Facebook & Social Media Advertising In New Castle

If you are hoping to reach new prospects, Facebook must be in your playbook. Facebook and Social Media advertising and marketing will give you the means to access people In New Castle, with the interests and geo targeting you want.

Obviously, everything comes at a cost. You do need to pay Facebook for the visitors you receive. The concern becomes, will it be worth the cost?

After you reach people In New Castle, then what? It truly depends on what you want to achieve. Are we driving visitors to your site? Are we trying to get people In New Castle to be fans of your page to build "authority" status and brand recognition? Are we going for sign ups?

Prior to starting your campaign, we are able to help you to identify precisely what you really need to accomplish.

Remember to call our website design experts In New Castle to work with you to achieve real results. Great designs from our website design agency drive success and drive results!

Reaching Your Prospects In New Castle on Facebook

There are lots of ways to reach an "Audience" on Facebook:

• Focusing on people who have been to your web site in the past (retargeting);
• People that are fans of your page;
• Individuals that have similar pursuits (including other pages on Facebook);
• People who meet demographic considerations;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we can easily focus on individuals - by gender, age, income, career, job title, area, interests and much more. These people become part of an "audience" which may consist of any number of people. Facebook does not provide us with that list, however it will present our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Required

The primary benefit Facebook offers In New Castle is its ability to appear in front of prospects who are not proactively searching for what you offer. This does not necessarily mean they won't have an interest. It simply means they aren't actively performing a search when they see your ad. However, they most likely were looking for something such as what you offer very recently.

The search engines are limited to people in fact searching. A prospect may be in the market for legal counsel, but if they aren't performing a search for one, those advertising in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Reaching Regional Markets

• Are you an attorney? Physician? Home renovation business? A restaurant or merchant?
• For any company who conducts business locally In New Castle Facebook is a great technique to appear in front of your target audience.
• We have the ability to concentrate on your prospects in several ways.
• Only wish to reach women 35-65 in three zip codes? Not a problem!
• Want to have a special on Thursdays? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can run a small advertising campaign that behaves in very big ways, by simply focusing on the correct prospects, in the right geography, with the right message.

In general, Facebook marketing is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per ad impression (spending money on advertisements to be presented, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there's a disadvantage in Facebook. Rather, the person is in a different frame of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is obvious what they want, and they're searching because they have a genuine need. They have a tendency to convert from surfer to qualified prospect at a greater rate, simply because they have a current need that they have to satisfy (finding legal help).

In comparison, an advertisement on Facebook might capture someone's interest. They might or might not be proactively looking for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn below.

If you would like to talk about the services of our pay per click ad consultants, our local ad company in Nassau, SEO ad agency in NY or retargeting agencies in Nassau
please contact our offices.

Whether Facebook is a "good deal" for your advertising and marketing dollars really will depend on the numbers.

Suppose Bing clicks are $12 and Facebook visitors are $1. Which one is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It all depends on your campaign, your offer, and the way the market reacts to you. The "correct answer" would be to test, adjust, and test yet again.

Just remember to have your design strong before running ads like these. For info about our NY web site design agency, our graphic design companies or our online advertising consulting services in Nassau County call us today.

Facebook Strategies Have To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign management is critical. Within an ad we test images, headlines, ad copy and more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our superb campaign management is the crucial component in making the most of your advertising and marketing dollars with all internet advertising, but particularly with Facebook.

Our lead generation company in NY and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063