Facebook & Social Media Advertising In Muttontown

If you're trying to find new prospects, Facebook must be rrnside your playbook. Facebook and Social Media advertising will give you the means to access people In Muttontown, having the interests and geography you seek.

Of course, everything comes at a price. You must pay Facebook for the targeted traffic you get. The question becomes, can it be worth the cost?

When you reach people In Muttontown, then what? It genuinely depends on what you would like to accomplish. Are we pushing visitors to your website? Are we looking to get people In Muttontown to become fans of your page to generate "authority" status and brand recognition? Are we looking for registrations?

Prior to launching your advertising campaign, we can help you to figure out precisely what you need to achieve.

Remember to allow our website design agency In Muttontown to aid you to achieve results. Strong designs developed by our website design experts can help and drive results!

Reaching Your Prospects In Muttontown on Facebook

There are lots of approaches to appear in front of an "Audience" on Facebook:

• Focusing on people who have visited your website in the past (retargeting);
• Potential customers who are enthusiasts of your page;
• Potential customers who may have similar passions (such as other pages on Facebook);
• Individuals who meet demographic criteria;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we're able to focus on people - by gender, age, salary, occupation, job title, area, hobbies and much more. These people end up part of an "audience" which can include any number of people. Facebook does not provide us with that list, but it will show our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Google: No Search Required

The primary benefit Facebook offers In Muttontown is its capacity to get to prospects who are not proactively looking for what you offer. This does not necessarily mean they will not be interested. It just means they aren't actively performing a search when they see your advertisement. However, they most likely were looking for something such as what you provide very recently.

The search engines are limited to individuals in fact searching. A person may be interested in an attorney, but if they are not performing a search for one, those advertising in Google Adwords do not reach that prospect.

Pro: Facebook is Fantastic for Reaching Out to Regional Areas

• Are you a lawyer? Health care provider? Home repair company? A restaurant or retailer?
• For any company who does business regionally In Muttontown Facebook is a superb way to reach your audience.
• We have the ability to concentrate on your prospects in many ways.
• Only wish to reach women 35-65 in three zip codes? Not a problem!
• Want to have a special offer on Thursdays? We are able to do that.

The beauty of Facebook is the capacity to target. You can operate a very small marketing campaign that functions in huge ways, by merely targeting the correct prospects, in the right geography, with the appropriate message.

In general, Facebook advertising and marketing is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per ad impression (paying for advertisements to be presented, rather than paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is not that there is a challenge with Facebook. Rather, the user is in some other state of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is apparent what they want, and they are searching since they have a actual need. They tend to convert from web surfer to lead at a higher rate, since they have a need that they have to satisfy (finding legal help).

In contrast, an advertisement on Facebook may capture a person's focus. They might or might not be proactively shopping for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is alright for the reasons you will discover next.

If you would like to talk about the services of our Suffolk County pay per click ad consultants, our local advertising experts in NY, SEO company or retargeting agency
please contact our offices.

Whether Facebook is a "good deal" for your advertising budget truly will depend on the numbers.

Suppose Bing mouse clicks are $12 and Facebook actions are $1. Which one is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your strategy, your offer, and how the market responds to you. The "right answer" would be to test, adjust, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our web design agency, our graphic design in Nassau County or our marketing consulting services in Suffolk County contact us today.

Facebook Strategies Must Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is essential. Within an advertisement we test pictures, headlines, ad text and more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our great advertising campaign operations is the essential component in making the most of your advertising and marketing spend with all online marketing, but especially with Facebook.

Our lead generation service and services of our display advertising ad agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063