Facebook & Social Media Advertising In New Cassel

If you are trying to reach new prospects, Facebook has to be in your playbook. Facebook and Social Media marketing and advertising will give you the means to access people In New Cassel, possessing the interests and geography you seek.

Of course, everything comes at a cost. You must pay Facebook for the targeted traffic you get. The question becomes, is it worth it?

Once you connect with people In New Cassel, then what? It really depends on what you want to achieve. Are we driving visitors to your web site? Are we trying to get people In New Cassel to be fans of your page to build "authority" status and brand reputation? Are we looking for registrations?

Prior to starting your advertising campaign, we are able to help you to pinpoint what it is that you really need to achieve.

Remember to call our website design company In New Cassel to aid your business to achieve results. Strong designs developed by our website design agency can help and secure results!

Reaching Your Prospects In New Cassel on Facebook

There are many approaches to appear in front of an "Audience" on Facebook:

• Targeting individuals who have been to your web site before (retargeting);
• Potential customers that are fans of your page;
• Prospects who have similar pursuits (which include other pages on Facebook);
• Individuals who meet demographic criteria;
• People that are already your customers;
• and the list goes on...

With Facebook, we will focus on individuals - by gender, age, income, occupation, job title, area, hobbies and much more. These individuals become part of an "audience" which can include many individuals. Facebook doesn't provide us with that list, however it will show our ads to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Required

The primary benefit Facebook offers In New Cassel is its capability to get to prospects that are not proactively searching for what you offer. This doesn't mean they won't be interested. It just means they are not actively conducting a search when they view your ad. However, they most likely were seeking something similar to what you offer very recently.

The search engines are restricted to people in fact searching. A prospect may be in the market for a lawyer, but if they are not doing a search for one, those advertising in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Perfect for Getting to Regional Market Places

• Are you a lawyer? Physician? Home services business? A restaurant or retailer?
• For any company who conducts business locally In New Cassel Facebook is an excellent method to reach your audience.
• We can target your prospects in numerous ways.
• Only need to reach women 35-65 in a couple of zip codes? Not a problem!
• Want to have a special on Thursdays? We are able to do that.

The beauty of Facebook is the ability to target. You can run a small marketing campaign that functions in huge ways, by simply targeting the correct prospects, in the right region, with the appropriate message.

In general, Facebook advertising is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per ad view (paying for ads to be shown, instead of paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is certainly not there's a downside to Facebook. Rather, the person is in a different mind-set.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is clear what they need, and they're searching since they have a genuine need. They tend to convert from surfer to qualified prospect at a greater rate, simply because they have a need that they must satisfy (finding legal help).

In contrast, an ad on Facebook might capture a person's attention. They might or might not be proactively looking for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about next.

If you would like to talk about the services of our New York PPC ad agency, our local advertising agency, search engine optimization consultants in Nassau County or retargeting companies in Suffolk
please contact our offices.

Whether Facebook is a "good deal" for your marketing and advertising spend genuinely will depend on the numbers.

Suppose search engine mouse clicks are $14 and Facebook actions are $1. Which one is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It will depend on your advertising campaign, your offer, and the way the marketplace responds to you. The "right answer" would be to test, modify, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our web design consultants, our graphic design in New York or our online advertising consulting services in Nassau County contact us today.

Facebook Strategies Must Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is critical. Within an advertisement we test images, headlines, ad copy and even more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our superb marketing campaign management is the essential component in making the most of your advertising and marketing spend with all internet advertising, but especially with Facebook.

Our lead generation on LI and services of our display advertising experts go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063