Facebook & Social Media Advertising In North Bellmore

If you're trying to reach new prospects, Facebook must be rrnside your playbook. Facebook and Social Media marketing will give you access to people In North Bellmore, possessing the interests and geographic targeting you want.

Of course, everything comes at a cost. You must pay Facebook for the traffic you get. The concern becomes, will it be worth the cost?

When you connect with people In North Bellmore, then what? It really depends on what you would like to accomplish. Are we pushing visitors to your site? Are we trying to get people In North Bellmore to become fans of your page to create "authority" status and brand recognition? Are we looking for registrations?

Prior to launching your marketing campaign, we are able to help you to figure out what it is that you really need to achieve.

Remember to talk to our website design experts In North Bellmore to work with your business to succeed. Strong designs developed by our website design company help you and achieve results!

Reaching Your Prospects In North Bellmore on Facebook

There are numerous methods to appear in front of an "Audience" on Facebook:

• Focusing on individuals who have been to your web site previously (retargeting);
• Potential customers that are followers of your page;
• People that have similar interests (including other pages on Facebook);
• Individuals who meet demographic considerations;
• People that are currently your customers;
• and the list goes on...

With Facebook, we're able to target individuals - by gender, age, salary, career, job title, location, interests and more. These people end up part of an "audience" which may include any number of individuals. Facebook does not provide us with that list, but it will display our advertisements to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Needed

The primary benefit Facebook offers In North Bellmore is its capability to appear in front of prospects that are not actively looking for what you offer. This does not necessarily mean they will not be interested. It simply means they aren't actively conducting a search when they view your advertisement. However, they most likely were looking for something such as what you provide very recently.

The search engines like Google are restricted to individuals in fact searching. A person may be in the market for an attorney, but if they are not performing a search for one, those marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Perfect for Reaching Out to Local Areas

• Are you a lawyer? Doctor? Home services company? A restaurant or store?
• For any business who does business locally In North Bellmore Facebook is a great way to appear in front of your audience.
• We are able to target your prospects in numerous ways.
• Only wish to reach women 35-65 in three zip codes? Not an issue!
• Want to have a special on Mondays? We are able to do that.

The beauty of Facebook is the capacity to target. You can run a very small campaign that behaves in huge ways, simply by focusing on the correct prospects, in the right location, with the appropriate message.

In general, Facebook advertising and marketing is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per ad impression (spending money on advertisements to be presented, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there's a challenge with Facebook. Rather, the person is in some other mind-set.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is apparent what they need, and they are browsing because they have a real need. They tend to convert from surfer to lead at a higher rate, because they have a current need that they have to fulfill (finding legal help).

In contrast, an advertisement on Facebook may capture a person's interest. They may or may not be proactively hunting for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is OK for the reasons you will discover next.

If you would like to talk about the services of our Suffolk PPC advertising agency, our local ad agency, search engine optimization experts or retargeting agency on L.I.
please contact our offices.

Whether Facebook is really a "great deal" for your advertising and marketing budget genuinely depends upon the numbers.

Suppose Bing mouse clicks are $14 and Facebook clicks are $1. Which is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your campaign, your offer, and how the market reacts to you. The "correct answer" would be to test, modify, and test all over again.

Just remember to have your design strong before running ads like these. For info about our Nassau County website design agency, our graphic design companies or our marketing consulting services on LI call us today.

Facebook Promotions Need To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign supervision is critical. Within an advertisement we test pictures, headlines, ad text and even more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our great marketing campaign operations is the essential component in making the most of your advertising and marketing spend with all internet advertising, but particularly with Facebook.

Our lead gen company and services of our paid ads professionals go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063