Facebook & Social Media Advertising In North Bellport

If you are hoping to reach new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook marketing and advertising will give you the means to access people In North Bellport, with the interests and geography you seek.

Of course, everything comes at a price. You need to pay Facebook for the traffic you get. The question becomes, will it be worth the money?

Once you reach people In North Bellport, then what? It genuinely depends on what you want to accomplish. Are we pushing visitors to your website? Are we looking to get people In North Bellport to become fans of your page to build "authority" status and brand reputation? Are we looking for sign ups?

Before starting your marketing campaign, we can help you to pinpoint what it is that you need to achieve.

Remember to let our website design agency In North Bellport to serve you to succeed. Strong designs implemented by our website design agency can help and achieve results!

Reaching Your Prospects In North Bellport on Facebook

There are a variety of approaches to reach an "Audience" on Facebook:

• Focusing on individuals who have been to your site previously (retargeting);
• Individuals that are followers of your page;
• Individuals who may have similar pursuits (which include other pages on Facebook);
• Potential customers who meet demographic criteria;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we will focus on individuals - by gender, age, income, career, job title, area, pursuits and more. These people become part of an "audience" which may consist of many people. Facebook does not provide us with that list, but it will present our advertisements to people on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Google: No Search Required

The primary benefit Facebook offers In North Bellport is its capability to reach prospects who are not actively looking for what you offer. This does not necessarily mean they will not have an interest. It just means they are not actively conducting a search when they view your ad. However, they probably were seeking something similar to what you provide quite recently.

The search engines like Google are limited to people actually searching. A prospect may be considering a lawyer, but if they are not doing a search for one, those advertising in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Getting into Local Areas

• Are you an attorney? Medical professional? Home services company? A restaurant or merchant?
• For any business who conducts business regionally In North Bellport Facebook is an excellent method to appear in front of your target audience.
• We have the ability to focus on your prospects in numerous ways.
• Only need to reach women 35-65 in a few zip codes? Not a problem!
• Want to have a special offer on Mondays? We are able to do that.

The great thing about Facebook is the ability to target. You can operate a small advertising campaign that behaves in very big ways, by just focusing on the right prospects, in the right area, with the right message.

In general, Facebook advertising and marketing is less costly than Google and the other engines and reaches different people than SEO on Long Island. They charge less per click. If you are choosing to pay per ad view (spending money on advertisements to be shown, instead of paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It isn't that there's a downside to Facebook. Rather, an individual is in a different mind-set.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is obvious what they want, and they're browsing because they have a actual need. They tend to convert from web surfer to prospect at a greater rate, since they have a current need that they have to fulfill (finding legal help).

In comparison, an ad on Facebook may catch a person's focus. They may or may not be actively shopping for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is fine for the reasons you will learn below.

If you would like to discuss the services of our PPC advertising agency, our local ad company, SEO company in Nassau or remarketing agency in NY
please contact our offices.

Whether Facebook is really a "good deal" for your advertising and marketing budget truly depends on the numbers.

Suppose Google clicks are $14 and Facebook clicks are $1. Which one is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It all depends on your campaign, your offer, and exactly how the marketplace responds to you. The "right answer" would be to test, adjust, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our web design professionals, our graphic design experts or our marketing consulting services in Nassau County contact us today.

Facebook Strategies Need To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is critical. Within an ad we test pictures, headlines, ad copy and even more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our outstanding advertising campaign operations is the critical component in making the most of your marketing and advertising dollars with all internet advertising, but particularly with Facebook.

Our lead gen company and services of our display advertising ad agency in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063