Facebook & Social Media Advertising In North Massapequa

If you are trying to reach new prospects, Facebook must be rrnside your playbook. Facebook and Social Media advertising will give you access to people In North Massapequa, with the interests and geography you seek.

Obviously, everything comes at a cost. You need to pay Facebook for the traffic you receive. The concern becomes, can it be worth it?

Once you connect with people In North Massapequa, then what? It genuinely depends on what you would like to accomplish. Are we sending people to your website? Are we looking to get people In North Massapequa to become fans of your page to generate "authority" status and brand recognition? Are we looking for registrations?

Before launching your campaign, we can help you to figure out precisely what you really need to achieve.

Remember to let our website design company In North Massapequa to assist your business to succeed. Powerful designs from our website design company help your business and drive results!

Reaching Your Prospects In North Massapequa on Facebook

There are many methods to appear in front of an "Audience" on Facebook:

• Focusing on those who have been to your site in the past (retargeting);
• Prospects that are fans of your page;
• Prospects who have related interests (such as other pages on Facebook);
• Potential customers who meet demographic considerations;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we can easily aim for individuals - by gender, age, salary, career, job title, area, pursuits and more. These people become part of an "audience" which may include any number of people. Facebook doesn't provide us with that list, however it will display our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Google and Bing: No Search Necessary

The main advantage Facebook offers In North Massapequa is its capacity to reach prospects who are not proactively looking for what you offer. This does not mean they won't have an interest. It just means they aren't actively performing a search when they see your ad. However, they probably were looking for something like what you offer very recently.

The search engines like Google are limited to individuals in fact searching. A person may be considering an attorney, but if they are not performing a search for one, those advertising and marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Wonderful for Reaching Out to Regional Areas

• Are you an attorney? Health care provider? Home services business? A restaurant or store?
• For any business who does business locally In North Massapequa Facebook is a great way to reach your target audience.
• We can focus on your prospects in numerous ways.
• Only need to reach women 35-65 in a few zip codes? Not a problem!
• Want to have a special offer on Tuesdays? We are able to do that.

The beauty of Facebook is the capacity to target. You can operate a very small campaign that behaves in very big ways, by simply concentrating on the right prospects, in the right location, with the appropriate message.

In general, Facebook advertising is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They cost less per click. If you are choosing to pay per impression (spending money on advertisements to be shown, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It isn't that there's a disadvantage in Facebook. Rather, the user is in some other state of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is clear what they want, and they are searching since they have a true need. They tend to convert from surfer to qualified prospect at a greater rate, since they have a need that they must satisfy (finding legal help).

In comparison, an ad on Facebook may capture someone's attention. They may or may not be proactively shopping for an attorney, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is OK for the reasons you will learn about next.

If you would like to discuss the services of our Long Island PPC ad consultants, our local advertising agency, SEO ad agency in New York or retargeting campaign in Nassau County
please contact our offices.

Whether Facebook is really a "great deal" for your marketing dollars really will depend on the numbers.

Suppose Bing clicks are $10 and Facebook visitors are $1. Which of these is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It will depend on your advertising campaign, your offer, and the way the market responds to you. The "correct answer" would be to test, modify, and test again.

Just remember to have your design strong before launching ads like these. For info about our New York web design experts, our graphic design in Suffolk or our online advertising consulting services in Suffolk County contact us today.

Facebook Campaigns Have To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is critical. Within an advertisement we test graphics, headlines, ad copy and more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our exceptional advertising campaign operations is the critical component in making the most of your advertising and marketing dollars with all online marketing, but particularly with Facebook.

Our lead gen service on Long Island and services of our display advertising advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063