Advertising on Facebook and Social Media Gives Unprecedented Reach into prospects In Nassau County If you are trying to find new prospects, Facebook must be in your playbook. Facebook and Social Media marketing will provide you with the means to access people In Nassau County, with the interests and geographic targeting you want. Obviously, everything comes at a price. You must pay Facebook for the traffic you receive. The concern becomes, will it be worth it? When you reach people In Nassau County, then what? It truly depends on what you would like to accomplish. Are we driving visitors to your web site? Are we hoping to get people In Nassau County to become fans of your page to generate "authority" status and brand recognition? Are we looking for sign ups? Before launching your campaign, we can help you to determine what it is that you really need to achieve. Remember to reach out to our website design experts In Nassau County to help your business to achieve real results. Effective designs created by our website design company can help and drive results! Reaching Your Prospects In Nassau County on Facebook There are many methods to appear in front of an "Audience" on Facebook: Concentrating on those who have been to your site in the past (retargeting); Potential customers who are enthusiasts of your page; Individuals who have very similar pursuits (which include other pages on Facebook); Individuals who meet demographic considerations; People that are currently your customers; and the list goes on... With Facebook, we're able to focus on people - by gender, age, salary, career, job title, location, pursuits and even more. These people end up part of an "audience" which can include many people. Facebook doesn't give us that list, but it will present our advertisements to individuals on that list that we have created. We can buy clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects. Pros of Advertising on Facebook Pro: Facebook's Advantage Over Google and Bing: No Search Required The primary advantage Facebook offers In Nassau County is its capability to get to prospects who are not actively searching for what you offer. This does not mean they will not have an interest. It just means they aren't actively performing a search when they see your advertisement. However, they probably were looking for something like what you offer quite recently. The search engines are limited to people in fact searching. A person may be interested in an attorney, but if they aren't performing a search for one, those marketing in pay-per-click do not reach that prospect. Pro: Facebook is Great for Getting to Local Market Places Are you a lawyer? Health care provider? Home repair company? A restaurant or merchant? For any company who conducts business regionally In Nassau County Facebook is an excellent technique to reach your target audience. We have the ability to concentrate on your prospects in many ways. Only want to reach women 35-65 in three zip codes? No worries! Want to have a special offer on Mondays? We can do that. The attractiveness of Facebook is the capacity to target. You can operate a very small campaign that functions in huge ways, simply by targeting the correct prospects, in the right market, with the appropriate message. Facebook Costs are Lower, but So are Conversion Rates... In general, Facebook advertising is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per ad view (spending money on advertisements to be shown, instead of paying for clicks), that is likely to cost less too. However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there's a problem with Facebook. Rather, the user is in some other mind-set. Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is apparent what they need, and they're searching because they have a real need. They have a tendency to convert from surfer to qualified prospect at a higher rate, since they have a need that they need to fulfill (finding legal help). In contrast, an ad on Facebook may capture a person's attention. They might or might not be proactively hunting for an attorney, but still have the need. For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is fine for the reasons you will discover below. If you would like to discuss the services of our LI pay per click ad company, our local ad consultants, SEO ad agency or retargeting agency please contact our offices. So is Social Media Advertising Worth It? Whether Facebook is really a "great deal" for your marketing and advertising spend really will depend on the numbers. Suppose Google clicks are $10 and Facebook actions are $1. Which one is better? It depends. If 5% of Google visitors convert, that's $200+ for a new customer. If 1% of Facebook actions convert, that's $100 for a new customer - great! But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts! The point is... there is no "right answer." It will depend on your campaign, your offer, and exactly how the marketplace responds to you. The "right answer" is to test, modify, and test again. Just remember to have your visuals strong before launching ads like these. For info about our website design experts, our graphic design or our online marketing consulting services in Nassau County call us today. Facebook Promotions Must Be Managed and Improved Because of challenges with Facebook - and all of the variables at play - campaign supervision is critical. Within an advertisement we test images, headlines, ad text and even more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting as well as the audiences. Some adjustments can yield 2x-10x results, but until we test, you will not know. Our great marketing campaign operations is the essential component in making the most of your advertising dollars with all online marketing, but particularly with Facebook. Our lead generation service in Nassau County and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063 Call Us to Go Over Your Marketing In Nassau County and Facebook Everyone's requirements are different, there are no blanket answers. Call our offices at (888) 420-0063, fill out the form below or follow this link to schedule a call . We're happy to go over your business and needs, and see if there is a way we are able to assist you to efficiently increase your business. 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