Facebook & Social Media Advertising In North Amityville

If you are hoping to reach new prospects, Facebook needs to be in your playbook. Facebook and Social Media advertising will provide you with access to people In North Amityville, with the interests and geographic targeting you want.

Obviously, everything comes at a cost. You do need to pay Facebook for the targeted visitors you get. The concern becomes, will it be worth the cost?

When you reach people In North Amityville, then what? It genuinely depends on what you would like to achieve. Are we sending visitors to your site? Are we hoping to get people In North Amityville to become fans of your page to create "authority" status and brand recognition? Are we going for registrations?

Prior to launching your campaign, we are able to help you to determine what it is that you need to accomplish.

Remember to meet with our website design company In North Amityville to assist you to succeed. Exceptional designs developed by our website design experts can help and drive results!

Reaching Your Prospects In North Amityville on Facebook

There are lots of methods to reach an "Audience" on Facebook:

• Concentrating on those who have visited your website in the past (retargeting);
• Potential customers that are enthusiasts of your page;
• Potential customers that have very similar interests (including other pages on Facebook);
• Individuals who meet demographic criteria;
• People that are already your customers;
• and the list goes on...

With Facebook, we're able to focus on people - by gender, age, salary, profession, job title, location, pursuits and much more. These individuals end up part of an "audience" which may consist of any number of people. Facebook does not provide us with that list, however it will display our ads to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google: No Search Needed

The main benefit Facebook offers In North Amityville is its capability to reach prospects that are not proactively looking for what you offer. This does not mean they won't be interested. It simply means they are not actively conducting a search when they see your ad. However, they probably were seeking something such as what you provide very recently.

The search engines are restricted to people in fact searching. A prospect may be interested in a lawyer, but if they aren't performing a search for one, those advertising and marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Wonderful for Reaching Out to Local Areas

• Are you a lawyer? Health care provider? Home repair company? A restaurant or merchant?
• For any company who conducts business regionally In North Amityville Facebook is a superb method to appear in front of your target audience.
• We can concentrate on your prospects in several ways.
• Only need to reach women 35-65 in three zip codes? No worries!
• Want to have a special offer on Thursdays? We are able to do that.

The appeal of Facebook is the capacity to target. You can run a small marketing campaign that functions in very big ways, by simply focusing on the correct prospects, in the right market, with the right message.

In general, Facebook advertising is less costly than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per impression (paying for advertisements to be presented, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there's a problem with Facebook. Rather, an individual is in a different state of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is clear what they want, and they're browsing because they have a real need. They have a tendency to convert from web surfer to lead at a greater rate, since they have a need that they must fulfill (finding legal help).

In comparison, an advertisement on Facebook may catch someone's interest. They may or may not be proactively shopping for an attorney, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is OK for the reasons you will discover next.

If you would like to talk about the services of our PPC advertising agency, our local advertising agency, search engine optimization ad agency in Suffolk or retargeting companies
please contact our offices.

Whether Facebook is a "good deal" for your advertising dollars genuinely will depend on the numbers.

Suppose Google clicks are $14 and Facebook clicks are $1. Which is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It will depend on your campaign, your offer, and exactly how the market reacts to you. The "right answer" is to test, adjust, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our LI website design agency, our graphic design on Long Island or our online marketing consulting services in NY call us today.

Facebook Promotions Have To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is essential. Within an advertisement we test graphics, headlines, ad copy and more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our great campaign operations is the crucial component in making the most of your advertising dollars with all internet advertising, but particularly with Facebook.

Our lead gen and services of our display advertising ad agency in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063