Facebook & Social Media Advertising In North Hempstead

If you are hoping to reach new prospects, Facebook needs to be in your playbook. Social Media and Facebook advertising and marketing will give you the means to access people In North Hempstead, possessing the interests and geo targeting you want.

Obviously, everything comes at a price. You must pay Facebook for the traffic you get. The concern becomes, is it worth the cost?

Once you appear in front of people In North Hempstead, then what? It truly depends on what you would like to accomplish. Are we sending visitors to your web site? Are we hoping to get people In North Hempstead to become fans of your page to build "authority" status and brand recognition? Are we going for registrations?

Prior to launching your marketing campaign, we can help you to figure out what it is that you need to accomplish.

Remember to reach out to our website design agency In North Hempstead to work with you to succeed. Professional designs designed by our website design company help your business and achieve results!

Reaching Your Prospects In North Hempstead on Facebook

There are many ways to appear in front of an "Audience" on Facebook:

• Targeting people who have visited your web site before (retargeting);
• Individuals that are fans of your page;
• Potential customers who have similar interests (such as other pages on Facebook);
• Prospects who meet demographic considerations;
• People who are currently your customers;
• and the list goes on...

With Facebook, we will focus on individuals - by gender, age, income, career, job title, location, passions and more. These people end up part of an "audience" which can include any number of individuals. Facebook does not provide us with that list, however it will display our advertisements to individuals on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Needed

The primary benefit Facebook offers In North Hempstead is its ability to reach prospects that are not proactively trying to find what you offer. This does not mean they won't have an interest. It just means they aren't proactively performing a search when they see your advertisement. However, they most likely were looking for something such as what you offer quite recently.

The search engines are limited to the people in fact searching. A prospect may be in the market for an attorney, but if they aren't performing a search for one, those advertising in Google Adwords do not reach that prospect.

Pro: Facebook is Great for Getting to Local Market Places

• Are you a lawyer? Health care provider? Home services company? A restaurant or store?
• For any organization who does business locally In North Hempstead Facebook is a great way to appear in front of your audience.
• We have the ability to focus on your prospects in many ways.
• Only want to reach women 35-65 in a few zip codes? Not a problem!
• Want to have a special offer on Mondays? We are able to do that.

The beauty of Facebook is the ability to target. You can operate a small marketing campaign that functions in huge ways, by merely targeting the correct prospects, in the right region, with the appropriate message.

In general, Facebook marketing and advertising is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They cost less per click. If you are choosing to pay per impression (spending money on ads to be presented, rather than paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there's a downside to Facebook. Rather, the user is in some other frame of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is clear what they need, and they are browsing because they have a true need. They have a tendency to convert from web surfer to lead at a higher rate, because they have a current need that they must satisfy (finding legal help).

In contrast, an advertisement on Facebook might capture a person's attention. They might or might not be actively looking for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will learn next.

If you would like to discuss the services of our PPC advertising agency, our local ad agency on Long Island, SEO ad agency in Nassau County or remarketing companies
please contact our offices.

Whether Facebook is a "good deal" for your marketing budget really depends on the numbers.

Suppose Bing mouse clicks are $14 and Facebook clicks are $1. Which one is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It all depends on your advertising campaign, your offer, and the way the market responds to you. The "correct answer" is to test, modify, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our LI web site design consultants, our graphic design experts or our advertising consulting services in New York contact us today.

Facebook Campaigns Must Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is essential. Within an ad we test graphics, headlines, ad copy and more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our great campaign operations is the essential component in making the most of your advertising spend with all internet marketing, but especially with Facebook.

Our lead gen and services of our display ads ad agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063