Facebook & Social Media Advertising In New City

If you're trying to reach new prospects, Facebook has to be in your playbook. Facebook and Social Media marketing will give you the means to access people In New City, having the interests and geographic targeting you seek.

Of course, everything comes at a price. You do need to pay Facebook for the targeted traffic you receive. The question becomes, is it worth it?

When you reach people In New City, then what? It really depends on what you would like to accomplish. Are we driving people to your web site? Are we looking to get people In New City to be fans of your page to create "authority" status and brand recognition? Are we going for registrations?

Before launching your campaign, we are able to help you to pinpoint precisely what you need to achieve.

Remember to allow our website design company In New City to serve your business to succeed. Effective designs implemented by our website design company help your business and achieve results!

Reaching Your Prospects In New City on Facebook

There are many methods to reach an "Audience" on Facebook:

• Focusing on individuals who have visited your web site before (retargeting);
• Individuals that are followers of your page;
• People who may have very similar passions (such as other pages on Facebook);
• People who meet demographic criteria;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we can easily aim for individuals - by gender, age, income, profession, job title, area, interests and even more. These people become part of an "audience" which may include many people. Facebook doesn't give us that list, but it will present our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Search Engines: No Search Necessary

The main advantage Facebook offers In New City is its capability to reach prospects who are not actively trying to find what you offer. This does not necessarily mean they won't be interested. It just means they are not actively performing a search when they view your ad. However, they probably were seeking something like what you provide quite recently.

The search engines like Google are limited to the people in fact searching. A prospect may be in the market for an attorney, but if they aren't doing a search for one, those advertising in Google Adwords do not reach that prospect.

Pro: Facebook is Wonderful for Getting to Local Niches

• Are you an attorney? Physician? Home renovation company? A restaurant or merchant?
• For any organization who conducts business regionally In New City Facebook is a superb technique to appear in front of your audience.
• We have the ability to focus on your prospects in numerous ways.
• Only need to reach women 35-65 in 3 zip codes? No worries!
• Want to have a special on Wednesday? We can do that.

The great thing about Facebook is the ability to target. You can run a very small marketing campaign that behaves in very big ways, by merely focusing on the right prospects, in the right region, with the right message.

In general, Facebook advertising and marketing is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are choosing to pay per impression (spending money on advertisements to be shown, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It isn't that there's a downside to Facebook. Rather, an individual is in a different frame of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is obvious what they need, and they're browsing since they have a genuine need. They have a tendency to convert from web surfer to qualified prospect at a higher rate, because they have a current need that they must fulfill (finding legal help).

In comparison, an ad on Facebook might capture someone's interest. They might or might not be actively shopping for a lawyer, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is alright for the reasons you will learn next.

If you would like to talk about the services of our pay per click advertising consultants, our local advertising company, SEO ad agency or retargeting campaign in Nassau
please contact our offices.

Whether Facebook is a "great deal" for your advertising dollars genuinely depends on the numbers.

Suppose search engine mouse clicks are $10 and Facebook clicks are $1. Which one is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It will depend on your strategy, your offer, and the way the marketplace reacts to you. The "correct answer" is to test, adjust, and test again.

Just remember to have your design strong before launching ads like these. For info about our website design agency, our graphic design companies in NY or our advertising consulting services on L.I. call us today.

Facebook Strategies Have To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign management is vital. Within an ad we test graphics, headlines, ad copy and even more. We also test the strength of the pages people reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our great marketing campaign operations is the critical component in making the most of your advertising and marketing dollars with all internet advertising, but particularly with Facebook.

Our lead generation company in Suffolk and services of our display ads professionals go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063