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Facebook & Social Media Advertising

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Facebook and Social Media Gives Unprecedented Reach into prospects

If you are trying to reach new prospects, Facebook must be rrnside your playbook. Social Media and Facebook marketing and advertising will provide you with access to people , possessing the interests and geography you want.

Obviously, everything comes at a cost. You must pay Facebook for the targeted traffic you receive. The concern becomes, will it be worth it?

After you appear in front of people , then what? It really depends on what you want to achieve. Are we driving visitors to your web site? Are we trying to get people to be fans of your page to build "authority" status and brand reputation? Are we looking for sign ups?

Before launching your advertising campaign, we can help you to figure out precisely what you really need to accomplish.

Remember to allow our website design company to help you to achieve real results. Quality designs from our website design company will help and achieve results!

Melville lead generation on Facebook
target your audience  with Facebook

Reaching Your Prospects on Facebook

There are a variety of approaches to appear in front of an "Audience" on Facebook:

  • Concentrating on those who have been to your site in the past (retargeting);
  • Potential customers who are fans of your page;
  • People who have very similar interests (such as other pages on Facebook);
  • Potential customers who meet demographic factors;
  • People that are currently your customers;
  • and the list goes on...

With Facebook, we can easily aim for people - by gender, age, salary, profession, job title, area, interests and even more. These individuals become part of an "audience" which may include many individuals. Facebook does not give us that list, but it will display our ads to people on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Needed

The main advantage Facebook offers is its capacity to reach prospects who are not actively looking for what you offer. This does not necessarily mean they will not be interested. It just means they are not actively performing a search when they see your advertisement. However, they most likely were looking for something similar to what you offer quite recently.

The search engines are restricted to individuals actually searching. A prospect may be considering an attorney, but if they are not performing a search for one, those advertising in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Great for Getting to Local Areas

  • Are you an attorney? Doctor? Home services business? A restaurant or retailer?
  • For any organization who conducts business locally Facebook is an excellent method to reach your audience.
  • We are able to focus on your prospects in several ways.
  • Only wish to reach women 35-65 in a few zip codes? Not a problem!
  • Want to have a special on Tuesdays? We can do that.

The attractiveness of Facebook is the capacity to target. You can run a very small marketing campaign that behaves in very big ways, by just targeting the right prospects, in the right location, with the right message.

Facebook Costs are Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook marketing and advertising is less costly than Google and the other engines and reaches different people than SEO on Long Island. They charge less for each click. If you are choosing to pay per impression (spending money on advertisements to be presented, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is certainly not there's a disadvantage in Facebook. Rather, an individual is in some other mind-set.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is apparent what they want, and they're searching because they have a true need. They have a tendency to convert from surfer to lead at a higher rate, simply because they have a current need that they must satisfy (finding legal help).

In contrast, an advertisement on Facebook may capture someone's interest. They may or may not be proactively hunting for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is OK for the reasons you will discover next.

If you would like to talk about the services of our NY pay per click advertising company, our local ad company in Nassau, SEO ad agency in Nassau or remarketing agencies in Nassau
please contact our offices.

So is Facebook a Good Deal?

Whether Facebook is really a "good deal" for your marketing spend truly depends upon the numbers.

Suppose Google mouse clicks are $14 and Facebook visitors are $1. Which is better? It depends.

  • If 5% of Google actions convert, that's $200+ for a new customer.
  • If 1% of Facebook actions convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It will depend on your advertising campaign, your offer, and the way the marketplace responds to you. The "right answer" is to test, modify, and test all over again.

Just remember to have your design strong before running ads like these. For info about our Nassau County web site design experts, our graphic design on L.I. or our advertising consulting services contact us today.

facebook marketing strategy
social media marketing with facebook

Facebook Campaigns Need To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is vital. Within an advertisement we test images, headlines, ad copy and even more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our exceptional marketing campaign management is the critical component in making the most of your advertising dollars with all internet advertising, but especially with Facebook.

Our lead generation service and services of our display ads consultants go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063