Facebook & Social Media Advertising In New Castle

If you're trying to find new prospects, Facebook must be in your playbook. Facebook and Social Media advertising will give you access to people In New Castle, possessing the interests and geo targeting you seek.

Needless to say, everything comes at a cost. You do need to pay Facebook for the targeted traffic you receive. The question becomes, will it be worth the money?

Once you connect with people In New Castle, then what? It genuinely depends on what you would like to achieve. Are we sending visitors to your web site? Are we looking to get people In New Castle to become fans of your page to generate "authority" status and brand recognition? Are we looking for registrations?

Prior to launching your advertising campaign, we can help you to pinpoint precisely what you need to accomplish.

Remember to reach out to our website design company In New Castle to assist you to achieve results. Strong designs created by our website design company drive success and secure results!

Reaching Your Prospects In New Castle on Facebook

There are a variety of approaches to reach an "Audience" on Facebook:

• Targeting individuals who have visited your web site before (retargeting);
• Prospects who are fans of your page;
• Prospects that have related interests (which include other pages on Facebook);
• Prospects who meet demographic criteria;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we can easily target people - by gender, age, income, occupation, job title, area, pursuits and more. These individuals end up part of an "audience" which may consist of any number of people. Facebook doesn't provide us with that list, however it will show our advertisements to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Google: No Search Necessary

The primary advantage Facebook offers In New Castle is its capacity to reach prospects who are not actively looking for what you offer. This does not necessarily mean they won't be interested. It just means they are not proactively conducting a search when they see your ad. However, they most likely were looking for something like what you offer very recently.

The search engines are restricted to people actually searching. A prospect may be in the market for legal counsel, but if they aren't performing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Perfect for Getting into Regional Areas

• Are you a lawyer? Doctor? Home renovation business? A restaurant or retailer?
• For any business who conducts business regionally In New Castle Facebook is a superb way to reach your target audience.
• We can concentrate on your prospects in several ways.
• Only wish to reach women 35-65 in a few zip codes? No worries!
• Want to have a special on Mondays? We can do that.

The attractiveness of Facebook is the ability to target. You can run a very small advertising campaign that functions in very big ways, by just targeting the correct prospects, in the right market, with the right message.

In general, Facebook marketing and advertising is less costly than Google and the other engines and reaches different people than SEO on Long Island. They charge less for each click. If you are choosing to pay per ad view (spending money on advertisements to be shown, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there's a challenge with Facebook. Rather, an individual is in some other state of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is clear what they want, and they are searching since they have a real need. They have a tendency to convert from surfer to qualified prospect at a higher rate, simply because they have a current need that they must satisfy (finding legal help).

In comparison, an advertisement on Facebook might catch someone's focus. They might or might not be proactively looking for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is fine for the reasons you will learn about next.

If you would like to talk about the services of our New York PPC advertising agency, our local advertising agency in Suffolk, SEO advertising agency or retargeting companies on Long Island
please contact our offices.

Whether Facebook is really a "great deal" for your marketing and advertising dollars truly depends on the numbers.

Suppose search engine clicks are $12 and Facebook actions are $1. Which is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It will depend on your strategy, your offer, and how the market reacts to you. The "right answer" would be to test, adjust, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our NY website design agency, our graphic design in NY or our marketing consulting services contact us today.

Facebook Promotions Must Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is critical. Within an advertisement we test pictures, headlines, ad text and even more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our outstanding marketing campaign operations is the crucial component in making the most of your advertising spend with all online advertising, but especially with Facebook.

Our lead generation and services of our paid ads ad agency in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063