Facebook & Social Media Advertising In North Lindenhurst

If you are trying to find new prospects, Facebook must be rrnside your playbook. Social Media and Facebook advertising and marketing will provide you with access to people In North Lindenhurst, having the interests and geographic targeting you want.

Of course, everything comes at a price. You must pay Facebook for the visitors you receive. The concern becomes, is it worth the cost?

Once you reach people In North Lindenhurst, then what? It really depends on what you would like to accomplish. Are we sending visitors to your website? Are we hoping to get people In North Lindenhurst to become fans of your page to build "authority" status and brand recognition? Are we going for sign ups?

Before launching your campaign, we can help you to identify precisely what you need to accomplish.

Remember to call our website design company In North Lindenhurst to work with your business to maximize results. Strong designs from our website design company can help and drive results!

Reaching Your Prospects In North Lindenhurst on Facebook

There are numerous approaches to appear in front of an "Audience" on Facebook:

• Focusing on individuals who have visited your site before (retargeting);
• Potential customers that are fans of your page;
• Prospects that have very similar interests (which include other pages on Facebook);
• Individuals who meet demographic considerations;
• People that are currently your customers;
• and the list goes on...

With Facebook, we can easily focus on individuals - by gender, age, income, career, job title, area, pursuits and more. These people become part of an "audience" which can include any number of people. Facebook does not provide us with that list, however it will present our ads to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Required

The primary advantage Facebook offers In North Lindenhurst is its capability to reach prospects that are not proactively searching for what you offer. This does not necessarily mean they will not be interested. It simply means they are not actively performing a search when they see your advertisement. However, they most likely were hoping to find something similar to what you offer quite recently.

The search engines like Google are limited to people in fact searching. A person may be in the market for an attorney, but if they are not doing a search for one, those marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Perfect for Getting into Local Market Places

• Are you a lawyer? Doctor? Home repair business? A restaurant or merchant?
• For any organization who conducts business locally In North Lindenhurst Facebook is a great technique to appear in front of your audience.
• We are able to concentrate on your prospects in several ways.
• Only need to reach women 35-65 in three zip codes? Not a problem!
• Want to have a special offer on Mondays? We can do that.

The attractiveness of Facebook is the ability to target. You can operate a small campaign that functions in very big ways, simply by concentrating on the right prospects, in the right market, with the right message.

In general, Facebook advertising is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They cost less for each click. If you are opting to pay per impression (spending money on advertisements to be presented, rather than paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is not that there's a disadvantage in Facebook. Rather, the person is in a different state of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is apparent what they want, and they are searching since they have a true need. They have a tendency to convert from web surfer to qualified prospect at a higher rate, since they have a current need that they need to fulfill (finding legal help).

In comparison, an advertisement on Facebook may capture someone's attention. They might or might not be proactively looking for a lawyer, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn about next.

If you would like to talk about the services of our Suffolk PPC ad agency, our local advertising agency on Long Island, search engine optimization ad agency in Nassau or remarketing companies
please contact our offices.

Whether Facebook is really a "great deal" for your marketing and advertising dollars truly will depend on the numbers.

Suppose Google clicks are $14 and Facebook clicks are $1. Which one is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your advertising campaign, your offer, and the way the market reacts to you. The "right answer" would be to test, modify, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our web design company, our graphic design on Long Island or our marketing consulting services in Nassau contact us today.

Facebook Promotions Need To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is critical. Within an advertisement we test pictures, headlines, ad text and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our outstanding advertising campaign operations is the essential component in making the most of your marketing and advertising dollars with all online marketing, but especially with Facebook.

Our lead gen service in Nassau and services of our paid ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063