Facebook & Social Media Advertising In Napeague

If you're trying to reach new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media marketing and advertising will give you the means to access people In Napeague, possessing the interests and geographic targeting you seek.

Of course, everything comes at a price. You do need to pay Facebook for the targeted traffic you get. The concern becomes, is it worth the cost?

After you connect with people In Napeague, then what? It really depends on what you want to accomplish. Are we driving people to your website? Are we trying to get people In Napeague to become fans of your page to generate "authority" status and brand recognition? Are we looking for sign ups?

Before launching your marketing campaign, we are able to help you to identify precisely what you really need to accomplish.

Remember to let our website design company In Napeague to assist you to achieve real results. Exceptional designs developed by our website design experts help your business and drive results!

Reaching Your Prospects In Napeague on Facebook

There are lots of ways to reach an "Audience" on Facebook:

• Concentrating on those who have been to your site before (retargeting);
• Individuals that are followers of your page;
• Individuals who may have related passions (such as other pages on Facebook);
• Potential customers who meet demographic considerations;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we can easily target people - by gender, age, salary, career, job title, area, interests and more. These people end up part of an "audience" which may include any number of people. Facebook doesn't give us that list, however it will show our ads to people on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Required

The primary advantage Facebook offers In Napeague is its ability to reach prospects that are not proactively looking for what you offer. This doesn't mean they will not be interested. It just means they are not actively performing a search when they see your advertisement. However, they most likely were seeking something like what you provide very recently.

The search engines like Google are restricted to individuals in fact searching. A prospect may be in the market for an attorney, but if they aren't performing a search for one, those advertising and marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Wonderful for Getting to Regional Areas

• Are you an attorney? Health care provider? Home services business? A restaurant or merchant?
• For any company who conducts business locally In Napeague Facebook is a superb way to reach your audience.
• We are able to target your prospects in many ways.
• Only want to reach women 35-65 in a couple of zip codes? Not a problem!
• Want to have a special offer on Tuesdays? We can do that.

The attractiveness of Facebook is the capacity to target. You can run a very small advertising campaign that behaves in very big ways, by merely focusing on the right prospects, in the right location, with the right message.

In general, Facebook advertising is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are opting to pay per impression (spending money on ads to be presented, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there is a problem with Facebook. Rather, the person is in some other mind-set.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is clear what they want, and they are searching since they have a real need. They have a tendency to convert from web surfer to prospect at a greater rate, because they have a current need that they have to satisfy (finding legal help).

In comparison, an ad on Facebook may capture a person's interest. They may or may not be actively hunting for an attorney, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will learn about next.

If you would like to talk about the services of our pay per click advertising agency, our local advertising experts, SEO ad agency in New York or remarketing agency in NY
please contact our offices.

Whether Facebook is a "good deal" for your advertising budget really depends on the numbers.

Suppose Bing clicks are $11 and Facebook actions are $1. Which is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your strategy, your offer, and the way the marketplace responds to you. The "right answer" is to test, modify, and test again.

Just remember to have your visuals strong before running ads like these. For info about our Nassau web site design gurus, our graphic design services on LI or our marketing consulting services on Long Island call us today.

Facebook Promotions Need To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is critical. Within an advertisement we test images, headlines, ad copy and even more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our superb marketing campaign management is the crucial component in making the most of your marketing and advertising spend with all internet advertising, but particularly with Facebook.

Our lead gen service in Suffolk and services of our paid ads consultants go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063