Facebook & Social Media Advertising In New Suffolk

If you're trying to find new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media advertising will give you access to people In New Suffolk, with the interests and geographic targeting you want.

Of course, everything comes at a cost. You need to pay Facebook for the visitors you get. The question becomes, will it be worth it?

Once you connect with people In New Suffolk, then what? It genuinely depends on what you want to achieve. Are we sending visitors to your site? Are we looking to get people In New Suffolk to become fans of your page to build "authority" status and brand reputation? Are we going for registrations?

Before launching your advertising campaign, we can help you to identify what it is that you really need to accomplish.

Remember to allow our website design agency In New Suffolk to work with you to achieve real results. Professional designs developed by our website design agency will help and secure results!

Reaching Your Prospects In New Suffolk on Facebook

There are many approaches to appear in front of an "Audience" on Facebook:

• Concentrating on those who have been to your website previously (retargeting);
• Prospects who are followers of your page;
• People who have related passions (such as other pages on Facebook);
• Potential customers who meet demographic criteria;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we are able to focus on people - by gender, age, salary, occupation, job title, location, pursuits and much more. These people end up part of an "audience" which may include many individuals. Facebook doesn't provide us with that list, however it will show our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Search Engines: No Search Required

The main advantage Facebook offers In New Suffolk is its ability to get to prospects who are not proactively trying to find what you offer. This does not mean they will not be interested. It just means they are not proactively performing a search when they view your advertisement. However, they probably were looking for something similar to what you provide very recently.

The search engines like Google are limited to people in fact searching. A person may be considering a lawyer, but if they are not doing a search for one, those marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Ideal for Getting to Local Areas

• Are you a lawyer? Physician? Home repair business? A restaurant or retailer?
• For any company who does business locally In New Suffolk Facebook is a superb technique to appear in front of your target audience.
• We have the ability to focus on your prospects in many ways.
• Only want to reach women 35-65 in a few zip codes? Not a problem!
• Want to have a special offer on Tuesdays? We are able to do that.

The beauty of Facebook is the capacity to target. You can run a very small marketing campaign that behaves in very big ways, by merely focusing on the right prospects, in the right geography, with the right message.

In general, Facebook marketing and advertising is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are choosing to pay per ad view (spending money on ads to be shown, rather than paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there is a downside to Facebook. Rather, an individual is in a different frame of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is clear what they need, and they're searching because they have a actual need. They have a tendency to convert from web surfer to qualified prospect at a greater rate, because they have a current need that they must satisfy (finding legal help).

In comparison, an ad on Facebook might catch someone's attention. They may or may not be actively searching for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is fine for the reasons you will learn about below.

If you would like to talk about the services of our pay per click ad company, our local ad professionals in Nassau County, SEO professionals in NY or retargeting agencies in Suffolk County
please contact our offices.

Whether Facebook is really a "good deal" for your marketing dollars genuinely depends on the numbers.

Suppose search engine mouse clicks are $10 and Facebook visitors are $1. Which is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your advertising campaign, your offer, and the way the marketplace reacts to you. The "correct answer" would be to test, modify, and test again.

Just remember to have your design strong before running ads like these. For info about our NY web design agency, our graphic design experts in Suffolk County or our advertising consulting services call us today.

Facebook Campaigns Need To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign supervision is critical. Within an advertisement we test graphics, headlines, ad copy and even more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our outstanding marketing campaign management is the crucial component in making the most of your advertising and marketing spend with all online marketing, but particularly with Facebook.

Our lead generation and services of our display ads consultants in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063