Facebook & Social Media Advertising In North Massapequa

If you're trying to find new prospects, Facebook must be in your playbook. Facebook and Social Media advertising will give you the means to access people In North Massapequa, with the interests and geographic targeting you seek.

Obviously, everything comes at a cost. You must pay Facebook for the visitors you get. The question becomes, is it worth the cost?

After you connect with people In North Massapequa, then what? It truly depends on what you would like to accomplish. Are we sending people to your website? Are we hoping to get people In North Massapequa to be fans of your page to create "authority" status and brand recognition? Are we looking for sign ups?

Prior to launching your advertising campaign, we can help you to determine precisely what you really need to accomplish.

Remember to talk to our website design experts In North Massapequa to serve you to succeed. Excellent designs from our website design experts help you and secure results!

Reaching Your Prospects In North Massapequa on Facebook

There are many ways to reach an "Audience" on Facebook:

• Focusing on individuals who have visited your website before (retargeting);
• Individuals that are followers of your page;
• People who have very similar interests (such as other pages on Facebook);
• Individuals who meet demographic factors;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we can easily focus on individuals - by gender, age, income, profession, job title, area, pursuits and more. These individuals become part of an "audience" which can consist of many people. Facebook doesn't give us that list, but it will display our advertisements to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google: No Search Necessary

The primary advantage Facebook offers In North Massapequa is its capacity to get to prospects who are not actively searching for what you offer. This doesn't mean they will not be interested. It simply means they are not proactively performing a search when they see your advertisement. However, they most likely were looking for something such as what you provide quite recently.

The search engines are limited to individuals in fact searching. A prospect may be in the market for legal counsel, but if they are not performing a search for one, those advertising in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Fantastic for Reaching Out to Local Areas

• Are you a lawyer? Health care provider? Home repair business? A restaurant or merchant?
• For any business who does business locally In North Massapequa Facebook is a great method to appear in front of your audience.
• We can focus on your prospects in several ways.
• Only want to reach women 35-65 in a couple of zip codes? Not a problem!
• Want to have a special offer on Tuesdays? We can do that.

The attractiveness of Facebook is the capacity to target. You can run a small advertising campaign that functions in very big ways, by simply targeting the correct prospects, in the right geo, with the appropriate message.

In general, Facebook marketing is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are opting to pay per ad view (paying for ads to be presented, rather than paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there is a downside to Facebook. Rather, the user is in a different frame of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is clear what they want, and they are browsing because they have a true need. They have a tendency to convert from surfer to qualified prospect at a greater rate, since they have a need that they must satisfy (finding legal help).

In contrast, an advertisement on Facebook might capture someone's focus. They might or might not be proactively searching for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is fine for the reasons you will learn about next.

If you would like to discuss the services of our pay per click advertising agency, our local advertising agency in Nassau, search engine optimization ad agency or remarketing agency on Long Island
please contact our offices.

Whether Facebook is really a "great deal" for your marketing dollars truly depends on the numbers.

Suppose search engine mouse clicks are $14 and Facebook actions are $1. Which is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It all depends on your campaign, your offer, and how the marketplace responds to you. The "right answer" would be to test, modify, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our website design consultants, our graphic design services or our marketing consulting services on Long Island call us today.

Facebook Campaigns Have To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is essential. Within an ad we test pictures, headlines, ad copy and more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Registering? Purchasing? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our great marketing campaign management is the essential component in making the most of your marketing dollars with all online advertising, but particularly with Facebook.

Our lead generation company in NY and services of our display ads ad agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063