Facebook & Social Media Advertising In Napeague

If you are trying to reach new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media advertising will give you access to people In Napeague, possessing the interests and geography you want.

Needless to say, everything comes at a price. You do need to pay Facebook for the traffic you receive. The question becomes, is it worth it?

When you reach people In Napeague, then what? It truly depends on what you want to achieve. Are we sending people to your web site? Are we hoping to get people In Napeague to be fans of your page to create "authority" status and brand reputation? Are we looking for registrations?

Prior to starting your marketing campaign, we can help you to figure out precisely what you need to accomplish.

Remember to reach out to our website design agency In Napeague to work with you to achieve real results. Professional designs developed by our website design company help you and secure results!

Reaching Your Prospects In Napeague on Facebook

There are numerous methods to reach an "Audience" on Facebook:

• Focusing on individuals who have been to your site previously (retargeting);
• Potential customers who are enthusiasts of your page;
• Individuals who may have related pursuits (including other pages on Facebook);
• People who meet demographic considerations;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we will focus on individuals - by gender, age, salary, profession, job title, area, pursuits and even more. These individuals become part of an "audience" which can consist of many people. Facebook does not provide us with that list, but it will show our advertisements to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Necessary

The primary advantage Facebook offers In Napeague is its ability to reach prospects that are not proactively searching for what you offer. This doesn't mean they won't have an interest. It just means they aren't proactively performing a search when they view your advertisement. However, they probably were looking for something similar to what you offer very recently.

The search engines are restricted to people actually searching. A person may be considering an attorney, but if they aren't doing a search for one, those advertising in prospect pay per click do not reach that prospect.

Pro: Facebook is Great for Reaching Local Markets

• Are you an attorney? Doctor? Home renovation company? A restaurant or merchant?
• For any organization who does business regionally In Napeague Facebook is an excellent method to reach your target audience.
• We have the ability to focus on your prospects in several ways.
• Only need to reach women 35-65 in a few zip codes? No worries!
• Want to have a special on Thursdays? We can do that.

The appeal of Facebook is the ability to target. You can operate a very small campaign that functions in huge ways, by simply concentrating on the right prospects, in the right geography, with the appropriate message.

In general, Facebook marketing is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per ad impression (paying for advertisements to be shown, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there's a problem with Facebook. Rather, the user is in some other frame of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is apparent what they need, and they're browsing since they have a true need. They tend to convert from web surfer to lead at a greater rate, simply because they have a current need that they need to fulfill (finding legal help).

In contrast, an ad on Facebook may capture someone's interest. They might or might not be actively looking for an attorney, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is fine for the reasons you will learn below.

If you would like to discuss the services of our LI PPC advertising agency, our local ad agency, SEO ad agency on Long Island or retargeting campaign in New York
please contact our offices.

Whether Facebook is really a "great deal" for your marketing spend truly will depend on the numbers.

Suppose Bing clicks are $11 and Facebook clicks are $1. Which one is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your marketing campaign, your offer, and how the marketplace reacts to you. The "right answer" would be to test, modify, and test again.

Just remember to have your design strong before running ads like these. For info about our website design experts, our graphic design companies in NY or our advertising consulting services on L.I. call us today.

Facebook Promotions Need To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is vital. Within an advertisement we test pictures, headlines, ad copy and more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our outstanding campaign management is the critical component in making the most of your marketing and advertising spend with all internet marketing, but particularly with Facebook.

Our lead generation and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063