Facebook & Social Media Advertising In Napeague

If you are trying to find new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook advertising will provide you with access to people In Napeague, having the interests and geo targeting you want.

Obviously, everything comes at a price. You do need to pay Facebook for the targeted visitors you get. The question becomes, can it be worth it?

Once you reach people In Napeague, then what? It truly depends on what you want to accomplish. Are we driving people to your website? Are we hoping to get people In Napeague to be fans of your page to create "authority" status and brand reputation? Are we looking for sign ups?

Before launching your campaign, we can help you to identify what it is that you need to accomplish.

Remember to allow our website design company In Napeague to aid you to achieve results. Great designs from our website design experts help you and achieve results!

Reaching Your Prospects In Napeague on Facebook

There are numerous approaches to reach an "Audience" on Facebook:

• Concentrating on those who have been to your site before (retargeting);
• Individuals who are followers of your page;
• Individuals who have related passions (which include other pages on Facebook);
• Prospects who meet demographic criteria;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we're able to target people - by gender, age, income, career, job title, location, interests and more. These people become part of an "audience" which may consist of any number of individuals. Facebook doesn't give us that list, but it will display our ads to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Necessary

The main benefit Facebook offers In Napeague is its capacity to reach prospects that are not actively trying to find what you offer. This does not mean they will not have an interest. It just means they aren't actively performing a search when they see your advertisement. However, they most likely were looking for something similar to what you provide quite recently.

The search engines like Google are restricted to individuals in fact searching. A prospect may be interested in a lawyer, but if they aren't doing a search for one, those advertising in Google Adwords do not reach that prospect.

Pro: Facebook is Fantastic for Getting to Regional Market Places

• Are you an attorney? Physician? Home repair company? A restaurant or merchant?
• For any organization who conducts business regionally In Napeague Facebook is a great method to appear in front of your target audience.
• We can concentrate on your prospects in numerous ways.
• Only wish to reach women 35-65 in a couple of zip codes? Not an issue!
• Want to have a special offer on Thursdays? We can do that.

The great thing about Facebook is the capacity to target. You can operate a small campaign that functions in very big ways, by simply concentrating on the correct prospects, in the right geo, with the right message.

In general, Facebook advertising and marketing is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They charge less for each click. If you are opting to pay per ad impression (spending money on ads to be presented, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is certainly not there is a downside to Facebook. Rather, the person is in a different state of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is obvious what they want, and they're searching because they have a genuine need. They have a tendency to convert from surfer to qualified prospect at a higher rate, since they have a need that they must satisfy (finding legal help).

In contrast, an ad on Facebook may catch a person's attention. They might or might not be proactively searching for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is OK for the reasons you will discover below.

If you would like to discuss the services of our pay per click ad consultants, our local advertising agency in Nassau, SEO ad agency in New York or remarketing agencies in Nassau
please contact our offices.

Whether Facebook is really a "good deal" for your advertising and marketing dollars genuinely depends on the numbers.

Suppose Google mouse clicks are $10 and Facebook visitors are $1. Which one is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your advertising campaign, your offer, and exactly how the marketplace responds to you. The "right answer" would be to test, adjust, and test again.

Just remember to have your visuals strong before running ads like these. For info about our NY web design professionals, our graphic design on LI or our advertising consulting services call us today.

Facebook Promotions Need To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - campaign supervision is vital. Within an ad we test pictures, headlines, ad copy and even more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our outstanding marketing campaign management is the crucial component in making the most of your marketing spend with all online marketing, but particularly with Facebook.

Our lead generation on Long Island and services of our display ads ad agency in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063