Facebook & Social Media Advertising In New Hyde Park

If you're trying to reach new prospects, Facebook must be in your playbook. Facebook and Social Media advertising and marketing will give you access to people In New Hyde Park, with the interests and geography you want.

Of course, everything comes at a price. You need to pay Facebook for the visitors you receive. The concern becomes, is it worth the money?

After you reach people In New Hyde Park, then what? It truly depends on what you would like to achieve. Are we sending people to your web site? Are we looking to get people In New Hyde Park to become fans of your page to build "authority" status and brand recognition? Are we looking for registrations?

Prior to starting your marketing campaign, we are able to help you to figure out what it is that you need to accomplish.

Remember to allow our website design experts In New Hyde Park to work with your business to succeed. Great designs developed by our website design company can help and drive results!

Reaching Your Prospects In New Hyde Park on Facebook

There are lots of ways to appear in front of an "Audience" on Facebook:

• Focusing on people who have visited your website in the past (retargeting);
• Potential customers who are fans of your page;
• Prospects who may have similar passions (including other pages on Facebook);
• People who meet demographic factors;
• People who are already your customers;
• and the list goes on...

With Facebook, we can easily aim for people - by gender, age, salary, career, job title, area, interests and more. These individuals end up part of an "audience" which can include many people. Facebook doesn't provide us with that list, however it will show our advertisements to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Needed

The main benefit Facebook offers In New Hyde Park is its capacity to get to prospects who are not proactively searching for what you offer. This doesn't mean they will not be interested. It simply means they aren't proactively conducting a search when they view your advertisement. However, they probably were looking for something similar to what you provide very recently.

The search engines like Google are restricted to the people in fact searching. A prospect may be in the market for legal counsel, but if they are not doing a search for one, those marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Fantastic for Getting into Regional Markets

• Are you an attorney? Doctor? Home repair business? A restaurant or merchant?
• For any organization who conducts business regionally In New Hyde Park Facebook is a great technique to appear in front of your audience.
• We can concentrate on your prospects in numerous ways.
• Only need to reach women 35-65 in a few zip codes? No problem!
• Want to have a special offer on Wednesday? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can operate a small marketing campaign that behaves in very big ways, simply by focusing on the right prospects, in the right area, with the right message.

In general, Facebook advertising is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per ad view (spending money on advertisements to be presented, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there is a downside to Facebook. Rather, an individual is in a different state of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is apparent what they need, and they are searching because they have a genuine need. They tend to convert from web surfer to prospect at a greater rate, because they have a need that they have to satisfy (finding legal help).

In contrast, an advertisement on Facebook may catch someone's attention. They may or may not be actively hunting for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about below.

If you would like to talk about the services of our PPC advertising agency, our local advertising agency, search engine optimization ad agency in New York or remarketing campaign in Suffolk County
please contact our offices.

Whether Facebook is a "great deal" for your advertising spend really depends upon the numbers.

Suppose search engine mouse clicks are $12 and Facebook actions are $1. Which one is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your campaign, your offer, and the way the marketplace responds to you. The "correct answer" would be to test, adjust, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our website design gurus, our graphic design in Suffolk or our advertising consulting services call us today.

Facebook Promotions Have To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign supervision is essential. Within an ad we test pictures, headlines, ad text and more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our superb advertising campaign operations is the essential component in making the most of your marketing and advertising spend with all online advertising, but particularly with Facebook.

Our lead gen service on Long Island and services of our display advertising consultants in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063