Facebook & Social Media Advertising In North Haven

If you are hoping to find new prospects, Facebook must be rrnside your playbook. Social Media and Facebook advertising will provide you with access to people In North Haven, having the interests and geo targeting you seek.

Needless to say, everything comes at a cost. You need to pay Facebook for the targeted traffic you get. The question becomes, can it be worth it?

When you appear in front of people In North Haven, then what? It really depends on what you would like to achieve. Are we sending people to your web site? Are we looking to get people In North Haven to become fans of your page to generate "authority" status and brand reputation? Are we looking for registrations?

Before starting your campaign, we are able to help you to pinpoint precisely what you need to achieve.

Remember to call our website design experts In North Haven to assist you to succeed. Professional designs designed by our website design experts can help and drive results!

Reaching Your Prospects In North Haven on Facebook

There are a variety of approaches to appear in front of an "Audience" on Facebook:

• Targeting those who have visited your website before (retargeting);
• Potential customers who are fans of your page;
• Individuals that have very similar interests (which include other pages on Facebook);
• Prospects who meet demographic considerations;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we are able to target people - by gender, age, salary, career, job title, area, passions and more. These individuals become part of an "audience" which can consist of many individuals. Facebook doesn't provide us with that list, but it will present our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Google and Bing: No Search Required

The main benefit Facebook offers In North Haven is its capability to appear in front of prospects that are not proactively looking for what you offer. This does not mean they will not be interested. It simply means they are not proactively performing a search when they view your advertisement. However, they probably were looking for something such as what you offer quite recently.

The search engines are restricted to individuals actually searching. A prospect may be interested in a lawyer, but if they are not doing a search for one, those advertising in Google Adwords do not reach that prospect.

Pro: Facebook is Perfect for Getting into Regional Niches

• Are you an attorney? Health care provider? Home repair business? A restaurant or store?
• For any organization who conducts business locally In North Haven Facebook is an excellent technique to appear in front of your audience.
• We can concentrate on your prospects in several ways.
• Only wish to reach women 35-65 in a few zip codes? No worries!
• Want to have a special offer on Mondays? We can do that.

The great thing about Facebook is the capacity to target. You can operate a very small advertising campaign that functions in huge ways, simply by concentrating on the right prospects, in the right region, with the right message.

In general, Facebook marketing is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per ad view (paying for ads to be shown, rather than paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there is a downside to Facebook. Rather, the person is in some other frame of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is clear what they want, and they're searching because they have a actual need. They have a tendency to convert from web surfer to lead at a greater rate, simply because they have a current need that they have to fulfill (finding legal help).

In contrast, an ad on Facebook might capture a person's focus. They may or may not be proactively hunting for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is fine for the reasons you will discover below.

If you would like to discuss the services of our PPC advertising agency, our local ad agency in Suffolk, SEO ad agency or retargeting agency in Suffolk
please contact our offices.

Whether Facebook is really a "great deal" for your advertising and marketing budget genuinely depends on the numbers.

Suppose search engine clicks are $10 and Facebook visitors are $1. Which of these is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your advertising campaign, your offer, and the way the marketplace responds to you. The "right answer" is to test, adjust, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our Suffolk website design company, our graphic design in Nassau County or our advertising consulting services in Nassau County contact us today.

Facebook Promotions Need To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is critical. Within an ad we test pictures, headlines, ad copy and more. We also test the strength of the pages people reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our great campaign operations is the crucial component in making the most of your marketing and advertising dollars with all online advertising, but particularly with Facebook.

Our lead generation service on Long Island and services of our paid media ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063