Facebook & Social Media Advertising In New Hyde Park

If you are trying to reach new prospects, Facebook must be rrnside your playbook. Social Media and Facebook marketing will give you the means to access people In New Hyde Park, possessing the interests and geography you want.

Obviously, everything comes at a price. You need to pay Facebook for the targeted traffic you receive. The concern becomes, can it be worth it?

When you connect with people In New Hyde Park, then what? It genuinely depends on what you would like to accomplish. Are we sending visitors to your website? Are we hoping to get people In New Hyde Park to become fans of your page to create "authority" status and brand recognition? Are we going for sign ups?

Prior to launching your campaign, we are able to help you to identify precisely what you really need to achieve.

Remember to meet with our website design company In New Hyde Park to work with you to succeed. Powerful designs by our website design experts can help and achieve results!

Reaching Your Prospects In New Hyde Park on Facebook

There are numerous approaches to appear in front of an "Audience" on Facebook:

• Focusing on people who have visited your web site in the past (retargeting);
• Prospects who are fans of your page;
• People that have very similar pursuits (such as other pages on Facebook);
• Potential customers who meet demographic factors;
• People who are currently your customers;
• and the list goes on...

With Facebook, we're able to target people - by gender, age, income, occupation, job title, area, interests and much more. These individuals end up part of an "audience" which can include many individuals. Facebook doesn't give us that list, however it will show our advertisements to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Necessary

The main benefit Facebook offers In New Hyde Park is its capability to get to prospects who are not proactively searching for what you offer. This does not mean they will not have an interest. It simply means they aren't proactively conducting a search when they view your ad. However, they probably were hoping to find something such as what you offer very recently.

The search engines are restricted to people in fact searching. A prospect may be in the market for a lawyer, but if they are not performing a search for one, those advertising and marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Fantastic for Reaching Out to Regional Market Places

• Are you a lawyer? Physician? Home renovation company? A restaurant or retailer?
• For any company who does business regionally In New Hyde Park Facebook is a superb technique to reach your target audience.
• We are able to target your prospects in numerous ways.
• Only wish to reach women 35-65 in a couple of zip codes? No problem!
• Want to have a special on Tuesdays? We can do that.

The great thing about Facebook is the ability to target. You can operate a small advertising campaign that behaves in very big ways, by merely targeting the correct prospects, in the right market, with the right message.

In general, Facebook marketing and advertising is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less for each click. If you are opting to pay per ad view (spending money on ads to be presented, rather than paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there is a downside to Facebook. Rather, the user is in some other state of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is clear what they need, and they're searching since they have a actual need. They tend to convert from web surfer to qualified prospect at a greater rate, because they have a need that they need to satisfy (finding legal help).

In contrast, an ad on Facebook may capture a person's interest. They may or may not be proactively hunting for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is fine for the reasons you will learn next.

If you would like to discuss the services of our Long Island PPC advertising agency, our local ad professionals in Suffolk County, SEO ad agency or remarketing agency in NY
please contact our offices.

Whether Facebook is really a "good deal" for your marketing and advertising dollars truly depends upon the numbers.

Suppose Google mouse clicks are $14 and Facebook visitors are $1. Which is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your marketing campaign, your offer, and exactly how the marketplace responds to you. The "correct answer" is to test, adjust, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our Nassau web site design agency, our graphic design experts in NY or our advertising consulting services contact us today.

Facebook Campaigns Must Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is vital. Within an ad we test graphics, headlines, ad text and more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our outstanding marketing campaign management is the critical component in making the most of your advertising and marketing dollars with all internet marketing, but particularly with Facebook.

Our lead generation company on Long Island and services of our paid ads ad agency in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063