Facebook & Social Media Advertising In New Hyde Park

If you are trying to find new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media marketing will provide you with access to people In New Hyde Park, having the interests and geographic targeting you want.

Of course, everything comes at a price. You need to pay Facebook for the targeted traffic you receive. The concern becomes, can it be worth it?

After you appear in front of people In New Hyde Park, then what? It really depends on what you want to achieve. Are we sending visitors to your web site? Are we trying to get people In New Hyde Park to be fans of your page to create "authority" status and brand reputation? Are we going for registrations?

Prior to starting your marketing campaign, we are able to help you to determine precisely what you need to accomplish.

Remember to engage our website design experts In New Hyde Park to assist you to achieve results. Powerful designs developed by our website design agency drive success and achieve results!

Reaching Your Prospects In New Hyde Park on Facebook

There are numerous methods to appear in front of an "Audience" on Facebook:

• Concentrating on people who have visited your site previously (retargeting);
• Prospects who are enthusiasts of your page;
• Potential customers who have similar passions (which include other pages on Facebook);
• Prospects who meet demographic criteria;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we will focus on people - by gender, age, salary, occupation, job title, location, interests and much more. These people become part of an "audience" which can include any number of individuals. Facebook doesn't provide us with that list, however it will present our ads to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Google: No Search Required

The main benefit Facebook offers In New Hyde Park is its capability to get to prospects that are not proactively trying to find what you offer. This doesn't mean they won't have an interest. It just means they are not proactively performing a search when they view your advertisement. However, they most likely were looking for something like what you offer very recently.

The search engines are limited to the people actually searching. A prospect may be considering an attorney, but if they are not performing a search for one, those marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Perfect for Reaching Regional Areas

• Are you an attorney? Medical professional? Home services company? A restaurant or store?
• For any organization who conducts business regionally In New Hyde Park Facebook is an excellent method to appear in front of your audience.
• We have the ability to target your prospects in several ways.
• Only wish to reach women 35-65 in three zip codes? No worries!
• Want to have a special on Tuesdays? We can do that.

The attractiveness of Facebook is the ability to target. You can operate a very small advertising campaign that functions in very big ways, by merely concentrating on the right prospects, in the right location, with the appropriate message.

In general, Facebook advertising and marketing is less costly than Google and the other engines and reaches different people than SEO on Long Island. They cost less per click. If you are choosing to pay per impression (spending money on ads to be presented, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is certainly not there is a disadvantage in Facebook. Rather, an individual is in a different state of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is apparent what they need, and they're browsing since they have a genuine need. They have a tendency to convert from surfer to qualified prospect at a higher rate, simply because they have a current need that they must satisfy (finding legal help).

In contrast, an advertisement on Facebook may capture a person's attention. They may or may not be actively shopping for an attorney, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is alright for the reasons you will discover next.

If you would like to talk about the services of our NY pay per click advertising company, our local advertising agency in New York, SEO ad agency on LI or retargeting agency
please contact our offices.

Whether Facebook is a "good deal" for your advertising dollars really depends on the numbers.

Suppose Bing mouse clicks are $10 and Facebook visitors are $1. Which is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It will depend on your campaign, your offer, and how the market reacts to you. The "correct answer" would be to test, adjust, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our Nassau website design experts, our graphic design or our marketing consulting services in NY contact us today.

Facebook Campaigns Need To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - campaign management is essential. Within an ad we test images, headlines, ad text and more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our superb advertising campaign management is the critical component in making the most of your marketing and advertising dollars with all internet marketing, but especially with Facebook.

Our lead generation company and services of our display ads ad agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063