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Facebook & Social Media Advertising In North Hempstead

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Advertising on Social Media and Facebook Gives Unprecedented Reach into prospects In North Hempstead

If you're trying to reach new prospects, Facebook must be rrnside your playbook. Facebook and Social Media marketing will give you the means to access people In North Hempstead, having the interests and geography you seek.

Obviously, everything comes at a price. You do need to pay Facebook for the visitors you get. The question becomes, is it worth it?

Once you reach people In North Hempstead, then what? It genuinely depends on what you would like to accomplish. Are we pushing visitors to your website? Are we hoping to get people In North Hempstead to be fans of your page to generate "authority" status and brand recognition? Are we going for registrations?

Before starting your campaign, we can help you to identify precisely what you really need to accomplish.

Remember to engage our website design agency In North Hempstead to work with your business to maximize results. Powerful designs by our website design experts drive success and achieve results!

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target your audience In North Hempstead with Facebook

Reaching Your Prospects In North Hempstead on Facebook

There are a variety of ways to reach an "Audience" on Facebook:

  • Concentrating on people who have visited your website previously (retargeting);
  • Prospects who are enthusiasts of your page;
  • Prospects who have related passions (including other pages on Facebook);
  • Prospects who meet demographic factors;
  • Individuals that are currently your customers;
  • and the list goes on...

With Facebook, we will focus on people - by gender, age, income, profession, job title, location, pursuits and more. These people become part of an "audience" which can consist of any number of people. Facebook doesn't give us that list, however it will display our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Google: No Search Required

The primary benefit Facebook offers In North Hempstead is its capacity to appear in front of prospects who are not proactively trying to find what you offer. This does not mean they won't have an interest. It simply means they aren't proactively performing a search when they view your ad. However, they probably were seeking something similar to what you offer quite recently.

The search engines are restricted to individuals in fact searching. A person may be interested in an attorney, but if they aren't doing a search for one, those advertising and marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Great for Getting to Regional Markets

  • Are you an attorney? Medical professional? Home services business? A restaurant or store?
  • For any company who does business locally In North Hempstead Facebook is an excellent technique to appear in front of your audience.
  • We are able to target your prospects in numerous ways.
  • Only want to reach women 35-65 in 3 zip codes? Not an issue!
  • Want to have a special offer on Wednesday? We can do that.

The attractiveness of Facebook is the capacity to target. You can operate a small campaign that behaves in very big ways, by just concentrating on the right prospects, in the right geography, with the appropriate message.

Facebook Pricing is Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising and marketing is less costly than Google and the other engines and reaches different people than SEO on Long Island. They cost less for each click. If you are choosing to pay per impression (paying for ads to be presented, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is certainly not there is a challenge with Facebook. Rather, the user is in a different mind-set.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is obvious what they want, and they're browsing since they have a true need. They tend to convert from web surfer to lead at a greater rate, because they have a current need that they must fulfill (finding legal help).

In contrast, an advertisement on Facebook might catch a person's attention. They might or might not be actively shopping for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is fine for the reasons you will learn about next.

If you would like to talk about the services of our NY pay per click ad agency, our local ad professionals in Suffolk, SEO ad agency or retargeting companies
please contact our offices.

So is Facebook Worth It?

Whether Facebook is really a "good deal" for your advertising and marketing spend really will depend on the numbers.

Suppose Bing clicks are $12 and Facebook actions are $1. Which of these is superior? It depends.

  • If 5% of Google actions convert, that's $200+ for a new customer.
  • If 1% of Facebook actions convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your strategy, your offer, and how the marketplace reacts to you. The "right answer" would be to test, modify, and test all over again.

Just remember to have your design strong before running ads like these. For info about our LI web site design agency, our graphic design experts in Nassau or our online advertising consulting services call us today.

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social media marketing with facebook In North Hempstead

Facebook Campaigns Need To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - campaign supervision is essential. Within an advertisement we test images, headlines, ad copy and more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our outstanding campaign operations is the essential component in making the most of your marketing and advertising spend with all internet marketing, but particularly with Facebook.

Our lead gen company and services of our paid media ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063