Facebook & Social Media Advertising In North Amityville

If you are trying to reach new prospects, Facebook must be in your playbook. Social Media and Facebook advertising and marketing will give you the means to access people In North Amityville, with the interests and geography you want.

Needless to say, everything comes at a price. You do need to pay Facebook for the targeted traffic you receive. The question becomes, is it worth the money?

Once you reach people In North Amityville, then what? It genuinely depends on what you want to accomplish. Are we pushing people to your site? Are we looking to get people In North Amityville to become fans of your page to generate "authority" status and brand recognition? Are we going for sign ups?

Prior to launching your marketing campaign, we are able to help you to determine what it is that you need to achieve.

Remember to allow our website design company In North Amityville to aid you to achieve results. Quality designs developed by our website design experts can help and achieve results!

Reaching Your Prospects In North Amityville on Facebook

There are numerous methods to appear in front of an "Audience" on Facebook:

• Concentrating on people who have visited your website in the past (retargeting);
• Individuals that are enthusiasts of your page;
• People who have very similar passions (such as other pages on Facebook);
• Individuals who meet demographic criteria;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we will focus on people - by gender, age, salary, profession, job title, area, passions and much more. These people become part of an "audience" which can consist of many people. Facebook does not provide us with that list, but it will display our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Google and Bing: No Search Necessary

The main benefit Facebook offers In North Amityville is its capacity to appear in front of prospects that are not proactively looking for what you offer. This does not mean they will not be interested. It simply means they aren't actively conducting a search when they view your advertisement. However, they probably were hoping to find something like what you provide very recently.

The search engines are restricted to individuals actually searching. A person may be interested in an attorney, but if they aren't doing a search for one, those marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Wonderful for Getting into Regional Niches

• Are you a lawyer? Health care provider? Home services business? A restaurant or store?
• For any business who conducts business regionally In North Amityville Facebook is a superb method to reach your audience.
• We can target your prospects in several ways.
• Only need to reach women 35-65 in 3 zip codes? Not an issue!
• Want to have a special on Wednesday? We can do that.

The great thing about Facebook is the ability to target. You can run a very small advertising campaign that behaves in very big ways, by simply focusing on the right prospects, in the right area, with the right message.

In general, Facebook advertising and marketing is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They cost less for each click. If you are opting to pay per ad impression (spending money on ads to be shown, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is not that there is a disadvantage in Facebook. Rather, an individual is in some other frame of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is apparent what they need, and they're searching since they have a genuine need. They tend to convert from web surfer to lead at a greater rate, because they have a need that they need to satisfy (finding legal help).

In contrast, an ad on Facebook may catch someone's focus. They may or may not be proactively looking for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about next.

If you would like to talk about the services of our PPC advertising agency, our local ad consultants in Nassau County, SEO advertising agency on Long Island or remarketing campaign in New York
please contact our offices.

Whether Facebook is really a "great deal" for your advertising spend really will depend on the numbers.

Suppose Google clicks are $14 and Facebook clicks are $1. Which one is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your campaign, your offer, and exactly how the marketplace reacts to you. The "right answer" would be to test, adjust, and test all over again.

Just remember to have your design strong before running ads like these. For info about our website design company, our graphic design companies in NY or our advertising consulting services in Suffolk call us today.

Facebook Strategies Must Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is vital. Within an ad we test pictures, headlines, ad copy and more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our exceptional campaign operations is the critical component in making the most of your advertising and marketing spend with all internet advertising, but especially with Facebook.

Our lead gen in Suffolk County and services of our paid ads experts in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063