Facebook & Social Media Advertising In North Patchogue

If you're trying to reach new prospects, Facebook must be in your playbook. Social Media and Facebook advertising and marketing will give you access to people In North Patchogue, having the interests and geo targeting you seek.

Needless to say, everything comes at a price. You need to pay Facebook for the traffic you get. The question becomes, can it be worth the money?

Once you connect with people In North Patchogue, then what? It truly depends on what you want to accomplish. Are we sending people to your web site? Are we trying to get people In North Patchogue to be fans of your page to generate "authority" status and brand reputation? Are we going for registrations?

Before launching your marketing campaign, we are able to help you to pinpoint precisely what you need to achieve.

Remember to speak with our website design experts In North Patchogue to assist you to achieve results. Professional designs by our website design company help you and secure results!

Reaching Your Prospects In North Patchogue on Facebook

There are a variety of ways to appear in front of an "Audience" on Facebook:

• Focusing on individuals who have visited your website in the past (retargeting);
• People who are enthusiasts of your page;
• Potential customers that have similar interests (which include other pages on Facebook);
• Potential customers who meet demographic considerations;
• People who are already your customers;
• and the list goes on...

With Facebook, we're able to focus on people - by gender, age, income, occupation, job title, area, hobbies and more. These individuals end up part of an "audience" which may consist of many individuals. Facebook does not provide us with that list, however it will display our advertisements to people on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google: No Search Needed

The primary benefit Facebook offers In North Patchogue is its capacity to reach prospects that are not proactively trying to find what you offer. This does not mean they won't have an interest. It just means they aren't actively conducting a search when they view your advertisement. However, they probably were hoping to find something such as what you provide quite recently.

The search engines are limited to individuals actually searching. A person may be interested in an attorney, but if they are not performing a search for one, those advertising and marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Wonderful for Reaching Local Areas

• Are you an attorney? Doctor? Home renovation business? A restaurant or retailer?
• For any organization who conducts business locally In North Patchogue Facebook is a superb technique to reach your audience.
• We have the ability to target your prospects in numerous ways.
• Only need to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special on Thursdays? We are able to do that.

The appeal of Facebook is the capacity to target. You can run a small advertising campaign that behaves in very big ways, by simply concentrating on the right prospects, in the right region, with the right message.

In general, Facebook marketing is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per ad view (spending money on advertisements to be presented, instead of paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there's a disadvantage in Facebook. Rather, the person is in some other mind-set.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is clear what they want, and they are browsing because they have a real need. They have a tendency to convert from surfer to qualified prospect at a greater rate, since they have a current need that they need to fulfill (finding legal help).

In comparison, an advertisement on Facebook might catch someone's focus. They might or might not be proactively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn about next.

If you would like to discuss the services of our PPC ad consultants, our local ad agency, SEO ad agency or remarketing agency in Suffolk
please contact our offices.

Whether Facebook is a "great deal" for your advertising and marketing spend really depends on the numbers.

Suppose Bing mouse clicks are $11 and Facebook actions are $1. Which is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your strategy, your offer, and how the marketplace responds to you. The "correct answer" would be to test, adjust, and test all over again.

Just remember to have your design strong before running ads like these. For info about our web design agency, our graphic design experts in NY or our marketing consulting services in NY call us today.

Facebook Campaigns Need To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is critical. Within an advertisement we test images, headlines, ad text and more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our great campaign management is the critical component in making the most of your marketing dollars with all internet advertising, but particularly with Facebook.

Our lead generation and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063