Facebook & Social Media Advertising In Nassau County

If you are trying to find new prospects, Facebook has to be in your playbook. Social Media and Facebook advertising and marketing will provide you with access to people In Nassau County, having the interests and geo targeting you want.

Obviously, everything comes at a cost. You must pay Facebook for the targeted traffic you receive. The concern becomes, can it be worth the money?

When you connect with people In Nassau County, then what? It truly depends on what you would like to accomplish. Are we driving visitors to your site? Are we hoping to get people In Nassau County to become fans of your page to create "authority" status and brand reputation? Are we looking for sign ups?

Before starting your advertising campaign, we can help you to identify what it is that you really need to accomplish.

Remember to let our website design company In Nassau County to work with you to achieve results. Quality designs designed by our website design company drive success and drive results!

Reaching Your Prospects In Nassau County on Facebook

There are lots of approaches to reach an "Audience" on Facebook:

• Targeting those who have visited your website previously (retargeting);
• People who are fans of your page;
• Potential customers who have related pursuits (including other pages on Facebook);
• Potential customers who meet demographic factors;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we will focus on people - by gender, age, income, occupation, job title, location, interests and even more. These individuals become part of an "audience" which can include many individuals. Facebook does not give us that list, however it will present our advertisements to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Necessary

The main advantage Facebook offers In Nassau County is its capability to get to prospects who are not actively looking for what you offer. This does not necessarily mean they won't be interested. It simply means they are not proactively performing a search when they see your ad. However, they most likely were seeking something like what you offer very recently.

The search engines are restricted to individuals actually searching. A prospect may be interested in a lawyer, but if they are not doing a search for one, those marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Reaching Out to Local Market Places

• Are you a lawyer? Medical professional? Home services business? A restaurant or store?
• For any organization who conducts business regionally In Nassau County Facebook is an excellent way to appear in front of your target audience.
• We can focus on your prospects in many ways.
• Only want to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special on Tuesdays? We can do that.

The great thing about Facebook is the capacity to target. You can operate a small marketing campaign that functions in very big ways, by just concentrating on the correct prospects, in the right location, with the appropriate message.

In general, Facebook marketing is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They charge less for each click. If you are choosing to pay per impression (spending money on advertisements to be presented, rather than paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is certainly not there is a downside to Facebook. Rather, the person is in some other state of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is clear what they want, and they're searching since they have a true need. They tend to convert from surfer to qualified prospect at a higher rate, simply because they have a need that they must fulfill (finding legal help).

In contrast, an ad on Facebook may catch someone's attention. They may or may not be actively searching for an attorney, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is alright for the reasons you will discover below.

If you would like to discuss the services of our pay per click advertising agency, our local ad company in Suffolk County, SEO advertising agency or remarketing agency
please contact our offices.

Whether Facebook is a "good deal" for your marketing and advertising spend really depends on the numbers.

Suppose search engine clicks are $12 and Facebook actions are $1. Which of these is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your advertising campaign, your offer, and exactly how the market reacts to you. The "right answer" would be to test, modify, and test again.

Just remember to have your design strong before launching ads like these. For info about our website design consultants, our graphic design experts in Suffolk or our marketing consulting services contact us today.

Facebook Campaigns Have To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is vital. Within an ad we test images, headlines, ad copy and even more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our outstanding marketing campaign operations is the essential component in making the most of your marketing spend with all online marketing, but especially with Facebook.

Our lead generation in Nassau and services of our paid media advertising agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063