Facebook & Social Media Advertising In Napeague

If you are hoping to reach new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media advertising and marketing will provide you with access to people In Napeague, with the interests and geography you want.

Needless to say, everything comes at a cost. You must pay Facebook for the traffic you get. The concern becomes, is it worth the money?

When you reach people In Napeague, then what? It truly depends on what you want to achieve. Are we pushing people to your web site? Are we trying to get people In Napeague to be fans of your page to generate "authority" status and brand reputation? Are we looking for sign ups?

Prior to launching your marketing campaign, we are able to help you to identify what it is that you need to accomplish.

Remember to talk to our website design company In Napeague to work with your business to achieve real results. Strong designs implemented by our website design company help you and drive results!

Reaching Your Prospects In Napeague on Facebook

There are a variety of methods to reach an "Audience" on Facebook:

• Concentrating on those who have visited your site before (retargeting);
• People who are enthusiasts of your page;
• Potential customers who may have similar pursuits (including other pages on Facebook);
• Prospects who meet demographic factors;
• People who are already your customers;
• and the list goes on...

With Facebook, we will target people - by gender, age, income, occupation, job title, area, hobbies and more. These people become part of an "audience" which can include many individuals. Facebook does not give us that list, but it will present our ads to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Needed

The main advantage Facebook offers In Napeague is its capability to get to prospects that are not proactively looking for what you offer. This does not mean they will not be interested. It simply means they are not proactively performing a search when they view your ad. However, they most likely were seeking something similar to what you offer very recently.

The search engines like Google are restricted to the people actually searching. A person may be in the market for a lawyer, but if they aren't performing a search for one, those marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Great for Reaching Regional Markets

• Are you an attorney? Health care provider? Home renovation company? A restaurant or store?
• For any organization who conducts business locally In Napeague Facebook is an excellent way to reach your audience.
• We have the ability to target your prospects in numerous ways.
• Only want to reach women 35-65 in three zip codes? Not an issue!
• Want to have a special offer on Mondays? We are able to do that.

The appeal of Facebook is the capacity to target. You can operate a small marketing campaign that functions in huge ways, by merely targeting the right prospects, in the right geography, with the right message.

In general, Facebook marketing is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They cost less for each click. If you are choosing to pay per ad view (spending money on advertisements to be shown, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there is a challenge with Facebook. Rather, the person is in some other state of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is clear what they want, and they are browsing since they have a true need. They have a tendency to convert from surfer to prospect at a higher rate, since they have a current need that they have to fulfill (finding legal help).

In contrast, an ad on Facebook might capture someone's attention. They may or may not be actively shopping for an attorney, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is alright for the reasons you will learn about next.

If you would like to talk about the services of our pay per click ad company, our local advertising agency, SEO ad agency or remarketing companies on Long Island
please contact our offices.

Whether Facebook is a "great deal" for your marketing dollars really depends upon the numbers.

Suppose Google clicks are $10 and Facebook visitors are $1. Which is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your marketing campaign, your offer, and the way the marketplace responds to you. The "correct answer" would be to test, adjust, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our website design professionals, our graphic design companies on L.I. or our advertising consulting services in Nassau call us today.

Facebook Campaigns Must Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is essential. Within an ad we test images, headlines, ad text and even more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our superb advertising campaign management is the critical component in making the most of your advertising dollars with all online advertising, but particularly with Facebook.

Our lead generation and services of our paid media advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063