Facebook & Social Media Advertising In North Massapequa

If you are trying to reach new prospects, Facebook must be in your playbook. Facebook and Social Media advertising and marketing will provide you with access to people In North Massapequa, with the interests and geography you want.

Of course, everything comes at a price. You must pay Facebook for the visitors you receive. The concern becomes, is it worth the money?

When you reach people In North Massapequa, then what? It really depends on what you would like to achieve. Are we pushing people to your site? Are we looking to get people In North Massapequa to become fans of your page to build "authority" status and brand reputation? Are we looking for registrations?

Prior to starting your advertising campaign, we are able to help you to figure out what it is that you need to accomplish.

Remember to let our website design company In North Massapequa to help your business to achieve real results. Great designs developed by our website design experts drive success and secure results!

Reaching Your Prospects In North Massapequa on Facebook

There are many methods to appear in front of an "Audience" on Facebook:

• Focusing on people who have been to your website before (retargeting);
• Prospects that are enthusiasts of your page;
• Prospects who have very similar passions (which include other pages on Facebook);
• Prospects who meet demographic considerations;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we can easily target people - by gender, age, income, career, job title, area, passions and even more. These individuals end up part of an "audience" which can include any number of people. Facebook doesn't give us that list, but it will show our advertisements to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Required

The primary benefit Facebook offers In North Massapequa is its capability to get to prospects that are not actively searching for what you offer. This does not mean they won't be interested. It simply means they aren't proactively performing a search when they view your advertisement. However, they most likely were seeking something like what you provide very recently.

The search engines like Google are limited to the people in fact searching. A person may be considering legal counsel, but if they aren't doing a search for one, those marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Getting into Regional Market Places

• Are you an attorney? Medical professional? Home renovation company? A restaurant or store?
• For any company who does business locally In North Massapequa Facebook is a superb method to appear in front of your target audience.
• We can concentrate on your prospects in numerous ways.
• Only need to reach women 35-65 in a couple of zip codes? No problem!
• Want to have a special on Mondays? We can do that.

The beauty of Facebook is the capacity to target. You can operate a very small advertising campaign that functions in huge ways, simply by targeting the correct prospects, in the right geo, with the appropriate message.

In general, Facebook advertising and marketing is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per impression (spending money on advertisements to be shown, rather than paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It isn't that there's a problem with Facebook. Rather, the person is in some other state of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is clear what they need, and they are browsing since they have a genuine need. They tend to convert from surfer to qualified prospect at a greater rate, simply because they have a need that they need to fulfill (finding legal help).

In comparison, an ad on Facebook may catch someone's focus. They might or might not be proactively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is alright for the reasons you will learn next.

If you would like to talk about the services of our pay per click ad agency, our local advertising company, SEO advertising agency on Long Island or retargeting agency on Long Island
please contact our offices.

Whether Facebook is really a "good deal" for your advertising budget really depends upon the numbers.

Suppose search engine mouse clicks are $10 and Facebook visitors are $1. Which is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It all depends on your advertising campaign, your offer, and exactly how the market reacts to you. The "right answer" would be to test, modify, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our Long Island web design experts, our graphic design services or our marketing consulting services call us today.

Facebook Strategies Have To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign management is essential. Within an advertisement we test images, headlines, ad copy and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our superb advertising campaign management is the critical component in making the most of your advertising and marketing spend with all online marketing, but especially with Facebook.

Our lead generation in Nassau County and services of our paid media ad agency in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063