Facebook & Social Media Advertising In New Hempstead

If you're trying to find new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media marketing and advertising will give you access to people In New Hempstead, with the interests and geo targeting you want.

Needless to say, everything comes at a price. You must pay Facebook for the visitors you get. The concern becomes, can it be worth it?

Once you connect with people In New Hempstead, then what? It really depends on what you want to achieve. Are we sending visitors to your site? Are we looking to get people In New Hempstead to become fans of your page to create "authority" status and brand reputation? Are we going for sign ups?

Prior to launching your campaign, we can help you to identify what it is that you really need to accomplish.

Remember to engage our website design experts In New Hempstead to work with you to achieve results. Excellent designs implemented by our website design experts drive success and achieve results!

Reaching Your Prospects In New Hempstead on Facebook

There are lots of ways to appear in front of an "Audience" on Facebook:

• Concentrating on people who have been to your website previously (retargeting);
• Prospects who are followers of your page;
• People who may have similar pursuits (such as other pages on Facebook);
• People who meet demographic considerations;
• People who are already your customers;
• and the list goes on...

With Facebook, we are able to target individuals - by gender, age, salary, career, job title, location, passions and more. These individuals end up part of an "audience" which can consist of many people. Facebook does not give us that list, however it will show our ads to individuals on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Google: No Search Required

The main advantage Facebook offers In New Hempstead is its ability to reach prospects who are not proactively looking for what you offer. This doesn't mean they will not have an interest. It just means they aren't proactively conducting a search when they see your ad. However, they most likely were looking for something similar to what you provide very recently.

The search engines are restricted to the people actually searching. A person may be considering a lawyer, but if they are not doing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Ideal for Reaching Local Market Places

• Are you a lawyer? Physician? Home repair company? A restaurant or merchant?
• For any business who does business regionally In New Hempstead Facebook is an excellent way to appear in front of your audience.
• We can concentrate on your prospects in several ways.
• Only want to reach women 35-65 in a few zip codes? Not a problem!
• Want to have a special offer on Wednesday? We are able to do that.

The appeal of Facebook is the ability to target. You can operate a small advertising campaign that behaves in very big ways, by merely targeting the correct prospects, in the right market, with the appropriate message.

In general, Facebook advertising is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per impression (paying for ads to be shown, rather than paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It isn't that there's a downside to Facebook. Rather, the user is in some other state of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is clear what they want, and they are browsing since they have a real need. They have a tendency to convert from web surfer to prospect at a greater rate, since they have a current need that they need to satisfy (finding legal help).

In contrast, an ad on Facebook might catch a person's interest. They may or may not be actively looking for a lawyer, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is OK for the reasons you will learn about next.

If you would like to discuss the services of our pay per click advertising consultants, our local ad company in New York, SEO ad agency in Nassau County or retargeting agencies on L.I.
please contact our offices.

Whether Facebook is a "good deal" for your marketing budget really depends on the numbers.

Suppose Google mouse clicks are $10 and Facebook clicks are $1. Which one is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your marketing campaign, your offer, and the way the market responds to you. The "right answer" would be to test, adjust, and test yet again.

Just remember to have your design strong before running ads like these. For info about our website design gurus, our graphic design experts in NY or our advertising consulting services contact us today.

Facebook Strategies Have To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is vital. Within an advertisement we test images, headlines, ad text and even more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our outstanding marketing campaign management is the critical component in making the most of your advertising dollars with all online marketing, but especially with Facebook.

Our lead generation company in Suffolk County and services of our paid ads ad agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063