Advertising on Social Media and Facebook Gives Unprecedented Reach into prospects In North Amityville If you're trying to find new prospects, Facebook must be in your playbook. Social Media and Facebook advertising will give you the means to access people In North Amityville, possessing the interests and geo targeting you seek. Obviously, everything comes at a cost. You do need to pay Facebook for the targeted visitors you receive. The concern becomes, can it be worth the money? When you appear in front of people In North Amityville, then what? It genuinely depends on what you would like to achieve. Are we driving visitors to your web site? Are we looking to get people In North Amityville to be fans of your page to create "authority" status and brand recognition? Are we going for registrations? Before starting your marketing campaign, we can help you to figure out precisely what you need to accomplish. Remember to let our website design company In North Amityville to aid you to achieve results. Great designs developed by our website design experts help you and secure results! Reaching Your Prospects In North Amityville on Facebook There are a variety of methods to appear in front of an "Audience" on Facebook: Concentrating on those who have visited your website in the past (retargeting); Individuals who are followers of your page; Potential customers who have very similar passions (including other pages on Facebook); Prospects who meet demographic factors; Individuals that are currently your customers; and the list goes on... With Facebook, we're able to target individuals - by gender, age, income, occupation, job title, location, pursuits and much more. These individuals become part of an "audience" which can consist of many people. Facebook does not provide us with that list, but it will show our ads to people on that list that we have created. We can buy clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects. Pluses and Minuses of Advertising on Social Media Pro: Facebook's Edge Over Google: No Search Necessary The primary advantage Facebook offers In North Amityville is its capacity to get to prospects who are not actively trying to find what you offer. This does not necessarily mean they will not have an interest. It simply means they aren't actively conducting a search when they view your ad. However, they probably were hoping to find something like what you provide very recently. The search engines like Google are restricted to individuals in fact searching. A prospect may be in the market for a lawyer, but if they are not doing a search for one, those marketing in Google Adwords do not reach that prospect. Pro: Facebook is Fantastic for Getting to Local Areas Are you a lawyer? Medical professional? Home services business? A restaurant or retailer? For any business who conducts business locally In North Amityville Facebook is a great technique to reach your audience. We have the ability to focus on your prospects in many ways. Only wish to reach women 35-65 in three zip codes? No problem! Want to have a special offer on Tuesdays? We are able to do that. The appeal of Facebook is the ability to target. You can run a small marketing campaign that functions in very big ways, by just focusing on the correct prospects, in the right area, with the right message. Facebook Costs are Lower, but So are Conversion Rates... In general, Facebook advertising and marketing is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They cost less for each click. If you are opting to pay per ad view (paying for ads to be shown, rather than paying for clicks), that tends to come in less expensive too. However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It isn't that there's a problem with Facebook. Rather, the person is in a different frame of mind. Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is clear what they need, and they are searching because they have a genuine need. They have a tendency to convert from web surfer to lead at a higher rate, simply because they have a need that they have to satisfy (finding legal help). In comparison, an advertisement on Facebook may catch a person's attention. They may or may not be actively hunting for an attorney, but still have the need. For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will discover next. If you would like to discuss the services of our LI PPC ad agency, our local ad agency, SEO ad agency on Long Island or remarketing agencies in Suffolk County please contact our offices. So is Social Media Advertising on Facebook a Good Deal? Whether Facebook is a "great deal" for your advertising spend genuinely will depend on the numbers. Suppose Bing clicks are $12 and Facebook visitors are $1. Which is better? It depends. If 5% of Google visitors convert, that's $200+ for a new customer. If 1% of Facebook visitors convert, that's $100 for a new customer - great! But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts! The point is... there isn't any "correct answer." It will depend on your campaign, your offer, and how the marketplace reacts to you. The "right answer" would be to test, adjust, and test yet again. Just remember to have your visuals strong before launching ads like these. For info about our website design company, our graphic design companies or our marketing consulting services call us today. Facebook Strategies Must Be Managed and Improved Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is vital. Within an ad we test images, headlines, ad copy and even more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting and also the audiences. Some adjustments can yield 2x-10x results, but until we test, you will not know. Our exceptional campaign management is the essential component in making the most of your advertising and marketing spend with all online advertising, but particularly with Facebook. Our lead gen company and services of our display advertising ad agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063 Call Us to Go Over Your Marketing In North Amityville and Facebook Everyone's requirements are very different, there aren't any blanket solutions. Call our offices at (888) 420-0063, complete the form below or follow this link to schedule a meeting . We're very happy to talk about your business and requires, and see if there is a way we are able to assist you to effectively increase your business. 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