Advertising on Social Media and Facebook Gives Unprecedented Reach into prospects In North Hills
If you are hoping to find new prospects, Facebook must be in your playbook. Facebook and Social Media advertising and marketing will provide you with the means to access people In North Hills, possessing the interests and geography you want.
Needless to say, everything comes at a cost. You need to pay Facebook for the traffic you receive. The concern becomes, is it worth the money?
After you reach people In North Hills, then what? It truly depends on what you want to accomplish. Are we sending visitors to your website? Are we hoping to get people In North Hills to become fans of your page to create "authority" status and brand reputation? Are we going for sign ups?
Before launching your marketing campaign, we can help you to figure out what it is that you need to achieve.
Remember to allow our website design experts In North Hills to serve your business to achieve real results. Powerful designs created by our website design company will help and secure results!
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Reaching Your Prospects In North Hills on Facebook
There are numerous methods to reach an "Audience" on Facebook:
- Focusing on people who have been to your website before (retargeting);
- People that are fans of your page;
- Potential customers that have similar interests (such as other pages on Facebook);
- Potential customers who meet demographic considerations;
- People that are currently your customers;
- and the list goes on...
With Facebook, we are able to aim for individuals - by gender, age, salary, occupation, job title, location, passions and even more. These individuals end up part of an "audience" which can consist of many people. Facebook doesn't give us that list, however it will display our advertisements to individuals on that list that we have created.
We can buy clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.
Pluses and Minuses of Advertising on Facebook
Pro: Facebook's Advantage Over Google: No Search Needed
The main advantage Facebook offers In North Hills is its ability to appear in front of prospects that are not actively looking for what you offer. This does not mean they will not be interested. It just means they aren't proactively performing a search when they view your advertisement. However, they probably were hoping to find something like what you provide quite recently.
The search engines are restricted to people in fact searching. A person may be in the market for an attorney, but if they aren't doing a search for one, those advertising and marketing in Google Adwords do not reach that prospect.
Pro: Facebook is Fantastic for Getting to Local Areas
- Are you a lawyer? Doctor? Home services company? A restaurant or merchant?
- For any organization who does business regionally In North Hills Facebook is a superb way to appear in front of your audience.
- We have the ability to target your prospects in numerous ways.
- Only want to reach women 35-65 in a few zip codes? Not an issue!
- Want to have a special on Wednesday? We can do that.
The great thing about Facebook is the ability to target. You can operate a very small marketing campaign that functions in very big ways, by merely concentrating on the right prospects, in the right geo, with the appropriate message.
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Facebook Costs are Lower, but So are Conversion Rates...
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In general, Facebook advertising is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per ad impression (spending money on ads to be presented, rather than paying for clicks), that tends to come in less expensive as well.
However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is certainly not there is a downside to Facebook. Rather, the person is in some other mind-set.
Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is obvious what they need, and they're searching because they have a real need. They have a tendency to convert from surfer to prospect at a greater rate, since they have a current need that they need to satisfy (finding legal help).
In comparison, an advertisement on Facebook may capture a person's interest. They might or might not be actively hunting for a lawyer, but still have the need.
For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is alright for the reasons you will learn about next.
If you would like to talk about the services of our New York pay per click advertising consultants, our local ad agency, search engine optimization advertising agency in Suffolk County or remarketing agency in Suffolk
please contact our offices.
So is Social Media Advertising on Facebook a Good Deal?
Whether Facebook is a "good deal" for your marketing budget genuinely depends upon the numbers.
Suppose search engine clicks are $10 and Facebook clicks are $1. Which is better? It depends.
- If 5% of Google visitors convert, that's $200+ for a new customer.
- If 1% of Facebook visitors convert, that's $100 for a new customer - great!
- But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!
The point is... there isn't any "correct answer." It will depend on your advertising campaign, your offer, and how the marketplace responds to you. The "right answer" would be to test, modify, and test again.
Just remember to have your visuals strong before running ads like these. For info about our website design professionals, our graphic design experts in NY or our online advertising consulting services in Suffolk contact us today.
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Facebook Campaigns Have To Be Maintained and Improved
Because of challenges with Facebook - and all of the variables at play - marketing campaign management is critical. Within an ad we test images, headlines, ad copy and more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and also the audiences.
Some changes can yield 2x-10x results, but until we test, you will not know. Our superb advertising campaign operations is the critical component in making the most of your marketing and advertising dollars with all internet marketing, but particularly with Facebook.
Our lead generation company and services of our display ads experts go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063
Call Us to Go Over Your Marketing In North Hills and Facebook
Everyone's needs are very different, there aren't any absolute answers.
Call our offices at (888) 420-0063, complete the form below or follow this link to schedule a free consultation . We're happy to go over your business and needs, and see if there is a way we are able to help you successfully grow your business.