Facebook & Social Media Advertising In North Amityville

If you are trying to find new prospects, Facebook needs to be in your playbook. Social Media and Facebook marketing and advertising will give you access to people In North Amityville, with the interests and geo targeting you seek.

Of course, everything comes at a cost. You do need to pay Facebook for the targeted visitors you receive. The concern becomes, can it be worth it?

When you connect with people In North Amityville, then what? It truly depends on what you want to achieve. Are we pushing visitors to your website? Are we hoping to get people In North Amityville to become fans of your page to generate "authority" status and brand recognition? Are we going for registrations?

Before starting your campaign, we can help you to identify precisely what you really need to accomplish.

Remember to talk to our website design agency In North Amityville to assist your business to achieve real results. Strong designs created by our website design agency drive success and achieve results!

Reaching Your Prospects In North Amityville on Facebook

There are numerous methods to appear in front of an "Audience" on Facebook:

• Concentrating on those who have visited your site in the past (retargeting);
• Prospects who are enthusiasts of your page;
• Potential customers who may have related interests (which include other pages on Facebook);
• People who meet demographic factors;
• People who are currently your customers;
• and the list goes on...

With Facebook, we are able to target individuals - by gender, age, salary, profession, job title, location, hobbies and more. These individuals become part of an "audience" which can consist of many individuals. Facebook does not give us that list, however it will show our advertisements to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Google and Bing: No Search Necessary

The main advantage Facebook offers In North Amityville is its capacity to appear in front of prospects who are not actively looking for what you offer. This doesn't mean they won't be interested. It simply means they are not proactively performing a search when they view your advertisement. However, they most likely were looking for something similar to what you provide quite recently.

The search engines are restricted to the people in fact searching. A person may be interested in a lawyer, but if they aren't performing a search for one, those advertising and marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Perfect for Reaching Local Niches

• Are you a lawyer? Doctor? Home renovation company? A restaurant or retailer?
• For any company who does business regionally In North Amityville Facebook is an excellent way to reach your audience.
• We have the ability to focus on your prospects in many ways.
• Only need to reach women 35-65 in 3 zip codes? No problem!
• Want to have a special offer on Wednesday? We are able to do that.

The great thing about Facebook is the ability to target. You can operate a very small advertising campaign that functions in very big ways, simply by targeting the right prospects, in the right geo, with the appropriate message.

In general, Facebook marketing and advertising is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They charge less for each click. If you are opting to pay per impression (spending money on ads to be shown, rather than paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It isn't that there is a downside to Facebook. Rather, an individual is in a different state of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is clear what they want, and they are searching since they have a genuine need. They have a tendency to convert from web surfer to qualified prospect at a higher rate, simply because they have a need that they must fulfill (finding legal help).

In contrast, an advertisement on Facebook may catch a person's attention. They may or may not be proactively shopping for an attorney, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will learn below.

If you would like to discuss the services of our Nassau County pay per click advertising agency, our local advertising consultants, SEO advertising agency or remarketing campaign
please contact our offices.

Whether Facebook is a "great deal" for your marketing and advertising budget truly depends on the numbers.

Suppose Google mouse clicks are $10 and Facebook actions are $1. Which is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your strategy, your offer, and the way the market responds to you. The "correct answer" would be to test, adjust, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our Nassau County website design experts, our graphic design experts on Long Island or our marketing consulting services in Nassau County contact us today.

Facebook Promotions Must Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - campaign management is vital. Within an advertisement we test images, headlines, ad text and more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Registering? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our great campaign management is the critical component in making the most of your advertising and marketing spend with all online marketing, but especially with Facebook.

Our lead generation service in Nassau County and services of our display ads advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063