Advertising on Social Media and Facebook Gives Unprecedented Reach into prospects In North Babylon
If you're trying to reach new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook marketing will provide you with the means to access people In North Babylon, with the interests and geography you seek.
Needless to say, everything comes at a price. You must pay Facebook for the targeted visitors you get. The concern becomes, will it be worth it?
After you appear in front of people In North Babylon, then what? It genuinely depends on what you would like to accomplish. Are we sending visitors to your web site? Are we hoping to get people In North Babylon to become fans of your page to generate "authority" status and brand recognition? Are we going for registrations?
Prior to starting your advertising campaign, we can help you to determine precisely what you really need to achieve.
Remember to reach out to our website design experts In North Babylon to help your business to achieve real results. Excellent designs from our website design agency will help and drive results!
Reaching Your Prospects In North Babylon on Facebook
There are a variety of ways to reach an "Audience" on Facebook:
- Targeting individuals who have been to your website previously (retargeting);
- Prospects who are fans of your page;
- People who have similar interests (such as other pages on Facebook);
- Individuals who meet demographic criteria;
- People that are already your customers;
- and the list goes on...
With Facebook, we can easily aim for individuals - by gender, age, income, profession, job title, area, interests and more. These individuals become part of an "audience" which can consist of any number of individuals. Facebook does not provide us with that list, but it will show our advertisements to individuals on that list that we have created.
We can buy clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.
Pros of Advertising on Facebook
Pro: Facebook's Advantage Over Search Engines: No Search Needed
The main benefit Facebook offers In North Babylon is its ability to appear in front of prospects that are not actively looking for what you offer. This does not necessarily mean they will not have an interest. It simply means they are not actively performing a search when they view your advertisement. However, they most likely were looking for something such as what you provide very recently.
The search engines are restricted to people in fact searching. A prospect may be interested in a lawyer, but if they are not doing a search for one, those advertising in pay-per-click do not reach that prospect.
Pro: Facebook is Fantastic for Reaching Local Areas
- Are you a lawyer? Physician? Home renovation business? A restaurant or store?
- For any organization who conducts business regionally In North Babylon Facebook is an excellent method to reach your target audience.
- We have the ability to target your prospects in several ways.
- Only need to reach women 35-65 in 3 zip codes? No problem!
- Want to have a special offer on Wednesday? We are able to do that.
The great thing about Facebook is the ability to target. You can run a small marketing campaign that functions in very big ways, by merely concentrating on the correct prospects, in the right area, with the appropriate message.
Facebook Pricing is Lower, but So are Conversion Rates...
In general, Facebook advertising is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per ad impression (paying for advertisements to be presented, rather than paying for clicks), that tends to come in less expensive too.
However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is certainly not there's a problem with Facebook. Rather, an individual is in a different frame of mind.
Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is obvious what they need, and they are browsing since they have a genuine need. They have a tendency to convert from surfer to lead at a higher rate, since they have a need that they have to satisfy (finding legal help).
In comparison, an ad on Facebook may capture a person's interest. They might or might not be actively searching for an attorney, but still have the need.
For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn next.
If you would like to talk about the services of our PPC advertising agency, our local advertising agency, SEO professionals in Suffolk or remarketing companies on Long Island
please contact our offices.
So is Social Media Advertising on Facebook a Great Deal?
Whether Facebook is really a "good deal" for your marketing spend really depends on the numbers.
Suppose Bing clicks are $10 and Facebook clicks are $1. Which is superior? It depends.
- If 5% of Google visitors convert, that's $200+ for a new customer.
- If 1% of Facebook actions convert, that's $100 for a new customer - great!
- But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!
The point is... there is no "correct answer." It will depend on your strategy, your offer, and exactly how the market responds to you. The "right answer" is to test, adjust, and test again.
Just remember to have your visuals strong before running ads like these. For info about our website design gurus, our graphic design experts in Nassau County or our marketing consulting services on Long Island call us today.
Facebook Strategies Need To Be Maintained and Improved
Because of challenges with Facebook - and each of the variables at play - campaign management is vital. Within an advertisement we test graphics, headlines, ad copy and more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Registering? Purchasing? We test the demographics, the targeting and also the audiences.
Some modifications can yield 2x-10x results, but until we test, you won't know. Our outstanding advertising campaign operations is the critical component in making the most of your advertising and marketing dollars with all online advertising, but particularly with Facebook.
Our lead generation company and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063
Call Us to Talk About Your Marketing In North Babylon and Facebook
Everyone's needs are different, there are no blanket solutions.
Call our offices at (888) 420-0063, complete the form below or follow this link to schedule a consultation . We're very happy to go over your business and requires, and see if there is a way we can assist you to efficiently increase your business.