Facebook & Social Media Advertising In Nassau County

If you are trying to find new prospects, Facebook has to be in your playbook. Facebook and Social Media advertising and marketing will provide you with access to people In Nassau County, having the interests and geography you want.

Needless to say, everything comes at a cost. You do need to pay Facebook for the visitors you get. The question becomes, will it be worth the cost?

Once you reach people In Nassau County, then what? It truly depends on what you would like to accomplish. Are we driving visitors to your site? Are we trying to get people In Nassau County to be fans of your page to create "authority" status and brand reputation? Are we looking for registrations?

Prior to starting your marketing campaign, we are able to help you to figure out precisely what you really need to accomplish.

Remember to let our website design company In Nassau County to assist your business to succeed. Powerful designs by our website design experts help you and achieve results!

Reaching Your Prospects In Nassau County on Facebook

There are many approaches to appear in front of an "Audience" on Facebook:

• Targeting those who have visited your site previously (retargeting);
• Prospects that are fans of your page;
• People that have related pursuits (such as other pages on Facebook);
• Potential customers who meet demographic factors;
• People that are already your customers;
• and the list goes on...

With Facebook, we will focus on people - by gender, age, salary, profession, job title, area, pursuits and more. These individuals end up part of an "audience" which can include any number of individuals. Facebook doesn't provide us with that list, however it will present our ads to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Necessary

The main benefit Facebook offers In Nassau County is its capacity to appear in front of prospects who are not proactively trying to find what you offer. This does not mean they will not have an interest. It simply means they are not actively performing a search when they see your ad. However, they most likely were seeking something similar to what you offer quite recently.

The search engines are limited to the people in fact searching. A person may be in the market for legal counsel, but if they are not doing a search for one, those advertising in prospect pay per click do not reach that prospect.

Pro: Facebook is Perfect for Getting into Regional Markets

• Are you a lawyer? Health care provider? Home renovation business? A restaurant or merchant?
• For any organization who does business locally In Nassau County Facebook is a great technique to appear in front of your target audience.
• We have the ability to target your prospects in several ways.
• Only want to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special on Mondays? We can do that.

The beauty of Facebook is the capacity to target. You can operate a very small marketing campaign that functions in huge ways, simply by concentrating on the correct prospects, in the right geography, with the right message.

In general, Facebook marketing is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are opting to pay per impression (spending money on ads to be presented, instead of paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there is a disadvantage in Facebook. Rather, an individual is in some other frame of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is clear what they need, and they are browsing since they have a real need. They tend to convert from web surfer to lead at a higher rate, simply because they have a need that they have to fulfill (finding legal help).

In comparison, an advertisement on Facebook might capture someone's attention. They may or may not be actively searching for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will discover below.

If you would like to discuss the services of our Suffolk County pay per click advertising agency, our local advertising professionals in Nassau, SEO ad agency in Nassau County or retargeting agencies in Nassau
please contact our offices.

Whether Facebook is a "good deal" for your marketing and advertising spend really depends on the numbers.

Suppose search engine clicks are $14 and Facebook actions are $1. Which one is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your advertising campaign, your offer, and exactly how the marketplace responds to you. The "correct answer" would be to test, adjust, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our Suffolk County web design consultants, our graphic design in Suffolk or our marketing consulting services contact us today.

Facebook Strategies Need To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - campaign supervision is vital. Within an advertisement we test images, headlines, ad copy and more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our superb advertising campaign operations is the critical component in making the most of your advertising spend with all internet advertising, but especially with Facebook.

Our lead generation company in New York and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063