Facebook & Social Media Advertising In North Hills

If you are hoping to find new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook marketing and advertising will give you the means to access people In North Hills, with the interests and geography you want.

Obviously, everything comes at a cost. You must pay Facebook for the targeted traffic you get. The concern becomes, is it worth the cost?

After you reach people In North Hills, then what? It truly depends on what you want to accomplish. Are we pushing people to your web site? Are we hoping to get people In North Hills to become fans of your page to generate "authority" status and brand reputation? Are we going for sign ups?

Prior to starting your campaign, we are able to help you to figure out what it is that you really need to achieve.

Remember to allow our website design company In North Hills to assist your business to achieve real results. Exceptional designs by our website design experts help your business and drive results!

Reaching Your Prospects In North Hills on Facebook

There are lots of approaches to reach an "Audience" on Facebook:

• Targeting people who have visited your web site before (retargeting);
• Individuals who are fans of your page;
• People who may have very similar passions (including other pages on Facebook);
• Prospects who meet demographic factors;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we're able to target individuals - by gender, age, salary, career, job title, location, passions and even more. These individuals end up part of an "audience" which may consist of many people. Facebook does not give us that list, however it will present our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Necessary

The main benefit Facebook offers In North Hills is its capacity to appear in front of prospects who are not actively looking for what you offer. This does not necessarily mean they won't be interested. It just means they aren't actively performing a search when they see your ad. However, they most likely were hoping to find something such as what you provide quite recently.

The search engines are limited to the people in fact searching. A person may be considering an attorney, but if they aren't performing a search for one, those advertising and marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Ideal for Reaching Out to Local Niches

• Are you a lawyer? Doctor? Home repair company? A restaurant or retailer?
• For any organization who conducts business locally In North Hills Facebook is a superb way to reach your target audience.
• We are able to concentrate on your prospects in many ways.
• Only need to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special on Thursdays? We can do that.

The beauty of Facebook is the capacity to target. You can run a small advertising campaign that functions in huge ways, simply by targeting the correct prospects, in the right geo, with the right message.

In general, Facebook advertising and marketing is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are choosing to pay per ad impression (paying for advertisements to be shown, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It isn't that there's a downside to Facebook. Rather, an individual is in a different state of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is apparent what they need, and they are searching because they have a real need. They have a tendency to convert from surfer to qualified prospect at a higher rate, simply because they have a need that they have to satisfy (finding legal help).

In comparison, an advertisement on Facebook may capture someone's focus. They might or might not be proactively looking for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn next.

If you would like to talk about the services of our pay per click ad agency, our local advertising experts on Long Island, SEO ad agency in NY or remarketing agency in Nassau County
please contact our offices.

Whether Facebook is a "great deal" for your advertising and marketing dollars truly depends upon the numbers.

Suppose search engine mouse clicks are $14 and Facebook visitors are $1. Which one is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your strategy, your offer, and the way the marketplace responds to you. The "right answer" would be to test, modify, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our Suffolk County web design company, our graphic design services in Suffolk or our advertising consulting services in New York call us today.

Facebook Promotions Have To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - campaign supervision is critical. Within an ad we test images, headlines, ad copy and even more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our exceptional advertising campaign management is the critical component in making the most of your advertising spend with all internet advertising, but particularly with Facebook.

Our lead generation service in NY and services of our display ads company go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063