Facebook & Social Media Advertising In North Merrick

If you're trying to find new prospects, Facebook must be in your playbook. Social Media and Facebook marketing and advertising will give you access to people In North Merrick, with the interests and geographic targeting you seek.

Obviously, everything comes at a price. You do need to pay Facebook for the targeted visitors you receive. The concern becomes, will it be worth the cost?

After you connect with people In North Merrick, then what? It truly depends on what you want to accomplish. Are we driving people to your website? Are we trying to get people In North Merrick to be fans of your page to create "authority" status and brand recognition? Are we going for sign ups?

Before starting your advertising campaign, we can help you to identify precisely what you need to accomplish.

Remember to call our website design agency In North Merrick to serve your business to succeed. Quality designs developed by our website design experts help your business and drive results!

Reaching Your Prospects In North Merrick on Facebook

There are many ways to reach an "Audience" on Facebook:

• Focusing on those who have visited your website previously (retargeting);
• Individuals who are followers of your page;
• Potential customers who may have very similar interests (including other pages on Facebook);
• Potential customers who meet demographic criteria;
• People who are currently your customers;
• and the list goes on...

With Facebook, we're able to target individuals - by gender, age, salary, occupation, job title, area, pursuits and much more. These people end up part of an "audience" which may include many individuals. Facebook doesn't give us that list, however it will display our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Required

The primary advantage Facebook offers In North Merrick is its capability to get to prospects who are not proactively looking for what you offer. This doesn't mean they will not be interested. It just means they are not actively conducting a search when they see your ad. However, they probably were seeking something like what you offer quite recently.

The search engines like Google are limited to individuals in fact searching. A prospect may be in the market for an attorney, but if they are not doing a search for one, those advertising and marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Perfect for Reaching Out to Regional Niches

• Are you an attorney? Medical professional? Home repair business? A restaurant or store?
• For any company who conducts business regionally In North Merrick Facebook is a superb technique to reach your audience.
• We are able to target your prospects in many ways.
• Only want to reach women 35-65 in a few zip codes? No worries!
• Want to have a special on Tuesdays? We are able to do that.

The beauty of Facebook is the ability to target. You can run a very small advertising campaign that functions in huge ways, by merely focusing on the right prospects, in the right geography, with the appropriate message.

In general, Facebook marketing is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They charge less for each click. If you are opting to pay per impression (spending money on advertisements to be shown, rather than paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is not that there is a challenge with Facebook. Rather, the user is in some other frame of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is obvious what they need, and they are browsing because they have a real need. They have a tendency to convert from surfer to qualified prospect at a higher rate, because they have a need that they must satisfy (finding legal help).

In comparison, an advertisement on Facebook may catch someone's attention. They might or might not be proactively searching for an attorney, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is OK for the reasons you will discover next.

If you would like to discuss the services of our New York pay per click ad agency, our local advertising experts on LI, SEO ad agency in Nassau or retargeting campaign
please contact our offices.

Whether Facebook is a "great deal" for your advertising budget truly depends on the numbers.

Suppose Bing clicks are $12 and Facebook clicks are $1. Which one is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your advertising campaign, your offer, and how the marketplace responds to you. The "correct answer" would be to test, adjust, and test again.

Just remember to have your design strong before running ads like these. For info about our NY website design company, our graphic design services on Long Island or our advertising consulting services in Suffolk County contact us today.

Facebook Strategies Need To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - campaign supervision is critical. Within an ad we test pictures, headlines, ad copy and more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our superb marketing campaign management is the crucial component in making the most of your marketing spend with all online advertising, but especially with Facebook.

Our lead generation company in Nassau and services of our paid media advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063