Facebook & Social Media Advertising In Nassau County

If you are hoping to find new prospects, Facebook has to be in your playbook. Facebook and Social Media marketing and advertising will give you access to people In Nassau County, with the interests and geographic targeting you want.

Of course, everything comes at a cost. You do need to pay Facebook for the traffic you receive. The concern becomes, can it be worth the cost?

When you appear in front of people In Nassau County, then what? It really depends on what you would like to achieve. Are we sending people to your website? Are we looking to get people In Nassau County to become fans of your page to generate "authority" status and brand recognition? Are we looking for sign ups?

Before launching your campaign, we are able to help you to figure out what it is that you really need to achieve.

Remember to talk to our website design experts In Nassau County to work with you to achieve results. Exceptional designs created by our website design agency help your business and secure results!

Reaching Your Prospects In Nassau County on Facebook

There are numerous approaches to appear in front of an "Audience" on Facebook:

• Focusing on people who have visited your website in the past (retargeting);
• People who are fans of your page;
• Prospects who have related passions (which include other pages on Facebook);
• Prospects who meet demographic considerations;
• People who are already your customers;
• and the list goes on...

With Facebook, we will aim for people - by gender, age, income, profession, job title, location, pursuits and even more. These people end up part of an "audience" which may consist of many individuals. Facebook doesn't provide us with that list, but it will show our ads to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Search Engines: No Search Necessary

The main benefit Facebook offers In Nassau County is its capacity to appear in front of prospects who are not proactively trying to find what you offer. This does not mean they won't have an interest. It simply means they are not proactively conducting a search when they see your ad. However, they probably were hoping to find something similar to what you offer very recently.

The search engines are limited to people in fact searching. A person may be considering a lawyer, but if they aren't doing a search for one, those advertising and marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Ideal for Getting to Regional Areas

• Are you an attorney? Physician? Home services company? A restaurant or store?
• For any company who conducts business locally In Nassau County Facebook is a superb way to appear in front of your target audience.
• We are able to concentrate on your prospects in numerous ways.
• Only wish to reach women 35-65 in a couple of zip codes? No problem!
• Want to have a special offer on Thursdays? We can do that.

The attractiveness of Facebook is the capacity to target. You can run a very small marketing campaign that functions in huge ways, by merely targeting the correct prospects, in the right geo, with the appropriate message.

In general, Facebook marketing is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are opting to pay per impression (paying for ads to be presented, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is not that there is a disadvantage in Facebook. Rather, the person is in some other frame of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is clear what they want, and they're browsing since they have a real need. They have a tendency to convert from web surfer to prospect at a greater rate, since they have a current need that they must fulfill (finding legal help).

In comparison, an advertisement on Facebook might capture someone's focus. They may or may not be actively hunting for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is alright for the reasons you will learn next.

If you would like to discuss the services of our Suffolk pay per click advertising company, our local ad experts in New York, SEO ad agency or remarketing agency in Nassau
please contact our offices.

Whether Facebook is really a "good deal" for your advertising and marketing spend truly depends upon the numbers.

Suppose search engine mouse clicks are $11 and Facebook clicks are $1. Which is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your advertising campaign, your offer, and exactly how the marketplace reacts to you. The "correct answer" would be to test, adjust, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our web design agency, our graphic design companies or our marketing consulting services on Long Island call us today.

Facebook Promotions Must Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is critical. Within an ad we test graphics, headlines, ad text and even more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our great advertising campaign operations is the essential component in making the most of your advertising spend with all online marketing, but especially with Facebook.

Our lead generation company and services of our paid ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063