Advertising on Facebook and Social Media Gives Unprecedented Reach into prospects In North Bay Shore
If you are trying to reach new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media advertising and marketing will give you the means to access people In North Bay Shore, possessing the interests and geo targeting you seek.
Needless to say, everything comes at a cost. You do need to pay Facebook for the targeted visitors you get. The concern becomes, can it be worth the cost?
After you appear in front of people In North Bay Shore, then what? It genuinely depends on what you would like to achieve. Are we pushing visitors to your web site? Are we trying to get people In North Bay Shore to become fans of your page to build "authority" status and brand reputation? Are we looking for registrations?
Before launching your marketing campaign, we are able to help you to pinpoint what it is that you need to achieve.
Remember to talk to our website design company In North Bay Shore to aid you to maximize results. Exceptional designs from our website design experts can help and achieve results!
Reaching Your Prospects In North Bay Shore on Facebook
There are numerous ways to appear in front of an "Audience" on Facebook:
- Focusing on those who have been to your website before (retargeting);
- People that are enthusiasts of your page;
- Potential customers who may have related interests (which include other pages on Facebook);
- Prospects who meet demographic criteria;
- People who are already your customers;
- and the list goes on...
With Facebook, we can easily aim for people - by gender, age, salary, profession, job title, area, pursuits and even more. These people become part of an "audience" which can consist of any number of individuals. Facebook does not give us that list, but it will show our ads to people on that list that we have created.
We can buy clicks, sales opportunities, advertising impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.
Pluses and Minuses of Advertising on Facebook
Pro: Facebook's Edge Over Search Engines: No Search Necessary
The primary advantage Facebook offers In North Bay Shore is its ability to appear in front of prospects that are not actively looking for what you offer. This does not necessarily mean they won't be interested. It just means they are not actively conducting a search when they see your advertisement. However, they most likely were looking for something similar to what you offer quite recently.
The search engines like Google are restricted to people actually searching. A person may be interested in legal counsel, but if they aren't performing a search for one, those marketing in pay-per-click do not appear in front of that prospect.
Pro: Facebook is Perfect for Reaching Local Markets
- Are you an attorney? Health care provider? Home services company? A restaurant or retailer?
- For any organization who does business regionally In North Bay Shore Facebook is an excellent method to reach your audience.
- We are able to concentrate on your prospects in many ways.
- Only want to reach women 35-65 in a few zip codes? No problem!
- Want to have a special on Mondays? We can do that.
The attractiveness of Facebook is the capacity to target. You can run a small advertising campaign that behaves in very big ways, by merely targeting the right prospects, in the right market, with the appropriate message.
Facebook Costs are Lower, but So are Conversion Rates...
In general, Facebook advertising and marketing is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per ad impression (spending money on advertisements to be presented, instead of paying for clicks), that tends to cost less as well.
However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is certainly not there's a disadvantage in Facebook. Rather, the person is in some other state of mind.
Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is clear what they want, and they're searching since they have a true need. They have a tendency to convert from web surfer to qualified prospect at a greater rate, since they have a need that they must fulfill (finding legal help).
In comparison, an advertisement on Facebook may catch someone's focus. They might or might not be actively looking for an attorney, but still have the need.
For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is OK for the reasons you will discover next.
If you would like to talk about the services of our Long Island pay per click advertising agency, our local advertising agency in New York, SEO advertising agency on LI or remarketing agency in Nassau
please contact our offices.
So is Social Media Advertising Worth It?
Whether Facebook is a "good deal" for your advertising budget genuinely will depend on the numbers.
Suppose Google clicks are $11 and Facebook visitors are $1. Which one is superior? It depends.
- If 5% of Google actions convert, that's $200+ for a new customer.
- If 1% of Facebook actions convert, that's $100 for a new customer - great!
- But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!
The point is... there is no "correct answer." It will depend on your strategy, your offer, and the way the marketplace reacts to you. The "correct answer" would be to test, modify, and test yet again.
Just remember to have your design strong before launching ads like these. For info about our New York website design gurus, our graphic design experts or our marketing consulting services call us today.
Facebook Strategies Have To Be Maintained and Improved
Because of challenges with Facebook - and all of the variables at play - campaign supervision is vital. Within an advertisement we test graphics, headlines, ad copy and more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting and also the audiences.
Some changes can yield 2x-10x benefits, but until we test, you won't know. Our exceptional marketing campaign management is the essential component in making the most of your marketing spend with all online marketing, but particularly with Facebook.
Our lead generation company in New York and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063
Call Us to Discuss Your Marketing In North Bay Shore and Facebook
Everybody's requirements are different, there aren't any absolute answers.
Call our offices at (888) 420-0063, fill out the form below or follow this link to schedule a consultation . We're very happy to discuss your business and requires, and see if there is a way we can assist you to efficiently increase your business.