Facebook & Social Media Advertising In North Great River

If you are trying to reach new prospects, Facebook must be in your playbook. Social Media and Facebook advertising and marketing will provide you with the means to access people In North Great River, with the interests and geo targeting you seek.

Of course, everything comes at a price. You need to pay Facebook for the targeted visitors you get. The question becomes, is it worth it?

After you connect with people In North Great River, then what? It truly depends on what you would like to achieve. Are we pushing visitors to your web site? Are we hoping to get people In North Great River to be fans of your page to generate "authority" status and brand reputation? Are we looking for sign ups?

Before launching your advertising campaign, we are able to help you to identify precisely what you need to accomplish.

Remember to reach out to our website design agency In North Great River to serve your business to achieve results. Strong designs designed by our website design agency drive success and achieve results!

Reaching Your Prospects In North Great River on Facebook

There are a variety of methods to reach an "Audience" on Facebook:

• Concentrating on those who have visited your site before (retargeting);
• Prospects who are followers of your page;
• Potential customers who may have very similar passions (including other pages on Facebook);
• Individuals who meet demographic considerations;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we are able to target people - by gender, age, income, career, job title, area, passions and even more. These individuals end up part of an "audience" which may consist of any number of individuals. Facebook does not provide us with that list, but it will show our advertisements to individuals on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Required

The primary advantage Facebook offers In North Great River is its capability to get to prospects that are not proactively looking for what you offer. This does not mean they won't have an interest. It simply means they aren't proactively conducting a search when they see your ad. However, they most likely were looking for something like what you provide quite recently.

The search engines like Google are restricted to people actually searching. A prospect may be interested in an attorney, but if they are not performing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Ideal for Getting to Local Niches

• Are you a lawyer? Doctor? Home services company? A restaurant or merchant?
• For any organization who does business locally In North Great River Facebook is a great method to appear in front of your target audience.
• We can concentrate on your prospects in several ways.
• Only need to reach women 35-65 in a couple of zip codes? No problem!
• Want to have a special on Tuesdays? We can do that.

The beauty of Facebook is the ability to target. You can operate a small advertising campaign that functions in very big ways, simply by focusing on the right prospects, in the right location, with the right message.

In general, Facebook marketing and advertising is less costly than Google and the other engines and reaches different people than SEO on Long Island. They cost less per click. If you are opting to pay per ad view (paying for ads to be shown, instead of paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is certainly not there's a disadvantage in Facebook. Rather, the user is in some other frame of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is obvious what they want, and they are browsing since they have a true need. They tend to convert from surfer to qualified prospect at a greater rate, since they have a need that they must fulfill (finding legal help).

In comparison, an ad on Facebook might catch a person's interest. They may or may not be proactively shopping for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is alright for the reasons you will learn about next.

If you would like to discuss the services of our Suffolk County PPC ad company, our local advertising agency in New York, SEO consultants in NY or retargeting agencies in Suffolk
please contact our offices.

Whether Facebook is a "good deal" for your marketing budget truly depends upon the numbers.

Suppose Google clicks are $10 and Facebook actions are $1. Which of these is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your campaign, your offer, and the way the marketplace reacts to you. The "right answer" would be to test, adjust, and test again.

Just remember to have your design strong before running ads like these. For info about our LI website design company, our graphic design in NY or our advertising consulting services in Suffolk contact us today.

Facebook Strategies Need To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - campaign management is critical. Within an ad we test images, headlines, ad copy and more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our superb campaign management is the crucial component in making the most of your marketing and advertising spend with all online advertising, but particularly with Facebook.

Our lead generation service in Nassau County and services of our display advertising consultants go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063