Facebook & Social Media Advertising In North Hills

If you are hoping to reach new prospects, Facebook must be rrnside your playbook. Social Media and Facebook marketing and advertising will give you access to people In North Hills, having the interests and geographic targeting you seek.

Of course, everything comes at a cost. You need to pay Facebook for the targeted traffic you receive. The concern becomes, can it be worth it?

Once you reach people In North Hills, then what? It truly depends on what you would like to accomplish. Are we pushing visitors to your website? Are we hoping to get people In North Hills to be fans of your page to create "authority" status and brand recognition? Are we looking for sign ups?

Prior to launching your marketing campaign, we can help you to figure out precisely what you need to achieve.

Remember to engage our website design agency In North Hills to assist your business to succeed. Effective designs from our website design agency help you and drive results!

Reaching Your Prospects In North Hills on Facebook

There are a variety of ways to reach an "Audience" on Facebook:

• Targeting people who have visited your website in the past (retargeting);
• Prospects who are fans of your page;
• Potential customers who have related interests (such as other pages on Facebook);
• Potential customers who meet demographic considerations;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we will focus on people - by gender, age, income, career, job title, location, interests and even more. These individuals end up part of an "audience" which may include many individuals. Facebook doesn't give us that list, however it will present our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Google: No Search Required

The main advantage Facebook offers In North Hills is its capacity to get to prospects who are not actively looking for what you offer. This doesn't mean they won't be interested. It simply means they are not proactively performing a search when they view your advertisement. However, they most likely were looking for something such as what you offer very recently.

The search engines are restricted to individuals in fact searching. A person may be in the market for an attorney, but if they aren't doing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Wonderful for Reaching Regional Niches

• Are you a lawyer? Physician? Home services business? A restaurant or store?
• For any organization who conducts business locally In North Hills Facebook is a great method to reach your target audience.
• We can target your prospects in many ways.
• Only need to reach women 35-65 in a couple of zip codes? No worries!
• Want to have a special on Thursdays? We are able to do that.

The beauty of Facebook is the capacity to target. You can run a small advertising campaign that functions in huge ways, by simply targeting the right prospects, in the right geo, with the right message.

In general, Facebook marketing is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are choosing to pay per ad impression (spending money on advertisements to be shown, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there is a challenge with Facebook. Rather, an individual is in some other state of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is apparent what they need, and they are searching since they have a genuine need. They tend to convert from web surfer to lead at a greater rate, since they have a need that they have to satisfy (finding legal help).

In comparison, an advertisement on Facebook may catch a person's interest. They may or may not be proactively shopping for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will discover below.

If you would like to discuss the services of our Long Island pay per click ad agency, our local ad agency on LI, SEO company or remarketing agencies on Long Island
please contact our offices.

Whether Facebook is really a "great deal" for your advertising and marketing dollars truly depends upon the numbers.

Suppose Bing clicks are $14 and Facebook clicks are $1. Which of these is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It all depends on your marketing campaign, your offer, and how the marketplace responds to you. The "right answer" would be to test, modify, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our LI website design company, our graphic design in New York or our advertising consulting services in New York contact us today.

Facebook Strategies Have To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is essential. Within an ad we test images, headlines, ad text and even more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our exceptional marketing campaign management is the critical component in making the most of your marketing and advertising spend with all internet marketing, but particularly with Facebook.

Our lead generation service on Long Island and services of our display ads advertising agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063