Facebook & Social Media Advertising In New Rochelle

If you are hoping to reach new prospects, Facebook must be in your playbook. Social Media and Facebook advertising will give you access to people In New Rochelle, having the interests and geographic targeting you seek.

Of course, everything comes at a cost. You do need to pay Facebook for the targeted traffic you get. The concern becomes, is it worth the cost?

Once you connect with people In New Rochelle, then what? It truly depends on what you want to achieve. Are we pushing visitors to your website? Are we trying to get people In New Rochelle to be fans of your page to build "authority" status and brand reputation? Are we going for sign ups?

Before launching your marketing campaign, we can help you to determine precisely what you need to achieve.

Remember to allow our website design agency In New Rochelle to help you to achieve results. Effective designs created by our website design agency drive success and secure results!

Reaching Your Prospects In New Rochelle on Facebook

There are numerous approaches to reach an "Audience" on Facebook:

• Focusing on individuals who have visited your site in the past (retargeting);
• Potential customers who are followers of your page;
• Individuals who have similar pursuits (including other pages on Facebook);
• Individuals who meet demographic factors;
• People who are already your customers;
• and the list goes on...

With Facebook, we're able to aim for individuals - by gender, age, salary, career, job title, area, interests and even more. These individuals become part of an "audience" which can include any number of individuals. Facebook doesn't give us that list, but it will display our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Google: No Search Needed

The main benefit Facebook offers In New Rochelle is its capacity to appear in front of prospects who are not actively looking for what you offer. This does not mean they will not be interested. It just means they aren't actively conducting a search when they see your advertisement. However, they most likely were seeking something similar to what you provide very recently.

The search engines like Google are limited to the people actually searching. A person may be considering legal counsel, but if they are not doing a search for one, those advertising in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Great for Getting into Regional Areas

• Are you a lawyer? Medical professional? Home services company? A restaurant or retailer?
• For any company who does business locally In New Rochelle Facebook is an excellent method to reach your target audience.
• We have the ability to focus on your prospects in many ways.
• Only need to reach women 35-65 in three zip codes? Not a problem!
• Want to have a special offer on Tuesdays? We are able to do that.

The appeal of Facebook is the capacity to target. You can operate a small advertising campaign that functions in huge ways, by simply targeting the correct prospects, in the right location, with the appropriate message.

In general, Facebook marketing and advertising is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They charge less per click. If you are choosing to pay per ad view (spending money on advertisements to be shown, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there is a disadvantage in Facebook. Rather, an individual is in a different frame of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is clear what they want, and they are browsing because they have a actual need. They have a tendency to convert from web surfer to prospect at a higher rate, since they have a current need that they need to satisfy (finding legal help).

In comparison, an ad on Facebook might catch someone's interest. They might or might not be actively looking for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will learn next.

If you would like to talk about the services of our PPC ad company, our local advertising experts in Nassau County, SEO ad agency on Long Island or remarketing agency
please contact our offices.

Whether Facebook is a "great deal" for your marketing spend really depends upon the numbers.

Suppose Google clicks are $14 and Facebook visitors are $1. Which is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your marketing campaign, your offer, and how the marketplace reacts to you. The "correct answer" is to test, adjust, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our Suffolk County web design experts, our graphic design on LI or our advertising consulting services in NY contact us today.

Facebook Campaigns Have To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is critical. Within an ad we test graphics, headlines, ad text and even more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our exceptional advertising campaign operations is the essential component in making the most of your advertising and marketing dollars with all online marketing, but especially with Facebook.

Our lead generation service and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063