Facebook & Social Media Advertising In New Suffolk

If you're trying to reach new prospects, Facebook must be rrnside your playbook. Facebook and Social Media advertising will give you access to people In New Suffolk, having the interests and geographic targeting you want.

Of course, everything comes at a cost. You need to pay Facebook for the traffic you receive. The question becomes, will it be worth the money?

Once you reach people In New Suffolk, then what? It genuinely depends on what you would like to accomplish. Are we driving visitors to your site? Are we looking to get people In New Suffolk to be fans of your page to build "authority" status and brand reputation? Are we looking for sign ups?

Prior to starting your marketing campaign, we are able to help you to figure out precisely what you really need to accomplish.

Remember to speak with our website design company In New Suffolk to help your business to achieve results. Quality designs by our website design agency drive success and achieve results!

Reaching Your Prospects In New Suffolk on Facebook

There are lots of methods to reach an "Audience" on Facebook:

• Concentrating on people who have been to your site previously (retargeting);
• Individuals who are fans of your page;
• Potential customers who may have very similar passions (including other pages on Facebook);
• Potential customers who meet demographic factors;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we will target individuals - by gender, age, salary, profession, job title, location, interests and more. These individuals become part of an "audience" which may consist of any number of people. Facebook does not provide us with that list, however it will present our advertisements to individuals on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Needed

The primary benefit Facebook offers In New Suffolk is its capability to appear in front of prospects that are not actively trying to find what you offer. This does not necessarily mean they will not have an interest. It just means they are not actively performing a search when they view your ad. However, they most likely were looking for something such as what you offer very recently.

The search engines are limited to people actually searching. A prospect may be interested in an attorney, but if they are not doing a search for one, those marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Great for Getting to Local Market Places

• Are you an attorney? Doctor? Home services business? A restaurant or store?
• For any business who conducts business locally In New Suffolk Facebook is a superb method to appear in front of your audience.
• We have the ability to target your prospects in several ways.
• Only need to reach women 35-65 in a few zip codes? Not an issue!
• Want to have a special on Mondays? We are able to do that.

The appeal of Facebook is the capacity to target. You can run a small advertising campaign that functions in huge ways, by simply concentrating on the right prospects, in the right region, with the appropriate message.

In general, Facebook marketing is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They charge less per click. If you are opting to pay per ad view (paying for ads to be shown, rather than paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is certainly not there is a downside to Facebook. Rather, an individual is in some other frame of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is obvious what they want, and they're browsing because they have a actual need. They tend to convert from surfer to lead at a greater rate, simply because they have a need that they must fulfill (finding legal help).

In comparison, an ad on Facebook might catch a person's focus. They may or may not be proactively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is alright for the reasons you will discover below.

If you would like to discuss the services of our Long Island pay per click advertising agency, our local advertising agency in New York, SEO ad agency on LI or retargeting companies in Suffolk
please contact our offices.

Whether Facebook is really a "great deal" for your advertising spend truly will depend on the numbers.

Suppose Google mouse clicks are $11 and Facebook visitors are $1. Which one is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your advertising campaign, your offer, and exactly how the marketplace responds to you. The "correct answer" is to test, modify, and test yet again.

Just remember to have your design strong before running ads like these. For info about our website design experts, our graphic design companies or our marketing consulting services in Suffolk County call us today.

Facebook Promotions Need To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign management is vital. Within an ad we test images, headlines, ad text and more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our outstanding advertising campaign management is the essential component in making the most of your marketing spend with all internet marketing, but particularly with Facebook.

Our lead gen company and services of our paid media ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063