Facebook & Social Media Advertising In North Lindenhurst

If you are hoping to find new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook advertising will give you the means to access people In North Lindenhurst, with the interests and geo targeting you seek.

Obviously, everything comes at a price. You do need to pay Facebook for the traffic you receive. The question becomes, will it be worth it?

Once you appear in front of people In North Lindenhurst, then what? It really depends on what you want to accomplish. Are we driving visitors to your web site? Are we hoping to get people In North Lindenhurst to become fans of your page to build "authority" status and brand reputation? Are we going for sign ups?

Before starting your advertising campaign, we are able to help you to determine what it is that you really need to accomplish.

Remember to engage our website design experts In North Lindenhurst to help you to achieve results. Strong designs designed by our website design experts will help and achieve results!

Reaching Your Prospects In North Lindenhurst on Facebook

There are many ways to reach an "Audience" on Facebook:

• Targeting people who have visited your web site previously (retargeting);
• People who are enthusiasts of your page;
• Individuals who have similar pursuits (such as other pages on Facebook);
• Potential customers who meet demographic considerations;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we are able to target individuals - by gender, age, income, profession, job title, location, pursuits and more. These people become part of an "audience" which can consist of any number of people. Facebook does not provide us with that list, but it will present our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Google: No Search Necessary

The main advantage Facebook offers In North Lindenhurst is its capacity to reach prospects that are not proactively trying to find what you offer. This doesn't mean they will not have an interest. It just means they aren't actively conducting a search when they view your advertisement. However, they probably were hoping to find something such as what you provide very recently.

The search engines are restricted to individuals in fact searching. A person may be in the market for legal counsel, but if they are not doing a search for one, those marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Getting to Regional Areas

• Are you a lawyer? Medical professional? Home repair company? A restaurant or merchant?
• For any business who conducts business regionally In North Lindenhurst Facebook is a superb technique to reach your target audience.
• We have the ability to focus on your prospects in numerous ways.
• Only need to reach women 35-65 in a few zip codes? No problem!
• Want to have a special on Wednesday? We can do that.

The great thing about Facebook is the capacity to target. You can operate a small advertising campaign that functions in huge ways, by simply targeting the correct prospects, in the right geography, with the right message.

In general, Facebook advertising is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are opting to pay per impression (spending money on ads to be presented, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there is a downside to Facebook. Rather, the user is in a different state of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is obvious what they want, and they are searching since they have a true need. They have a tendency to convert from surfer to qualified prospect at a higher rate, because they have a current need that they need to satisfy (finding legal help).

In contrast, an advertisement on Facebook might capture a person's attention. They might or might not be actively shopping for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is alright for the reasons you will discover below.

If you would like to discuss the services of our NY PPC advertising company, our local advertising agency in Nassau, SEO ad agency or remarketing agency
please contact our offices.

Whether Facebook is really a "good deal" for your marketing and advertising budget really depends upon the numbers.

Suppose Bing clicks are $14 and Facebook clicks are $1. Which is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It will depend on your strategy, your offer, and the way the marketplace reacts to you. The "right answer" is to test, modify, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our web design professionals, our graphic design companies or our advertising consulting services on LI contact us today.

Facebook Strategies Need To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is essential. Within an advertisement we test graphics, headlines, ad text and more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our superb campaign operations is the essential component in making the most of your advertising spend with all online marketing, but particularly with Facebook.

Our lead generation and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063