Facebook & Social Media Advertising In North Bellmore

If you are trying to reach new prospects, Facebook needs to be in your playbook. Facebook and Social Media marketing will provide you with access to people In North Bellmore, possessing the interests and geographic targeting you want.

Of course, everything comes at a cost. You need to pay Facebook for the traffic you receive. The question becomes, is it worth the cost?

After you reach people In North Bellmore, then what? It genuinely depends on what you want to accomplish. Are we pushing people to your website? Are we trying to get people In North Bellmore to become fans of your page to generate "authority" status and brand reputation? Are we going for registrations?

Prior to launching your campaign, we can help you to identify what it is that you really need to accomplish.

Remember to call our website design experts In North Bellmore to aid you to achieve real results. Strong designs developed by our website design company help you and drive results!

Reaching Your Prospects In North Bellmore on Facebook

There are lots of ways to appear in front of an "Audience" on Facebook:

• Concentrating on people who have been to your site before (retargeting);
• Individuals who are followers of your page;
• People who may have similar pursuits (which include other pages on Facebook);
• People who meet demographic factors;
• People who are already your customers;
• and the list goes on...

With Facebook, we're able to focus on people - by gender, age, income, occupation, job title, location, pursuits and more. These individuals become part of an "audience" which can consist of any number of individuals. Facebook doesn't give us that list, but it will show our advertisements to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Search Engines: No Search Necessary

The primary benefit Facebook offers In North Bellmore is its capacity to reach prospects that are not proactively trying to find what you offer. This does not mean they will not be interested. It simply means they aren't proactively conducting a search when they view your ad. However, they most likely were hoping to find something similar to what you provide very recently.

The search engines like Google are limited to people in fact searching. A person may be in the market for a lawyer, but if they are not performing a search for one, those marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Great for Reaching Regional Areas

• Are you an attorney? Physician? Home renovation company? A restaurant or retailer?
• For any business who does business locally In North Bellmore Facebook is a great technique to appear in front of your audience.
• We can concentrate on your prospects in several ways.
• Only want to reach women 35-65 in a few zip codes? Not an issue!
• Want to have a special on Tuesdays? We are able to do that.

The beauty of Facebook is the ability to target. You can run a small advertising campaign that behaves in very big ways, by just concentrating on the correct prospects, in the right area, with the appropriate message.

In general, Facebook marketing is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per ad impression (spending money on ads to be presented, rather than paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there's a challenge with Facebook. Rather, the user is in some other state of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is obvious what they want, and they're searching because they have a true need. They tend to convert from web surfer to qualified prospect at a higher rate, because they have a current need that they have to satisfy (finding legal help).

In comparison, an advertisement on Facebook may capture someone's interest. They might or might not be actively shopping for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn about next.

If you would like to discuss the services of our Long Island PPC advertising agency, our local ad agency in Nassau, SEO ad agency on Long Island or remarketing companies in Nassau County
please contact our offices.

Whether Facebook is a "good deal" for your advertising budget really depends on the numbers.

Suppose search engine mouse clicks are $14 and Facebook visitors are $1. Which one is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your campaign, your offer, and how the market reacts to you. The "correct answer" would be to test, adjust, and test all over again.

Just remember to have your design strong before running ads like these. For info about our website design gurus, our graphic design in NY or our marketing consulting services in Nassau call us today.

Facebook Strategies Must Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is critical. Within an advertisement we test pictures, headlines, ad text and more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our great marketing campaign management is the crucial component in making the most of your advertising spend with all online advertising, but particularly with Facebook.

Our lead generation in Suffolk and services of our display ads advertising agency in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063