Facebook & Social Media Advertising In North New Hyde Park

If you are hoping to reach new prospects, Facebook needs to be in your playbook. Facebook and Social Media advertising will give you access to people In North New Hyde Park, possessing the interests and geography you seek.

Of course, everything comes at a cost. You do need to pay Facebook for the visitors you get. The concern becomes, can it be worth the money?

After you reach people In North New Hyde Park, then what? It genuinely depends on what you want to accomplish. Are we sending people to your web site? Are we trying to get people In North New Hyde Park to become fans of your page to build "authority" status and brand reputation? Are we going for registrations?

Prior to starting your campaign, we are able to help you to identify what it is that you need to achieve.

Remember to speak with our website design experts In North New Hyde Park to assist your business to achieve real results. Professional designs created by our website design experts drive success and drive results!

Reaching Your Prospects In North New Hyde Park on Facebook

There are numerous methods to reach an "Audience" on Facebook:

• Targeting individuals who have visited your website previously (retargeting);
• Potential customers that are enthusiasts of your page;
• Potential customers who have similar passions (which include other pages on Facebook);
• People who meet demographic criteria;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we can easily aim for people - by gender, age, income, profession, job title, area, hobbies and even more. These individuals end up part of an "audience" which may include any number of people. Facebook does not provide us with that list, but it will show our advertisements to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Necessary

The main benefit Facebook offers In North New Hyde Park is its ability to get to prospects who are not actively searching for what you offer. This does not necessarily mean they will not have an interest. It just means they aren't proactively performing a search when they view your ad. However, they most likely were seeking something similar to what you offer quite recently.

The search engines like Google are restricted to individuals in fact searching. A person may be considering a lawyer, but if they aren't doing a search for one, those advertising and marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Wonderful for Getting into Regional Market Places

• Are you an attorney? Physician? Home renovation business? A restaurant or merchant?
• For any organization who does business locally In North New Hyde Park Facebook is a superb method to appear in front of your audience.
• We are able to target your prospects in several ways.
• Only wish to reach women 35-65 in a couple of zip codes? No worries!
• Want to have a special offer on Tuesdays? We can do that.

The beauty of Facebook is the capacity to target. You can operate a very small campaign that functions in huge ways, by merely focusing on the correct prospects, in the right area, with the right message.

In general, Facebook marketing is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per impression (paying for ads to be shown, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there's a disadvantage in Facebook. Rather, an individual is in a different state of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is apparent what they need, and they're searching because they have a true need. They tend to convert from surfer to lead at a higher rate, because they have a current need that they need to satisfy (finding legal help).

In comparison, an ad on Facebook may capture someone's attention. They may or may not be proactively shopping for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is fine for the reasons you will discover below.

If you would like to discuss the services of our New York pay per click advertising agency, our local advertising agency in Nassau, SEO consultants in Nassau County or retargeting agency in Nassau
please contact our offices.

Whether Facebook is a "good deal" for your marketing and advertising spend really depends on the numbers.

Suppose Google clicks are $11 and Facebook visitors are $1. Which is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It will depend on your advertising campaign, your offer, and the way the market reacts to you. The "correct answer" would be to test, modify, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our website design agency, our graphic design companies in Suffolk County or our marketing consulting services contact us today.

Facebook Strategies Have To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is critical. Within an ad we test images, headlines, ad copy and more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our outstanding campaign management is the critical component in making the most of your advertising spend with all internet marketing, but especially with Facebook.

Our lead generation in Nassau and services of our display advertising ad agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063