Ads on Social Media and Facebook Gives Unprecedented Reach into prospects In North Bay Shore
If you are hoping to find new prospects, Facebook must be in your playbook. Facebook and Social Media advertising and marketing will give you the means to access people In North Bay Shore, possessing the interests and geographic targeting you want.
Of course, everything comes at a price. You do need to pay Facebook for the visitors you get. The concern becomes, is it worth it?
After you appear in front of people In North Bay Shore, then what? It genuinely depends on what you would like to accomplish. Are we sending visitors to your site? Are we hoping to get people In North Bay Shore to be fans of your page to generate "authority" status and brand reputation? Are we looking for registrations?
Prior to starting your campaign, we can help you to figure out precisely what you need to accomplish.
Remember to reach out to our website design company In North Bay Shore to serve you to achieve results. Powerful designs from our website design company can help and drive results!
Reaching Your Prospects In North Bay Shore on Facebook
There are many approaches to appear in front of an "Audience" on Facebook:
- Concentrating on individuals who have been to your site previously (retargeting);
- Prospects that are followers of your page;
- Potential customers who may have very similar passions (including other pages on Facebook);
- People who meet demographic factors;
- Prospects that are currently your customers;
- and the list goes on...
With Facebook, we will aim for individuals - by gender, age, income, career, job title, area, interests and much more. These people end up part of an "audience" which can consist of any number of people. Facebook does not give us that list, however it will present our advertisements to individuals on that list that we have created.
We can pay for clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.
Pros of Advertising on Social Media
Pro: Facebook's Edge Over Google and Bing: No Search Needed
The main advantage Facebook offers In North Bay Shore is its capability to appear in front of prospects that are not actively searching for what you offer. This does not necessarily mean they won't be interested. It simply means they are not actively performing a search when they see your ad. However, they probably were hoping to find something similar to what you provide quite recently.
The search engines are restricted to the people in fact searching. A person may be in the market for a lawyer, but if they are not performing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.
Pro: Facebook is Fantastic for Getting into Local Market Places
- Are you an attorney? Health care provider? Home renovation business? A restaurant or merchant?
- For any business who does business locally In North Bay Shore Facebook is an excellent technique to appear in front of your audience.
- We have the ability to target your prospects in several ways.
- Only want to reach women 35-65 in three zip codes? Not an issue!
- Want to have a special offer on Mondays? We can do that.
The attractiveness of Facebook is the capacity to target. You can run a very small marketing campaign that behaves in huge ways, by just focusing on the correct prospects, in the right market, with the right message.
Facebook Pricing is Lower, but So are Conversion Rates...
In general, Facebook marketing and advertising is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are choosing to pay per ad impression (spending money on advertisements to be shown, instead of paying for clicks), that is likely to cost less too.
However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It isn't that there is a challenge with Facebook. Rather, the user is in a different mind-set.
Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is apparent what they need, and they're searching since they have a true need. They have a tendency to convert from surfer to lead at a higher rate, simply because they have a need that they have to satisfy (finding legal help).
In comparison, an ad on Facebook might capture a person's attention. They might or might not be proactively shopping for a lawyer, but still have the need.
For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is alright for the reasons you will learn below.
If you would like to talk about the services of our pay per click ad consultants, our local advertising company in Suffolk County, SEO ad agency in New York or remarketing campaign
please contact our offices.
So is Social Media Advertising a Good Deal?
Whether Facebook is a "great deal" for your advertising dollars really depends upon the numbers.
Suppose Bing clicks are $12 and Facebook clicks are $1. Which is better? It depends.
- If 5% of Google actions convert, that's $200+ for a new customer.
- If 1% of Facebook visitors convert, that's $100 for a new customer - great!
- But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!
The point is... there is no "right answer." It all depends on your strategy, your offer, and the way the market responds to you. The "right answer" would be to test, adjust, and test yet again.
Just remember to have your visuals strong before launching ads like these. For info about our Nassau County web design agency, our graphic design services or our advertising consulting services in Nassau call us today.
Facebook Strategies Must Be Maintained and Improved
Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is critical. Within an advertisement we test images, headlines, ad copy and more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting and also the audiences.
Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our great advertising campaign management is the essential component in making the most of your advertising dollars with all internet marketing, but especially with Facebook.
Our lead gen company in Nassau and services of our display advertising advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063
Call Us to Go Over Your Marketing In North Bay Shore and Facebook
Everyone's needs are different, there aren't any blanket answers.
Call our offices at (888) 420-0063, fill out the form below or follow this link to schedule an appointment . We're very happy to discuss your business and needs, and see if there is a way we are able to help you productively improve your business.