Facebook & Social Media Advertising

If you are trying to reach new prospects, Facebook has to be in your playbook. Social Media and Facebook marketing will give you the means to access people , with the interests and geo targeting you seek.

Obviously, everything comes at a cost. You need to pay Facebook for the visitors you receive. The question becomes, will it be worth the cost?

When you connect with people , then what? It really depends on what you want to achieve. Are we sending visitors to your website? Are we looking to get people to become fans of your page to create "authority" status and brand reputation? Are we looking for sign ups?

Prior to starting your marketing campaign, we can help you to identify what it is that you need to accomplish.

Remember to reach out to our website design company to aid your business to achieve real results. Powerful designs created by our website design company help you and secure results!

Reaching Your Prospects on Facebook

There are many ways to reach an "Audience" on Facebook:

• Targeting individuals who have visited your site in the past (retargeting);
• Individuals that are followers of your page;
• People that have related pursuits (such as other pages on Facebook);
• People who meet demographic factors;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we're able to focus on individuals - by gender, age, income, occupation, job title, location, hobbies and even more. These individuals end up part of an "audience" which can include any number of people. Facebook does not provide us with that list, however it will show our advertisements to individuals on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google: No Search Required

The main benefit Facebook offers is its capability to reach prospects who are not actively trying to find what you offer. This does not necessarily mean they won't have an interest. It simply means they aren't actively performing a search when they see your advertisement. However, they probably were looking for something such as what you offer very recently.

The search engines are limited to people in fact searching. A prospect may be considering an attorney, but if they are not doing a search for one, those advertising in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Getting into Regional Niches

• Are you a lawyer? Medical professional? Home repair company? A restaurant or merchant?
• For any organization who conducts business locally Facebook is a great technique to reach your target audience.
• We are able to concentrate on your prospects in several ways.
• Only wish to reach women 35-65 in 3 zip codes? Not an issue!
• Want to have a special on Thursdays? We are able to do that.

The beauty of Facebook is the capacity to target. You can operate a small marketing campaign that behaves in very big ways, simply by targeting the right prospects, in the right region, with the right message.

In general, Facebook marketing and advertising is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They cost less for each click. If you are choosing to pay per ad view (spending money on advertisements to be presented, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there's a problem with Facebook. Rather, the user is in a different mind-set.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is apparent what they want, and they're browsing since they have a genuine need. They tend to convert from surfer to lead at a higher rate, simply because they have a current need that they must fulfill (finding legal help).

In comparison, an advertisement on Facebook may catch someone's focus. They might or might not be proactively searching for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will discover next.

If you would like to discuss the services of our PPC ad agency, our local advertising professionals on Long Island, SEO ad agency in NY or retargeting companies on LI
please contact our offices.

Whether Facebook is a "good deal" for your marketing and advertising budget truly will depend on the numbers.

Suppose Bing clicks are $10 and Facebook clicks are $1. Which is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your advertising campaign, your offer, and how the market responds to you. The "right answer" is to test, adjust, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our NY website design company, our graphic design companies or our marketing consulting services contact us today.

Facebook Strategies Need To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - campaign supervision is essential. Within an advertisement we test images, headlines, ad text and more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our outstanding campaign operations is the critical component in making the most of your marketing dollars with all online marketing, but particularly with Facebook.

Our lead gen in New York and services of our paid ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063