Facebook & Social Media Advertising In New City

If you are hoping to reach new prospects, Facebook has to be in your playbook. Social Media and Facebook advertising and marketing will give you access to people In New City, having the interests and geo targeting you seek.

Obviously, everything comes at a price. You need to pay Facebook for the targeted visitors you receive. The concern becomes, will it be worth it?

After you appear in front of people In New City, then what? It truly depends on what you would like to achieve. Are we pushing visitors to your web site? Are we looking to get people In New City to be fans of your page to create "authority" status and brand recognition? Are we looking for registrations?

Prior to starting your marketing campaign, we can help you to pinpoint precisely what you really need to accomplish.

Remember to let our website design company In New City to help you to achieve real results. Strong designs designed by our website design agency can help and achieve results!

Reaching Your Prospects In New City on Facebook

There are lots of methods to reach an "Audience" on Facebook:

• Focusing on individuals who have been to your site before (retargeting);
• Prospects who are fans of your page;
• Prospects who may have similar interests (including other pages on Facebook);
• Individuals who meet demographic criteria;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we can easily focus on individuals - by gender, age, income, career, job title, location, hobbies and more. These individuals end up part of an "audience" which can consist of many people. Facebook doesn't provide us with that list, but it will show our advertisements to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Required

The main advantage Facebook offers In New City is its capacity to appear in front of prospects who are not actively looking for what you offer. This doesn't mean they will not be interested. It just means they aren't proactively performing a search when they see your ad. However, they probably were seeking something like what you provide very recently.

The search engines like Google are restricted to the people actually searching. A prospect may be in the market for legal counsel, but if they aren't doing a search for one, those advertising in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Wonderful for Reaching Local Niches

• Are you a lawyer? Medical professional? Home renovation business? A restaurant or retailer?
• For any company who conducts business regionally In New City Facebook is a great technique to appear in front of your audience.
• We have the ability to concentrate on your prospects in several ways.
• Only wish to reach women 35-65 in three zip codes? Not an issue!
• Want to have a special on Tuesdays? We are able to do that.

The beauty of Facebook is the ability to target. You can run a very small campaign that behaves in very big ways, by simply concentrating on the right prospects, in the right area, with the appropriate message.

In general, Facebook advertising and marketing is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are opting to pay per impression (spending money on ads to be presented, rather than paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It isn't that there is a challenge with Facebook. Rather, an individual is in some other frame of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is apparent what they need, and they are browsing since they have a true need. They have a tendency to convert from web surfer to qualified prospect at a greater rate, because they have a current need that they need to fulfill (finding legal help).

In comparison, an advertisement on Facebook may catch someone's interest. They may or may not be actively shopping for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn about below.

If you would like to talk about the services of our NY PPC ad agency, our local ad agency, SEO ad agency in Suffolk or retargeting campaign
please contact our offices.

Whether Facebook is really a "great deal" for your advertising dollars truly depends on the numbers.

Suppose search engine clicks are $14 and Facebook clicks are $1. Which is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It all depends on your strategy, your offer, and exactly how the marketplace reacts to you. The "correct answer" would be to test, modify, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our New York web site design consultants, our graphic design experts in Nassau or our advertising consulting services on Long Island contact us today.

Facebook Campaigns Need To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is critical. Within an advertisement we test graphics, headlines, ad copy and more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our outstanding advertising campaign management is the critical component in making the most of your marketing and advertising dollars with all online advertising, but particularly with Facebook.

Our lead generation in New York and services of our display ads ad agency in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063