Facebook & Social Media Advertising In North Babylon

If you are hoping to reach new prospects, Facebook must be in your playbook. Facebook and Social Media advertising will give you access to people In North Babylon, possessing the interests and geographic targeting you want.

Obviously, everything comes at a price. You must pay Facebook for the targeted visitors you get. The question becomes, is it worth the cost?

Once you connect with people In North Babylon, then what? It truly depends on what you would like to achieve. Are we driving people to your site? Are we looking to get people In North Babylon to be fans of your page to generate "authority" status and brand reputation? Are we going for sign ups?

Before starting your marketing campaign, we are able to help you to determine precisely what you really need to achieve.

Remember to speak with our website design agency In North Babylon to aid your business to achieve real results. Powerful designs by our website design agency can help and drive results!

Reaching Your Prospects In North Babylon on Facebook

There are lots of approaches to reach an "Audience" on Facebook:

• Targeting those who have visited your website in the past (retargeting);
• Prospects that are fans of your page;
• Individuals that have similar passions (such as other pages on Facebook);
• People who meet demographic factors;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we're able to aim for individuals - by gender, age, income, occupation, job title, area, passions and even more. These people become part of an "audience" which may include any number of individuals. Facebook doesn't give us that list, but it will show our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Necessary

The main advantage Facebook offers In North Babylon is its capacity to get to prospects that are not proactively trying to find what you offer. This doesn't mean they won't be interested. It simply means they aren't actively performing a search when they see your advertisement. However, they most likely were hoping to find something similar to what you provide very recently.

The search engines are limited to individuals actually searching. A person may be interested in a lawyer, but if they aren't performing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Fantastic for Getting to Local Areas

• Are you a lawyer? Health care provider? Home renovation business? A restaurant or retailer?
• For any organization who does business locally In North Babylon Facebook is an excellent method to appear in front of your target audience.
• We are able to target your prospects in numerous ways.
• Only want to reach women 35-65 in three zip codes? No worries!
• Want to have a special offer on Wednesday? We can do that.

The beauty of Facebook is the ability to target. You can operate a very small campaign that behaves in huge ways, simply by concentrating on the right prospects, in the right market, with the right message.

In general, Facebook marketing is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per ad impression (spending money on advertisements to be presented, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It isn't that there's a downside to Facebook. Rather, an individual is in some other frame of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is obvious what they want, and they are browsing because they have a real need. They have a tendency to convert from surfer to lead at a higher rate, simply because they have a current need that they must satisfy (finding legal help).

In comparison, an ad on Facebook may capture someone's interest. They may or may not be proactively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is alright for the reasons you will discover below.

If you would like to talk about the services of our Long Island pay per click advertising consultants, our local ad experts in Suffolk, SEO ad agency on Long Island or retargeting agency
please contact our offices.

Whether Facebook is a "great deal" for your marketing dollars really depends upon the numbers.

Suppose Bing clicks are $12 and Facebook clicks are $1. Which of these is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your marketing campaign, your offer, and the way the marketplace reacts to you. The "correct answer" would be to test, modify, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our NY web design consultants, our graphic design or our marketing consulting services call us today.

Facebook Promotions Have To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is critical. Within an advertisement we test pictures, headlines, ad text and even more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our exceptional campaign operations is the critical component in making the most of your marketing and advertising spend with all internet marketing, but especially with Facebook.

Our lead generation service in New York and services of our display advertising advertising agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063