Facebook & Social Media Advertising In Nesconset

If you're trying to reach new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook advertising and marketing will provide you with the means to access people In Nesconset, with the interests and geo targeting you seek.

Of course, everything comes at a price. You must pay Facebook for the targeted visitors you get. The question becomes, is it worth the cost?

Once you connect with people In Nesconset, then what? It really depends on what you would like to achieve. Are we pushing visitors to your site? Are we hoping to get people In Nesconset to be fans of your page to generate "authority" status and brand reputation? Are we going for sign ups?

Prior to starting your advertising campaign, we can help you to pinpoint what it is that you really need to achieve.

Remember to reach out to our website design agency In Nesconset to assist your business to succeed. Strong designs created by our website design experts will help and drive results!

Reaching Your Prospects In Nesconset on Facebook

There are numerous ways to reach an "Audience" on Facebook:

• Targeting people who have been to your site in the past (retargeting);
• Prospects who are fans of your page;
• Individuals who may have related passions (including other pages on Facebook);
• Potential customers who meet demographic criteria;
• People who are currently your customers;
• and the list goes on...

With Facebook, we're able to target people - by gender, age, income, profession, job title, location, passions and much more. These individuals become part of an "audience" which can include many individuals. Facebook doesn't give us that list, but it will display our ads to people on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Google: No Search Necessary

The main benefit Facebook offers In Nesconset is its capacity to reach prospects that are not actively searching for what you offer. This does not mean they will not have an interest. It just means they are not actively performing a search when they see your advertisement. However, they most likely were looking for something similar to what you provide very recently.

The search engines like Google are limited to the people in fact searching. A person may be interested in legal counsel, but if they are not performing a search for one, those advertising and marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Great for Reaching Local Areas

• Are you an attorney? Health care provider? Home repair company? A restaurant or merchant?
• For any business who conducts business regionally In Nesconset Facebook is a great way to reach your audience.
• We are able to concentrate on your prospects in several ways.
• Only need to reach women 35-65 in 3 zip codes? No problem!
• Want to have a special on Mondays? We are able to do that.

The beauty of Facebook is the capacity to target. You can run a small advertising campaign that functions in very big ways, by simply concentrating on the correct prospects, in the right market, with the right message.

In general, Facebook marketing is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are choosing to pay per ad impression (paying for advertisements to be shown, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is not that there is a challenge with Facebook. Rather, an individual is in a different mind-set.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is apparent what they need, and they're browsing because they have a real need. They have a tendency to convert from web surfer to prospect at a higher rate, since they have a need that they must satisfy (finding legal help).

In contrast, an ad on Facebook might catch a person's focus. They may or may not be proactively shopping for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is alright for the reasons you will discover below.

If you would like to discuss the services of our pay per click advertising company, our local ad professionals, SEO ad agency in New York or remarketing companies in Suffolk
please contact our offices.

Whether Facebook is a "good deal" for your marketing spend really depends upon the numbers.

Suppose Bing mouse clicks are $11 and Facebook visitors are $1. Which one is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your advertising campaign, your offer, and exactly how the marketplace reacts to you. The "correct answer" is to test, adjust, and test all over again.

Just remember to have your design strong before running ads like these. For info about our LI website design agency, our graphic design in New York or our advertising consulting services in Nassau County call us today.

Facebook Campaigns Must Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is critical. Within an ad we test graphics, headlines, ad text and even more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our great campaign operations is the crucial component in making the most of your marketing dollars with all online advertising, but particularly with Facebook.

Our lead gen service in Nassau County and services of our paid media ad agency in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063