Facebook & Social Media Advertising In Napeague

If you are trying to reach new prospects, Facebook must be rrnside your playbook. Social Media and Facebook advertising and marketing will give you the means to access people In Napeague, possessing the interests and geography you seek.

Of course, everything comes at a price. You must pay Facebook for the traffic you get. The concern becomes, is it worth the money?

After you appear in front of people In Napeague, then what? It genuinely depends on what you want to accomplish. Are we pushing visitors to your site? Are we trying to get people In Napeague to be fans of your page to generate "authority" status and brand reputation? Are we looking for registrations?

Prior to launching your advertising campaign, we can help you to identify what it is that you really need to achieve.

Remember to call our website design experts In Napeague to serve you to achieve results. Exceptional designs created by our website design agency help you and achieve results!

Reaching Your Prospects In Napeague on Facebook

There are numerous ways to reach an "Audience" on Facebook:

• Focusing on people who have visited your web site previously (retargeting);
• Prospects who are enthusiasts of your page;
• Individuals who may have similar pursuits (which include other pages on Facebook);
• Individuals who meet demographic criteria;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we will focus on individuals - by gender, age, salary, career, job title, location, hobbies and much more. These people become part of an "audience" which can include any number of people. Facebook does not give us that list, however it will display our ads to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Google: No Search Needed

The primary benefit Facebook offers In Napeague is its capacity to appear in front of prospects who are not actively searching for what you offer. This doesn't mean they won't have an interest. It just means they aren't proactively conducting a search when they view your advertisement. However, they probably were looking for something such as what you provide very recently.

The search engines like Google are limited to the people actually searching. A prospect may be interested in legal counsel, but if they are not doing a search for one, those advertising in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Getting into Local Areas

• Are you an attorney? Doctor? Home renovation company? A restaurant or merchant?
• For any company who does business locally In Napeague Facebook is an excellent way to appear in front of your audience.
• We can concentrate on your prospects in many ways.
• Only want to reach women 35-65 in a couple of zip codes? No worries!
• Want to have a special on Wednesday? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can run a small campaign that behaves in huge ways, by just targeting the correct prospects, in the right geo, with the right message.

In general, Facebook marketing is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per ad impression (spending money on ads to be presented, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is certainly not there's a problem with Facebook. Rather, an individual is in a different frame of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is obvious what they want, and they are searching since they have a actual need. They have a tendency to convert from surfer to qualified prospect at a greater rate, simply because they have a need that they must satisfy (finding legal help).

In comparison, an advertisement on Facebook may capture a person's interest. They may or may not be proactively looking for an attorney, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is fine for the reasons you will discover next.

If you would like to discuss the services of our LI pay per click ad company, our local advertising experts, SEO consultants on LI or remarketing agency in Nassau
please contact our offices.

Whether Facebook is a "good deal" for your marketing and advertising spend genuinely depends on the numbers.

Suppose search engine mouse clicks are $12 and Facebook visitors are $1. Which of these is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It will depend on your campaign, your offer, and exactly how the marketplace responds to you. The "right answer" would be to test, adjust, and test again.

Just remember to have your design strong before launching ads like these. For info about our New York website design gurus, our graphic design or our marketing consulting services in New York contact us today.

Facebook Strategies Need To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is critical. Within an ad we test images, headlines, ad copy and more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our exceptional campaign operations is the essential component in making the most of your marketing spend with all internet marketing, but particularly with Facebook.

Our lead generation company on L.I. and services of our display advertising ad agency in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063