Ads on Facebook and Social Media Gives Unprecedented Reach into prospects In New York If you are hoping to reach new prospects, Facebook must be rrnside your playbook. Facebook and Social Media marketing will provide you with the means to access people In New York, with the interests and geographic targeting you seek. Of course, everything comes at a cost. You do need to pay Facebook for the targeted traffic you receive. The concern becomes, will it be worth the money? When you appear in front of people In New York, then what? It really depends on what you want to achieve. Are we driving visitors to your web site? Are we looking to get people In New York to become fans of your page to generate "authority" status and brand recognition? Are we looking for registrations? Prior to starting your campaign, we can help you to figure out precisely what you need to achieve. Remember to speak with our website design experts In New York to help you to maximize results. Professional designs implemented by our website design agency can help and drive results! Reaching Your Prospects In New York on Facebook There are numerous methods to appear in front of an "Audience" on Facebook: Concentrating on individuals who have visited your web site previously (retargeting); Individuals who are enthusiasts of your page; Prospects that have related pursuits (which include other pages on Facebook); Potential customers who meet demographic considerations; Individuals that are already your customers; and the list goes on... With Facebook, we will aim for people - by gender, age, salary, career, job title, location, hobbies and more. These individuals end up part of an "audience" which can consist of many people. Facebook doesn't provide us with that list, however it will show our ads to people on that list that we have created. We can pay for clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects. Pluses and Minuses of Advertising on Facebook Pro: Facebook's Edge Over Google: No Search Required The primary advantage Facebook offers In New York is its ability to reach prospects that are not actively searching for what you offer. This doesn't mean they will not have an interest. It simply means they are not actively performing a search when they view your advertisement. However, they most likely were hoping to find something similar to what you provide quite recently. The search engines like Google are limited to individuals actually searching. A person may be considering an attorney, but if they aren't performing a search for one, those marketing in Google Adwords do not reach that prospect. Pro: Facebook is Great for Reaching Local Markets Are you an attorney? Doctor? Home services business? A restaurant or merchant? For any organization who conducts business regionally In New York Facebook is a great technique to appear in front of your audience. We can target your prospects in numerous ways. Only wish to reach women 35-65 in a couple of zip codes? No worries! Want to have a special offer on Thursdays? We are able to do that. The great thing about Facebook is the ability to target. You can run a small marketing campaign that functions in very big ways, by simply concentrating on the correct prospects, in the right location, with the appropriate message. Facebook Pricing is Lower, but So are Conversion Rates... In general, Facebook marketing and advertising is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They charge less per click. If you are opting to pay per ad impression (spending money on ads to be shown, instead of paying for clicks), that is likely to come in less expensive too. However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there's a disadvantage in Facebook. Rather, the person is in some other mind-set. Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is obvious what they want, and they're searching because they have a genuine need. They have a tendency to convert from surfer to lead at a higher rate, since they have a current need that they must satisfy (finding legal help). In comparison, an advertisement on Facebook may catch a person's interest. They may or may not be proactively looking for an attorney, but still have the need. For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is fine for the reasons you will learn next. If you would like to talk about the services of our Nassau County PPC ad agency, our local ad experts, SEO experts on Long Island or remarketing agencies in Suffolk County please contact our offices. So is Facebook a Great Deal? Whether Facebook is really a "great deal" for your advertising and marketing budget genuinely depends upon the numbers. Suppose Google clicks are $10 and Facebook visitors are $1. Which one is better? It depends. If 5% of Google visitors convert, that's $200+ for a new customer. If 1% of Facebook actions convert, that's $100 for a new customer - great! But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch! The point is... there isn't any "right answer." It will depend on your advertising campaign, your offer, and how the market reacts to you. The "correct answer" would be to test, adjust, and test again. Just remember to have your visuals strong before launching ads like these. For info about our Suffolk web design agency, our graphic design or our advertising consulting services in Suffolk contact us today. Facebook Campaigns Must Be Maintained and Improved Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is essential. Within an ad we test images, headlines, ad text and more. We also test the strength of the pages people reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting and also the audiences. Some changes can yield 2x-10x results, but until we test, you will not know. Our superb campaign management is the crucial component in making the most of your advertising and marketing dollars with all internet advertising, but particularly with Facebook. Our lead generation and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063 Call Us to Discuss Your Advertising and Marketing In New York and Facebook Everyone's requirements are different, there aren't any absolute solutions. Call our offices at (888) 420-0063, complete the form below or follow this link to schedule an appointment . We're happy to go over your business and requires, and see if there is a way we can assist you to efficiently improve your business. 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