Facebook & Social Media Advertising In North Merrick

If you're trying to reach new prospects, Facebook has to be in your playbook. Facebook and Social Media advertising will provide you with access to people In North Merrick, possessing the interests and geo targeting you seek.

Obviously, everything comes at a price. You need to pay Facebook for the targeted traffic you receive. The question becomes, can it be worth the cost?

When you reach people In North Merrick, then what? It truly depends on what you would like to accomplish. Are we sending people to your site? Are we looking to get people In North Merrick to be fans of your page to generate "authority" status and brand reputation? Are we going for registrations?

Prior to launching your campaign, we are able to help you to figure out precisely what you really need to accomplish.

Remember to engage our website design experts In North Merrick to help you to achieve real results. Great designs by our website design agency will help and drive results!

Reaching Your Prospects In North Merrick on Facebook

There are many approaches to reach an "Audience" on Facebook:

• Targeting individuals who have been to your site before (retargeting);
• People that are enthusiasts of your page;
• Individuals who may have related passions (such as other pages on Facebook);
• Prospects who meet demographic considerations;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we will target individuals - by gender, age, salary, career, job title, area, hobbies and more. These individuals end up part of an "audience" which may consist of many individuals. Facebook doesn't provide us with that list, but it will show our ads to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Necessary

The primary advantage Facebook offers In North Merrick is its capacity to get to prospects that are not actively looking for what you offer. This does not necessarily mean they will not be interested. It just means they aren't proactively performing a search when they view your ad. However, they probably were hoping to find something such as what you provide quite recently.

The search engines are restricted to individuals actually searching. A person may be in the market for legal counsel, but if they are not performing a search for one, those marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Great for Getting to Local Markets

• Are you an attorney? Doctor? Home renovation business? A restaurant or retailer?
• For any company who does business locally In North Merrick Facebook is an excellent technique to appear in front of your target audience.
• We have the ability to concentrate on your prospects in several ways.
• Only need to reach women 35-65 in a few zip codes? No worries!
• Want to have a special offer on Tuesdays? We are able to do that.

The great thing about Facebook is the capacity to target. You can operate a very small advertising campaign that behaves in huge ways, simply by concentrating on the correct prospects, in the right region, with the right message.

In general, Facebook marketing is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They charge less for each click. If you are choosing to pay per impression (spending money on ads to be presented, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is certainly not there is a challenge with Facebook. Rather, an individual is in some other state of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is obvious what they want, and they're searching because they have a real need. They tend to convert from web surfer to qualified prospect at a greater rate, since they have a current need that they need to satisfy (finding legal help).

In contrast, an ad on Facebook may catch a person's attention. They might or might not be proactively shopping for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is OK for the reasons you will discover below.

If you would like to discuss the services of our New York pay per click advertising agency, our local advertising professionals, SEO ad agency or retargeting companies in Suffolk
please contact our offices.

Whether Facebook is a "great deal" for your marketing spend really depends on the numbers.

Suppose Google mouse clicks are $10 and Facebook visitors are $1. Which of these is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your advertising campaign, your offer, and how the marketplace responds to you. The "correct answer" would be to test, adjust, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our website design agency, our graphic design in New York or our marketing consulting services call us today.

Facebook Promotions Have To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - campaign supervision is essential. Within an advertisement we test graphics, headlines, ad copy and even more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our exceptional advertising campaign operations is the essential component in making the most of your marketing spend with all internet advertising, but especially with Facebook.

Our lead generation company in Nassau and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063