Facebook & Social Media Advertising In North Castle

If you're trying to reach new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media marketing will provide you with access to people In North Castle, having the interests and geographic targeting you want.

Needless to say, everything comes at a cost. You do need to pay Facebook for the targeted traffic you receive. The concern becomes, is it worth the money?

When you reach people In North Castle, then what? It really depends on what you want to accomplish. Are we pushing people to your web site? Are we looking to get people In North Castle to become fans of your page to generate "authority" status and brand reputation? Are we going for registrations?

Before starting your campaign, we can help you to pinpoint what it is that you really need to achieve.

Remember to call our website design agency In North Castle to work with you to succeed. Strong designs from our website design company can help and secure results!

Reaching Your Prospects In North Castle on Facebook

There are many methods to appear in front of an "Audience" on Facebook:

• Concentrating on individuals who have been to your website before (retargeting);
• People who are fans of your page;
• People who have similar passions (including other pages on Facebook);
• Individuals who meet demographic criteria;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we're able to focus on individuals - by gender, age, income, profession, job title, area, interests and much more. These people become part of an "audience" which may include many individuals. Facebook doesn't provide us with that list, but it will show our advertisements to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Google: No Search Necessary

The primary advantage Facebook offers In North Castle is its ability to appear in front of prospects who are not actively looking for what you offer. This does not necessarily mean they will not have an interest. It simply means they aren't proactively performing a search when they see your ad. However, they most likely were seeking something like what you offer very recently.

The search engines are restricted to people in fact searching. A person may be in the market for legal counsel, but if they aren't performing a search for one, those advertising in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Great for Getting into Regional Niches

• Are you a lawyer? Physician? Home repair company? A restaurant or merchant?
• For any company who conducts business locally In North Castle Facebook is an excellent way to appear in front of your target audience.
• We are able to focus on your prospects in many ways.
• Only wish to reach women 35-65 in a few zip codes? Not a problem!
• Want to have a special on Tuesdays? We are able to do that.

The great thing about Facebook is the capacity to target. You can operate a small campaign that functions in huge ways, by merely concentrating on the right prospects, in the right location, with the right message.

In general, Facebook advertising and marketing is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They cost less per click. If you are choosing to pay per ad impression (paying for advertisements to be presented, rather than paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is certainly not there's a problem with Facebook. Rather, the person is in some other frame of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is apparent what they need, and they're searching since they have a true need. They tend to convert from surfer to lead at a greater rate, because they have a need that they have to satisfy (finding legal help).

In contrast, an advertisement on Facebook might catch someone's attention. They might or might not be actively shopping for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is OK for the reasons you will learn about next.

If you would like to discuss the services of our LI PPC advertising company, our local advertising agency on Long Island, SEO company in New York or remarketing companies on Long Island
please contact our offices.

Whether Facebook is a "great deal" for your marketing and advertising spend truly depends upon the numbers.

Suppose Google clicks are $10 and Facebook visitors are $1. Which one is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your marketing campaign, your offer, and the way the market reacts to you. The "right answer" is to test, modify, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our NY web site design company, our graphic design on Long Island or our marketing consulting services on Long Island contact us today.

Facebook Campaigns Need To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is vital. Within an advertisement we test images, headlines, ad copy and even more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our outstanding campaign operations is the crucial component in making the most of your advertising dollars with all online advertising, but particularly with Facebook.

Our lead generation company and services of our display advertising ad agency in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063