Facebook & Social Media Advertising In Nissequogue

If you're trying to find new prospects, Facebook has to be in your playbook. Facebook and Social Media marketing and advertising will give you access to people In Nissequogue, with the interests and geographic targeting you seek.

Of course, everything comes at a cost. You need to pay Facebook for the targeted visitors you get. The concern becomes, will it be worth the money?

After you appear in front of people In Nissequogue, then what? It truly depends on what you want to achieve. Are we pushing visitors to your site? Are we trying to get people In Nissequogue to become fans of your page to build "authority" status and brand reputation? Are we going for registrations?

Prior to launching your campaign, we are able to help you to identify what it is that you need to achieve.

Remember to talk to our website design agency In Nissequogue to help you to achieve real results. Exceptional designs by our website design agency can help and secure results!

Reaching Your Prospects In Nissequogue on Facebook

There are numerous approaches to reach an "Audience" on Facebook:

• Concentrating on people who have visited your website in the past (retargeting);
• Potential customers that are followers of your page;
• Individuals who may have very similar passions (such as other pages on Facebook);
• People who meet demographic considerations;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we can easily focus on individuals - by gender, age, income, career, job title, area, hobbies and more. These people become part of an "audience" which may include many people. Facebook does not give us that list, but it will show our ads to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Google: No Search Necessary

The main benefit Facebook offers In Nissequogue is its capability to get to prospects that are not proactively searching for what you offer. This does not mean they won't be interested. It just means they are not proactively performing a search when they view your advertisement. However, they most likely were seeking something such as what you provide very recently.

The search engines are restricted to people actually searching. A person may be interested in an attorney, but if they are not doing a search for one, those advertising in pay-per-click do not reach that prospect.

Pro: Facebook is Perfect for Reaching Local Markets

• Are you an attorney? Doctor? Home services business? A restaurant or store?
• For any organization who conducts business locally In Nissequogue Facebook is a superb technique to reach your audience.
• We can concentrate on your prospects in many ways.
• Only want to reach women 35-65 in 3 zip codes? No worries!
• Want to have a special offer on Thursdays? We can do that.

The beauty of Facebook is the capacity to target. You can run a small campaign that functions in huge ways, simply by targeting the correct prospects, in the right geography, with the right message.

In general, Facebook advertising and marketing is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are choosing to pay per impression (paying for advertisements to be presented, rather than paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is not that there's a problem with Facebook. Rather, the user is in a different mind-set.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is apparent what they need, and they are searching because they have a real need. They tend to convert from web surfer to prospect at a greater rate, because they have a current need that they need to fulfill (finding legal help).

In contrast, an ad on Facebook may capture someone's attention. They may or may not be actively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is alright for the reasons you will discover below.

If you would like to discuss the services of our pay per click advertising agency, our local ad agency in Suffolk, SEO experts or retargeting agencies on Long Island
please contact our offices.

Whether Facebook is a "good deal" for your advertising spend really depends upon the numbers.

Suppose search engine clicks are $12 and Facebook visitors are $1. Which of these is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It all depends on your advertising campaign, your offer, and how the marketplace responds to you. The "correct answer" is to test, modify, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our New York website design gurus, our graphic design in Suffolk County or our marketing consulting services in Nassau County call us today.

Facebook Promotions Have To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign management is vital. Within an advertisement we test pictures, headlines, ad text and more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our superb advertising campaign operations is the critical component in making the most of your marketing spend with all internet marketing, but particularly with Facebook.

Our lead generation service in Suffolk and services of our display advertising ad agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063