Facebook & Social Media Advertising In North Babylon

If you are trying to find new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media marketing and advertising will give you access to people In North Babylon, with the interests and geography you want.

Needless to say, everything comes at a price. You must pay Facebook for the traffic you receive. The question becomes, is it worth the money?

When you connect with people In North Babylon, then what? It genuinely depends on what you want to achieve. Are we driving visitors to your web site? Are we looking to get people In North Babylon to be fans of your page to create "authority" status and brand reputation? Are we going for sign ups?

Prior to launching your marketing campaign, we can help you to pinpoint precisely what you really need to accomplish.

Remember to talk to our website design company In North Babylon to assist your business to maximize results. Powerful designs created by our website design experts can help and drive results!

Reaching Your Prospects In North Babylon on Facebook

There are many ways to reach an "Audience" on Facebook:

• Concentrating on those who have been to your web site previously (retargeting);
• People that are enthusiasts of your page;
• People that have very similar pursuits (which include other pages on Facebook);
• Individuals who meet demographic considerations;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we are able to aim for individuals - by gender, age, salary, career, job title, area, passions and much more. These people become part of an "audience" which can consist of any number of individuals. Facebook does not give us that list, but it will present our advertisements to people on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Required

The primary advantage Facebook offers In North Babylon is its ability to reach prospects who are not proactively trying to find what you offer. This does not necessarily mean they will not have an interest. It simply means they are not actively conducting a search when they view your advertisement. However, they most likely were hoping to find something similar to what you offer very recently.

The search engines like Google are limited to people in fact searching. A prospect may be interested in a lawyer, but if they aren't doing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Perfect for Reaching Out to Local Niches

• Are you a lawyer? Medical professional? Home services business? A restaurant or merchant?
• For any organization who conducts business regionally In North Babylon Facebook is a great way to reach your audience.
• We are able to concentrate on your prospects in several ways.
• Only want to reach women 35-65 in a few zip codes? Not a problem!
• Want to have a special offer on Wednesday? We are able to do that.

The great thing about Facebook is the ability to target. You can run a very small advertising campaign that behaves in huge ways, simply by targeting the right prospects, in the right market, with the right message.

In general, Facebook marketing and advertising is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are choosing to pay per ad impression (spending money on ads to be shown, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there is a downside to Facebook. Rather, the user is in a different state of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is apparent what they want, and they're searching since they have a genuine need. They have a tendency to convert from surfer to qualified prospect at a greater rate, because they have a need that they have to satisfy (finding legal help).

In contrast, an ad on Facebook may capture someone's focus. They may or may not be proactively shopping for an attorney, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is fine for the reasons you will discover next.

If you would like to talk about the services of our PPC ad agency, our local ad agency in Nassau, search engine optimization experts in NY or remarketing agencies on Long Island
please contact our offices.

Whether Facebook is a "great deal" for your advertising and marketing dollars really depends on the numbers.

Suppose search engine mouse clicks are $14 and Facebook clicks are $1. Which one is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your marketing campaign, your offer, and how the marketplace reacts to you. The "correct answer" is to test, modify, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our web design agency, our graphic design on Long Island or our advertising consulting services on Long Island contact us today.

Facebook Promotions Need To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is critical. Within an advertisement we test images, headlines, ad copy and more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our exceptional campaign management is the critical component in making the most of your marketing spend with all internet marketing, but especially with Facebook.

Our lead gen and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063