Facebook & Social Media Advertising In Nissequogue

If you are hoping to reach new prospects, Facebook needs to be in your playbook. Facebook and Social Media advertising will give you access to people In Nissequogue, having the interests and geographic targeting you seek.

Of course, everything comes at a price. You do need to pay Facebook for the traffic you get. The concern becomes, is it worth the cost?

After you appear in front of people In Nissequogue, then what? It really depends on what you want to accomplish. Are we pushing people to your site? Are we looking to get people In Nissequogue to become fans of your page to build "authority" status and brand reputation? Are we going for registrations?

Prior to starting your campaign, we are able to help you to figure out precisely what you need to accomplish.

Remember to let our website design experts In Nissequogue to assist you to achieve real results. Strong designs designed by our website design agency help you and drive results!

Reaching Your Prospects In Nissequogue on Facebook

There are many ways to reach an "Audience" on Facebook:

• Focusing on those who have been to your web site in the past (retargeting);
• Individuals who are enthusiasts of your page;
• People who may have similar interests (including other pages on Facebook);
• Individuals who meet demographic factors;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we can easily target people - by gender, age, income, career, job title, location, passions and even more. These people become part of an "audience" which may consist of many people. Facebook does not give us that list, however it will show our advertisements to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Needed

The main advantage Facebook offers In Nissequogue is its capacity to reach prospects that are not proactively searching for what you offer. This does not necessarily mean they will not have an interest. It just means they are not proactively performing a search when they view your advertisement. However, they most likely were looking for something such as what you offer quite recently.

The search engines like Google are restricted to people actually searching. A prospect may be in the market for a lawyer, but if they aren't doing a search for one, those marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Perfect for Reaching Local Market Places

• Are you an attorney? Doctor? Home services business? A restaurant or store?
• For any organization who conducts business regionally In Nissequogue Facebook is an excellent method to reach your audience.
• We have the ability to target your prospects in several ways.
• Only need to reach women 35-65 in 3 zip codes? No worries!
• Want to have a special offer on Mondays? We can do that.

The attractiveness of Facebook is the ability to target. You can operate a small campaign that behaves in very big ways, by simply focusing on the correct prospects, in the right geo, with the appropriate message.

In general, Facebook advertising is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They charge less for each click. If you are opting to pay per ad impression (spending money on advertisements to be presented, rather than paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there's a challenge with Facebook. Rather, the person is in some other state of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is obvious what they need, and they're searching since they have a genuine need. They tend to convert from surfer to lead at a greater rate, because they have a current need that they have to satisfy (finding legal help).

In comparison, an advertisement on Facebook may capture someone's focus. They might or might not be proactively searching for a lawyer, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn next.

If you would like to discuss the services of our NY PPC ad agency, our local ad agency in Nassau County, SEO ad agency in Suffolk County or retargeting campaign in New York
please contact our offices.

Whether Facebook is really a "great deal" for your advertising and marketing spend genuinely depends upon the numbers.

Suppose search engine mouse clicks are $10 and Facebook clicks are $1. Which one is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It will depend on your campaign, your offer, and how the marketplace reacts to you. The "correct answer" would be to test, adjust, and test again.

Just remember to have your design strong before launching ads like these. For info about our web site design company, our graphic design experts in Nassau or our advertising consulting services call us today.

Facebook Campaigns Need To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is critical. Within an ad we test graphics, headlines, ad copy and even more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our superb advertising campaign management is the crucial component in making the most of your marketing and advertising spend with all online advertising, but particularly with Facebook.

Our lead generation in Nassau County and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063