Facebook & Social Media Advertising In New Rochelle

If you are trying to find new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media advertising and marketing will provide you with access to people In New Rochelle, with the interests and geo targeting you want.

Obviously, everything comes at a price. You need to pay Facebook for the targeted traffic you get. The concern becomes, can it be worth the money?

After you connect with people In New Rochelle, then what? It truly depends on what you would like to accomplish. Are we pushing people to your website? Are we hoping to get people In New Rochelle to become fans of your page to create "authority" status and brand recognition? Are we going for sign ups?

Before launching your advertising campaign, we are able to help you to pinpoint what it is that you really need to achieve.

Remember to call our website design agency In New Rochelle to work with you to succeed. Effective designs created by our website design company help your business and secure results!

Reaching Your Prospects In New Rochelle on Facebook

There are numerous approaches to appear in front of an "Audience" on Facebook:

• Targeting individuals who have been to your website before (retargeting);
• Prospects who are fans of your page;
• People that have related interests (such as other pages on Facebook);
• Individuals who meet demographic factors;
• People who are already your customers;
• and the list goes on...

With Facebook, we can easily target individuals - by gender, age, income, profession, job title, area, passions and much more. These people become part of an "audience" which may consist of many individuals. Facebook doesn't give us that list, but it will present our ads to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Search Engines: No Search Necessary

The main advantage Facebook offers In New Rochelle is its capacity to get to prospects who are not proactively searching for what you offer. This does not mean they will not be interested. It simply means they are not actively performing a search when they see your ad. However, they most likely were looking for something such as what you provide quite recently.

The search engines like Google are restricted to individuals in fact searching. A person may be considering legal counsel, but if they aren't doing a search for one, those marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Getting into Local Markets

• Are you an attorney? Physician? Home renovation business? A restaurant or store?
• For any company who conducts business locally In New Rochelle Facebook is an excellent technique to reach your target audience.
• We are able to focus on your prospects in numerous ways.
• Only want to reach women 35-65 in a couple of zip codes? No worries!
• Want to have a special on Mondays? We can do that.

The beauty of Facebook is the ability to target. You can operate a small campaign that behaves in huge ways, by just concentrating on the correct prospects, in the right location, with the appropriate message.

In general, Facebook advertising is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per ad impression (paying for ads to be shown, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there's a challenge with Facebook. Rather, the user is in some other frame of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is apparent what they want, and they are browsing since they have a real need. They have a tendency to convert from web surfer to prospect at a higher rate, since they have a current need that they need to fulfill (finding legal help).

In contrast, an advertisement on Facebook may capture a person's attention. They may or may not be actively shopping for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is alright for the reasons you will learn next.

If you would like to discuss the services of our Nassau PPC ad company, our local advertising agency, search engine optimization ad agency in Suffolk or remarketing agency in Suffolk
please contact our offices.

Whether Facebook is a "great deal" for your advertising and marketing spend really depends upon the numbers.

Suppose search engine mouse clicks are $14 and Facebook actions are $1. Which one is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your marketing campaign, your offer, and the way the marketplace reacts to you. The "right answer" is to test, modify, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our Long Island web design agency, our graphic design services on L.I. or our marketing consulting services in New York contact us today.

Facebook Campaigns Must Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is essential. Within an advertisement we test graphics, headlines, ad text and more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our outstanding marketing campaign management is the essential component in making the most of your marketing spend with all online marketing, but especially with Facebook.

Our lead gen in NY and services of our paid media ad agency in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063