Facebook & Social Media Advertising In North Patchogue

If you are trying to reach new prospects, Facebook must be rrnside your playbook. Facebook and Social Media advertising and marketing will give you the means to access people In North Patchogue, with the interests and geo targeting you want.

Needless to say, everything comes at a cost. You must pay Facebook for the traffic you receive. The concern becomes, will it be worth the cost?

After you appear in front of people In North Patchogue, then what? It really depends on what you would like to accomplish. Are we driving visitors to your website? Are we trying to get people In North Patchogue to become fans of your page to create "authority" status and brand reputation? Are we looking for sign ups?

Before starting your campaign, we are able to help you to pinpoint precisely what you need to accomplish.

Remember to let our website design experts In North Patchogue to assist your business to achieve results. Quality designs implemented by our website design experts will help and secure results!

Reaching Your Prospects In North Patchogue on Facebook

There are numerous methods to appear in front of an "Audience" on Facebook:

• Targeting people who have been to your site previously (retargeting);
• People who are enthusiasts of your page;
• People who have related interests (such as other pages on Facebook);
• People who meet demographic considerations;
• People who are already your customers;
• and the list goes on...

With Facebook, we can easily aim for people - by gender, age, income, profession, job title, location, pursuits and even more. These people become part of an "audience" which can include any number of people. Facebook doesn't provide us with that list, but it will show our ads to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Necessary

The primary advantage Facebook offers In North Patchogue is its capacity to get to prospects that are not proactively looking for what you offer. This does not mean they won't be interested. It simply means they aren't actively performing a search when they see your ad. However, they most likely were seeking something similar to what you provide very recently.

The search engines like Google are restricted to individuals actually searching. A prospect may be in the market for an attorney, but if they aren't performing a search for one, those advertising and marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Perfect for Reaching Regional Markets

• Are you an attorney? Physician? Home renovation business? A restaurant or merchant?
• For any company who does business regionally In North Patchogue Facebook is a superb technique to reach your target audience.
• We can concentrate on your prospects in many ways.
• Only need to reach women 35-65 in a few zip codes? No problem!
• Want to have a special on Wednesday? We are able to do that.

The attractiveness of Facebook is the ability to target. You can run a very small advertising campaign that behaves in huge ways, by just concentrating on the correct prospects, in the right area, with the appropriate message.

In general, Facebook marketing and advertising is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per ad view (spending money on advertisements to be presented, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there is a problem with Facebook. Rather, an individual is in some other state of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is apparent what they want, and they are browsing since they have a real need. They have a tendency to convert from surfer to prospect at a greater rate, because they have a current need that they have to fulfill (finding legal help).

In contrast, an advertisement on Facebook might catch a person's focus. They might or might not be actively shopping for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is alright for the reasons you will discover below.

If you would like to talk about the services of our Suffolk pay per click ad agency, our local ad company, SEO professionals on Long Island or remarketing companies on Long Island
please contact our offices.

Whether Facebook is a "great deal" for your marketing and advertising dollars genuinely depends upon the numbers.

Suppose Bing mouse clicks are $14 and Facebook clicks are $1. Which is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It will depend on your advertising campaign, your offer, and how the market reacts to you. The "right answer" is to test, adjust, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our website design professionals, our graphic design in Nassau or our marketing consulting services in Suffolk call us today.

Facebook Promotions Need To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign supervision is critical. Within an advertisement we test graphics, headlines, ad text and more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our exceptional advertising campaign operations is the crucial component in making the most of your advertising and marketing spend with all online advertising, but especially with Facebook.

Our lead generation company and services of our paid ads consultants go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063