Facebook & Social Media Advertising In New City

If you are hoping to reach new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media advertising and marketing will give you the means to access people In New City, possessing the interests and geographic targeting you want.

Obviously, everything comes at a cost. You do need to pay Facebook for the targeted traffic you receive. The concern becomes, will it be worth the cost?

After you reach people In New City, then what? It really depends on what you want to accomplish. Are we driving visitors to your website? Are we looking to get people In New City to become fans of your page to build "authority" status and brand recognition? Are we going for registrations?

Prior to starting your campaign, we can help you to determine what it is that you need to accomplish.

Remember to reach out to our website design company In New City to serve your business to succeed. Quality designs by our website design company can help and drive results!

Reaching Your Prospects In New City on Facebook

There are many methods to appear in front of an "Audience" on Facebook:

• Targeting those who have been to your web site previously (retargeting);
• Prospects that are followers of your page;
• Individuals that have related passions (including other pages on Facebook);
• Potential customers who meet demographic considerations;
• People who are currently your customers;
• and the list goes on...

With Facebook, we will aim for individuals - by gender, age, income, career, job title, location, interests and more. These individuals become part of an "audience" which may consist of any number of people. Facebook does not provide us with that list, however it will show our ads to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Necessary

The primary advantage Facebook offers In New City is its capability to get to prospects that are not proactively looking for what you offer. This does not necessarily mean they will not be interested. It simply means they are not actively conducting a search when they view your advertisement. However, they most likely were looking for something like what you offer quite recently.

The search engines are limited to the people actually searching. A person may be considering a lawyer, but if they are not doing a search for one, those marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Perfect for Getting into Regional Areas

• Are you a lawyer? Doctor? Home repair business? A restaurant or store?
• For any business who does business locally In New City Facebook is an excellent way to appear in front of your audience.
• We are able to focus on your prospects in many ways.
• Only need to reach women 35-65 in three zip codes? No worries!
• Want to have a special offer on Tuesdays? We can do that.

The great thing about Facebook is the ability to target. You can operate a small marketing campaign that functions in very big ways, by merely focusing on the correct prospects, in the right geo, with the appropriate message.

In general, Facebook marketing is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per ad impression (paying for advertisements to be shown, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It isn't that there's a problem with Facebook. Rather, an individual is in a different frame of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is clear what they want, and they are browsing since they have a real need. They tend to convert from web surfer to prospect at a greater rate, simply because they have a need that they need to satisfy (finding legal help).

In comparison, an advertisement on Facebook may capture someone's focus. They might or might not be actively searching for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about next.

If you would like to talk about the services of our LI pay per click advertising company, our local ad company in Suffolk County, SEO ad agency or retargeting agencies on LI
please contact our offices.

Whether Facebook is really a "good deal" for your advertising spend truly depends upon the numbers.

Suppose Google clicks are $14 and Facebook clicks are $1. Which one is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your marketing campaign, your offer, and exactly how the marketplace reacts to you. The "right answer" is to test, adjust, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our LI web site design experts, our graphic design in Suffolk or our online marketing consulting services in New York contact us today.

Facebook Strategies Need To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign supervision is critical. Within an ad we test images, headlines, ad copy and more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our superb marketing campaign operations is the critical component in making the most of your marketing spend with all online advertising, but particularly with Facebook.

Our lead gen in NY and services of our display advertising ad agency in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063