Facebook & Social Media Advertising In New Suffolk

If you are hoping to find new prospects, Facebook needs to be in your playbook. Social Media and Facebook advertising will provide you with the means to access people In New Suffolk, possessing the interests and geo targeting you want.

Needless to say, everything comes at a cost. You need to pay Facebook for the traffic you get. The question becomes, is it worth the money?

When you reach people In New Suffolk, then what? It genuinely depends on what you would like to accomplish. Are we pushing visitors to your web site? Are we hoping to get people In New Suffolk to become fans of your page to build "authority" status and brand recognition? Are we looking for sign ups?

Prior to launching your advertising campaign, we are able to help you to identify what it is that you need to achieve.

Remember to speak with our website design experts In New Suffolk to help your business to succeed. Effective designs implemented by our website design company can help and secure results!

Reaching Your Prospects In New Suffolk on Facebook

There are numerous approaches to appear in front of an "Audience" on Facebook:

• Targeting individuals who have visited your web site in the past (retargeting);
• Prospects who are enthusiasts of your page;
• Prospects who have related passions (which include other pages on Facebook);
• Individuals who meet demographic factors;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we will focus on people - by gender, age, salary, career, job title, location, hobbies and even more. These people end up part of an "audience" which may include any number of people. Facebook does not give us that list, but it will show our advertisements to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Google and Bing: No Search Necessary

The main benefit Facebook offers In New Suffolk is its ability to reach prospects who are not actively searching for what you offer. This doesn't mean they won't have an interest. It just means they are not proactively performing a search when they see your ad. However, they most likely were hoping to find something such as what you provide quite recently.

The search engines are limited to the people actually searching. A person may be interested in an attorney, but if they are not doing a search for one, those advertising in pay-per-click do not reach that prospect.

Pro: Facebook is Fantastic for Reaching Regional Market Places

• Are you an attorney? Medical professional? Home repair business? A restaurant or merchant?
• For any organization who conducts business locally In New Suffolk Facebook is a superb way to reach your target audience.
• We have the ability to target your prospects in numerous ways.
• Only want to reach women 35-65 in a few zip codes? Not a problem!
• Want to have a special on Tuesdays? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can run a small marketing campaign that behaves in very big ways, by merely targeting the correct prospects, in the right area, with the right message.

In general, Facebook marketing and advertising is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are opting to pay per ad view (spending money on advertisements to be presented, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there is a problem with Facebook. Rather, an individual is in some other mind-set.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is clear what they want, and they're searching because they have a true need. They have a tendency to convert from surfer to qualified prospect at a greater rate, simply because they have a need that they need to fulfill (finding legal help).

In comparison, an ad on Facebook might capture a person's interest. They might or might not be proactively searching for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about next.

If you would like to talk about the services of our Nassau County PPC advertising consultants, our local advertising company, SEO ad agency on Long Island or remarketing agencies on Long Island
please contact our offices.

Whether Facebook is a "good deal" for your marketing and advertising dollars truly will depend on the numbers.

Suppose Bing mouse clicks are $11 and Facebook actions are $1. Which is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your marketing campaign, your offer, and exactly how the market reacts to you. The "correct answer" would be to test, modify, and test again.

Just remember to have your design strong before launching ads like these. For info about our web site design gurus, our graphic design companies in Nassau or our marketing consulting services in Suffolk call us today.

Facebook Strategies Must Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is critical. Within an ad we test pictures, headlines, ad copy and even more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our exceptional marketing campaign management is the essential component in making the most of your advertising dollars with all internet marketing, but especially with Facebook.

Our lead generation and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063