Facebook & Social Media Advertising In North Massapequa

If you are hoping to reach new prospects, Facebook needs to be in your playbook. Facebook and Social Media marketing and advertising will give you access to people In North Massapequa, possessing the interests and geographic targeting you seek.

Obviously, everything comes at a price. You need to pay Facebook for the targeted traffic you receive. The concern becomes, will it be worth the cost?

Once you reach people In North Massapequa, then what? It truly depends on what you would like to accomplish. Are we driving people to your site? Are we hoping to get people In North Massapequa to become fans of your page to generate "authority" status and brand reputation? Are we going for registrations?

Before launching your marketing campaign, we are able to help you to figure out precisely what you really need to achieve.

Remember to speak with our website design agency In North Massapequa to assist you to maximize results. Effective designs developed by our website design experts will help and drive results!

Reaching Your Prospects In North Massapequa on Facebook

There are a variety of ways to reach an "Audience" on Facebook:

• Concentrating on individuals who have been to your website in the past (retargeting);
• Individuals who are followers of your page;
• Potential customers that have very similar interests (including other pages on Facebook);
• Individuals who meet demographic criteria;
• People that are currently your customers;
• and the list goes on...

With Facebook, we can easily focus on individuals - by gender, age, salary, profession, job title, area, hobbies and much more. These people become part of an "audience" which may include any number of people. Facebook doesn't give us that list, but it will display our advertisements to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Needed

The main advantage Facebook offers In North Massapequa is its capacity to reach prospects who are not proactively searching for what you offer. This does not mean they will not be interested. It simply means they are not actively performing a search when they see your advertisement. However, they probably were looking for something such as what you provide very recently.

The search engines like Google are limited to people actually searching. A prospect may be interested in legal counsel, but if they are not performing a search for one, those marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Great for Getting to Regional Markets

• Are you an attorney? Medical professional? Home services company? A restaurant or merchant?
• For any business who conducts business regionally In North Massapequa Facebook is a superb way to appear in front of your audience.
• We are able to target your prospects in many ways.
• Only want to reach women 35-65 in a couple of zip codes? Not a problem!
• Want to have a special offer on Thursdays? We can do that.

The attractiveness of Facebook is the capacity to target. You can run a small marketing campaign that behaves in huge ways, by simply targeting the right prospects, in the right area, with the appropriate message.

In general, Facebook advertising and marketing is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They cost less for each click. If you are opting to pay per ad impression (spending money on ads to be presented, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is not that there is a problem with Facebook. Rather, the user is in some other mind-set.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is apparent what they need, and they are searching since they have a actual need. They have a tendency to convert from web surfer to prospect at a greater rate, because they have a need that they have to satisfy (finding legal help).

In comparison, an ad on Facebook might catch a person's interest. They may or may not be proactively searching for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will discover next.

If you would like to discuss the services of our PPC advertising company, our local ad agency in Suffolk County, SEO professionals in Suffolk County or remarketing agency
please contact our offices.

Whether Facebook is really a "good deal" for your marketing and advertising spend truly depends upon the numbers.

Suppose Bing clicks are $12 and Facebook clicks are $1. Which one is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your marketing campaign, your offer, and how the marketplace reacts to you. The "right answer" would be to test, adjust, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our Suffolk website design agency, our graphic design in Nassau County or our marketing consulting services call us today.

Facebook Promotions Must Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is critical. Within an ad we test graphics, headlines, ad copy and even more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our outstanding campaign operations is the essential component in making the most of your marketing and advertising spend with all online marketing, but particularly with Facebook.

Our lead generation service in Nassau and services of our display advertising ad agency in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063