Facebook & Social Media Advertising In New York

If you are trying to reach new prospects, Facebook must be rrnside your playbook. Facebook and Social Media advertising and marketing will give you the means to access people In New York, possessing the interests and geo targeting you seek.

Needless to say, everything comes at a cost. You must pay Facebook for the traffic you get. The concern becomes, can it be worth it?

When you appear in front of people In New York, then what? It genuinely depends on what you would like to accomplish. Are we pushing visitors to your web site? Are we looking to get people In New York to be fans of your page to create "authority" status and brand recognition? Are we looking for sign ups?

Before starting your campaign, we can help you to pinpoint what it is that you really need to accomplish.

Remember to reach out to our website design agency In New York to assist your business to achieve results. Strong designs designed by our website design experts help your business and secure results!

Reaching Your Prospects In New York on Facebook

There are a variety of ways to reach an "Audience" on Facebook:

• Focusing on those who have been to your site in the past (retargeting);
• Prospects that are enthusiasts of your page;
• People who have related pursuits (such as other pages on Facebook);
• Prospects who meet demographic considerations;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we will focus on people - by gender, age, income, career, job title, location, interests and even more. These people end up part of an "audience" which can consist of any number of people. Facebook does not provide us with that list, however it will show our ads to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Google and Bing: No Search Necessary

The main advantage Facebook offers In New York is its ability to reach prospects who are not proactively looking for what you offer. This does not necessarily mean they will not have an interest. It just means they are not proactively conducting a search when they view your advertisement. However, they most likely were looking for something similar to what you offer quite recently.

The search engines are limited to people actually searching. A person may be in the market for a lawyer, but if they are not performing a search for one, those marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Wonderful for Reaching Out to Regional Markets

• Are you a lawyer? Medical professional? Home renovation company? A restaurant or merchant?
• For any company who does business regionally In New York Facebook is an excellent technique to reach your target audience.
• We can target your prospects in many ways.
• Only need to reach women 35-65 in a couple of zip codes? Not a problem!
• Want to have a special on Wednesday? We can do that.

The attractiveness of Facebook is the ability to target. You can operate a very small campaign that functions in very big ways, by just targeting the right prospects, in the right region, with the right message.

In general, Facebook advertising is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per ad impression (spending money on ads to be shown, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is certainly not there is a challenge with Facebook. Rather, the person is in a different state of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is clear what they want, and they are browsing since they have a true need. They tend to convert from web surfer to qualified prospect at a greater rate, simply because they have a need that they need to fulfill (finding legal help).

In comparison, an ad on Facebook might catch a person's focus. They may or may not be proactively hunting for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is OK for the reasons you will learn about next.

If you would like to discuss the services of our pay per click ad company, our local ad agency in NY, SEO advertising agency in Nassau County or retargeting agencies in Suffolk
please contact our offices.

Whether Facebook is a "great deal" for your advertising and marketing spend truly depends upon the numbers.

Suppose search engine mouse clicks are $10 and Facebook clicks are $1. Which of these is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It all depends on your strategy, your offer, and how the marketplace reacts to you. The "correct answer" is to test, modify, and test again.

Just remember to have your design strong before running ads like these. For info about our website design gurus, our graphic design or our advertising consulting services contact us today.

Facebook Campaigns Must Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is critical. Within an ad we test pictures, headlines, ad text and more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our great advertising campaign operations is the critical component in making the most of your marketing spend with all internet advertising, but particularly with Facebook.

Our lead gen service and services of our display ads ad agency in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063