Facebook & Social Media Advertising In North Great River

If you are trying to reach new prospects, Facebook has to be in your playbook. Social Media and Facebook marketing will provide you with the means to access people In North Great River, with the interests and geography you seek.

Obviously, everything comes at a price. You need to pay Facebook for the traffic you receive. The concern becomes, is it worth the cost?

When you appear in front of people In North Great River, then what? It really depends on what you would like to achieve. Are we driving visitors to your site? Are we looking to get people In North Great River to become fans of your page to generate "authority" status and brand recognition? Are we going for sign ups?

Prior to launching your campaign, we are able to help you to pinpoint what it is that you need to accomplish.

Remember to talk to our website design experts In North Great River to aid your business to achieve real results. Effective designs designed by our website design agency drive success and secure results!

Reaching Your Prospects In North Great River on Facebook

There are lots of approaches to appear in front of an "Audience" on Facebook:

• Concentrating on individuals who have been to your site previously (retargeting);
• People that are fans of your page;
• Individuals who may have similar pursuits (including other pages on Facebook);
• People who meet demographic factors;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we can easily aim for individuals - by gender, age, salary, occupation, job title, location, pursuits and much more. These people end up part of an "audience" which can consist of any number of people. Facebook doesn't provide us with that list, but it will display our ads to individuals on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Search Engines: No Search Needed

The primary benefit Facebook offers In North Great River is its capability to appear in front of prospects that are not actively trying to find what you offer. This does not mean they won't be interested. It just means they are not proactively conducting a search when they see your ad. However, they most likely were seeking something such as what you offer very recently.

The search engines like Google are limited to people actually searching. A person may be interested in legal counsel, but if they aren't doing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Perfect for Getting to Local Markets

• Are you a lawyer? Health care provider? Home repair business? A restaurant or store?
• For any business who conducts business locally In North Great River Facebook is a superb way to appear in front of your audience.
• We are able to concentrate on your prospects in numerous ways.
• Only need to reach women 35-65 in 3 zip codes? No worries!
• Want to have a special offer on Wednesday? We are able to do that.

The great thing about Facebook is the capacity to target. You can operate a small marketing campaign that behaves in very big ways, by just targeting the correct prospects, in the right region, with the right message.

In general, Facebook advertising and marketing is less costly than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per ad view (paying for ads to be presented, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there's a problem with Facebook. Rather, the user is in a different mind-set.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is clear what they want, and they are browsing because they have a genuine need. They tend to convert from surfer to lead at a greater rate, since they have a current need that they need to satisfy (finding legal help).

In comparison, an ad on Facebook may catch someone's attention. They may or may not be proactively hunting for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will learn about next.

If you would like to talk about the services of our LI PPC advertising consultants, our local ad agency, search engine optimization ad agency or remarketing campaign in Nassau
please contact our offices.

Whether Facebook is a "great deal" for your advertising and marketing budget truly depends on the numbers.

Suppose Bing clicks are $10 and Facebook actions are $1. Which is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your advertising campaign, your offer, and how the market responds to you. The "correct answer" would be to test, adjust, and test again.

Just remember to have your design strong before running ads like these. For info about our Suffolk website design professionals, our graphic design on Long Island or our advertising consulting services in Nassau County call us today.

Facebook Strategies Must Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is critical. Within an advertisement we test graphics, headlines, ad copy and more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our great marketing campaign operations is the critical component in making the most of your marketing and advertising spend with all internet advertising, but especially with Facebook.

Our lead generation service and services of our paid ads professionals in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063