Facebook & Social Media Advertising In North Bellport

If you are trying to reach new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media marketing will provide you with access to people In North Bellport, possessing the interests and geo targeting you seek.

Of course, everything comes at a cost. You need to pay Facebook for the targeted visitors you get. The concern becomes, is it worth it?

Once you reach people In North Bellport, then what? It truly depends on what you would like to achieve. Are we sending people to your site? Are we trying to get people In North Bellport to become fans of your page to create "authority" status and brand reputation? Are we looking for sign ups?

Prior to starting your advertising campaign, we can help you to figure out precisely what you really need to accomplish.

Remember to allow our website design agency In North Bellport to work with your business to succeed. Exceptional designs by our website design company can help and achieve results!

Reaching Your Prospects In North Bellport on Facebook

There are many approaches to appear in front of an "Audience" on Facebook:

• Focusing on those who have visited your website previously (retargeting);
• Prospects who are fans of your page;
• People who have related pursuits (including other pages on Facebook);
• Prospects who meet demographic criteria;
• People that are already your customers;
• and the list goes on...

With Facebook, we can easily focus on individuals - by gender, age, income, profession, job title, location, pursuits and more. These individuals become part of an "audience" which may consist of any number of individuals. Facebook doesn't provide us with that list, but it will display our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Search Engines: No Search Necessary

The primary benefit Facebook offers In North Bellport is its ability to reach prospects that are not proactively searching for what you offer. This does not mean they will not have an interest. It just means they are not proactively performing a search when they view your ad. However, they probably were hoping to find something similar to what you provide very recently.

The search engines like Google are limited to the people in fact searching. A person may be interested in an attorney, but if they are not doing a search for one, those advertising in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Getting into Regional Areas

• Are you a lawyer? Medical professional? Home services company? A restaurant or retailer?
• For any company who does business locally In North Bellport Facebook is an excellent method to reach your audience.
• We have the ability to target your prospects in numerous ways.
• Only want to reach women 35-65 in a few zip codes? Not a problem!
• Want to have a special offer on Tuesdays? We are able to do that.

The beauty of Facebook is the capacity to target. You can run a small advertising campaign that functions in huge ways, by just focusing on the correct prospects, in the right geography, with the right message.

In general, Facebook marketing is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are choosing to pay per impression (paying for advertisements to be shown, rather than paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there is a downside to Facebook. Rather, the user is in some other state of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is clear what they want, and they are browsing since they have a real need. They tend to convert from web surfer to qualified prospect at a greater rate, since they have a current need that they need to fulfill (finding legal help).

In contrast, an ad on Facebook might catch someone's attention. They may or may not be proactively looking for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about next.

If you would like to talk about the services of our Suffolk PPC advertising agency, our local advertising agency on Long Island, SEO advertising agency in Nassau or remarketing agencies on Long Island
please contact our offices.

Whether Facebook is a "great deal" for your marketing and advertising budget truly depends on the numbers.

Suppose search engine clicks are $12 and Facebook actions are $1. Which of these is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your strategy, your offer, and exactly how the market reacts to you. The "correct answer" would be to test, modify, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our LI website design experts, our graphic design in NY or our marketing consulting services in Suffolk call us today.

Facebook Strategies Need To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is critical. Within an ad we test images, headlines, ad text and more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our great campaign operations is the essential component in making the most of your advertising spend with all online advertising, but particularly with Facebook.

Our lead gen company in Suffolk and services of our display advertising advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063