Facebook & Social Media Advertising In New York

If you're trying to find new prospects, Facebook must be rrnside your playbook. Facebook and Social Media marketing and advertising will provide you with access to people In New York, with the interests and geo targeting you seek.

Obviously, everything comes at a cost. You need to pay Facebook for the targeted visitors you get. The question becomes, is it worth the money?

When you appear in front of people In New York, then what? It genuinely depends on what you want to accomplish. Are we pushing visitors to your website? Are we hoping to get people In New York to become fans of your page to build "authority" status and brand recognition? Are we looking for sign ups?

Prior to launching your advertising campaign, we are able to help you to identify what it is that you really need to accomplish.

Remember to call our website design agency In New York to aid you to achieve results. Professional designs implemented by our website design company drive success and drive results!

Reaching Your Prospects In New York on Facebook

There are numerous ways to appear in front of an "Audience" on Facebook:

• Focusing on those who have visited your site in the past (retargeting);
• People that are enthusiasts of your page;
• Potential customers who may have very similar interests (including other pages on Facebook);
• People who meet demographic criteria;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we will aim for individuals - by gender, age, salary, occupation, job title, location, passions and much more. These people become part of an "audience" which can include many individuals. Facebook doesn't provide us with that list, however it will present our ads to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Needed

The primary advantage Facebook offers In New York is its ability to reach prospects that are not actively looking for what you offer. This doesn't mean they won't have an interest. It simply means they aren't proactively performing a search when they see your ad. However, they probably were seeking something such as what you offer very recently.

The search engines are limited to individuals actually searching. A prospect may be in the market for a lawyer, but if they are not doing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Perfect for Reaching Out to Regional Areas

• Are you an attorney? Physician? Home services business? A restaurant or merchant?
• For any organization who conducts business locally In New York Facebook is an excellent technique to reach your target audience.
• We are able to target your prospects in numerous ways.
• Only wish to reach women 35-65 in 3 zip codes? No worries!
• Want to have a special offer on Tuesdays? We can do that.

The appeal of Facebook is the ability to target. You can run a small advertising campaign that behaves in very big ways, simply by focusing on the correct prospects, in the right region, with the right message.

In general, Facebook advertising and marketing is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are opting to pay per impression (spending money on ads to be shown, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It isn't that there's a problem with Facebook. Rather, an individual is in a different mind-set.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is clear what they want, and they are browsing because they have a true need. They tend to convert from web surfer to lead at a greater rate, since they have a need that they have to fulfill (finding legal help).

In contrast, an advertisement on Facebook might capture a person's attention. They may or may not be actively searching for an attorney, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will learn next.

If you would like to discuss the services of our Nassau PPC advertising agency, our local advertising company, SEO experts in Suffolk or remarketing agencies on Long Island
please contact our offices.

Whether Facebook is a "good deal" for your advertising and marketing dollars really depends upon the numbers.

Suppose Bing clicks are $12 and Facebook clicks are $1. Which of these is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It all depends on your advertising campaign, your offer, and exactly how the marketplace reacts to you. The "right answer" is to test, adjust, and test again.

Just remember to have your design strong before running ads like these. For info about our web design agency, our graphic design companies in New York or our marketing consulting services contact us today.

Facebook Strategies Have To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - campaign management is vital. Within an advertisement we test graphics, headlines, ad copy and more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our superb campaign management is the essential component in making the most of your advertising and marketing spend with all online marketing, but particularly with Facebook.

Our lead generation in Suffolk and services of our display ads company go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063