Facebook & Social Media Advertising In North Haven

If you are hoping to find new prospects, Facebook needs to be in your playbook. Facebook and Social Media advertising and marketing will give you access to people In North Haven, having the interests and geographic targeting you want.

Needless to say, everything comes at a price. You do need to pay Facebook for the visitors you receive. The concern becomes, is it worth the cost?

After you connect with people In North Haven, then what? It genuinely depends on what you would like to accomplish. Are we sending people to your site? Are we trying to get people In North Haven to be fans of your page to build "authority" status and brand recognition? Are we going for registrations?

Before starting your campaign, we are able to help you to pinpoint precisely what you need to achieve.

Remember to meet with our website design agency In North Haven to help your business to maximize results. Strong designs developed by our website design company can help and achieve results!

Reaching Your Prospects In North Haven on Facebook

There are many methods to appear in front of an "Audience" on Facebook:

• Targeting individuals who have been to your web site in the past (retargeting);
• Prospects who are fans of your page;
• People who may have related passions (including other pages on Facebook);
• Individuals who meet demographic criteria;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we're able to aim for people - by gender, age, salary, profession, job title, location, interests and much more. These individuals end up part of an "audience" which can consist of many individuals. Facebook does not provide us with that list, but it will present our advertisements to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Necessary

The main benefit Facebook offers In North Haven is its capacity to reach prospects that are not proactively trying to find what you offer. This does not mean they will not have an interest. It simply means they are not actively performing a search when they see your ad. However, they most likely were seeking something like what you provide quite recently.

The search engines like Google are limited to individuals in fact searching. A person may be considering legal counsel, but if they aren't doing a search for one, those marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Ideal for Getting into Local Markets

• Are you a lawyer? Doctor? Home repair business? A restaurant or merchant?
• For any organization who conducts business regionally In North Haven Facebook is an excellent way to reach your target audience.
• We have the ability to focus on your prospects in numerous ways.
• Only wish to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special offer on Tuesdays? We can do that.

The appeal of Facebook is the ability to target. You can run a very small marketing campaign that behaves in huge ways, by merely concentrating on the correct prospects, in the right location, with the right message.

In general, Facebook marketing and advertising is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They charge less per click. If you are opting to pay per impression (paying for ads to be shown, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there's a problem with Facebook. Rather, an individual is in some other state of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is obvious what they want, and they are searching since they have a true need. They have a tendency to convert from surfer to lead at a greater rate, since they have a need that they must satisfy (finding legal help).

In comparison, an ad on Facebook might capture a person's attention. They might or might not be actively hunting for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will discover next.

If you would like to talk about the services of our Suffolk PPC advertising company, our local ad company in Suffolk, SEO advertising agency or retargeting campaign
please contact our offices.

Whether Facebook is a "great deal" for your advertising budget genuinely will depend on the numbers.

Suppose search engine mouse clicks are $12 and Facebook actions are $1. Which of these is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It will depend on your advertising campaign, your offer, and the way the marketplace responds to you. The "correct answer" would be to test, adjust, and test all over again.

Just remember to have your design strong before running ads like these. For info about our web design company, our graphic design in Nassau or our marketing consulting services in Suffolk contact us today.

Facebook Promotions Need To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is vital. Within an ad we test graphics, headlines, ad text and more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our outstanding advertising campaign management is the essential component in making the most of your advertising dollars with all internet advertising, but especially with Facebook.

Our lead gen service in Nassau County and services of our display advertising advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063