Facebook & Social Media Advertising In North Lindenhurst

If you're trying to reach new prospects, Facebook has to be in your playbook. Facebook and Social Media marketing will provide you with access to people In North Lindenhurst, with the interests and geography you want.

Needless to say, everything comes at a price. You do need to pay Facebook for the targeted traffic you receive. The concern becomes, is it worth it?

After you appear in front of people In North Lindenhurst, then what? It genuinely depends on what you would like to achieve. Are we pushing people to your website? Are we trying to get people In North Lindenhurst to become fans of your page to create "authority" status and brand reputation? Are we looking for sign ups?

Before starting your advertising campaign, we are able to help you to figure out precisely what you need to achieve.

Remember to meet with our website design company In North Lindenhurst to help your business to maximize results. Great designs designed by our website design agency will help and achieve results!

Reaching Your Prospects In North Lindenhurst on Facebook

There are numerous ways to reach an "Audience" on Facebook:

• Focusing on individuals who have visited your web site previously (retargeting);
• People that are fans of your page;
• People who may have related interests (which include other pages on Facebook);
• Potential customers who meet demographic factors;
• People that are currently your customers;
• and the list goes on...

With Facebook, we are able to focus on individuals - by gender, age, salary, career, job title, location, interests and even more. These people become part of an "audience" which may consist of any number of individuals. Facebook doesn't give us that list, but it will show our ads to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Needed

The main advantage Facebook offers In North Lindenhurst is its capacity to reach prospects who are not proactively looking for what you offer. This does not necessarily mean they will not have an interest. It just means they are not actively conducting a search when they see your advertisement. However, they most likely were hoping to find something such as what you provide quite recently.

The search engines like Google are limited to the people actually searching. A prospect may be in the market for legal counsel, but if they are not doing a search for one, those marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Reaching Local Areas

• Are you a lawyer? Physician? Home renovation business? A restaurant or merchant?
• For any business who does business regionally In North Lindenhurst Facebook is a superb technique to appear in front of your target audience.
• We have the ability to concentrate on your prospects in several ways.
• Only need to reach women 35-65 in a few zip codes? Not a problem!
• Want to have a special offer on Tuesdays? We are able to do that.

The appeal of Facebook is the ability to target. You can operate a small marketing campaign that functions in very big ways, by simply targeting the right prospects, in the right geo, with the right message.

In general, Facebook marketing and advertising is less costly than Google and the other engines and reaches different people than SEO on Long Island. They cost less for each click. If you are choosing to pay per impression (paying for ads to be presented, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there's a downside to Facebook. Rather, the person is in a different mind-set.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is obvious what they need, and they are searching because they have a genuine need. They tend to convert from surfer to lead at a greater rate, since they have a need that they have to fulfill (finding legal help).

In contrast, an ad on Facebook may capture a person's attention. They might or might not be actively searching for a lawyer, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn next.

If you would like to talk about the services of our pay per click ad consultants, our local ad agency in NY, search engine optimization ad agency or remarketing agencies in Nassau County
please contact our offices.

Whether Facebook is a "good deal" for your advertising and marketing spend truly depends upon the numbers.

Suppose Bing clicks are $11 and Facebook clicks are $1. Which one is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It will depend on your advertising campaign, your offer, and how the marketplace responds to you. The "right answer" would be to test, modify, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our Long Island web design agency, our graphic design services in New York or our marketing consulting services on Long Island contact us today.

Facebook Promotions Must Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - campaign supervision is critical. Within an ad we test images, headlines, ad copy and more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our superb marketing campaign management is the essential component in making the most of your advertising dollars with all internet marketing, but particularly with Facebook.

Our lead generation service and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063