Facebook & Social Media Advertising In New Suffolk

If you are trying to find new prospects, Facebook has to be in your playbook. Facebook and Social Media advertising will give you the means to access people In New Suffolk, with the interests and geography you seek.

Needless to say, everything comes at a cost. You need to pay Facebook for the visitors you receive. The question becomes, will it be worth it?

After you connect with people In New Suffolk, then what? It really depends on what you want to achieve. Are we pushing people to your site? Are we trying to get people In New Suffolk to become fans of your page to build "authority" status and brand reputation? Are we looking for sign ups?

Prior to launching your marketing campaign, we are able to help you to identify precisely what you really need to accomplish.

Remember to call our website design agency In New Suffolk to serve your business to succeed. Strong designs developed by our website design company can help and drive results!

Reaching Your Prospects In New Suffolk on Facebook

There are lots of approaches to appear in front of an "Audience" on Facebook:

• Targeting individuals who have been to your web site previously (retargeting);
• Individuals who are followers of your page;
• Individuals that have related passions (which include other pages on Facebook);
• Individuals who meet demographic factors;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we can easily focus on people - by gender, age, salary, profession, job title, location, hobbies and much more. These individuals become part of an "audience" which may consist of any number of people. Facebook does not give us that list, but it will display our ads to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Required

The primary benefit Facebook offers In New Suffolk is its ability to appear in front of prospects who are not actively searching for what you offer. This does not mean they won't be interested. It just means they are not actively conducting a search when they see your advertisement. However, they probably were hoping to find something like what you offer quite recently.

The search engines like Google are limited to people in fact searching. A prospect may be interested in an attorney, but if they aren't doing a search for one, those marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Perfect for Getting to Local Niches

• Are you a lawyer? Physician? Home repair company? A restaurant or store?
• For any organization who conducts business regionally In New Suffolk Facebook is an excellent technique to reach your target audience.
• We are able to target your prospects in numerous ways.
• Only wish to reach women 35-65 in a few zip codes? No worries!
• Want to have a special on Wednesday? We are able to do that.

The appeal of Facebook is the ability to target. You can operate a very small marketing campaign that behaves in very big ways, by just targeting the right prospects, in the right region, with the appropriate message.

In general, Facebook marketing and advertising is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per impression (spending money on ads to be presented, instead of paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there is a challenge with Facebook. Rather, an individual is in a different frame of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is obvious what they want, and they are browsing since they have a real need. They have a tendency to convert from surfer to qualified prospect at a greater rate, simply because they have a need that they need to fulfill (finding legal help).

In contrast, an ad on Facebook may capture a person's interest. They might or might not be actively shopping for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is fine for the reasons you will discover below.

If you would like to discuss the services of our pay per click ad agency, our local ad company, SEO ad agency or remarketing campaign on Long Island
please contact our offices.

Whether Facebook is really a "good deal" for your marketing and advertising spend truly depends on the numbers.

Suppose search engine mouse clicks are $12 and Facebook clicks are $1. Which one is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It will depend on your campaign, your offer, and the way the market responds to you. The "right answer" is to test, modify, and test again.

Just remember to have your design strong before running ads like these. For info about our Long Island web design agency, our graphic design services in New York or our marketing consulting services call us today.

Facebook Campaigns Have To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is essential. Within an ad we test images, headlines, ad text and more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our exceptional campaign management is the critical component in making the most of your advertising dollars with all online advertising, but particularly with Facebook.

Our lead gen service and services of our display ads advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063