Facebook & Social Media Advertising In North New Hyde Park

If you are trying to reach new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook advertising and marketing will give you the means to access people In North New Hyde Park, possessing the interests and geographic targeting you want.

Of course, everything comes at a price. You do need to pay Facebook for the traffic you receive. The question becomes, can it be worth it?

After you reach people In North New Hyde Park, then what? It really depends on what you would like to achieve. Are we sending visitors to your web site? Are we hoping to get people In North New Hyde Park to be fans of your page to build "authority" status and brand recognition? Are we looking for registrations?

Before starting your marketing campaign, we can help you to pinpoint precisely what you need to achieve.

Remember to talk to our website design experts In North New Hyde Park to aid you to succeed. Excellent designs by our website design experts will help and drive results!

Reaching Your Prospects In North New Hyde Park on Facebook

There are numerous ways to appear in front of an "Audience" on Facebook:

• Targeting individuals who have visited your website previously (retargeting);
• Prospects who are fans of your page;
• People who have very similar interests (such as other pages on Facebook);
• Potential customers who meet demographic factors;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we are able to focus on individuals - by gender, age, income, career, job title, location, interests and even more. These people become part of an "audience" which can include any number of individuals. Facebook does not provide us with that list, but it will present our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Google: No Search Required

The main advantage Facebook offers In North New Hyde Park is its ability to get to prospects that are not proactively searching for what you offer. This doesn't mean they won't have an interest. It simply means they are not actively performing a search when they see your ad. However, they most likely were looking for something like what you provide very recently.

The search engines are restricted to people actually searching. A prospect may be in the market for legal counsel, but if they are not doing a search for one, those advertising in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Getting into Regional Niches

• Are you a lawyer? Medical professional? Home services company? A restaurant or merchant?
• For any business who does business locally In North New Hyde Park Facebook is a great way to appear in front of your target audience.
• We can focus on your prospects in numerous ways.
• Only wish to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special offer on Mondays? We can do that.

The attractiveness of Facebook is the capacity to target. You can operate a small campaign that functions in huge ways, simply by focusing on the right prospects, in the right location, with the right message.

In general, Facebook advertising is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per impression (paying for ads to be shown, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there is a downside to Facebook. Rather, the user is in a different frame of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is apparent what they need, and they're browsing because they have a real need. They tend to convert from surfer to lead at a greater rate, since they have a need that they must fulfill (finding legal help).

In comparison, an advertisement on Facebook might catch a person's focus. They might or might not be proactively shopping for an attorney, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is alright for the reasons you will discover next.

If you would like to discuss the services of our Long Island PPC ad agency, our local ad agency, SEO ad agency on Long Island or remarketing campaign in New York
please contact our offices.

Whether Facebook is really a "good deal" for your marketing budget really depends on the numbers.

Suppose Bing clicks are $12 and Facebook clicks are $1. Which is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It all depends on your marketing campaign, your offer, and how the market reacts to you. The "right answer" would be to test, adjust, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our website design company, our graphic design in New York or our marketing consulting services in Nassau County contact us today.

Facebook Campaigns Need To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is vital. Within an ad we test pictures, headlines, ad text and more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our exceptional advertising campaign management is the crucial component in making the most of your marketing dollars with all online advertising, but particularly with Facebook.

Our lead generation company in New York and services of our paid media experts go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063