Facebook & Social Media Advertising In North Bay Shore

If you're trying to reach new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook advertising and marketing will provide you with access to people In North Bay Shore, possessing the interests and geographic targeting you want.

Obviously, everything comes at a cost. You need to pay Facebook for the visitors you get. The question becomes, will it be worth the cost?

When you reach people In North Bay Shore, then what? It genuinely depends on what you would like to achieve. Are we sending visitors to your site? Are we hoping to get people In North Bay Shore to be fans of your page to generate "authority" status and brand recognition? Are we going for registrations?

Prior to starting your campaign, we are able to help you to identify precisely what you really need to accomplish.

Remember to reach out to our website design experts In North Bay Shore to assist your business to achieve real results. Strong designs by our website design experts drive success and achieve results!

Reaching Your Prospects In North Bay Shore on Facebook

There are numerous methods to reach an "Audience" on Facebook:

• Concentrating on people who have visited your site before (retargeting);
• Potential customers who are fans of your page;
• Individuals that have very similar interests (including other pages on Facebook);
• Prospects who meet demographic considerations;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we're able to target individuals - by gender, age, income, profession, job title, location, passions and even more. These individuals become part of an "audience" which may include many individuals. Facebook doesn't provide us with that list, however it will present our advertisements to individuals on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Needed

The main advantage Facebook offers In North Bay Shore is its ability to reach prospects that are not actively trying to find what you offer. This does not mean they won't have an interest. It just means they aren't proactively conducting a search when they see your advertisement. However, they most likely were hoping to find something like what you provide quite recently.

The search engines like Google are restricted to people actually searching. A person may be considering legal counsel, but if they aren't performing a search for one, those advertising and marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Great for Getting into Local Areas

• Are you an attorney? Medical professional? Home services company? A restaurant or merchant?
• For any organization who conducts business regionally In North Bay Shore Facebook is a superb way to reach your audience.
• We can focus on your prospects in many ways.
• Only need to reach women 35-65 in three zip codes? Not an issue!
• Want to have a special on Tuesdays? We can do that.

The great thing about Facebook is the ability to target. You can run a small advertising campaign that behaves in huge ways, by just concentrating on the correct prospects, in the right region, with the right message.

In general, Facebook advertising is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are opting to pay per impression (spending money on ads to be presented, rather than paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is certainly not there is a problem with Facebook. Rather, an individual is in some other mind-set.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is apparent what they need, and they're searching because they have a true need. They tend to convert from surfer to qualified prospect at a greater rate, because they have a current need that they need to fulfill (finding legal help).

In comparison, an ad on Facebook might catch someone's focus. They might or might not be actively shopping for an attorney, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn about below.

If you would like to discuss the services of our pay per click ad agency, our local advertising agency on Long Island, SEO ad agency or retargeting agency in Suffolk County
please contact our offices.

Whether Facebook is a "great deal" for your marketing and advertising spend really depends upon the numbers.

Suppose search engine mouse clicks are $12 and Facebook visitors are $1. Which of these is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your marketing campaign, your offer, and exactly how the market responds to you. The "correct answer" would be to test, modify, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our LI web design consultants, our graphic design experts or our advertising consulting services in NY contact us today.

Facebook Strategies Must Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is vital. Within an ad we test pictures, headlines, ad copy and more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our superb advertising campaign management is the critical component in making the most of your marketing dollars with all internet marketing, but especially with Facebook.

Our lead generation in Suffolk and services of our paid ads ad agency in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063