Facebook & Social Media Advertising In New York

If you are trying to find new prospects, Facebook must be in your playbook. Social Media and Facebook advertising will give you access to people In New York, having the interests and geography you want.

Obviously, everything comes at a cost. You do need to pay Facebook for the targeted traffic you receive. The question becomes, can it be worth it?

When you reach people In New York, then what? It genuinely depends on what you want to achieve. Are we driving people to your site? Are we trying to get people In New York to be fans of your page to create "authority" status and brand reputation? Are we looking for registrations?

Prior to launching your marketing campaign, we are able to help you to figure out precisely what you need to achieve.

Remember to let our website design agency In New York to work with you to achieve real results. Strong designs designed by our website design experts drive success and drive results!

Reaching Your Prospects In New York on Facebook

There are numerous ways to reach an "Audience" on Facebook:

• Focusing on those who have visited your website before (retargeting);
• Prospects who are enthusiasts of your page;
• Individuals that have very similar passions (including other pages on Facebook);
• Prospects who meet demographic factors;
• People who are already your customers;
• and the list goes on...

With Facebook, we are able to focus on people - by gender, age, income, career, job title, location, passions and much more. These people become part of an "audience" which may consist of any number of people. Facebook doesn't give us that list, however it will show our advertisements to people on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Search Engines: No Search Needed

The main benefit Facebook offers In New York is its ability to appear in front of prospects who are not proactively looking for what you offer. This doesn't mean they won't be interested. It just means they are not proactively performing a search when they see your advertisement. However, they most likely were seeking something similar to what you provide very recently.

The search engines like Google are restricted to the people in fact searching. A prospect may be considering an attorney, but if they aren't doing a search for one, those advertising in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Great for Reaching Regional Niches

• Are you a lawyer? Health care provider? Home repair company? A restaurant or store?
• For any company who conducts business locally In New York Facebook is a superb technique to reach your audience.
• We can target your prospects in many ways.
• Only wish to reach women 35-65 in a few zip codes? Not a problem!
• Want to have a special offer on Thursdays? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can run a small advertising campaign that functions in very big ways, by simply focusing on the correct prospects, in the right market, with the appropriate message.

In general, Facebook marketing is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per ad view (paying for advertisements to be shown, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there is a downside to Facebook. Rather, an individual is in some other frame of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is obvious what they need, and they're searching since they have a real need. They tend to convert from surfer to prospect at a higher rate, because they have a need that they need to satisfy (finding legal help).

In comparison, an advertisement on Facebook might capture someone's interest. They may or may not be proactively hunting for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about below.

If you would like to talk about the services of our pay per click advertising consultants, our local ad experts, SEO consultants in NY or remarketing agency in Suffolk County
please contact our offices.

Whether Facebook is a "good deal" for your marketing dollars really depends on the numbers.

Suppose search engine mouse clicks are $10 and Facebook visitors are $1. Which of these is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your strategy, your offer, and the way the market reacts to you. The "correct answer" would be to test, modify, and test all over again.

Just remember to have your design strong before running ads like these. For info about our Long Island website design agency, our graphic design in Suffolk County or our marketing consulting services on LI contact us today.

Facebook Strategies Need To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign supervision is vital. Within an advertisement we test graphics, headlines, ad text and more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our great marketing campaign operations is the essential component in making the most of your marketing spend with all internet advertising, but especially with Facebook.

Our lead generation on Long Island and services of our display ads ad agency on LI go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063