Facebook & Social Media Advertising In New York City

If you are trying to find new prospects, Facebook must be in your playbook. Social Media and Facebook marketing and advertising will provide you with access to people In New York City, possessing the interests and geographic targeting you want.

Needless to say, everything comes at a price. You do need to pay Facebook for the targeted traffic you get. The concern becomes, is it worth the cost?

When you reach people In New York City, then what? It genuinely depends on what you want to accomplish. Are we sending visitors to your website? Are we looking to get people In New York City to become fans of your page to generate "authority" status and brand recognition? Are we going for sign ups?

Prior to launching your marketing campaign, we are able to help you to figure out precisely what you need to accomplish.

Remember to meet with our website design company In New York City to serve you to succeed. Quality designs implemented by our website design agency help you and achieve results!

Reaching Your Prospects In New York City on Facebook

There are a variety of approaches to reach an "Audience" on Facebook:

• Focusing on individuals who have visited your web site in the past (retargeting);
• Potential customers that are enthusiasts of your page;
• Potential customers who may have related interests (which include other pages on Facebook);
• Potential customers who meet demographic considerations;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we're able to aim for people - by gender, age, income, occupation, job title, location, hobbies and even more. These individuals end up part of an "audience" which can consist of any number of individuals. Facebook does not give us that list, however it will show our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Necessary

The primary benefit Facebook offers In New York City is its capability to get to prospects who are not proactively trying to find what you offer. This does not mean they won't have an interest. It simply means they aren't proactively conducting a search when they see your ad. However, they most likely were looking for something such as what you provide quite recently.

The search engines like Google are limited to individuals in fact searching. A prospect may be in the market for a lawyer, but if they are not doing a search for one, those advertising in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Great for Reaching Regional Markets

• Are you an attorney? Doctor? Home repair business? A restaurant or retailer?
• For any business who does business regionally In New York City Facebook is an excellent way to appear in front of your audience.
• We have the ability to target your prospects in many ways.
• Only need to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special offer on Mondays? We are able to do that.

The beauty of Facebook is the capacity to target. You can operate a small advertising campaign that behaves in huge ways, by merely concentrating on the correct prospects, in the right geo, with the right message.

In general, Facebook marketing is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are opting to pay per ad impression (paying for ads to be shown, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is certainly not there is a disadvantage in Facebook. Rather, an individual is in some other state of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is clear what they want, and they're searching since they have a true need. They have a tendency to convert from web surfer to prospect at a greater rate, simply because they have a current need that they must satisfy (finding legal help).

In comparison, an ad on Facebook may capture a person's focus. They might or might not be proactively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is OK for the reasons you will learn about next.

If you would like to discuss the services of our pay per click ad consultants, our local ad agency, SEO ad agency on LI or retargeting companies on LI
please contact our offices.

Whether Facebook is really a "good deal" for your marketing budget truly will depend on the numbers.

Suppose Google mouse clicks are $14 and Facebook visitors are $1. Which of these is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It all depends on your advertising campaign, your offer, and how the market responds to you. The "correct answer" is to test, modify, and test again.

Just remember to have your design strong before running ads like these. For info about our web design agency, our graphic design experts or our advertising consulting services in NY call us today.

Facebook Campaigns Have To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is essential. Within an advertisement we test images, headlines, ad copy and more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our superb marketing campaign operations is the essential component in making the most of your advertising dollars with all internet advertising, but especially with Facebook.

Our lead gen company and services of our paid ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063