Facebook & Social Media Advertising In New Hempstead

If you are trying to reach new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media advertising will give you the means to access people In New Hempstead, having the interests and geography you want.

Obviously, everything comes at a price. You need to pay Facebook for the traffic you receive. The concern becomes, can it be worth the money?

After you reach people In New Hempstead, then what? It truly depends on what you would like to achieve. Are we pushing visitors to your site? Are we hoping to get people In New Hempstead to become fans of your page to generate "authority" status and brand reputation? Are we looking for registrations?

Before starting your marketing campaign, we can help you to identify precisely what you need to accomplish.

Remember to reach out to our website design company In New Hempstead to aid you to succeed. Effective designs from our website design company can help and secure results!

Reaching Your Prospects In New Hempstead on Facebook

There are lots of ways to reach an "Audience" on Facebook:

• Concentrating on those who have visited your web site in the past (retargeting);
• People that are fans of your page;
• Individuals who may have similar pursuits (including other pages on Facebook);
• Potential customers who meet demographic considerations;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we are able to focus on individuals - by gender, age, salary, career, job title, location, pursuits and more. These individuals become part of an "audience" which may include any number of people. Facebook doesn't provide us with that list, but it will display our advertisements to people on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Required

The primary benefit Facebook offers In New Hempstead is its capability to get to prospects who are not proactively looking for what you offer. This does not necessarily mean they will not be interested. It just means they aren't proactively performing a search when they see your advertisement. However, they probably were seeking something similar to what you provide quite recently.

The search engines like Google are restricted to the people actually searching. A prospect may be interested in legal counsel, but if they aren't doing a search for one, those advertising in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Ideal for Getting to Regional Niches

• Are you a lawyer? Doctor? Home services business? A restaurant or merchant?
• For any company who conducts business regionally In New Hempstead Facebook is a great method to appear in front of your audience.
• We are able to focus on your prospects in several ways.
• Only need to reach women 35-65 in a couple of zip codes? No problem!
• Want to have a special offer on Thursdays? We can do that.

The great thing about Facebook is the capacity to target. You can operate a small marketing campaign that behaves in huge ways, by simply concentrating on the correct prospects, in the right location, with the appropriate message.

In general, Facebook marketing is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They charge less per click. If you are choosing to pay per impression (spending money on advertisements to be presented, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is certainly not there is a challenge with Facebook. Rather, an individual is in some other state of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is apparent what they want, and they're searching because they have a genuine need. They tend to convert from surfer to lead at a greater rate, since they have a current need that they must fulfill (finding legal help).

In contrast, an advertisement on Facebook may capture a person's interest. They may or may not be proactively searching for an attorney, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn below.

If you would like to discuss the services of our PPC ad agency, our local advertising professionals, SEO company or retargeting agency in Nassau County
please contact our offices.

Whether Facebook is a "great deal" for your marketing budget genuinely depends upon the numbers.

Suppose Bing clicks are $10 and Facebook visitors are $1. Which one is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It all depends on your strategy, your offer, and how the marketplace responds to you. The "correct answer" would be to test, adjust, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our website design experts, our graphic design in Suffolk County or our marketing consulting services call us today.

Facebook Campaigns Must Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is vital. Within an advertisement we test images, headlines, ad text and even more. We also test the strength of the pages people reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our great marketing campaign management is the critical component in making the most of your marketing and advertising dollars with all internet marketing, but particularly with Facebook.

Our lead gen in Nassau County and services of our display ads advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063