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Facebook & Social Media Advertising In North Amityville

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Facebook and Social Media Gives Unprecedented Reach into prospects In North Amityville

If you are trying to reach new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media advertising will provide you with access to people In North Amityville, possessing the interests and geographic targeting you seek.

Needless to say, everything comes at a cost. You must pay Facebook for the targeted traffic you receive. The question becomes, will it be worth it?

Once you connect with people In North Amityville, then what? It truly depends on what you want to accomplish. Are we pushing visitors to your site? Are we hoping to get people In North Amityville to become fans of your page to generate "authority" status and brand recognition? Are we looking for registrations?

Before launching your advertising campaign, we can help you to figure out what it is that you need to achieve.

Remember to speak with our website design agency In North Amityville to help you to succeed. Effective designs developed by our website design company help you and secure results!

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target your audience In North Amityville with Facebook

Reaching Your Prospects In North Amityville on Facebook

There are a variety of ways to appear in front of an "Audience" on Facebook:

  • Targeting people who have been to your website before (retargeting);
  • Individuals who are fans of your page;
  • Prospects that have related passions (including other pages on Facebook);
  • Potential customers who meet demographic factors;
  • Prospects who are currently your customers;
  • and the list goes on...

With Facebook, we can easily aim for individuals - by gender, age, salary, profession, job title, area, pursuits and much more. These people end up part of an "audience" which may include any number of individuals. Facebook does not provide us with that list, however it will show our ads to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Necessary

The main advantage Facebook offers In North Amityville is its capacity to reach prospects who are not proactively looking for what you offer. This doesn't mean they won't have an interest. It simply means they aren't proactively performing a search when they view your advertisement. However, they most likely were hoping to find something such as what you provide very recently.

The search engines like Google are restricted to the people actually searching. A person may be considering legal counsel, but if they are not doing a search for one, those advertising in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Getting to Regional Market Places

  • Are you an attorney? Health care provider? Home renovation business? A restaurant or store?
  • For any business who does business regionally In North Amityville Facebook is a great way to appear in front of your target audience.
  • We can concentrate on your prospects in numerous ways.
  • Only want to reach women 35-65 in a couple of zip codes? No worries!
  • Want to have a special offer on Thursdays? We are able to do that.

The great thing about Facebook is the ability to target. You can run a small advertising campaign that functions in very big ways, by just focusing on the correct prospects, in the right location, with the appropriate message.

Facebook Costs are Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising and marketing is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per ad view (paying for ads to be presented, instead of paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is certainly not there is a disadvantage in Facebook. Rather, an individual is in a different mind-set.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is obvious what they need, and they're searching because they have a real need. They have a tendency to convert from web surfer to lead at a greater rate, because they have a need that they need to fulfill (finding legal help).

In contrast, an ad on Facebook may catch someone's focus. They may or may not be actively looking for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is fine for the reasons you will learn about next.

If you would like to discuss the services of our Suffolk County PPC advertising consultants, our local ad consultants in Suffolk, SEO experts or remarketing companies
please contact our offices.

So is Social Media Advertising on Facebook a Great Deal?

Whether Facebook is really a "good deal" for your advertising dollars genuinely depends on the numbers.

Suppose Bing clicks are $10 and Facebook clicks are $1. Which is superior? It depends.

  • If 5% of Google visitors convert, that's $200+ for a new customer.
  • If 1% of Facebook actions convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your strategy, your offer, and how the market reacts to you. The "correct answer" is to test, modify, and test all over again.

Just remember to have your design strong before running ads like these. For info about our web design gurus, our graphic design services on L.I. or our advertising consulting services in New York contact us today.

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social media marketing with facebook In North Amityville

Facebook Campaigns Must Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is essential. Within an advertisement we test pictures, headlines, ad copy and more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Registering? Purchasing? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our outstanding campaign operations is the essential component in making the most of your marketing and advertising spend with all internet marketing, but especially with Facebook.

Our lead generation in Suffolk and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063