Ads on Social Media and Facebook Gives Unprecedented Reach into prospects In North Bay Shore
If you are trying to reach new prospects, Facebook must be in your playbook. Social Media and Facebook advertising will provide you with the means to access people In North Bay Shore, having the interests and geo targeting you seek.
Obviously, everything comes at a cost. You need to pay Facebook for the targeted traffic you receive. The question becomes, can it be worth it?
When you reach people In North Bay Shore, then what? It truly depends on what you would like to accomplish. Are we sending visitors to your web site? Are we looking to get people In North Bay Shore to become fans of your page to create "authority" status and brand recognition? Are we looking for sign ups?
Prior to launching your advertising campaign, we can help you to figure out precisely what you need to accomplish.
Remember to call our website design experts In North Bay Shore to work with you to succeed. Effective designs created by our website design agency help you and secure results!
Reaching Your Prospects In North Bay Shore on Facebook
There are many approaches to reach an "Audience" on Facebook:
- Targeting people who have visited your web site before (retargeting);
- Prospects who are enthusiasts of your page;
- Individuals who may have related interests (which include other pages on Facebook);
- Individuals who meet demographic criteria;
- People who are already your customers;
- and the list goes on...
With Facebook, we are able to target people - by gender, age, salary, profession, job title, location, passions and much more. These people end up part of an "audience" which can include many people. Facebook doesn't give us that list, but it will show our ads to individuals on that list that we have created.
We can pay for clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.
Pros of Advertising on Social Media
Pro: Facebook's Edge Over Google: No Search Needed
The main benefit Facebook offers In North Bay Shore is its capability to get to prospects that are not actively looking for what you offer. This does not mean they won't be interested. It just means they aren't proactively conducting a search when they view your ad. However, they most likely were looking for something similar to what you provide very recently.
The search engines are limited to individuals actually searching. A person may be considering legal counsel, but if they aren't performing a search for one, those advertising and marketing in Google Adwords do not appear in front of that prospect.
Pro: Facebook is Ideal for Getting to Local Areas
- Are you an attorney? Physician? Home services business? A restaurant or store?
- For any organization who does business locally In North Bay Shore Facebook is a great way to appear in front of your audience.
- We have the ability to focus on your prospects in many ways.
- Only want to reach women 35-65 in 3 zip codes? No problem!
- Want to have a special on Tuesdays? We can do that.
The attractiveness of Facebook is the capacity to target. You can run a small advertising campaign that behaves in huge ways, simply by focusing on the right prospects, in the right market, with the appropriate message.
Facebook Costs are Lower, but So are Conversion Rates...
In general, Facebook advertising and marketing is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per impression (spending money on ads to be shown, instead of paying for clicks), that tends to come in less expensive as well.
However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there's a disadvantage in Facebook. Rather, the user is in a different mind-set.
Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is apparent what they need, and they're searching because they have a true need. They have a tendency to convert from web surfer to prospect at a greater rate, simply because they have a current need that they have to satisfy (finding legal help).
In contrast, an advertisement on Facebook might catch a person's attention. They may or may not be actively hunting for a lawyer, but still have the need.
For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is alright for the reasons you will learn about below.
If you would like to discuss the services of our pay per click advertising agency, our local advertising agency, SEO ad agency or remarketing agencies in Nassau
please contact our offices.
So is Social Media Advertising on Facebook Worth It?
Whether Facebook is really a "good deal" for your marketing spend genuinely depends on the numbers.
Suppose Google clicks are $12 and Facebook clicks are $1. Which of these is best? It depends.
- If 5% of Google actions convert, that's $200+ for a new customer.
- If 1% of Facebook actions convert, that's $100 for a new customer - great!
- But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!
The point is... there isn't any "right answer." It will depend on your strategy, your offer, and exactly how the marketplace responds to you. The "right answer" is to test, adjust, and test all over again.
Just remember to have your visuals strong before running ads like these. For info about our website design agency, our graphic design experts in New York or our marketing consulting services on Long Island call us today.
Facebook Campaigns Have To Be Maintained and Optimized
Because of challenges with Facebook - and each of the variables at play - campaign supervision is critical. Within an advertisement we test images, headlines, ad copy and even more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting as well as the audiences.
Some modifications can yield 2x-10x results, but until we test, you won't know. Our great marketing campaign management is the essential component in making the most of your advertising dollars with all online marketing, but especially with Facebook.
Our lead generation and services of our display ads professionals in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063
Call Us to Talk About Your Advertising In North Bay Shore and Facebook
Everyone's needs are different, there are no blanket answers.
Call our offices at (888) 420-0063, fill in the form below or follow this link to schedule a free consultation . We're very happy to talk about your business and requires, and see if there is a way we are able to help you effectively improve your business.