age, salary, occupation, job title, location, hobbies and more. These people end up part of an "audience" which may include any number of individuals. Facebook doesn't provide us with that list, but it will display our ads to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Needed

The primary advantage Facebook offers In Muttontown is its capacity to reach prospects who are not actively looking for what you offer. This does not necessarily mean they will not be interested. It just means they aren't proactively performing a search when they see your ad. However, they most likely were looking for something like what you offer quite recently.

The search engines like Google are limited to individuals actually searching. A prospect may be in the market for a lawyer, but if they are not doing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Getting to Regional Niches

• Are you an attorney? Medical professional? Home renovation business? A restaurant or retailer?
• For any company who does business regionally In Muttontown Facebook is a superb method to reach your audience.
• We can focus on your prospects in many ways.
• Only want to reach women 35-65 in a couple of zip codes? Not a problem!
• Want to have a special offer on Thursdays? We are able to do that.

The appeal of Facebook is the capacity to target. You can operate a small campaign that behaves in huge ways, simply by targeting the correct prospects, in the right location, with the appropriate message.

In general, Facebook advertising is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They charge less per click. If you are choosing to pay per impression (paying for advertisements to be shown, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there's a challenge with Facebook. Rather, the person is in a different mind-set.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is obvious what they want, and they are searching because they have a true need. They have a tendency to convert from web surfer to prospect at a greater rate, because they have a current need that they have to fulfill (finding legal help).

In contrast, an advertisement on Facebook may catch someone's focus. They might or might not be proactively looking for a lawyer, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is alright for the reasons you will learn below.

If you would like to talk about the services of our Nassau pay per click advertising agency, our local advertising agency, SEO ad agency in Suffolk County or retargeting agencies
please contact our offices.

Whether Facebook is a "great deal" for your advertising and marketing budget really will depend on the numbers.

Suppose Bing mouse clicks are $11 and Facebook visitors are $1. Which is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your marketing campaign, your offer, and the way the market responds to you. The "right answer" would be to test, adjust, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our NY website design agency, our graphic design in Suffolk County or our online marketing consulting services on Long Island contact us today.

Facebook Promotions Have To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is critical. Within an advertisement we test images, headlines, ad copy and more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our superb campaign operations is the critical component in making the most of your marketing and advertising dollars with all online advertising, but especially with Facebook.

Our lead generation in Nassau County and services of our paid ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063