Facebook & Social Media Advertising In North Bellport

If you are trying to find new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook marketing and advertising will give you access to people In North Bellport, having the interests and geography you seek.

Obviously, everything comes at a price. You do need to pay Facebook for the targeted visitors you receive. The concern becomes, can it be worth it?

Once you connect with people In North Bellport, then what? It truly depends on what you want to accomplish. Are we pushing visitors to your web site? Are we trying to get people In North Bellport to be fans of your page to create "authority" status and brand reputation? Are we going for sign ups?

Before starting your marketing campaign, we are able to help you to determine precisely what you really need to accomplish.

Remember to meet with our website design experts In North Bellport to work with you to achieve real results. Excellent designs from our website design experts can help and secure results!

Reaching Your Prospects In North Bellport on Facebook

There are many ways to reach an "Audience" on Facebook:

• Concentrating on people who have visited your web site before (retargeting);
• Individuals who are enthusiasts of your page;
• Potential customers who have related passions (including other pages on Facebook);
• Prospects who meet demographic criteria;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we will target people - by gender, age, income, career, job title, location, passions and much more. These individuals become part of an "audience" which can consist of any number of people. Facebook does not provide us with that list, but it will display our advertisements to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Search Engines: No Search Necessary

The main benefit Facebook offers In North Bellport is its capability to get to prospects that are not actively trying to find what you offer. This does not mean they will not have an interest. It simply means they are not proactively conducting a search when they see your advertisement. However, they most likely were seeking something similar to what you offer very recently.

The search engines are restricted to people actually searching. A prospect may be interested in an attorney, but if they are not performing a search for one, those marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Great for Getting into Local Niches

• Are you a lawyer? Physician? Home repair company? A restaurant or merchant?
• For any organization who does business locally In North Bellport Facebook is a superb technique to reach your audience.
• We are able to target your prospects in several ways.
• Only wish to reach women 35-65 in a couple of zip codes? No worries!
• Want to have a special offer on Mondays? We can do that.

The great thing about Facebook is the ability to target. You can run a small advertising campaign that functions in very big ways, simply by targeting the right prospects, in the right geography, with the appropriate message.

In general, Facebook advertising is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are choosing to pay per ad view (paying for ads to be presented, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It isn't that there is a challenge with Facebook. Rather, the user is in some other state of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is apparent what they need, and they are browsing because they have a actual need. They have a tendency to convert from web surfer to lead at a greater rate, because they have a current need that they have to fulfill (finding legal help).

In comparison, an advertisement on Facebook might capture someone's attention. They may or may not be actively shopping for a lawyer, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn next.

If you would like to discuss the services of our Suffolk PPC advertising agency, our local advertising company, SEO ad agency in Suffolk County or retargeting agency
please contact our offices.

Whether Facebook is a "great deal" for your advertising and marketing budget truly will depend on the numbers.

Suppose search engine mouse clicks are $11 and Facebook visitors are $1. Which one is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It all depends on your campaign, your offer, and exactly how the marketplace reacts to you. The "correct answer" is to test, adjust, and test again.

Just remember to have your visuals strong before running ads like these. For info about our web design consultants, our graphic design companies or our online marketing consulting services in Suffolk County call us today.

Facebook Promotions Have To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - campaign management is critical. Within an ad we test pictures, headlines, ad copy and more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our great campaign operations is the essential component in making the most of your advertising spend with all online marketing, but especially with Facebook.

Our lead generation service in Suffolk County and services of our paid media ad agency in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063