Facebook & Social Media Advertising In North Haven

If you're trying to find new prospects, Facebook must be rrnside your playbook. Social Media and Facebook advertising and marketing will give you access to people In North Haven, possessing the interests and geographic targeting you want.

Obviously, everything comes at a cost. You must pay Facebook for the targeted visitors you receive. The question becomes, is it worth the cost?

Once you reach people In North Haven, then what? It really depends on what you want to achieve. Are we pushing visitors to your website? Are we looking to get people In North Haven to become fans of your page to create "authority" status and brand recognition? Are we going for sign ups?

Before launching your campaign, we are able to help you to identify precisely what you really need to achieve.

Remember to talk to our website design company In North Haven to serve your business to succeed. Professional designs implemented by our website design experts will help and achieve results!

Reaching Your Prospects In North Haven on Facebook

There are numerous methods to reach an "Audience" on Facebook:

• Concentrating on those who have been to your web site in the past (retargeting);
• Potential customers that are enthusiasts of your page;
• People that have similar interests (which include other pages on Facebook);
• People who meet demographic factors;
• People that are already your customers;
• and the list goes on...

With Facebook, we are able to focus on individuals - by gender, age, salary, profession, job title, area, pursuits and even more. These people end up part of an "audience" which can consist of any number of individuals. Facebook doesn't provide us with that list, however it will display our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Needed

The main advantage Facebook offers In North Haven is its capability to get to prospects that are not actively trying to find what you offer. This does not necessarily mean they will not be interested. It simply means they aren't proactively conducting a search when they view your ad. However, they probably were hoping to find something such as what you offer very recently.

The search engines are restricted to the people actually searching. A prospect may be in the market for an attorney, but if they are not doing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Wonderful for Reaching Local Niches

• Are you an attorney? Doctor? Home repair business? A restaurant or merchant?
• For any company who does business locally In North Haven Facebook is a great way to appear in front of your target audience.
• We have the ability to concentrate on your prospects in several ways.
• Only want to reach women 35-65 in a few zip codes? No worries!
• Want to have a special on Wednesday? We are able to do that.

The great thing about Facebook is the capacity to target. You can operate a very small advertising campaign that behaves in very big ways, by just targeting the right prospects, in the right geography, with the appropriate message.

In general, Facebook advertising is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are choosing to pay per ad view (paying for advertisements to be presented, rather than paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is certainly not there's a challenge with Facebook. Rather, the person is in a different state of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is obvious what they need, and they're searching because they have a genuine need. They tend to convert from surfer to lead at a higher rate, since they have a current need that they have to fulfill (finding legal help).

In comparison, an advertisement on Facebook may capture a person's attention. They might or might not be actively searching for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is fine for the reasons you will learn below.

If you would like to discuss the services of our pay per click advertising consultants, our local advertising professionals on Long Island, SEO ad agency or remarketing companies in Suffolk
please contact our offices.

Whether Facebook is a "great deal" for your marketing and advertising spend really depends upon the numbers.

Suppose Google clicks are $11 and Facebook visitors are $1. Which is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your campaign, your offer, and exactly how the marketplace responds to you. The "correct answer" would be to test, modify, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our website design consultants, our graphic design in Suffolk County or our marketing consulting services in NY call us today.

Facebook Promotions Have To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is vital. Within an advertisement we test pictures, headlines, ad text and more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our outstanding advertising campaign operations is the essential component in making the most of your advertising and marketing dollars with all internet advertising, but especially with Facebook.

Our lead gen and services of our paid ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063