Facebook & Social Media Advertising In North New Hyde Park

If you are hoping to reach new prospects, Facebook must be rrnside your playbook. Social Media and Facebook marketing and advertising will give you the means to access people In North New Hyde Park, with the interests and geography you seek.

Obviously, everything comes at a price. You do need to pay Facebook for the targeted visitors you receive. The question becomes, is it worth the money?

After you connect with people In North New Hyde Park, then what? It truly depends on what you want to achieve. Are we sending visitors to your site? Are we trying to get people In North New Hyde Park to become fans of your page to generate "authority" status and brand recognition? Are we going for registrations?

Prior to starting your campaign, we can help you to pinpoint precisely what you need to achieve.

Remember to engage our website design company In North New Hyde Park to assist you to succeed. Professional designs designed by our website design agency help you and achieve results!

Reaching Your Prospects In North New Hyde Park on Facebook

There are a variety of methods to appear in front of an "Audience" on Facebook:

• Concentrating on those who have been to your site in the past (retargeting);
• Potential customers who are fans of your page;
• Prospects who may have very similar passions (such as other pages on Facebook);
• Prospects who meet demographic factors;
• People that are currently your customers;
• and the list goes on...

With Facebook, we will aim for individuals - by gender, age, income, career, job title, area, interests and even more. These individuals become part of an "audience" which may consist of many people. Facebook doesn't provide us with that list, however it will show our ads to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Google: No Search Required

The main benefit Facebook offers In North New Hyde Park is its capacity to get to prospects who are not actively searching for what you offer. This doesn't mean they won't be interested. It simply means they are not proactively conducting a search when they view your ad. However, they most likely were looking for something similar to what you provide quite recently.

The search engines are restricted to the people actually searching. A person may be considering an attorney, but if they aren't performing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Reaching Regional Niches

• Are you a lawyer? Medical professional? Home repair company? A restaurant or retailer?
• For any company who conducts business regionally In North New Hyde Park Facebook is an excellent method to reach your target audience.
• We are able to concentrate on your prospects in numerous ways.
• Only wish to reach women 35-65 in a few zip codes? Not a problem!
• Want to have a special on Wednesday? We are able to do that.

The beauty of Facebook is the capacity to target. You can operate a small marketing campaign that functions in very big ways, by just concentrating on the correct prospects, in the right region, with the right message.

In general, Facebook marketing and advertising is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They cost less per click. If you are choosing to pay per ad view (paying for ads to be shown, rather than paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is not that there is a challenge with Facebook. Rather, the user is in some other mind-set.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is clear what they need, and they're browsing since they have a true need. They have a tendency to convert from web surfer to lead at a higher rate, simply because they have a need that they must satisfy (finding legal help).

In comparison, an ad on Facebook may catch someone's interest. They may or may not be proactively looking for an attorney, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will learn about below.

If you would like to discuss the services of our Suffolk County pay per click ad consultants, our local ad agency on Long Island, search engine optimization ad agency on LI or remarketing companies in Nassau
please contact our offices.

Whether Facebook is a "good deal" for your advertising and marketing dollars genuinely depends upon the numbers.

Suppose Bing mouse clicks are $12 and Facebook visitors are $1. Which is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your advertising campaign, your offer, and how the market responds to you. The "right answer" would be to test, adjust, and test again.

Just remember to have your visuals strong before running ads like these. For info about our LI web site design gurus, our graphic design services in Nassau County or our online advertising consulting services in Nassau County call us today.

Facebook Campaigns Have To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign management is critical. Within an ad we test graphics, headlines, ad copy and even more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our superb campaign management is the critical component in making the most of your marketing dollars with all online advertising, but particularly with Facebook.

Our lead generation company in Nassau County and services of our display advertising experts on LI go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063