Facebook & Social Media Advertising In Nassau County

If you're trying to reach new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook advertising and marketing will provide you with access to people In Nassau County, having the interests and geo targeting you want.

Obviously, everything comes at a cost. You must pay Facebook for the traffic you get. The concern becomes, will it be worth the money?

When you connect with people In Nassau County, then what? It truly depends on what you would like to achieve. Are we pushing visitors to your website? Are we trying to get people In Nassau County to be fans of your page to create "authority" status and brand recognition? Are we looking for sign ups?

Prior to starting your campaign, we can help you to identify precisely what you need to achieve.

Remember to meet with our website design agency In Nassau County to work with your business to maximize results. Powerful designs implemented by our website design experts help you and achieve results!

Reaching Your Prospects In Nassau County on Facebook

There are many ways to reach an "Audience" on Facebook:

• Focusing on individuals who have been to your web site in the past (retargeting);
• Potential customers who are followers of your page;
• People who may have similar pursuits (which include other pages on Facebook);
• Individuals who meet demographic considerations;
• People that are currently your customers;
• and the list goes on...

With Facebook, we're able to focus on individuals - by gender, age, income, career, job title, area, passions and more. These individuals become part of an "audience" which may include many people. Facebook doesn't give us that list, but it will show our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Google: No Search Required

The main advantage Facebook offers In Nassau County is its ability to reach prospects that are not proactively searching for what you offer. This does not necessarily mean they will not be interested. It simply means they are not proactively conducting a search when they see your ad. However, they probably were hoping to find something similar to what you offer very recently.

The search engines like Google are limited to the people in fact searching. A person may be in the market for a lawyer, but if they are not doing a search for one, those marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Getting to Local Markets

• Are you a lawyer? Medical professional? Home services company? A restaurant or merchant?
• For any organization who conducts business locally In Nassau County Facebook is a superb method to appear in front of your target audience.
• We are able to concentrate on your prospects in several ways.
• Only wish to reach women 35-65 in a few zip codes? No worries!
• Want to have a special on Mondays? We are able to do that.

The great thing about Facebook is the capacity to target. You can operate a very small marketing campaign that behaves in huge ways, by simply targeting the correct prospects, in the right region, with the appropriate message.

In general, Facebook marketing and advertising is less costly than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per ad view (paying for advertisements to be presented, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is not that there is a challenge with Facebook. Rather, the person is in a different mind-set.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is clear what they need, and they are searching since they have a genuine need. They have a tendency to convert from surfer to lead at a greater rate, because they have a current need that they have to satisfy (finding legal help).

In comparison, an advertisement on Facebook may catch someone's focus. They might or might not be actively searching for an attorney, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is alright for the reasons you will learn next.

If you would like to talk about the services of our NY pay per click advertising company, our local ad agency, SEO ad agency or retargeting agencies
please contact our offices.

Whether Facebook is really a "great deal" for your marketing and advertising budget really will depend on the numbers.

Suppose Google clicks are $10 and Facebook clicks are $1. Which one is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It will depend on your strategy, your offer, and how the market reacts to you. The "correct answer" would be to test, modify, and test yet again.

Just remember to have your design strong before running ads like these. For info about our Nassau County web design gurus, our graphic design services or our advertising consulting services call us today.

Facebook Campaigns Have To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is critical. Within an advertisement we test pictures, headlines, ad copy and more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our outstanding advertising campaign operations is the critical component in making the most of your advertising and marketing dollars with all internet advertising, but particularly with Facebook.

Our lead generation service and services of our display advertising ad agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063