Ads on Social Media and Facebook Gives Unprecedented Reach into prospects In North Bellmore
If you are hoping to find new prospects, Facebook has to be in your playbook. Facebook and Social Media advertising will provide you with the means to access people In North Bellmore, possessing the interests and geography you want.
Obviously, everything comes at a price. You must pay Facebook for the traffic you get. The concern becomes, can it be worth the cost?
When you connect with people In North Bellmore, then what? It really depends on what you want to achieve. Are we pushing people to your website? Are we trying to get people In North Bellmore to become fans of your page to create "authority" status and brand reputation? Are we going for sign ups?
Prior to starting your advertising campaign, we can help you to figure out what it is that you really need to accomplish.
Remember to meet with our website design experts In North Bellmore to serve your business to maximize results. Effective designs created by our website design experts help your business and secure results!
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Reaching Your Prospects In North Bellmore on Facebook
There are many ways to appear in front of an "Audience" on Facebook:
- Focusing on people who have visited your web site before (retargeting);
- Prospects that are followers of your page;
- Individuals who have related pursuits (which include other pages on Facebook);
- Potential customers who meet demographic criteria;
- Prospects that are currently your customers;
- and the list goes on...
With Facebook, we can easily focus on individuals - by gender, age, income, profession, job title, location, pursuits and more. These individuals end up part of an "audience" which can include any number of individuals. Facebook doesn't give us that list, however it will display our advertisements to individuals on that list that we have created.
We can pay for clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.
Pros of Advertising on Social Media
Pro: Facebook's Advantage Over Google: No Search Needed
The primary advantage Facebook offers In North Bellmore is its capability to reach prospects that are not actively searching for what you offer. This does not necessarily mean they won't be interested. It simply means they aren't actively conducting a search when they view your advertisement. However, they most likely were seeking something like what you provide very recently.
The search engines are restricted to people actually searching. A person may be in the market for a lawyer, but if they are not doing a search for one, those marketing in Google Adwords do not appear in front of that prospect.
Pro: Facebook is Fantastic for Reaching Regional Areas
- Are you a lawyer? Physician? Home services company? A restaurant or retailer?
- For any business who conducts business locally In North Bellmore Facebook is an excellent method to reach your target audience.
- We have the ability to target your prospects in numerous ways.
- Only wish to reach women 35-65 in 3 zip codes? No worries!
- Want to have a special on Mondays? We are able to do that.
The attractiveness of Facebook is the capacity to target. You can run a very small campaign that behaves in very big ways, simply by concentrating on the right prospects, in the right geography, with the right message.
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Facebook Pricing is Lower, but So are Conversion Rates...
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In general, Facebook marketing and advertising is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They charge less for each click. If you are choosing to pay per ad view (spending money on ads to be shown, rather than paying for clicks), that tends to cost less too.
However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is certainly not there is a downside to Facebook. Rather, the user is in some other state of mind.
Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is obvious what they want, and they're searching since they have a actual need. They have a tendency to convert from surfer to qualified prospect at a greater rate, simply because they have a need that they must satisfy (finding legal help).
In comparison, an advertisement on Facebook may catch someone's focus. They might or might not be actively searching for an attorney, but still have the need.
For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn below.
If you would like to talk about the services of our NY PPC ad company, our local ad professionals in Nassau County, SEO experts in Nassau or remarketing agencies on Long Island
please contact our offices.
So is Social Media Advertising a Good Deal?
Whether Facebook is really a "great deal" for your advertising and marketing budget truly will depend on the numbers.
Suppose Bing mouse clicks are $14 and Facebook clicks are $1. Which one is superior? It depends.
- If 5% of Google actions convert, that's $200+ for a new customer.
- If 1% of Facebook actions convert, that's $100 for a new customer - great!
- But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!
The point is... there isn't any "right answer." It will depend on your marketing campaign, your offer, and exactly how the marketplace responds to you. The "right answer" would be to test, adjust, and test again.
Just remember to have your visuals strong before running ads like these. For info about our Long Island website design agency, our graphic design services in Suffolk County or our marketing consulting services call us today.
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Facebook Promotions Have To Be Maintained and Optimized
Because of challenges with Facebook - and all of the variables at play - campaign supervision is critical. Within an ad we test pictures, headlines, ad copy and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and the audiences.
Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our great marketing campaign management is the essential component in making the most of your marketing spend with all internet marketing, but especially with Facebook.
Our lead generation service and services of our paid media professionals in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063
Call Us to Discuss Your Marketing and Advertising In North Bellmore and Facebook
Everybody's requirements are different, there are no absolute answers.
Call our offices at (888) 420-0063, fill in the form below or follow this link to schedule a meeting . We're very happy to discuss your business and requires, and see if there is a way we can help you efficiently increase your business.