Facebook & Social Media Advertising In North Lindenhurst

If you are hoping to reach new prospects, Facebook must be in your playbook. Social Media and Facebook advertising will provide you with access to people In North Lindenhurst, with the interests and geography you seek.

Obviously, everything comes at a cost. You must pay Facebook for the targeted visitors you receive. The question becomes, will it be worth it?

Once you reach people In North Lindenhurst, then what? It genuinely depends on what you want to achieve. Are we driving visitors to your site? Are we hoping to get people In North Lindenhurst to be fans of your page to build "authority" status and brand recognition? Are we looking for registrations?

Before starting your campaign, we are able to help you to figure out precisely what you need to accomplish.

Remember to talk to our website design company In North Lindenhurst to aid your business to maximize results. Powerful designs designed by our website design company can help and secure results!

Reaching Your Prospects In North Lindenhurst on Facebook

There are a variety of ways to reach an "Audience" on Facebook:

• Concentrating on people who have been to your web site previously (retargeting);
• Individuals who are fans of your page;
• Potential customers who may have related passions (including other pages on Facebook);
• Individuals who meet demographic considerations;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we will aim for individuals - by gender, age, salary, profession, job title, area, passions and even more. These people become part of an "audience" which may consist of many individuals. Facebook doesn't give us that list, but it will show our ads to people on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Google and Bing: No Search Needed

The main benefit Facebook offers In North Lindenhurst is its capacity to appear in front of prospects that are not proactively searching for what you offer. This does not mean they won't be interested. It simply means they are not proactively performing a search when they see your ad. However, they most likely were hoping to find something such as what you provide quite recently.

The search engines are limited to the people actually searching. A prospect may be in the market for a lawyer, but if they are not doing a search for one, those marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Perfect for Reaching Regional Areas

• Are you an attorney? Doctor? Home repair company? A restaurant or retailer?
• For any company who does business locally In North Lindenhurst Facebook is a superb method to appear in front of your audience.
• We can target your prospects in several ways.
• Only wish to reach women 35-65 in a couple of zip codes? Not an issue!
• Want to have a special on Thursdays? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can operate a very small marketing campaign that functions in huge ways, by merely targeting the correct prospects, in the right area, with the right message.

In general, Facebook marketing is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are opting to pay per ad view (spending money on ads to be presented, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is certainly not there is a challenge with Facebook. Rather, the user is in some other frame of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is apparent what they need, and they are searching since they have a real need. They have a tendency to convert from web surfer to prospect at a higher rate, since they have a current need that they have to satisfy (finding legal help).

In comparison, an ad on Facebook may catch someone's interest. They might or might not be actively shopping for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is fine for the reasons you will discover below.

If you would like to talk about the services of our NY PPC ad consultants, our local ad agency, SEO ad agency in Nassau County or retargeting agency on Long Island
please contact our offices.

Whether Facebook is a "great deal" for your marketing and advertising spend truly depends upon the numbers.

Suppose Bing clicks are $12 and Facebook actions are $1. Which is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It will depend on your marketing campaign, your offer, and how the market responds to you. The "right answer" would be to test, adjust, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our Suffolk County website design gurus, our graphic design or our online advertising consulting services on Long Island contact us today.

Facebook Strategies Have To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is essential. Within an ad we test graphics, headlines, ad copy and even more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our outstanding marketing campaign management is the crucial component in making the most of your advertising spend with all internet marketing, but particularly with Facebook.

Our lead generation company in New York and services of our display advertising experts go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063