Facebook & Social Media Advertising In New Rochelle

If you're trying to reach new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook advertising will provide you with the means to access people In New Rochelle, with the interests and geography you seek.

Needless to say, everything comes at a price. You do need to pay Facebook for the visitors you receive. The question becomes, will it be worth the money?

After you reach people In New Rochelle, then what? It genuinely depends on what you would like to accomplish. Are we pushing visitors to your web site? Are we trying to get people In New Rochelle to become fans of your page to build "authority" status and brand recognition? Are we looking for registrations?

Prior to starting your advertising campaign, we can help you to figure out precisely what you need to achieve.

Remember to let our website design agency In New Rochelle to serve you to succeed. Powerful designs designed by our website design company drive success and achieve results!

Reaching Your Prospects In New Rochelle on Facebook

There are numerous methods to reach an "Audience" on Facebook:

• Focusing on people who have visited your web site previously (retargeting);
• People who are enthusiasts of your page;
• Individuals who may have related interests (which include other pages on Facebook);
• Potential customers who meet demographic factors;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we can easily focus on individuals - by gender, age, salary, profession, job title, area, hobbies and much more. These people end up part of an "audience" which may consist of many people. Facebook does not provide us with that list, however it will display our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google: No Search Needed

The main benefit Facebook offers In New Rochelle is its capacity to get to prospects who are not actively trying to find what you offer. This does not mean they will not have an interest. It simply means they aren't actively conducting a search when they see your advertisement. However, they most likely were looking for something similar to what you provide very recently.

The search engines like Google are limited to individuals actually searching. A prospect may be considering a lawyer, but if they are not doing a search for one, those marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Ideal for Getting into Regional Market Places

• Are you a lawyer? Physician? Home repair business? A restaurant or retailer?
• For any organization who conducts business regionally In New Rochelle Facebook is an excellent technique to appear in front of your target audience.
• We are able to focus on your prospects in many ways.
• Only need to reach women 35-65 in three zip codes? Not an issue!
• Want to have a special offer on Mondays? We can do that.

The beauty of Facebook is the capacity to target. You can run a very small campaign that functions in very big ways, by simply focusing on the right prospects, in the right market, with the appropriate message.

In general, Facebook marketing and advertising is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per ad impression (paying for advertisements to be presented, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is not that there's a disadvantage in Facebook. Rather, an individual is in some other frame of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is apparent what they need, and they are searching since they have a genuine need. They tend to convert from web surfer to lead at a higher rate, simply because they have a current need that they have to fulfill (finding legal help).

In contrast, an ad on Facebook may capture a person's focus. They might or might not be proactively searching for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is alright for the reasons you will learn about below.

If you would like to discuss the services of our LI pay per click ad agency, our local ad company, SEO ad agency on Long Island or remarketing companies
please contact our offices.

Whether Facebook is really a "great deal" for your advertising budget genuinely will depend on the numbers.

Suppose Google clicks are $10 and Facebook actions are $1. Which of these is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It all depends on your marketing campaign, your offer, and the way the marketplace reacts to you. The "right answer" would be to test, adjust, and test yet again.

Just remember to have your design strong before running ads like these. For info about our Suffolk website design consultants, our graphic design experts or our online advertising consulting services in Nassau call us today.

Facebook Campaigns Must Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is vital. Within an ad we test graphics, headlines, ad copy and more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our great campaign operations is the essential component in making the most of your marketing and advertising spend with all internet advertising, but particularly with Facebook.

Our lead generation service in Suffolk and services of our paid ads advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063