Facebook & Social Media Advertising

If you're trying to find new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media advertising and marketing will provide you with the means to access people , with the interests and geography you seek.

Of course, everything comes at a cost. You do need to pay Facebook for the targeted traffic you get. The concern becomes, is it worth it?

When you reach people , then what? It really depends on what you would like to accomplish. Are we pushing visitors to your site? Are we trying to get people to become fans of your page to create "authority" status and brand recognition? Are we going for registrations?

Prior to starting your campaign, we can help you to pinpoint what it is that you need to accomplish.

Remember to meet with our website design company to help your business to achieve results. Powerful designs implemented by our website design agency will help and achieve results!

Reaching Your Prospects on Facebook

There are many ways to reach an "Audience" on Facebook:

• Focusing on people who have visited your web site in the past (retargeting);
• Individuals who are followers of your page;
• Prospects that have similar passions (including other pages on Facebook);
• People who meet demographic criteria;
• People that are currently your customers;
• and the list goes on...

With Facebook, we're able to aim for individuals - by gender, age, income, occupation, job title, location, hobbies and even more. These individuals become part of an "audience" which may include any number of people. Facebook does not provide us with that list, however it will present our ads to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Needed

The main advantage Facebook offers is its capability to get to prospects who are not proactively trying to find what you offer. This does not mean they will not be interested. It just means they are not proactively conducting a search when they see your ad. However, they probably were hoping to find something like what you offer quite recently.

The search engines like Google are limited to people in fact searching. A prospect may be in the market for a lawyer, but if they are not performing a search for one, those marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Reaching Out to Local Market Places

• Are you an attorney? Health care provider? Home repair business? A restaurant or merchant?
• For any business who conducts business regionally Facebook is a great technique to reach your target audience.
• We are able to focus on your prospects in many ways.
• Only wish to reach women 35-65 in three zip codes? No worries!
• Want to have a special on Thursdays? We can do that.

The appeal of Facebook is the capacity to target. You can run a very small advertising campaign that behaves in very big ways, by just concentrating on the correct prospects, in the right location, with the right message.

In general, Facebook marketing and advertising is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They charge less per click. If you are opting to pay per ad impression (spending money on advertisements to be presented, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is certainly not there's a downside to Facebook. Rather, the user is in a different state of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is obvious what they need, and they're browsing because they have a real need. They tend to convert from web surfer to lead at a higher rate, simply because they have a current need that they must fulfill (finding legal help).

In contrast, an advertisement on Facebook may capture someone's focus. They may or may not be proactively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is fine for the reasons you will learn below.

If you would like to talk about the services of our Nassau County pay per click advertising agency, our local advertising experts, SEO consultants in Suffolk County or remarketing agency in Nassau
please contact our offices.

Whether Facebook is a "good deal" for your marketing budget truly depends on the numbers.

Suppose Bing clicks are $12 and Facebook actions are $1. Which is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It will depend on your strategy, your offer, and exactly how the marketplace reacts to you. The "right answer" would be to test, adjust, and test yet again.

Just remember to have your design strong before running ads like these. For info about our website design gurus, our graphic design or our marketing consulting services in Suffolk call us today.

Facebook Strategies Must Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is essential. Within an advertisement we test pictures, headlines, ad text and more. We also test the strength of the pages people reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our superb marketing campaign management is the essential component in making the most of your marketing dollars with all online advertising, but especially with Facebook.

Our lead generation service in NY and services of our display ads ad agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063