Advertising on Facebook and Social Media Gives Unprecedented Reach into prospects In North Amityville
If you're trying to find new prospects, Facebook must be rrnside your playbook. Facebook and Social Media advertising and marketing will give you the means to access people In North Amityville, with the interests and geographic targeting you want.
Obviously, everything comes at a price. You must pay Facebook for the visitors you get. The question becomes, is it worth the cost?
When you connect with people In North Amityville, then what? It really depends on what you want to achieve. Are we sending people to your site? Are we looking to get people In North Amityville to become fans of your page to generate "authority" status and brand reputation? Are we looking for registrations?
Before starting your marketing campaign, we can help you to pinpoint precisely what you really need to accomplish.
Remember to talk to our website design agency In North Amityville to help your business to succeed. Exceptional designs from our website design agency will help and secure results!
Reaching Your Prospects In North Amityville on Facebook
There are a variety of ways to reach an "Audience" on Facebook:
- Concentrating on individuals who have visited your site previously (retargeting);
- Potential customers who are enthusiasts of your page;
- People who may have related pursuits (such as other pages on Facebook);
- Prospects who meet demographic criteria;
- Individuals that are already your customers;
- and the list goes on...
With Facebook, we will aim for people - by gender, age, salary, career, job title, area, passions and more. These people become part of an "audience" which can include any number of people. Facebook does not give us that list, however it will present our ads to people on that list that we have created.
We can pay for clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.
Pros of Advertising on Social Media and Facebook
Pro: Facebook's Advantage Over Search Engines: No Search Required
The main benefit Facebook offers In North Amityville is its ability to reach prospects that are not actively trying to find what you offer. This doesn't mean they won't be interested. It just means they are not actively performing a search when they view your advertisement. However, they probably were hoping to find something similar to what you provide quite recently.
The search engines like Google are limited to the people actually searching. A person may be considering legal counsel, but if they aren't performing a search for one, those advertising in Google Adwords do not reach that prospect.
Pro: Facebook is Wonderful for Getting to Regional Market Places
- Are you a lawyer? Doctor? Home renovation business? A restaurant or store?
- For any company who conducts business locally In North Amityville Facebook is a superb way to reach your audience.
- We are able to target your prospects in numerous ways.
- Only want to reach women 35-65 in 3 zip codes? No problem!
- Want to have a special offer on Thursdays? We are able to do that.
The attractiveness of Facebook is the capacity to target. You can operate a very small marketing campaign that functions in very big ways, by just concentrating on the right prospects, in the right area, with the right message.
Facebook Costs are Lower, but So are Conversion Rates...
In general, Facebook advertising and marketing is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are choosing to pay per ad view (paying for advertisements to be shown, instead of paying for clicks), that tends to cost less too.
However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It isn't that there's a challenge with Facebook. Rather, the person is in some other state of mind.
Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is apparent what they need, and they're searching because they have a true need. They tend to convert from web surfer to lead at a higher rate, since they have a current need that they have to satisfy (finding legal help).
In contrast, an ad on Facebook might capture someone's focus. They may or may not be proactively looking for a lawyer, but still have the need.
For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will discover next.
If you would like to talk about the services of our PPC advertising agency, our local advertising agency, SEO professionals on LI or retargeting agencies in Nassau
please contact our offices.
So is Facebook Worth It?
Whether Facebook is really a "great deal" for your marketing and advertising dollars truly will depend on the numbers.
Suppose search engine clicks are $12 and Facebook actions are $1. Which one is superior? It depends.
- If 5% of Google actions convert, that's $200+ for a new customer.
- If 1% of Facebook visitors convert, that's $100 for a new customer - great!
- But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!
The point is... there isn't any "correct answer." It all depends on your campaign, your offer, and the way the marketplace reacts to you. The "right answer" is to test, modify, and test again.
Just remember to have your visuals strong before launching ads like these. For info about our NY web site design company, our graphic design in New York or our marketing consulting services contact us today.
Facebook Promotions Need To Be Managed and Optimized
Because of challenges with Facebook - and all of the variables at play - advertising campaign management is critical. Within an ad we test pictures, headlines, ad text and even more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and the audiences.
Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our outstanding campaign management is the critical component in making the most of your advertising spend with all internet marketing, but especially with Facebook.
Our lead generation service and services of our display ads ad agency in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063
Call Us to Talk About Your Advertising In North Amityville and Facebook
Everybody's needs are very different, there aren't any all purpose solutions.
Call our offices at (888) 420-0063, fill out the form below or follow this link to schedule an appointment . We're very happy to talk about your business and requires, and see if there is a way we can help you productively improve your business.