Facebook & Social Media Advertising In North Lynbrook

If you are hoping to reach new prospects, Facebook needs to be in your playbook. Social Media and Facebook advertising and marketing will give you access to people In North Lynbrook, with the interests and geo targeting you want.

Needless to say, everything comes at a price. You need to pay Facebook for the visitors you receive. The concern becomes, is it worth the money?

When you appear in front of people In North Lynbrook, then what? It really depends on what you want to accomplish. Are we pushing people to your site? Are we trying to get people In North Lynbrook to become fans of your page to create "authority" status and brand recognition? Are we looking for registrations?

Before launching your marketing campaign, we are able to help you to figure out precisely what you really need to achieve.

Remember to allow our website design agency In North Lynbrook to work with you to succeed. Great designs by our website design agency help you and secure results!

Reaching Your Prospects In North Lynbrook on Facebook

There are many methods to reach an "Audience" on Facebook:

• Concentrating on those who have been to your site before (retargeting);
• Potential customers that are enthusiasts of your page;
• People who may have related passions (which include other pages on Facebook);
• Prospects who meet demographic factors;
• People that are already your customers;
• and the list goes on...

With Facebook, we can easily focus on individuals - by gender, age, income, occupation, job title, area, pursuits and much more. These people end up part of an "audience" which can include many people. Facebook doesn't give us that list, however it will display our advertisements to people on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Needed

The main benefit Facebook offers In North Lynbrook is its capability to get to prospects who are not proactively looking for what you offer. This does not necessarily mean they won't have an interest. It simply means they are not actively performing a search when they view your ad. However, they probably were hoping to find something similar to what you offer very recently.

The search engines are restricted to people in fact searching. A prospect may be in the market for an attorney, but if they aren't doing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Fantastic for Reaching Out to Regional Market Places

• Are you an attorney? Health care provider? Home repair company? A restaurant or store?
• For any organization who conducts business locally In North Lynbrook Facebook is a great method to reach your audience.
• We are able to focus on your prospects in many ways.
• Only want to reach women 35-65 in 3 zip codes? No problem!
• Want to have a special on Tuesdays? We can do that.

The appeal of Facebook is the capacity to target. You can run a very small campaign that functions in very big ways, by just concentrating on the correct prospects, in the right area, with the right message.

In general, Facebook advertising and marketing is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per ad impression (spending money on ads to be shown, rather than paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is not that there is a disadvantage in Facebook. Rather, an individual is in a different state of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is apparent what they want, and they are browsing since they have a genuine need. They have a tendency to convert from surfer to prospect at a higher rate, because they have a current need that they have to satisfy (finding legal help).

In contrast, an ad on Facebook might catch a person's focus. They may or may not be proactively searching for an attorney, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is alright for the reasons you will learn about below.

If you would like to talk about the services of our PPC advertising agency, our local advertising company in Nassau, SEO ad agency or remarketing agencies in Nassau
please contact our offices.

Whether Facebook is really a "good deal" for your marketing and advertising spend really depends on the numbers.

Suppose Google mouse clicks are $11 and Facebook actions are $1. Which is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your marketing campaign, your offer, and exactly how the market reacts to you. The "correct answer" is to test, adjust, and test all over again.

Just remember to have your design strong before running ads like these. For info about our web design gurus, our graphic design or our marketing consulting services in Suffolk County contact us today.

Facebook Strategies Must Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - campaign management is vital. Within an ad we test images, headlines, ad copy and even more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our great marketing campaign management is the crucial component in making the most of your advertising dollars with all online advertising, but especially with Facebook.

Our lead gen in NY and services of our display ads professionals go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063