Facebook & Social Media Advertising In North Lynbrook

If you are hoping to find new prospects, Facebook has to be in your playbook. Facebook and Social Media advertising will provide you with access to people In North Lynbrook, with the interests and geography you want.

Needless to say, everything comes at a cost. You do need to pay Facebook for the traffic you receive. The question becomes, is it worth the cost?

Once you connect with people In North Lynbrook, then what? It genuinely depends on what you want to accomplish. Are we sending visitors to your website? Are we looking to get people In North Lynbrook to become fans of your page to build "authority" status and brand recognition? Are we going for sign ups?

Prior to launching your campaign, we are able to help you to pinpoint what it is that you need to accomplish.

Remember to talk to our website design experts In North Lynbrook to assist your business to succeed. Strong designs by our website design experts drive success and secure results!

Reaching Your Prospects In North Lynbrook on Facebook

There are numerous methods to reach an "Audience" on Facebook:

• Targeting people who have been to your web site before (retargeting);
• Prospects who are enthusiasts of your page;
• Prospects who may have related passions (which include other pages on Facebook);
• Individuals who meet demographic factors;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we will focus on individuals - by gender, age, income, career, job title, area, passions and even more. These people become part of an "audience" which may consist of any number of individuals. Facebook doesn't give us that list, however it will display our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Necessary

The primary advantage Facebook offers In North Lynbrook is its ability to reach prospects who are not proactively trying to find what you offer. This does not mean they will not have an interest. It just means they aren't proactively conducting a search when they view your ad. However, they probably were hoping to find something similar to what you provide quite recently.

The search engines like Google are limited to individuals actually searching. A person may be considering legal counsel, but if they aren't doing a search for one, those advertising in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Ideal for Reaching Regional Market Places

• Are you an attorney? Doctor? Home renovation company? A restaurant or merchant?
• For any business who does business locally In North Lynbrook Facebook is an excellent way to appear in front of your target audience.
• We can concentrate on your prospects in many ways.
• Only wish to reach women 35-65 in three zip codes? No problem!
• Want to have a special offer on Tuesdays? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can run a small campaign that behaves in very big ways, by merely targeting the correct prospects, in the right geography, with the right message.

In general, Facebook marketing is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are choosing to pay per ad view (spending money on advertisements to be shown, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It isn't that there's a downside to Facebook. Rather, the user is in a different state of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is apparent what they want, and they're searching since they have a true need. They tend to convert from web surfer to prospect at a higher rate, simply because they have a current need that they have to satisfy (finding legal help).

In contrast, an advertisement on Facebook may capture someone's attention. They may or may not be actively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is alright for the reasons you will learn next.

If you would like to talk about the services of our LI pay per click advertising company, our local advertising company in Suffolk County, search engine optimization ad agency on Long Island or retargeting agencies
please contact our offices.

Whether Facebook is a "great deal" for your marketing dollars truly will depend on the numbers.

Suppose Bing mouse clicks are $14 and Facebook visitors are $1. Which of these is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your strategy, your offer, and the way the market responds to you. The "right answer" would be to test, modify, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our website design experts, our graphic design services or our advertising consulting services on LI call us today.

Facebook Promotions Need To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - campaign management is critical. Within an advertisement we test graphics, headlines, ad text and even more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our superb campaign operations is the critical component in making the most of your advertising dollars with all online advertising, but especially with Facebook.

Our lead generation and services of our display advertising ad agency in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063