Facebook & Social Media Advertising In New Square

If you're trying to find new prospects, Facebook needs to be in your playbook. Social Media and Facebook marketing will provide you with the means to access people In New Square, having the interests and geo targeting you want.

Needless to say, everything comes at a price. You must pay Facebook for the visitors you receive. The concern becomes, is it worth the money?

After you connect with people In New Square, then what? It really depends on what you would like to accomplish. Are we sending people to your site? Are we hoping to get people In New Square to become fans of your page to generate "authority" status and brand recognition? Are we going for registrations?

Before launching your campaign, we are able to help you to identify what it is that you need to achieve.

Remember to talk to our website design company In New Square to work with you to succeed. Professional designs implemented by our website design agency help your business and drive results!

Reaching Your Prospects In New Square on Facebook

There are numerous ways to appear in front of an "Audience" on Facebook:

• Concentrating on people who have been to your website in the past (retargeting);
• People that are enthusiasts of your page;
• Potential customers who have very similar interests (including other pages on Facebook);
• Individuals who meet demographic factors;
• People that are currently your customers;
• and the list goes on...

With Facebook, we are able to aim for people - by gender, age, salary, profession, job title, area, interests and even more. These individuals become part of an "audience" which may include many people. Facebook does not give us that list, but it will display our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Necessary

The main advantage Facebook offers In New Square is its capacity to appear in front of prospects who are not proactively looking for what you offer. This does not necessarily mean they will not be interested. It just means they aren't proactively performing a search when they see your ad. However, they most likely were seeking something such as what you provide very recently.

The search engines are restricted to the people in fact searching. A person may be interested in a lawyer, but if they are not performing a search for one, those advertising and marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Wonderful for Getting to Regional Markets

• Are you a lawyer? Physician? Home renovation company? A restaurant or retailer?
• For any company who conducts business locally In New Square Facebook is a superb way to appear in front of your target audience.
• We are able to concentrate on your prospects in numerous ways.
• Only need to reach women 35-65 in a few zip codes? Not an issue!
• Want to have a special on Tuesdays? We can do that.

The beauty of Facebook is the capacity to target. You can operate a small advertising campaign that functions in very big ways, by just focusing on the correct prospects, in the right geo, with the appropriate message.

In general, Facebook advertising is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are opting to pay per ad view (spending money on advertisements to be presented, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there's a problem with Facebook. Rather, an individual is in a different mind-set.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is clear what they need, and they are browsing since they have a true need. They have a tendency to convert from surfer to lead at a greater rate, because they have a need that they have to satisfy (finding legal help).

In contrast, an advertisement on Facebook may catch a person's focus. They may or may not be proactively shopping for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is fine for the reasons you will learn next.

If you would like to talk about the services of our PPC ad agency, our local ad agency, SEO consultants in Nassau or remarketing agencies on Long Island
please contact our offices.

Whether Facebook is really a "good deal" for your advertising spend truly depends upon the numbers.

Suppose Google mouse clicks are $11 and Facebook actions are $1. Which of these is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your campaign, your offer, and how the market reacts to you. The "correct answer" would be to test, modify, and test again.

Just remember to have your design strong before running ads like these. For info about our web site design consultants, our graphic design services on Long Island or our online advertising consulting services contact us today.

Facebook Campaigns Must Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign supervision is critical. Within an advertisement we test pictures, headlines, ad text and more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Registering? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our superb campaign operations is the critical component in making the most of your advertising and marketing spend with all internet advertising, but particularly with Facebook.

Our lead generation company and services of our display ads advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063