Facebook & Social Media Advertising In North Lindenhurst

If you are trying to reach new prospects, Facebook has to be in your playbook. Social Media and Facebook marketing and advertising will give you access to people In North Lindenhurst, having the interests and geographic targeting you seek.

Needless to say, everything comes at a cost. You must pay Facebook for the targeted visitors you receive. The concern becomes, is it worth the cost?

After you reach people In North Lindenhurst, then what? It genuinely depends on what you would like to achieve. Are we pushing people to your web site? Are we looking to get people In North Lindenhurst to be fans of your page to create "authority" status and brand reputation? Are we looking for sign ups?

Before launching your advertising campaign, we can help you to identify precisely what you need to accomplish.

Remember to engage our website design agency In North Lindenhurst to work with you to achieve real results. Great designs implemented by our website design company will help and drive results!

Reaching Your Prospects In North Lindenhurst on Facebook

There are lots of approaches to appear in front of an "Audience" on Facebook:

• Targeting people who have been to your site before (retargeting);
• Individuals that are fans of your page;
• People who have similar interests (which include other pages on Facebook);
• Individuals who meet demographic factors;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we can easily aim for individuals - by gender, age, salary, profession, job title, location, passions and even more. These individuals end up part of an "audience" which can consist of many people. Facebook does not give us that list, but it will display our ads to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Google: No Search Necessary

The primary advantage Facebook offers In North Lindenhurst is its ability to reach prospects that are not actively trying to find what you offer. This doesn't mean they won't have an interest. It just means they aren't proactively conducting a search when they view your ad. However, they probably were seeking something such as what you provide quite recently.

The search engines like Google are limited to the people actually searching. A person may be considering an attorney, but if they are not performing a search for one, those marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Perfect for Reaching Regional Markets

• Are you an attorney? Health care provider? Home repair company? A restaurant or merchant?
• For any company who does business locally In North Lindenhurst Facebook is a great way to appear in front of your audience.
• We have the ability to focus on your prospects in several ways.
• Only need to reach women 35-65 in a couple of zip codes? Not an issue!
• Want to have a special offer on Thursdays? We are able to do that.

The attractiveness of Facebook is the ability to target. You can run a very small campaign that behaves in huge ways, simply by concentrating on the correct prospects, in the right location, with the right message.

In general, Facebook marketing and advertising is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They charge less for each click. If you are choosing to pay per impression (spending money on advertisements to be shown, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is not that there is a challenge with Facebook. Rather, the person is in a different state of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is clear what they need, and they're searching because they have a actual need. They have a tendency to convert from web surfer to lead at a higher rate, because they have a current need that they must fulfill (finding legal help).

In contrast, an ad on Facebook may catch someone's interest. They may or may not be proactively hunting for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn about next.

If you would like to talk about the services of our pay per click advertising agency, our local ad agency in New York, SEO ad agency or remarketing campaign in New York
please contact our offices.

Whether Facebook is really a "great deal" for your marketing budget really will depend on the numbers.

Suppose Google mouse clicks are $10 and Facebook clicks are $1. Which of these is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It will depend on your advertising campaign, your offer, and the way the marketplace reacts to you. The "right answer" would be to test, adjust, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our web design gurus, our graphic design or our advertising consulting services in New York call us today.

Facebook Campaigns Need To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is essential. Within an advertisement we test pictures, headlines, ad copy and more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our superb marketing campaign management is the crucial component in making the most of your marketing and advertising spend with all internet advertising, but particularly with Facebook.

Our lead generation and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063