Facebook & Social Media Advertising In North Bellmore

If you are trying to find new prospects, Facebook has to be in your playbook. Social Media and Facebook advertising and marketing will provide you with the means to access people In North Bellmore, possessing the interests and geo targeting you seek.

Of course, everything comes at a cost. You must pay Facebook for the targeted visitors you receive. The concern becomes, can it be worth the money?

Once you reach people In North Bellmore, then what? It genuinely depends on what you would like to achieve. Are we driving people to your site? Are we looking to get people In North Bellmore to become fans of your page to create "authority" status and brand recognition? Are we going for registrations?

Before launching your marketing campaign, we are able to help you to determine precisely what you really need to accomplish.

Remember to allow our website design agency In North Bellmore to serve your business to succeed. Strong designs by our website design company can help and achieve results!

Reaching Your Prospects In North Bellmore on Facebook

There are a variety of approaches to appear in front of an "Audience" on Facebook:

• Targeting those who have visited your web site previously (retargeting);
• Prospects who are fans of your page;
• People who may have related pursuits (including other pages on Facebook);
• Potential customers who meet demographic criteria;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we're able to target individuals - by gender, age, salary, career, job title, location, hobbies and much more. These people become part of an "audience" which may consist of any number of people. Facebook doesn't provide us with that list, however it will display our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Required

The primary advantage Facebook offers In North Bellmore is its capacity to appear in front of prospects that are not actively looking for what you offer. This doesn't mean they will not be interested. It simply means they aren't proactively conducting a search when they see your advertisement. However, they probably were looking for something similar to what you offer quite recently.

The search engines like Google are restricted to individuals in fact searching. A prospect may be interested in a lawyer, but if they are not performing a search for one, those advertising in Google Adwords do not reach that prospect.

Pro: Facebook is Fantastic for Reaching Out to Local Markets

• Are you a lawyer? Medical professional? Home repair company? A restaurant or store?
• For any company who does business regionally In North Bellmore Facebook is a great way to appear in front of your audience.
• We can target your prospects in numerous ways.
• Only wish to reach women 35-65 in three zip codes? Not a problem!
• Want to have a special offer on Wednesday? We are able to do that.

The great thing about Facebook is the ability to target. You can operate a small marketing campaign that functions in huge ways, by merely concentrating on the correct prospects, in the right region, with the right message.

In general, Facebook advertising is less costly than Google and the other engines and reaches different people than SEO on Long Island. They cost less for each click. If you are opting to pay per ad view (spending money on ads to be shown, rather than paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is certainly not there's a challenge with Facebook. Rather, the user is in a different frame of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is apparent what they need, and they're searching since they have a true need. They have a tendency to convert from web surfer to prospect at a greater rate, since they have a need that they must fulfill (finding legal help).

In contrast, an ad on Facebook might capture a person's focus. They may or may not be proactively searching for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn next.

If you would like to talk about the services of our PPC advertising agency, our local advertising consultants on LI, SEO consultants in Nassau County or remarketing agencies on Long Island
please contact our offices.

Whether Facebook is really a "great deal" for your advertising and marketing budget really depends on the numbers.

Suppose Bing mouse clicks are $11 and Facebook clicks are $1. Which of these is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your campaign, your offer, and exactly how the market responds to you. The "correct answer" is to test, modify, and test all over again.

Just remember to have your design strong before running ads like these. For info about our NY website design company, our graphic design or our online marketing consulting services on L.I. contact us today.

Facebook Strategies Need To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign supervision is essential. Within an ad we test pictures, headlines, ad text and even more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our superb advertising campaign management is the critical component in making the most of your marketing and advertising dollars with all online advertising, but especially with Facebook.

Our lead gen company in Suffolk and services of our paid media ad agency in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063