Facebook & Social Media Advertising In New Cassel

If you're trying to find new prospects, Facebook needs to be in your playbook. Facebook and Social Media advertising and marketing will give you the means to access people In New Cassel, having the interests and geographic targeting you want.

Needless to say, everything comes at a cost. You do need to pay Facebook for the traffic you receive. The question becomes, can it be worth the money?

When you reach people In New Cassel, then what? It really depends on what you would like to achieve. Are we pushing people to your website? Are we looking to get people In New Cassel to become fans of your page to generate "authority" status and brand reputation? Are we going for registrations?

Before launching your advertising campaign, we are able to help you to identify what it is that you need to accomplish.

Remember to speak with our website design experts In New Cassel to help your business to maximize results. Effective designs designed by our website design company can help and drive results!

Reaching Your Prospects In New Cassel on Facebook

There are numerous ways to appear in front of an "Audience" on Facebook:

• Targeting individuals who have been to your site previously (retargeting);
• People that are followers of your page;
• Prospects who have similar interests (which include other pages on Facebook);
• Prospects who meet demographic considerations;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we will focus on people - by gender, age, salary, occupation, job title, area, pursuits and more. These individuals become part of an "audience" which may include many people. Facebook doesn't provide us with that list, however it will present our advertisements to people on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Necessary

The main benefit Facebook offers In New Cassel is its ability to appear in front of prospects that are not proactively looking for what you offer. This doesn't mean they won't have an interest. It simply means they are not actively performing a search when they see your ad. However, they most likely were looking for something like what you provide quite recently.

The search engines are restricted to people in fact searching. A prospect may be interested in an attorney, but if they are not doing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Reaching Out to Local Markets

• Are you an attorney? Medical professional? Home repair business? A restaurant or retailer?
• For any business who conducts business locally In New Cassel Facebook is a superb method to appear in front of your target audience.
• We can target your prospects in numerous ways.
• Only wish to reach women 35-65 in a couple of zip codes? Not an issue!
• Want to have a special offer on Mondays? We are able to do that.

The beauty of Facebook is the capacity to target. You can run a small marketing campaign that behaves in very big ways, by simply focusing on the right prospects, in the right location, with the appropriate message.

In general, Facebook advertising is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are choosing to pay per ad impression (spending money on advertisements to be presented, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there's a downside to Facebook. Rather, the user is in a different frame of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is apparent what they want, and they're browsing because they have a actual need. They have a tendency to convert from surfer to prospect at a higher rate, because they have a current need that they have to fulfill (finding legal help).

In contrast, an advertisement on Facebook might capture someone's focus. They may or may not be proactively looking for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is alright for the reasons you will learn next.

If you would like to discuss the services of our LI pay per click advertising agency, our local ad agency on LI, SEO ad agency on LI or retargeting campaign in NY
please contact our offices.

Whether Facebook is really a "good deal" for your marketing spend genuinely will depend on the numbers.

Suppose Bing mouse clicks are $10 and Facebook clicks are $1. Which one is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your campaign, your offer, and how the marketplace reacts to you. The "correct answer" would be to test, adjust, and test again.

Just remember to have your design strong before launching ads like these. For info about our website design agency, our graphic design or our advertising consulting services contact us today.

Facebook Campaigns Have To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is essential. Within an advertisement we test images, headlines, ad text and more. We also test the strength of the pages people reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our great advertising campaign operations is the critical component in making the most of your marketing and advertising spend with all online advertising, but particularly with Facebook.

Our lead generation company and services of our display advertising advertising agency in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063