Facebook & Social Media Advertising In North Lynbrook

If you are trying to find new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook advertising and marketing will provide you with access to people In North Lynbrook, having the interests and geo targeting you want.

Needless to say, everything comes at a cost. You must pay Facebook for the traffic you get. The concern becomes, can it be worth it?

Once you appear in front of people In North Lynbrook, then what? It truly depends on what you want to accomplish. Are we driving people to your website? Are we looking to get people In North Lynbrook to become fans of your page to build "authority" status and brand reputation? Are we looking for sign ups?

Before launching your campaign, we are able to help you to determine what it is that you really need to accomplish.

Remember to engage our website design company In North Lynbrook to help your business to achieve real results. Effective designs by our website design agency help your business and drive results!

Reaching Your Prospects In North Lynbrook on Facebook

There are numerous methods to appear in front of an "Audience" on Facebook:

• Focusing on people who have visited your website before (retargeting);
• People that are fans of your page;
• Potential customers who may have similar passions (including other pages on Facebook);
• Individuals who meet demographic factors;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we can easily target people - by gender, age, income, profession, job title, area, hobbies and even more. These people end up part of an "audience" which may include many individuals. Facebook doesn't give us that list, but it will present our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Needed

The primary benefit Facebook offers In North Lynbrook is its capacity to appear in front of prospects who are not actively searching for what you offer. This does not necessarily mean they won't be interested. It just means they are not proactively conducting a search when they view your ad. However, they most likely were hoping to find something such as what you offer quite recently.

The search engines like Google are limited to the people in fact searching. A prospect may be in the market for an attorney, but if they are not performing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Ideal for Reaching Out to Local Areas

• Are you a lawyer? Medical professional? Home repair company? A restaurant or store?
• For any organization who conducts business regionally In North Lynbrook Facebook is a superb technique to appear in front of your target audience.
• We are able to focus on your prospects in many ways.
• Only need to reach women 35-65 in 3 zip codes? Not an issue!
• Want to have a special on Tuesdays? We are able to do that.

The beauty of Facebook is the capacity to target. You can run a very small campaign that behaves in very big ways, by simply focusing on the right prospects, in the right area, with the appropriate message.

In general, Facebook advertising and marketing is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per ad impression (paying for advertisements to be presented, instead of paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there is a challenge with Facebook. Rather, the person is in a different mind-set.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is apparent what they need, and they're browsing since they have a true need. They tend to convert from surfer to lead at a greater rate, since they have a need that they have to satisfy (finding legal help).

In comparison, an ad on Facebook might capture a person's focus. They may or may not be proactively hunting for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is fine for the reasons you will learn about next.

If you would like to discuss the services of our PPC advertising company, our local advertising agency in Suffolk County, search engine optimization ad agency in Nassau County or retargeting companies on Long Island
please contact our offices.

Whether Facebook is a "great deal" for your marketing and advertising spend really depends upon the numbers.

Suppose search engine mouse clicks are $12 and Facebook visitors are $1. Which one is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your marketing campaign, your offer, and the way the market responds to you. The "right answer" would be to test, modify, and test again.

Just remember to have your design strong before running ads like these. For info about our Suffolk web design experts, our graphic design companies in Suffolk or our advertising consulting services in Suffolk contact us today.

Facebook Campaigns Need To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is essential. Within an advertisement we test pictures, headlines, ad text and more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our exceptional campaign management is the essential component in making the most of your advertising dollars with all internet advertising, but especially with Facebook.

Our lead generation company in Nassau and services of our display ads company go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063