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Facebook & Social Media Advertising In North Great River

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Social Media and Facebook Gives Unprecedented Reach into prospects In North Great River

If you are hoping to find new prospects, Facebook needs to be in your playbook. Facebook and Social Media advertising and marketing will give you the means to access people In North Great River, possessing the interests and geographic targeting you seek.

Needless to say, everything comes at a price. You must pay Facebook for the targeted visitors you receive. The concern becomes, can it be worth the money?

After you appear in front of people In North Great River, then what? It genuinely depends on what you want to accomplish. Are we pushing people to your site? Are we trying to get people In North Great River to be fans of your page to generate "authority" status and brand reputation? Are we looking for registrations?

Prior to starting your campaign, we are able to help you to identify what it is that you need to accomplish.

Remember to reach out to our website design experts In North Great River to serve your business to maximize results. Exceptional designs developed by our website design experts help you and drive results!

North Great River lead generation on Facebook
target your audience In North Great River with Facebook

Reaching Your Prospects In North Great River on Facebook

There are a variety of approaches to reach an "Audience" on Facebook:

  • Targeting people who have been to your web site in the past (retargeting);
  • Prospects that are fans of your page;
  • Individuals who may have similar passions (such as other pages on Facebook);
  • Prospects who meet demographic criteria;
  • People who are already your customers;
  • and the list goes on...

With Facebook, we are able to target people - by gender, age, income, profession, job title, location, hobbies and much more. These individuals end up part of an "audience" which may consist of any number of individuals. Facebook doesn't give us that list, however it will show our advertisements to individuals on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Search Engines: No Search Needed

The main benefit Facebook offers In North Great River is its capability to reach prospects that are not actively searching for what you offer. This does not necessarily mean they won't be interested. It simply means they aren't actively conducting a search when they view your advertisement. However, they most likely were seeking something similar to what you offer very recently.

The search engines are limited to people in fact searching. A prospect may be in the market for a lawyer, but if they aren't performing a search for one, those advertising and marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Ideal for Reaching Out to Regional Areas

  • Are you an attorney? Physician? Home repair business? A restaurant or store?
  • For any organization who conducts business locally In North Great River Facebook is a great way to appear in front of your target audience.
  • We can concentrate on your prospects in numerous ways.
  • Only wish to reach women 35-65 in a couple of zip codes? Not an issue!
  • Want to have a special offer on Tuesdays? We are able to do that.

The appeal of Facebook is the capacity to target. You can operate a small advertising campaign that behaves in very big ways, by merely concentrating on the correct prospects, in the right area, with the appropriate message.

Facebook Costs are Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per impression (paying for advertisements to be presented, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there's a challenge with Facebook. Rather, an individual is in a different frame of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is apparent what they want, and they are browsing because they have a actual need. They tend to convert from surfer to lead at a greater rate, since they have a need that they need to satisfy (finding legal help).

In contrast, an ad on Facebook may capture a person's interest. They might or might not be proactively hunting for an attorney, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is alright for the reasons you will discover next.

If you would like to discuss the services of our NY PPC ad agency, our local advertising professionals in NY, search engine optimization ad agency on Long Island or retargeting agencies in Nassau County
please contact our offices.

So is Facebook Worth It?

Whether Facebook is a "great deal" for your advertising and marketing spend truly will depend on the numbers.

Suppose Bing clicks are $11 and Facebook clicks are $1. Which is best? It depends.

  • If 5% of Google visitors convert, that's $200+ for a new customer.
  • If 1% of Facebook visitors convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your campaign, your offer, and exactly how the marketplace reacts to you. The "right answer" is to test, modify, and test again.

Just remember to have your design strong before running ads like these. For info about our website design consultants, our graphic design in Suffolk County or our online advertising consulting services in Nassau County call us today.

facebook marketing strategy
social media marketing with facebook In North Great River

Facebook Campaigns Must Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign management is vital. Within an ad we test graphics, headlines, ad copy and more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our superb campaign management is the crucial component in making the most of your marketing spend with all internet marketing, but particularly with Facebook.

Our lead generation service and services of our display advertising consultants in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063