Facebook & Social Media Advertising In North New Hyde Park

If you are hoping to reach new prospects, Facebook has to be in your playbook. Social Media and Facebook advertising and marketing will give you access to people In North New Hyde Park, with the interests and geography you want.

Needless to say, everything comes at a cost. You need to pay Facebook for the targeted traffic you receive. The question becomes, is it worth the cost?

When you connect with people In North New Hyde Park, then what? It truly depends on what you would like to accomplish. Are we pushing visitors to your website? Are we hoping to get people In North New Hyde Park to be fans of your page to create "authority" status and brand reputation? Are we looking for sign ups?

Before launching your campaign, we are able to help you to figure out what it is that you really need to achieve.

Remember to allow our website design experts In North New Hyde Park to aid your business to achieve real results. Powerful designs created by our website design company drive success and drive results!

Reaching Your Prospects In North New Hyde Park on Facebook

There are lots of approaches to reach an "Audience" on Facebook:

• Focusing on people who have been to your site previously (retargeting);
• Individuals who are enthusiasts of your page;
• Individuals who may have related passions (such as other pages on Facebook);
• People who meet demographic factors;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we are able to focus on individuals - by gender, age, salary, occupation, job title, location, passions and much more. These individuals end up part of an "audience" which may consist of any number of people. Facebook does not give us that list, however it will present our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Google: No Search Needed

The primary advantage Facebook offers In North New Hyde Park is its capability to appear in front of prospects that are not proactively trying to find what you offer. This does not necessarily mean they will not be interested. It simply means they are not proactively performing a search when they view your ad. However, they probably were seeking something like what you provide very recently.

The search engines like Google are limited to people in fact searching. A prospect may be interested in an attorney, but if they are not doing a search for one, those marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Fantastic for Reaching Out to Regional Market Places

• Are you a lawyer? Medical professional? Home renovation company? A restaurant or store?
• For any organization who does business locally In North New Hyde Park Facebook is a superb technique to appear in front of your target audience.
• We are able to concentrate on your prospects in several ways.
• Only wish to reach women 35-65 in three zip codes? No worries!
• Want to have a special on Mondays? We are able to do that.

The great thing about Facebook is the ability to target. You can run a very small marketing campaign that functions in very big ways, by merely focusing on the right prospects, in the right geography, with the appropriate message.

In general, Facebook marketing and advertising is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are choosing to pay per ad view (spending money on advertisements to be shown, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there is a downside to Facebook. Rather, the person is in a different state of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is obvious what they need, and they are searching because they have a true need. They have a tendency to convert from web surfer to qualified prospect at a greater rate, since they have a need that they must satisfy (finding legal help).

In comparison, an ad on Facebook might catch someone's focus. They may or may not be actively shopping for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is alright for the reasons you will learn below.

If you would like to talk about the services of our Nassau County pay per click advertising consultants, our local ad experts in Suffolk, SEO consultants in Nassau or retargeting campaign
please contact our offices.

Whether Facebook is a "great deal" for your marketing dollars really depends upon the numbers.

Suppose search engine mouse clicks are $11 and Facebook visitors are $1. Which of these is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your marketing campaign, your offer, and how the market reacts to you. The "right answer" would be to test, adjust, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our web design agency, our graphic design or our online advertising consulting services in Suffolk call us today.

Facebook Strategies Need To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign management is essential. Within an ad we test pictures, headlines, ad text and more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our exceptional marketing campaign operations is the crucial component in making the most of your advertising spend with all internet marketing, but particularly with Facebook.

Our lead generation and services of our paid ads advertising agency in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063