Facebook & Social Media Advertising In Nesconset

If you're trying to reach new prospects, Facebook must be rrnside your playbook. Facebook and Social Media marketing and advertising will provide you with the means to access people In Nesconset, with the interests and geographic targeting you seek.

Of course, everything comes at a price. You do need to pay Facebook for the targeted traffic you get. The question becomes, will it be worth the money?

Once you appear in front of people In Nesconset, then what? It really depends on what you would like to achieve. Are we sending visitors to your website? Are we looking to get people In Nesconset to become fans of your page to build "authority" status and brand reputation? Are we looking for registrations?

Before starting your advertising campaign, we are able to help you to pinpoint precisely what you really need to accomplish.

Remember to allow our website design company In Nesconset to assist your business to succeed. Great designs by our website design company help your business and secure results!

Reaching Your Prospects In Nesconset on Facebook

There are lots of methods to appear in front of an "Audience" on Facebook:

• Focusing on people who have been to your website in the past (retargeting);
• Prospects that are followers of your page;
• Potential customers who have similar pursuits (such as other pages on Facebook);
• Prospects who meet demographic factors;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we're able to focus on people - by gender, age, salary, profession, job title, location, interests and more. These individuals end up part of an "audience" which may include any number of individuals. Facebook does not give us that list, however it will show our advertisements to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Necessary

The primary benefit Facebook offers In Nesconset is its capability to appear in front of prospects that are not actively looking for what you offer. This does not necessarily mean they won't be interested. It simply means they are not actively conducting a search when they view your ad. However, they most likely were hoping to find something similar to what you offer very recently.

The search engines like Google are restricted to people actually searching. A prospect may be in the market for a lawyer, but if they are not performing a search for one, those marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Wonderful for Reaching Local Areas

• Are you an attorney? Health care provider? Home services business? A restaurant or retailer?
• For any organization who conducts business locally In Nesconset Facebook is a superb method to reach your audience.
• We have the ability to concentrate on your prospects in many ways.
• Only wish to reach women 35-65 in a few zip codes? No problem!
• Want to have a special offer on Thursdays? We can do that.

The attractiveness of Facebook is the ability to target. You can operate a very small marketing campaign that functions in very big ways, by merely focusing on the right prospects, in the right geo, with the right message.

In general, Facebook marketing is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per ad impression (paying for ads to be presented, rather than paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is not that there's a disadvantage in Facebook. Rather, the person is in some other mind-set.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is apparent what they want, and they are searching since they have a true need. They tend to convert from web surfer to qualified prospect at a greater rate, since they have a need that they must satisfy (finding legal help).

In contrast, an advertisement on Facebook might catch someone's focus. They may or may not be proactively shopping for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn below.

If you would like to talk about the services of our Nassau County PPC ad consultants, our local ad agency in Nassau, SEO ad agency or retargeting agency
please contact our offices.

Whether Facebook is really a "good deal" for your marketing and advertising budget really depends upon the numbers.

Suppose Bing mouse clicks are $12 and Facebook clicks are $1. Which one is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It all depends on your campaign, your offer, and exactly how the market reacts to you. The "right answer" is to test, adjust, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our Nassau County website design gurus, our graphic design or our online advertising consulting services contact us today.

Facebook Strategies Must Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - campaign supervision is vital. Within an advertisement we test graphics, headlines, ad text and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our exceptional campaign management is the crucial component in making the most of your advertising and marketing dollars with all internet marketing, but particularly with Facebook.

Our lead generation company in NY and services of our display ads ad agency in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063