Facebook & Social Media Advertising In North Hempstead

If you are hoping to find new prospects, Facebook needs to be in your playbook. Social Media and Facebook marketing will provide you with the means to access people In North Hempstead, possessing the interests and geography you seek.

Obviously, everything comes at a cost. You do need to pay Facebook for the targeted traffic you receive. The question becomes, is it worth the money?

When you reach people In North Hempstead, then what? It genuinely depends on what you would like to accomplish. Are we sending visitors to your web site? Are we trying to get people In North Hempstead to be fans of your page to generate "authority" status and brand reputation? Are we going for sign ups?

Before launching your campaign, we can help you to pinpoint precisely what you really need to achieve.

Remember to reach out to our website design agency In North Hempstead to help you to achieve real results. Exceptional designs designed by our website design agency help your business and drive results!

Reaching Your Prospects In North Hempstead on Facebook

There are lots of methods to appear in front of an "Audience" on Facebook:

• Concentrating on individuals who have been to your web site in the past (retargeting);
• Individuals that are enthusiasts of your page;
• Prospects who have similar pursuits (which include other pages on Facebook);
• Individuals who meet demographic factors;
• People that are already your customers;
• and the list goes on...

With Facebook, we're able to focus on individuals - by gender, age, income, profession, job title, area, passions and even more. These individuals end up part of an "audience" which may consist of many people. Facebook doesn't provide us with that list, however it will present our ads to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google: No Search Necessary

The primary advantage Facebook offers In North Hempstead is its capacity to get to prospects who are not proactively looking for what you offer. This does not mean they will not be interested. It simply means they are not actively performing a search when they view your advertisement. However, they most likely were seeking something like what you provide quite recently.

The search engines are limited to individuals in fact searching. A person may be interested in a lawyer, but if they are not doing a search for one, those advertising in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Getting into Regional Areas

• Are you a lawyer? Physician? Home renovation company? A restaurant or retailer?
• For any organization who does business regionally In North Hempstead Facebook is an excellent way to appear in front of your audience.
• We have the ability to concentrate on your prospects in several ways.
• Only want to reach women 35-65 in three zip codes? Not an issue!
• Want to have a special on Mondays? We can do that.

The beauty of Facebook is the capacity to target. You can operate a small advertising campaign that behaves in very big ways, by simply focusing on the correct prospects, in the right area, with the right message.

In general, Facebook advertising and marketing is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per ad view (paying for ads to be shown, rather than paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is certainly not there's a problem with Facebook. Rather, the person is in a different state of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is obvious what they want, and they're browsing since they have a actual need. They have a tendency to convert from web surfer to lead at a greater rate, since they have a current need that they have to satisfy (finding legal help).

In contrast, an ad on Facebook may catch a person's interest. They may or may not be proactively hunting for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is fine for the reasons you will discover below.

If you would like to talk about the services of our Long Island pay per click advertising agency, our local ad agency in Nassau County, SEO advertising agency on Long Island or retargeting campaign in New York
please contact our offices.

Whether Facebook is really a "great deal" for your marketing dollars truly will depend on the numbers.

Suppose Google clicks are $11 and Facebook actions are $1. Which is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your marketing campaign, your offer, and how the market reacts to you. The "right answer" is to test, modify, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our web design consultants, our graphic design experts or our marketing consulting services in New York contact us today.

Facebook Campaigns Need To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is essential. Within an advertisement we test pictures, headlines, ad text and even more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our exceptional advertising campaign management is the crucial component in making the most of your advertising and marketing spend with all internet advertising, but particularly with Facebook.

Our lead gen and services of our display ads advertising agency in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063