Facebook & Social Media Advertising In North Bay Shore

If you're trying to reach new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook advertising will give you the means to access people In North Bay Shore, with the interests and geographic targeting you want.

Obviously, everything comes at a cost. You need to pay Facebook for the targeted visitors you receive. The concern becomes, can it be worth it?

After you connect with people In North Bay Shore, then what? It genuinely depends on what you would like to achieve. Are we sending people to your web site? Are we hoping to get people In North Bay Shore to be fans of your page to build "authority" status and brand reputation? Are we going for sign ups?

Prior to starting your advertising campaign, we are able to help you to figure out what it is that you need to accomplish.

Remember to speak with our website design company In North Bay Shore to aid you to achieve results. Excellent designs from our website design company can help and secure results!

Reaching Your Prospects In North Bay Shore on Facebook

There are numerous methods to reach an "Audience" on Facebook:

• Targeting individuals who have visited your site before (retargeting);
• Individuals who are enthusiasts of your page;
• Individuals who have similar passions (which include other pages on Facebook);
• Potential customers who meet demographic criteria;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we are able to focus on people - by gender, age, income, occupation, job title, location, hobbies and much more. These people become part of an "audience" which may consist of any number of individuals. Facebook does not provide us with that list, however it will show our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Google: No Search Necessary

The main benefit Facebook offers In North Bay Shore is its capacity to reach prospects who are not proactively trying to find what you offer. This doesn't mean they will not have an interest. It just means they aren't actively performing a search when they see your ad. However, they probably were looking for something such as what you provide quite recently.

The search engines are limited to people actually searching. A prospect may be in the market for legal counsel, but if they aren't doing a search for one, those advertising in Google Adwords do not reach that prospect.

Pro: Facebook is Ideal for Getting to Local Markets

• Are you a lawyer? Doctor? Home repair company? A restaurant or merchant?
• For any company who does business locally In North Bay Shore Facebook is a great way to reach your target audience.
• We have the ability to target your prospects in many ways.
• Only need to reach women 35-65 in a few zip codes? Not an issue!
• Want to have a special offer on Mondays? We can do that.

The appeal of Facebook is the capacity to target. You can run a very small campaign that behaves in huge ways, by simply focusing on the right prospects, in the right geo, with the right message.

In general, Facebook advertising is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per impression (paying for advertisements to be shown, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It isn't that there's a problem with Facebook. Rather, the person is in some other mind-set.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is clear what they want, and they are browsing because they have a real need. They tend to convert from web surfer to prospect at a greater rate, since they have a current need that they have to satisfy (finding legal help).

In comparison, an ad on Facebook may capture a person's focus. They may or may not be proactively shopping for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn about below.

If you would like to discuss the services of our Nassau County pay per click ad agency, our local ad agency on Long Island, SEO consultants in NY or remarketing agency
please contact our offices.

Whether Facebook is a "good deal" for your advertising spend really depends on the numbers.

Suppose Bing mouse clicks are $11 and Facebook actions are $1. Which of these is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your advertising campaign, your offer, and the way the market reacts to you. The "correct answer" would be to test, modify, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our web design professionals, our graphic design or our marketing consulting services in Suffolk County call us today.

Facebook Campaigns Have To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - campaign management is critical. Within an ad we test graphics, headlines, ad text and more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our exceptional campaign operations is the essential component in making the most of your advertising and marketing dollars with all internet advertising, but especially with Facebook.

Our lead generation in Nassau and services of our display advertising advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063