Facebook & Social Media Advertising In New Rochelle

If you are hoping to reach new prospects, Facebook must be rrnside your playbook. Social Media and Facebook marketing and advertising will give you access to people In New Rochelle, having the interests and geo targeting you want.

Obviously, everything comes at a cost. You do need to pay Facebook for the targeted visitors you get. The question becomes, will it be worth it?

After you reach people In New Rochelle, then what? It truly depends on what you want to achieve. Are we driving visitors to your site? Are we hoping to get people In New Rochelle to become fans of your page to generate "authority" status and brand reputation? Are we going for sign ups?

Prior to launching your advertising campaign, we are able to help you to identify what it is that you really need to achieve.

Remember to allow our website design company In New Rochelle to help you to maximize results. Exceptional designs developed by our website design agency will help and secure results!

Reaching Your Prospects In New Rochelle on Facebook

There are lots of approaches to appear in front of an "Audience" on Facebook:

• Targeting individuals who have visited your web site previously (retargeting);
• People who are followers of your page;
• People who may have very similar pursuits (which include other pages on Facebook);
• Individuals who meet demographic factors;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we are able to aim for individuals - by gender, age, income, profession, job title, location, passions and much more. These individuals end up part of an "audience" which can consist of any number of individuals. Facebook doesn't give us that list, however it will show our advertisements to people on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Search Engines: No Search Necessary

The main advantage Facebook offers In New Rochelle is its ability to reach prospects who are not proactively searching for what you offer. This does not mean they will not have an interest. It just means they aren't actively conducting a search when they see your ad. However, they probably were hoping to find something like what you offer very recently.

The search engines are limited to individuals actually searching. A person may be in the market for legal counsel, but if they aren't doing a search for one, those marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Perfect for Reaching Regional Niches

• Are you an attorney? Medical professional? Home services business? A restaurant or merchant?
• For any organization who conducts business regionally In New Rochelle Facebook is an excellent way to reach your audience.
• We can target your prospects in numerous ways.
• Only want to reach women 35-65 in three zip codes? Not an issue!
• Want to have a special on Mondays? We can do that.

The appeal of Facebook is the capacity to target. You can run a small marketing campaign that behaves in very big ways, by just targeting the right prospects, in the right market, with the right message.

In general, Facebook advertising and marketing is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are opting to pay per ad view (paying for ads to be shown, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there's a problem with Facebook. Rather, the person is in some other mind-set.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is clear what they want, and they are browsing since they have a genuine need. They tend to convert from web surfer to qualified prospect at a higher rate, since they have a need that they have to satisfy (finding legal help).

In contrast, an advertisement on Facebook may capture someone's attention. They might or might not be proactively hunting for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn next.

If you would like to discuss the services of our Suffolk pay per click advertising company, our local advertising experts, SEO ad agency in Nassau or remarketing companies in Nassau County
please contact our offices.

Whether Facebook is really a "good deal" for your marketing budget truly depends on the numbers.

Suppose search engine mouse clicks are $12 and Facebook clicks are $1. Which is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your campaign, your offer, and the way the marketplace responds to you. The "correct answer" would be to test, modify, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our web site design gurus, our graphic design or our marketing consulting services in New York call us today.

Facebook Strategies Have To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is critical. Within an ad we test images, headlines, ad text and more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our outstanding advertising campaign operations is the essential component in making the most of your marketing dollars with all online marketing, but especially with Facebook.

Our lead generation company in NY and services of our display advertising ad agency in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063