Facebook & Social Media Advertising In North Haven

If you're trying to find new prospects, Facebook needs to be in your playbook. Social Media and Facebook marketing and advertising will provide you with the means to access people In North Haven, possessing the interests and geography you want.

Of course, everything comes at a price. You must pay Facebook for the visitors you receive. The question becomes, will it be worth it?

When you reach people In North Haven, then what? It truly depends on what you would like to accomplish. Are we driving people to your site? Are we hoping to get people In North Haven to become fans of your page to create "authority" status and brand recognition? Are we going for registrations?

Prior to starting your campaign, we can help you to determine precisely what you need to accomplish.

Remember to talk to our website design agency In North Haven to aid your business to achieve real results. Professional designs implemented by our website design agency drive success and secure results!

Reaching Your Prospects In North Haven on Facebook

There are numerous methods to reach an "Audience" on Facebook:

• Concentrating on people who have visited your web site before (retargeting);
• Potential customers that are followers of your page;
• People that have related interests (such as other pages on Facebook);
• Potential customers who meet demographic considerations;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we're able to target individuals - by gender, age, income, career, job title, area, pursuits and even more. These individuals become part of an "audience" which may include many people. Facebook does not provide us with that list, but it will show our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Search Engines: No Search Required

The main advantage Facebook offers In North Haven is its capacity to reach prospects that are not actively trying to find what you offer. This does not mean they won't have an interest. It just means they aren't proactively conducting a search when they view your advertisement. However, they probably were looking for something similar to what you offer very recently.

The search engines like Google are restricted to individuals in fact searching. A prospect may be in the market for legal counsel, but if they aren't performing a search for one, those advertising in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Great for Getting to Local Market Places

• Are you a lawyer? Medical professional? Home services business? A restaurant or store?
• For any company who does business locally In North Haven Facebook is an excellent way to reach your target audience.
• We can focus on your prospects in several ways.
• Only want to reach women 35-65 in 3 zip codes? No worries!
• Want to have a special on Thursdays? We are able to do that.

The beauty of Facebook is the capacity to target. You can operate a very small campaign that functions in very big ways, by simply targeting the right prospects, in the right market, with the right message.

In general, Facebook marketing is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are opting to pay per ad impression (spending money on advertisements to be presented, instead of paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is certainly not there's a downside to Facebook. Rather, an individual is in some other frame of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is clear what they need, and they're searching because they have a real need. They tend to convert from web surfer to lead at a higher rate, simply because they have a need that they have to satisfy (finding legal help).

In comparison, an ad on Facebook may capture a person's interest. They might or might not be actively searching for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is fine for the reasons you will learn next.

If you would like to talk about the services of our New York pay per click ad company, our local ad agency on LI, SEO ad agency in NY or retargeting companies in NY
please contact our offices.

Whether Facebook is really a "great deal" for your advertising and marketing spend really will depend on the numbers.

Suppose Bing mouse clicks are $11 and Facebook visitors are $1. Which one is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your advertising campaign, your offer, and exactly how the marketplace reacts to you. The "correct answer" would be to test, modify, and test again.

Just remember to have your visuals strong before running ads like these. For info about our LI website design agency, our graphic design on LI or our advertising consulting services in Nassau County call us today.

Facebook Promotions Need To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign supervision is vital. Within an ad we test images, headlines, ad text and more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our superb advertising campaign operations is the critical component in making the most of your advertising and marketing dollars with all internet marketing, but particularly with Facebook.

Our lead generation company in New York and services of our display ads advertising agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063