888-420-0063

Facebook & Social Media Advertising In North Amityville

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Facebook and Social Media Gives Unprecedented Reach into prospects In North Amityville

If you are trying to find new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media advertising and marketing will give you the means to access people In North Amityville, possessing the interests and geography you seek.

Of course, everything comes at a cost. You need to pay Facebook for the targeted visitors you receive. The concern becomes, will it be worth the cost?

Once you reach people In North Amityville, then what? It genuinely depends on what you want to accomplish. Are we sending visitors to your website? Are we trying to get people In North Amityville to become fans of your page to build "authority" status and brand reputation? Are we looking for sign ups?

Prior to launching your advertising campaign, we are able to help you to identify precisely what you really need to achieve.

Remember to speak with our website design experts In North Amityville to help you to maximize results. Excellent designs designed by our website design experts help your business and secure results!

North Amityville lead generation on social media
target your audience In North Amityville with Facebook

Reaching Your Prospects In North Amityville on Facebook

There are a variety of methods to appear in front of an "Audience" on Facebook:

  • Focusing on individuals who have visited your web site in the past (retargeting);
  • Individuals who are fans of your page;
  • Prospects that have very similar interests (including other pages on Facebook);
  • Individuals who meet demographic criteria;
  • People that are already your customers;
  • and the list goes on...

With Facebook, we are able to target individuals - by gender, age, salary, career, job title, location, hobbies and much more. These individuals end up part of an "audience" which can include many individuals. Facebook doesn't provide us with that list, but it will present our ads to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Needed

The primary advantage Facebook offers In North Amityville is its ability to appear in front of prospects that are not proactively looking for what you offer. This does not necessarily mean they won't be interested. It simply means they aren't proactively performing a search when they view your ad. However, they most likely were hoping to find something like what you provide very recently.

The search engines are limited to people in fact searching. A prospect may be considering legal counsel, but if they aren't doing a search for one, those marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Great for Reaching Regional Niches

  • Are you a lawyer? Medical professional? Home services business? A restaurant or merchant?
  • For any organization who does business locally In North Amityville Facebook is a superb way to appear in front of your target audience.
  • We are able to focus on your prospects in numerous ways.
  • Only need to reach women 35-65 in a couple of zip codes? Not a problem!
  • Want to have a special offer on Mondays? We are able to do that.

The beauty of Facebook is the capacity to target. You can run a very small advertising campaign that functions in very big ways, by merely focusing on the right prospects, in the right market, with the right message.

Facebook Pricing is Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per impression (paying for advertisements to be shown, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is certainly not there's a challenge with Facebook. Rather, an individual is in some other frame of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is apparent what they want, and they are browsing because they have a genuine need. They have a tendency to convert from surfer to prospect at a higher rate, since they have a current need that they have to satisfy (finding legal help).

In contrast, an ad on Facebook may capture a person's interest. They might or might not be actively hunting for an attorney, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is alright for the reasons you will learn about below.

If you would like to discuss the services of our PPC advertising agency, our local ad professionals, SEO ad agency or remarketing agency on Long Island
please contact our offices.

So is Social Media Advertising on Facebook a Good Deal?

Whether Facebook is a "good deal" for your marketing spend really depends upon the numbers.

Suppose search engine clicks are $11 and Facebook visitors are $1. Which one is best? It depends.

  • If 5% of Google actions convert, that's $200+ for a new customer.
  • If 1% of Facebook visitors convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It will depend on your campaign, your offer, and the way the market reacts to you. The "correct answer" is to test, modify, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our website design gurus, our graphic design services or our online advertising consulting services in Nassau call us today.

facebook marketing strategy
social media marketing with facebook In North Amityville

Facebook Promotions Have To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is vital. Within an ad we test graphics, headlines, ad text and more. We also test the strength of the pages people reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our outstanding marketing campaign management is the essential component in making the most of your advertising and marketing dollars with all internet advertising, but especially with Facebook.

Our lead generation in Nassau County and services of our display advertising advertising agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063