Facebook & Social Media Advertising In North Hempstead

If you are hoping to reach new prospects, Facebook needs to be in your playbook. Social Media and Facebook marketing will provide you with access to people In North Hempstead, having the interests and geography you want.

Needless to say, everything comes at a price. You must pay Facebook for the traffic you receive. The concern becomes, is it worth the money?

When you connect with people In North Hempstead, then what? It genuinely depends on what you would like to achieve. Are we driving people to your website? Are we hoping to get people In North Hempstead to be fans of your page to create "authority" status and brand recognition? Are we going for registrations?

Before starting your advertising campaign, we can help you to determine precisely what you really need to accomplish.

Remember to allow our website design agency In North Hempstead to serve your business to maximize results. Exceptional designs implemented by our website design agency help your business and achieve results!

Reaching Your Prospects In North Hempstead on Facebook

There are many methods to appear in front of an "Audience" on Facebook:

• Targeting those who have visited your web site before (retargeting);
• People that are enthusiasts of your page;
• People who may have similar pursuits (which include other pages on Facebook);
• Prospects who meet demographic criteria;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we will aim for individuals - by gender, age, salary, profession, job title, area, hobbies and more. These people become part of an "audience" which may consist of many individuals. Facebook doesn't provide us with that list, but it will display our advertisements to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Needed

The main advantage Facebook offers In North Hempstead is its capacity to reach prospects that are not actively searching for what you offer. This doesn't mean they will not be interested. It just means they are not actively conducting a search when they view your advertisement. However, they probably were seeking something similar to what you provide quite recently.

The search engines like Google are limited to the people actually searching. A person may be in the market for an attorney, but if they are not performing a search for one, those advertising and marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Fantastic for Reaching Out to Regional Market Places

• Are you a lawyer? Physician? Home services company? A restaurant or retailer?
• For any company who conducts business regionally In North Hempstead Facebook is a great method to reach your target audience.
• We have the ability to concentrate on your prospects in many ways.
• Only wish to reach women 35-65 in three zip codes? Not a problem!
• Want to have a special offer on Thursdays? We are able to do that.

The attractiveness of Facebook is the ability to target. You can run a very small campaign that functions in very big ways, by merely concentrating on the correct prospects, in the right geography, with the right message.

In general, Facebook marketing and advertising is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per impression (spending money on advertisements to be presented, rather than paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there is a challenge with Facebook. Rather, the person is in a different mind-set.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is clear what they need, and they're searching because they have a real need. They tend to convert from surfer to qualified prospect at a higher rate, since they have a need that they have to fulfill (finding legal help).

In comparison, an ad on Facebook might capture a person's interest. They may or may not be proactively hunting for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn below.

If you would like to talk about the services of our pay per click advertising consultants, our local advertising agency, SEO company in New York or remarketing agencies
please contact our offices.

Whether Facebook is a "great deal" for your marketing and advertising spend truly depends on the numbers.

Suppose Bing mouse clicks are $11 and Facebook visitors are $1. Which one is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It all depends on your strategy, your offer, and how the marketplace responds to you. The "right answer" is to test, modify, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our website design consultants, our graphic design experts or our marketing consulting services in Suffolk call us today.

Facebook Strategies Need To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is essential. Within an advertisement we test images, headlines, ad copy and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our great campaign operations is the essential component in making the most of your marketing and advertising spend with all online marketing, but particularly with Facebook.

Our lead generation in Suffolk County and services of our display advertising consultants go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063