Facebook & Social Media Advertising In North Babylon

If you are trying to reach new prospects, Facebook needs to be in your playbook. Social Media and Facebook marketing and advertising will give you the means to access people In North Babylon, having the interests and geography you want.

Needless to say, everything comes at a cost. You do need to pay Facebook for the visitors you get. The concern becomes, can it be worth the money?

Once you reach people In North Babylon, then what? It truly depends on what you would like to accomplish. Are we driving people to your website? Are we trying to get people In North Babylon to be fans of your page to build "authority" status and brand reputation? Are we going for registrations?

Before starting your marketing campaign, we are able to help you to figure out what it is that you really need to achieve.

Remember to speak with our website design company In North Babylon to help your business to achieve real results. Excellent designs created by our website design agency help you and drive results!

Reaching Your Prospects In North Babylon on Facebook

There are numerous ways to appear in front of an "Audience" on Facebook:

• Concentrating on those who have visited your site in the past (retargeting);
• Prospects that are enthusiasts of your page;
• People who have related pursuits (such as other pages on Facebook);
• Prospects who meet demographic considerations;
• People that are already your customers;
• and the list goes on...

With Facebook, we can easily aim for individuals - by gender, age, income, career, job title, location, passions and even more. These individuals end up part of an "audience" which can include any number of people. Facebook does not give us that list, but it will show our advertisements to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Needed

The main advantage Facebook offers In North Babylon is its ability to get to prospects that are not proactively looking for what you offer. This doesn't mean they won't have an interest. It simply means they are not proactively performing a search when they see your advertisement. However, they probably were seeking something like what you provide very recently.

The search engines are restricted to individuals in fact searching. A person may be considering an attorney, but if they are not performing a search for one, those advertising in prospect pay per click do not reach that prospect.

Pro: Facebook is Perfect for Getting to Local Niches

• Are you an attorney? Physician? Home renovation business? A restaurant or merchant?
• For any organization who does business locally In North Babylon Facebook is a great way to appear in front of your target audience.
• We have the ability to target your prospects in several ways.
• Only want to reach women 35-65 in 3 zip codes? No problem!
• Want to have a special offer on Thursdays? We are able to do that.

The attractiveness of Facebook is the ability to target. You can run a small advertising campaign that functions in very big ways, simply by focusing on the right prospects, in the right geography, with the appropriate message.

In general, Facebook advertising is less costly than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per ad view (spending money on ads to be presented, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It isn't that there is a problem with Facebook. Rather, the user is in a different frame of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is apparent what they want, and they're browsing since they have a real need. They have a tendency to convert from surfer to lead at a greater rate, since they have a current need that they have to fulfill (finding legal help).

In contrast, an ad on Facebook may catch a person's interest. They might or might not be proactively shopping for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn about next.

If you would like to talk about the services of our PPC advertising consultants, our local ad agency, SEO ad agency or remarketing agencies on Long Island
please contact our offices.

Whether Facebook is really a "good deal" for your marketing and advertising dollars truly will depend on the numbers.

Suppose Bing clicks are $10 and Facebook clicks are $1. Which of these is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your marketing campaign, your offer, and exactly how the marketplace reacts to you. The "right answer" would be to test, modify, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our web design professionals, our graphic design services in Nassau or our advertising consulting services call us today.

Facebook Promotions Must Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is essential. Within an ad we test images, headlines, ad copy and more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our superb marketing campaign operations is the essential component in making the most of your marketing dollars with all online advertising, but especially with Facebook.

Our lead generation service in Nassau County and services of our display advertising advertising agency in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063