Facebook & Social Media Advertising In Nassau County

If you are trying to find new prospects, Facebook needs to be in your playbook. Facebook and Social Media marketing will provide you with access to people In Nassau County, having the interests and geo targeting you want.

Obviously, everything comes at a cost. You do need to pay Facebook for the targeted visitors you get. The question becomes, is it worth the money?

Once you reach people In Nassau County, then what? It genuinely depends on what you would like to accomplish. Are we pushing visitors to your site? Are we trying to get people In Nassau County to become fans of your page to generate "authority" status and brand recognition? Are we looking for sign ups?

Before starting your marketing campaign, we are able to help you to determine precisely what you need to achieve.

Remember to allow our website design company In Nassau County to aid you to succeed. Quality designs from our website design company can help and achieve results!

Reaching Your Prospects In Nassau County on Facebook

There are a variety of approaches to reach an "Audience" on Facebook:

• Concentrating on those who have visited your website in the past (retargeting);
• People who are followers of your page;
• People who have similar interests (such as other pages on Facebook);
• Prospects who meet demographic considerations;
• People that are already your customers;
• and the list goes on...

With Facebook, we can easily focus on individuals - by gender, age, income, occupation, job title, location, passions and more. These people become part of an "audience" which can include any number of people. Facebook doesn't provide us with that list, but it will show our ads to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Search Engines: No Search Necessary

The primary benefit Facebook offers In Nassau County is its capacity to reach prospects who are not actively searching for what you offer. This doesn't mean they will not be interested. It simply means they aren't proactively performing a search when they view your advertisement. However, they most likely were looking for something similar to what you provide very recently.

The search engines are restricted to the people in fact searching. A prospect may be in the market for legal counsel, but if they are not doing a search for one, those advertising in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Reaching Local Niches

• Are you a lawyer? Physician? Home services company? A restaurant or store?
• For any organization who does business locally In Nassau County Facebook is a superb method to reach your audience.
• We can target your prospects in many ways.
• Only want to reach women 35-65 in a couple of zip codes? Not an issue!
• Want to have a special on Tuesdays? We can do that.

The great thing about Facebook is the ability to target. You can operate a very small advertising campaign that functions in huge ways, by merely concentrating on the right prospects, in the right region, with the appropriate message.

In general, Facebook advertising and marketing is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They charge less per click. If you are choosing to pay per ad impression (spending money on ads to be shown, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there is a challenge with Facebook. Rather, an individual is in a different frame of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is obvious what they need, and they're browsing because they have a real need. They have a tendency to convert from web surfer to prospect at a greater rate, simply because they have a current need that they need to fulfill (finding legal help).

In contrast, an advertisement on Facebook might capture a person's focus. They might or might not be proactively looking for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is alright for the reasons you will learn next.

If you would like to talk about the services of our PPC advertising agency, our local advertising consultants, SEO ad agency in Nassau County or remarketing agencies in New York
please contact our offices.

Whether Facebook is a "great deal" for your marketing and advertising dollars genuinely depends upon the numbers.

Suppose Google clicks are $10 and Facebook clicks are $1. Which is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your marketing campaign, your offer, and exactly how the market responds to you. The "correct answer" is to test, adjust, and test again.

Just remember to have your visuals strong before running ads like these. For info about our NY website design consultants, our graphic design experts in NY or our online advertising consulting services in NY contact us today.

Facebook Promotions Have To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - campaign management is essential. Within an ad we test images, headlines, ad copy and more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our outstanding marketing campaign management is the essential component in making the most of your marketing and advertising dollars with all internet advertising, but particularly with Facebook.

Our lead generation in Suffolk and services of our display ads advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063