Facebook & Social Media Advertising In New City

If you are hoping to find new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media marketing and advertising will give you access to people In New City, having the interests and geographic targeting you want.

Obviously, everything comes at a cost. You must pay Facebook for the targeted visitors you get. The concern becomes, is it worth the cost?

When you appear in front of people In New City, then what? It really depends on what you want to achieve. Are we driving visitors to your web site? Are we hoping to get people In New City to become fans of your page to build "authority" status and brand reputation? Are we looking for registrations?

Prior to launching your advertising campaign, we can help you to identify precisely what you need to achieve.

Remember to let our website design company In New City to work with your business to succeed. Excellent designs created by our website design experts can help and achieve results!

Reaching Your Prospects In New City on Facebook

There are a variety of approaches to appear in front of an "Audience" on Facebook:

• Focusing on those who have visited your site before (retargeting);
• Potential customers who are fans of your page;
• People that have related interests (which include other pages on Facebook);
• Individuals who meet demographic criteria;
• People who are currently your customers;
• and the list goes on...

With Facebook, we will target individuals - by gender, age, income, career, job title, area, hobbies and much more. These individuals become part of an "audience" which can consist of any number of individuals. Facebook doesn't give us that list, however it will present our advertisements to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Google and Bing: No Search Needed

The main advantage Facebook offers In New City is its ability to appear in front of prospects that are not actively trying to find what you offer. This does not mean they will not have an interest. It just means they are not actively conducting a search when they see your ad. However, they most likely were seeking something such as what you offer very recently.

The search engines are restricted to individuals in fact searching. A prospect may be in the market for an attorney, but if they aren't performing a search for one, those marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Fantastic for Getting into Regional Market Places

• Are you an attorney? Medical professional? Home repair company? A restaurant or store?
• For any business who does business locally In New City Facebook is an excellent technique to appear in front of your audience.
• We have the ability to target your prospects in several ways.
• Only want to reach women 35-65 in three zip codes? Not a problem!
• Want to have a special offer on Mondays? We can do that.

The beauty of Facebook is the ability to target. You can operate a very small advertising campaign that functions in very big ways, simply by focusing on the right prospects, in the right market, with the appropriate message.

In general, Facebook marketing and advertising is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They charge less per click. If you are opting to pay per ad view (spending money on ads to be presented, rather than paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there's a disadvantage in Facebook. Rather, the user is in some other frame of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is apparent what they need, and they are searching since they have a genuine need. They have a tendency to convert from web surfer to qualified prospect at a greater rate, simply because they have a current need that they need to fulfill (finding legal help).

In contrast, an ad on Facebook may catch a person's focus. They might or might not be proactively shopping for an attorney, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn about next.

If you would like to discuss the services of our PPC ad agency, our local advertising consultants in NY, search engine optimization ad agency or remarketing agency on Long Island
please contact our offices.

Whether Facebook is a "great deal" for your advertising spend really depends upon the numbers.

Suppose search engine mouse clicks are $12 and Facebook actions are $1. Which one is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It all depends on your marketing campaign, your offer, and the way the marketplace responds to you. The "right answer" is to test, adjust, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our web design agency, our graphic design companies or our marketing consulting services call us today.

Facebook Campaigns Need To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is critical. Within an advertisement we test images, headlines, ad text and more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our great campaign management is the critical component in making the most of your advertising spend with all internet advertising, but especially with Facebook.

Our lead generation company in Nassau and services of our paid ads ad agency in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063