Facebook & Social Media Advertising In North Bellmore

If you're trying to find new prospects, Facebook has to be in your playbook. Social Media and Facebook marketing and advertising will provide you with access to people In North Bellmore, having the interests and geographic targeting you seek.

Needless to say, everything comes at a price. You need to pay Facebook for the traffic you get. The question becomes, is it worth the money?

After you connect with people In North Bellmore, then what? It truly depends on what you want to achieve. Are we pushing visitors to your web site? Are we trying to get people In North Bellmore to be fans of your page to generate "authority" status and brand recognition? Are we going for registrations?

Prior to launching your campaign, we can help you to identify precisely what you really need to accomplish.

Remember to talk to our website design experts In North Bellmore to work with your business to succeed. Exceptional designs by our website design experts help your business and drive results!

Reaching Your Prospects In North Bellmore on Facebook

There are lots of approaches to appear in front of an "Audience" on Facebook:

• Concentrating on people who have been to your web site previously (retargeting);
• Potential customers that are fans of your page;
• Potential customers who may have related interests (which include other pages on Facebook);
• People who meet demographic factors;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we're able to focus on individuals - by gender, age, income, occupation, job title, area, hobbies and more. These individuals become part of an "audience" which can consist of any number of people. Facebook does not give us that list, but it will present our ads to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Required

The primary advantage Facebook offers In North Bellmore is its capacity to appear in front of prospects who are not proactively searching for what you offer. This doesn't mean they will not have an interest. It simply means they are not actively performing a search when they view your ad. However, they most likely were hoping to find something like what you offer quite recently.

The search engines like Google are limited to individuals actually searching. A person may be interested in an attorney, but if they are not doing a search for one, those marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Great for Reaching Out to Regional Niches

• Are you an attorney? Doctor? Home renovation business? A restaurant or merchant?
• For any organization who does business regionally In North Bellmore Facebook is a superb technique to appear in front of your target audience.
• We have the ability to focus on your prospects in numerous ways.
• Only need to reach women 35-65 in a couple of zip codes? No problem!
• Want to have a special offer on Mondays? We are able to do that.

The great thing about Facebook is the ability to target. You can operate a very small advertising campaign that functions in huge ways, by simply concentrating on the correct prospects, in the right location, with the appropriate message.

In general, Facebook advertising and marketing is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They charge less for each click. If you are choosing to pay per ad view (paying for ads to be presented, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is not that there's a disadvantage in Facebook. Rather, the person is in a different mind-set.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is clear what they need, and they are browsing because they have a actual need. They tend to convert from web surfer to prospect at a higher rate, simply because they have a need that they must fulfill (finding legal help).

In contrast, an advertisement on Facebook might capture someone's interest. They might or might not be actively shopping for an attorney, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is fine for the reasons you will learn about below.

If you would like to talk about the services of our Suffolk County pay per click ad agency, our local ad agency on Long Island, search engine optimization advertising agency in Nassau County or retargeting campaign in Nassau
please contact our offices.

Whether Facebook is a "good deal" for your marketing and advertising spend genuinely depends on the numbers.

Suppose search engine mouse clicks are $11 and Facebook visitors are $1. Which of these is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your strategy, your offer, and exactly how the marketplace responds to you. The "correct answer" is to test, adjust, and test all over again.

Just remember to have your design strong before running ads like these. For info about our web site design professionals, our graphic design experts in Nassau or our marketing consulting services on Long Island call us today.

Facebook Promotions Need To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is vital. Within an advertisement we test graphics, headlines, ad copy and even more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our superb marketing campaign management is the critical component in making the most of your marketing and advertising dollars with all online advertising, but particularly with Facebook.

Our lead gen company and services of our display advertising advertising agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063