Facebook & Social Media Advertising In North Massapequa

If you are trying to reach new prospects, Facebook must be rrnside your playbook. Social Media and Facebook advertising will give you access to people In North Massapequa, with the interests and geographic targeting you seek.

Needless to say, everything comes at a price. You need to pay Facebook for the visitors you receive. The concern becomes, will it be worth it?

Once you reach people In North Massapequa, then what? It genuinely depends on what you want to accomplish. Are we driving visitors to your website? Are we looking to get people In North Massapequa to be fans of your page to build "authority" status and brand reputation? Are we going for sign ups?

Prior to launching your advertising campaign, we are able to help you to figure out what it is that you need to accomplish.

Remember to reach out to our website design agency In North Massapequa to assist you to maximize results. Professional designs designed by our website design company will help and achieve results!

Reaching Your Prospects In North Massapequa on Facebook

There are a variety of approaches to reach an "Audience" on Facebook:

• Targeting people who have visited your site previously (retargeting);
• Prospects who are enthusiasts of your page;
• Individuals who may have similar pursuits (including other pages on Facebook);
• Individuals who meet demographic factors;
• People who are currently your customers;
• and the list goes on...

With Facebook, we're able to aim for individuals - by gender, age, income, occupation, job title, location, hobbies and much more. These individuals end up part of an "audience" which can include any number of people. Facebook doesn't provide us with that list, but it will present our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Search Engines: No Search Required

The main advantage Facebook offers In North Massapequa is its capacity to appear in front of prospects who are not actively trying to find what you offer. This doesn't mean they will not have an interest. It just means they aren't proactively performing a search when they view your ad. However, they most likely were looking for something such as what you offer very recently.

The search engines are limited to individuals in fact searching. A prospect may be considering a lawyer, but if they are not performing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Perfect for Reaching Out to Regional Market Places

• Are you an attorney? Physician? Home renovation company? A restaurant or merchant?
• For any company who does business locally In North Massapequa Facebook is a great method to appear in front of your audience.
• We have the ability to concentrate on your prospects in many ways.
• Only wish to reach women 35-65 in three zip codes? No worries!
• Want to have a special offer on Tuesdays? We are able to do that.

The beauty of Facebook is the ability to target. You can run a small marketing campaign that behaves in huge ways, simply by targeting the right prospects, in the right geo, with the right message.

In general, Facebook marketing is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are opting to pay per ad view (spending money on advertisements to be shown, instead of paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there is a challenge with Facebook. Rather, an individual is in a different mind-set.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is clear what they need, and they are browsing because they have a true need. They tend to convert from web surfer to lead at a greater rate, simply because they have a need that they must satisfy (finding legal help).

In comparison, an ad on Facebook may catch someone's focus. They might or might not be actively shopping for an attorney, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is alright for the reasons you will learn below.

If you would like to discuss the services of our pay per click ad agency, our local ad company, SEO ad agency in Nassau County or retargeting companies
please contact our offices.

Whether Facebook is really a "great deal" for your marketing and advertising spend really depends upon the numbers.

Suppose search engine mouse clicks are $10 and Facebook actions are $1. Which one is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It will depend on your campaign, your offer, and exactly how the market reacts to you. The "correct answer" is to test, modify, and test again.

Just remember to have your design strong before running ads like these. For info about our LI web design professionals, our graphic design services or our marketing consulting services in Nassau County contact us today.

Facebook Campaigns Have To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is vital. Within an ad we test images, headlines, ad text and more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our superb campaign management is the critical component in making the most of your marketing and advertising spend with all internet advertising, but especially with Facebook.

Our lead gen and services of our display advertising ad agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063