Facebook & Social Media Advertising In Nanuet

If you're trying to reach new prospects, Facebook has to be in your playbook. Social Media and Facebook marketing and advertising will give you the means to access people In Nanuet, possessing the interests and geographic targeting you seek.

Obviously, everything comes at a cost. You must pay Facebook for the traffic you get. The concern becomes, will it be worth the money?

When you appear in front of people In Nanuet, then what? It really depends on what you want to accomplish. Are we sending people to your site? Are we looking to get people In Nanuet to become fans of your page to build "authority" status and brand recognition? Are we looking for sign ups?

Before launching your campaign, we are able to help you to determine precisely what you really need to achieve.

Remember to meet with our website design agency In Nanuet to aid you to maximize results. Strong designs implemented by our website design agency will help and achieve results!

Reaching Your Prospects In Nanuet on Facebook

There are many ways to appear in front of an "Audience" on Facebook:

• Targeting people who have been to your website before (retargeting);
• People who are fans of your page;
• Potential customers who may have related passions (including other pages on Facebook);
• Potential customers who meet demographic factors;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we will focus on individuals - by gender, age, income, career, job title, location, interests and even more. These individuals end up part of an "audience" which may include any number of individuals. Facebook does not give us that list, however it will show our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Search Engines: No Search Required

The primary advantage Facebook offers In Nanuet is its capability to get to prospects who are not actively searching for what you offer. This does not necessarily mean they won't have an interest. It simply means they aren't proactively conducting a search when they see your ad. However, they most likely were seeking something like what you offer quite recently.

The search engines are limited to individuals in fact searching. A person may be interested in an attorney, but if they aren't doing a search for one, those marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Ideal for Getting to Local Areas

• Are you an attorney? Medical professional? Home services business? A restaurant or merchant?
• For any organization who conducts business regionally In Nanuet Facebook is a superb method to appear in front of your target audience.
• We can concentrate on your prospects in several ways.
• Only wish to reach women 35-65 in a couple of zip codes? No worries!
• Want to have a special offer on Tuesdays? We can do that.

The attractiveness of Facebook is the capacity to target. You can run a very small campaign that behaves in huge ways, by just concentrating on the right prospects, in the right region, with the appropriate message.

In general, Facebook advertising is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per ad impression (paying for advertisements to be presented, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is certainly not there is a problem with Facebook. Rather, the person is in a different mind-set.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is apparent what they need, and they are searching because they have a genuine need. They tend to convert from web surfer to lead at a greater rate, since they have a current need that they need to fulfill (finding legal help).

In contrast, an ad on Facebook might capture someone's attention. They might or might not be actively shopping for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn next.

If you would like to discuss the services of our Long Island PPC ad agency, our local ad agency on LI, SEO ad agency or retargeting campaign in Nassau
please contact our offices.

Whether Facebook is really a "great deal" for your advertising spend truly will depend on the numbers.

Suppose Google mouse clicks are $11 and Facebook visitors are $1. Which is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It all depends on your marketing campaign, your offer, and how the market responds to you. The "correct answer" is to test, adjust, and test again.

Just remember to have your design strong before launching ads like these. For info about our NY website design company, our graphic design in Nassau County or our advertising consulting services on Long Island call us today.

Facebook Promotions Need To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is critical. Within an advertisement we test images, headlines, ad text and even more. We also test the strength of the pages people reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our great advertising campaign management is the critical component in making the most of your marketing dollars with all internet advertising, but particularly with Facebook.

Our lead generation service and services of our display advertising ad agency in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063