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Facebook & Social Media Advertising In North Babylon

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Facebook and Social Media Gives Unprecedented Reach into prospects In North Babylon

If you are trying to find new prospects, Facebook must be rrnside your playbook. Social Media and Facebook advertising and marketing will provide you with the means to access people In North Babylon, with the interests and geographic targeting you want.

Of course, everything comes at a cost. You do need to pay Facebook for the targeted visitors you get. The concern becomes, can it be worth it?

When you connect with people In North Babylon, then what? It genuinely depends on what you would like to accomplish. Are we pushing visitors to your site? Are we hoping to get people In North Babylon to be fans of your page to create "authority" status and brand reputation? Are we going for registrations?

Prior to launching your campaign, we are able to help you to determine precisely what you need to achieve.

Remember to reach out to our website design experts In North Babylon to aid your business to achieve real results. Strong designs by our website design agency can help and secure results!

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target your audience In North Babylon with Facebook

Reaching Your Prospects In North Babylon on Facebook

There are a variety of approaches to reach an "Audience" on Facebook:

  • Concentrating on those who have been to your site before (retargeting);
  • Individuals who are enthusiasts of your page;
  • Prospects who have related passions (which include other pages on Facebook);
  • People who meet demographic factors;
  • Individuals who are already your customers;
  • and the list goes on...

With Facebook, we are able to aim for people - by gender, age, income, profession, job title, location, interests and much more. These people end up part of an "audience" which can include any number of individuals. Facebook does not provide us with that list, but it will present our advertisements to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Google: No Search Necessary

The primary advantage Facebook offers In North Babylon is its ability to get to prospects who are not actively trying to find what you offer. This doesn't mean they will not have an interest. It just means they are not actively performing a search when they see your advertisement. However, they probably were hoping to find something similar to what you offer quite recently.

The search engines like Google are restricted to the people actually searching. A prospect may be interested in legal counsel, but if they are not performing a search for one, those marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Getting to Regional Markets

  • Are you a lawyer? Health care provider? Home services company? A restaurant or merchant?
  • For any business who conducts business locally In North Babylon Facebook is a great technique to reach your audience.
  • We have the ability to target your prospects in several ways.
  • Only wish to reach women 35-65 in three zip codes? Not a problem!
  • Want to have a special offer on Wednesday? We can do that.

The appeal of Facebook is the capacity to target. You can run a very small advertising campaign that behaves in very big ways, simply by targeting the right prospects, in the right region, with the appropriate message.

Facebook Pricing is Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising is less costly than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per ad impression (spending money on advertisements to be presented, rather than paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is not that there is a problem with Facebook. Rather, an individual is in some other frame of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is obvious what they want, and they are searching since they have a real need. They tend to convert from surfer to prospect at a higher rate, since they have a need that they have to fulfill (finding legal help).

In contrast, an advertisement on Facebook may capture someone's interest. They may or may not be proactively looking for an attorney, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn about next.

If you would like to talk about the services of our NY PPC ad company, our local advertising agency, SEO ad agency or retargeting agency
please contact our offices.

So is Social Media Advertising on Facebook Worth It?

Whether Facebook is a "great deal" for your advertising and marketing spend genuinely depends on the numbers.

Suppose search engine mouse clicks are $14 and Facebook actions are $1. Which one is best? It depends.

  • If 5% of Google actions convert, that's $200+ for a new customer.
  • If 1% of Facebook visitors convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It will depend on your marketing campaign, your offer, and the way the marketplace reacts to you. The "correct answer" would be to test, adjust, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our web design experts, our graphic design experts in Nassau County or our online advertising consulting services call us today.

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social media marketing with facebook In North Babylon

Facebook Promotions Need To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is vital. Within an ad we test images, headlines, ad copy and even more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our exceptional marketing campaign management is the essential component in making the most of your marketing spend with all internet marketing, but particularly with Facebook.

Our lead generation in Nassau County and services of our display advertising ad agency in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063