Facebook & Social Media Advertising In North Bay Shore

If you are hoping to reach new prospects, Facebook needs to be in your playbook. Social Media and Facebook advertising and marketing will provide you with the means to access people In North Bay Shore, possessing the interests and geo targeting you want.

Obviously, everything comes at a price. You must pay Facebook for the traffic you get. The question becomes, is it worth the cost?

When you reach people In North Bay Shore, then what? It truly depends on what you would like to achieve. Are we sending people to your web site? Are we looking to get people In North Bay Shore to become fans of your page to create "authority" status and brand reputation? Are we going for registrations?

Before starting your campaign, we can help you to identify what it is that you need to accomplish.

Remember to reach out to our website design company In North Bay Shore to aid your business to achieve real results. Strong designs by our website design experts help your business and drive results!

Reaching Your Prospects In North Bay Shore on Facebook

There are numerous methods to appear in front of an "Audience" on Facebook:

• Targeting individuals who have visited your website previously (retargeting);
• Prospects that are enthusiasts of your page;
• Potential customers who may have related interests (such as other pages on Facebook);
• Individuals who meet demographic factors;
• People who are currently your customers;
• and the list goes on...

With Facebook, we will focus on people - by gender, age, salary, occupation, job title, area, pursuits and even more. These people end up part of an "audience" which may consist of many individuals. Facebook does not provide us with that list, but it will display our ads to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Needed

The primary benefit Facebook offers In North Bay Shore is its ability to get to prospects who are not proactively trying to find what you offer. This does not mean they won't have an interest. It just means they aren't proactively performing a search when they view your ad. However, they probably were hoping to find something similar to what you provide very recently.

The search engines like Google are limited to people in fact searching. A person may be in the market for a lawyer, but if they aren't performing a search for one, those marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Ideal for Getting to Local Areas

• Are you an attorney? Physician? Home renovation company? A restaurant or merchant?
• For any business who conducts business locally In North Bay Shore Facebook is a great method to reach your audience.
• We can focus on your prospects in many ways.
• Only want to reach women 35-65 in three zip codes? Not a problem!
• Want to have a special on Wednesday? We are able to do that.

The beauty of Facebook is the capacity to target. You can operate a very small marketing campaign that behaves in very big ways, by just focusing on the correct prospects, in the right geography, with the right message.

In general, Facebook marketing is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per ad impression (spending money on advertisements to be shown, rather than paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is not that there is a disadvantage in Facebook. Rather, the person is in some other mind-set.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is apparent what they want, and they are browsing because they have a actual need. They tend to convert from web surfer to lead at a greater rate, since they have a current need that they have to fulfill (finding legal help).

In comparison, an ad on Facebook might catch a person's focus. They may or may not be actively shopping for an attorney, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is alright for the reasons you will learn about below.

If you would like to discuss the services of our pay per click advertising company, our local advertising agency, SEO company in NY or remarketing agencies in Suffolk County
please contact our offices.

Whether Facebook is really a "good deal" for your marketing and advertising dollars truly will depend on the numbers.

Suppose Bing mouse clicks are $12 and Facebook actions are $1. Which is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It will depend on your campaign, your offer, and how the market reacts to you. The "right answer" would be to test, adjust, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our web design agency, our graphic design experts in Nassau County or our online advertising consulting services in New York contact us today.

Facebook Campaigns Must Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is essential. Within an ad we test pictures, headlines, ad copy and even more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our outstanding campaign operations is the crucial component in making the most of your marketing spend with all internet marketing, but particularly with Facebook.

Our lead generation service and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063