Facebook & Social Media Advertising In Nissequogue

If you are trying to reach new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook advertising and marketing will provide you with the means to access people In Nissequogue, with the interests and geographic targeting you want.

Needless to say, everything comes at a cost. You need to pay Facebook for the visitors you get. The concern becomes, is it worth the money?

When you reach people In Nissequogue, then what? It genuinely depends on what you want to achieve. Are we sending people to your website? Are we looking to get people In Nissequogue to be fans of your page to generate "authority" status and brand reputation? Are we looking for sign ups?

Before launching your campaign, we can help you to figure out precisely what you need to accomplish.

Remember to reach out to our website design company In Nissequogue to assist you to maximize results. Quality designs developed by our website design experts help you and secure results!

Reaching Your Prospects In Nissequogue on Facebook

There are a variety of methods to appear in front of an "Audience" on Facebook:

• Targeting people who have been to your web site previously (retargeting);
• People that are enthusiasts of your page;
• Potential customers who may have very similar passions (such as other pages on Facebook);
• Potential customers who meet demographic considerations;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we will aim for individuals - by gender, age, salary, career, job title, area, passions and even more. These individuals become part of an "audience" which can include many individuals. Facebook doesn't give us that list, however it will show our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Google: No Search Necessary

The primary advantage Facebook offers In Nissequogue is its capacity to reach prospects that are not actively trying to find what you offer. This does not mean they will not be interested. It simply means they are not proactively performing a search when they see your ad. However, they probably were seeking something such as what you provide very recently.

The search engines are restricted to people in fact searching. A prospect may be interested in a lawyer, but if they aren't doing a search for one, those advertising in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Ideal for Getting to Regional Market Places

• Are you an attorney? Physician? Home renovation company? A restaurant or merchant?
• For any organization who conducts business locally In Nissequogue Facebook is a great technique to reach your audience.
• We can concentrate on your prospects in several ways.
• Only wish to reach women 35-65 in three zip codes? No problem!
• Want to have a special on Thursdays? We can do that.

The great thing about Facebook is the capacity to target. You can run a small advertising campaign that functions in very big ways, by simply concentrating on the correct prospects, in the right location, with the right message.

In general, Facebook marketing is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per ad impression (spending money on ads to be shown, rather than paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It isn't that there is a disadvantage in Facebook. Rather, the user is in a different mind-set.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is apparent what they want, and they are browsing because they have a actual need. They tend to convert from web surfer to qualified prospect at a greater rate, because they have a current need that they must satisfy (finding legal help).

In comparison, an advertisement on Facebook may catch a person's interest. They may or may not be proactively shopping for an attorney, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn about below.

If you would like to talk about the services of our PPC advertising consultants, our local ad agency in Suffolk County, SEO experts or remarketing campaign
please contact our offices.

Whether Facebook is really a "good deal" for your marketing spend truly will depend on the numbers.

Suppose search engine mouse clicks are $14 and Facebook visitors are $1. Which one is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It all depends on your marketing campaign, your offer, and the way the marketplace reacts to you. The "correct answer" would be to test, modify, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our web design agency, our graphic design experts or our advertising consulting services in Suffolk County contact us today.

Facebook Strategies Must Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - campaign management is critical. Within an advertisement we test images, headlines, ad copy and more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our superb marketing campaign operations is the crucial component in making the most of your marketing dollars with all internet marketing, but especially with Facebook.

Our lead generation and services of our paid media ad agency in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063