Facebook & Social Media Advertising In North Merrick

If you're trying to reach new prospects, Facebook must be in your playbook. Facebook and Social Media marketing will provide you with the means to access people In North Merrick, possessing the interests and geography you want.

Obviously, everything comes at a cost. You need to pay Facebook for the traffic you receive. The concern becomes, is it worth it?

Once you reach people In North Merrick, then what? It really depends on what you would like to accomplish. Are we pushing people to your site? Are we hoping to get people In North Merrick to become fans of your page to generate "authority" status and brand reputation? Are we going for registrations?

Before launching your marketing campaign, we are able to help you to identify precisely what you really need to accomplish.

Remember to meet with our website design agency In North Merrick to work with you to maximize results. Powerful designs created by our website design experts help you and secure results!

Reaching Your Prospects In North Merrick on Facebook

There are a variety of ways to reach an "Audience" on Facebook:

• Focusing on individuals who have visited your site before (retargeting);
• Potential customers who are followers of your page;
• Individuals who may have related pursuits (such as other pages on Facebook);
• People who meet demographic criteria;
• People that are already your customers;
• and the list goes on...

With Facebook, we can easily focus on people - by gender, age, income, career, job title, area, hobbies and more. These people become part of an "audience" which may consist of many people. Facebook does not give us that list, however it will show our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Search Engines: No Search Required

The primary benefit Facebook offers In North Merrick is its capability to appear in front of prospects who are not actively trying to find what you offer. This does not mean they won't be interested. It simply means they aren't proactively conducting a search when they view your advertisement. However, they most likely were hoping to find something such as what you offer very recently.

The search engines like Google are limited to individuals in fact searching. A prospect may be considering legal counsel, but if they aren't doing a search for one, those marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Perfect for Reaching Local Markets

• Are you a lawyer? Health care provider? Home repair business? A restaurant or store?
• For any organization who conducts business locally In North Merrick Facebook is a great way to reach your target audience.
• We are able to target your prospects in many ways.
• Only want to reach women 35-65 in a few zip codes? Not a problem!
• Want to have a special offer on Wednesday? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can run a small advertising campaign that functions in huge ways, by merely focusing on the right prospects, in the right region, with the right message.

In general, Facebook marketing is less costly than Google and the other engines and reaches different people than SEO on Long Island. They charge less per click. If you are opting to pay per impression (spending money on advertisements to be shown, rather than paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It isn't that there is a challenge with Facebook. Rather, an individual is in a different frame of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is apparent what they want, and they're browsing because they have a genuine need. They have a tendency to convert from surfer to prospect at a higher rate, because they have a current need that they must satisfy (finding legal help).

In comparison, an advertisement on Facebook might capture someone's attention. They may or may not be proactively looking for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is fine for the reasons you will learn about next.

If you would like to talk about the services of our NY PPC ad agency, our local advertising agency, SEO ad agency in Suffolk County or retargeting agencies in Nassau County
please contact our offices.

Whether Facebook is really a "good deal" for your advertising budget truly depends on the numbers.

Suppose search engine clicks are $10 and Facebook visitors are $1. Which of these is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your advertising campaign, your offer, and the way the market responds to you. The "correct answer" is to test, adjust, and test again.

Just remember to have your visuals strong before running ads like these. For info about our NY website design experts, our graphic design companies in New York or our marketing consulting services in NY call us today.

Facebook Strategies Have To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is essential. Within an ad we test pictures, headlines, ad copy and even more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our outstanding campaign operations is the critical component in making the most of your marketing and advertising spend with all internet marketing, but particularly with Facebook.

Our lead generation in Nassau County and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063