Facebook & Social Media Advertising In North Patchogue

If you're trying to find new prospects, Facebook needs to be in your playbook. Social Media and Facebook marketing and advertising will give you the means to access people In North Patchogue, having the interests and geography you want.

Of course, everything comes at a price. You must pay Facebook for the targeted traffic you get. The question becomes, can it be worth it?

Once you appear in front of people In North Patchogue, then what? It truly depends on what you want to achieve. Are we pushing people to your site? Are we looking to get people In North Patchogue to be fans of your page to generate "authority" status and brand reputation? Are we looking for sign ups?

Before launching your advertising campaign, we are able to help you to determine precisely what you really need to achieve.

Remember to let our website design agency In North Patchogue to serve your business to maximize results. Excellent designs by our website design agency can help and achieve results!

Reaching Your Prospects In North Patchogue on Facebook

There are a variety of ways to appear in front of an "Audience" on Facebook:

• Focusing on individuals who have been to your website in the past (retargeting);
• Potential customers that are followers of your page;
• Prospects who may have very similar passions (such as other pages on Facebook);
• Individuals who meet demographic criteria;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we are able to target people - by gender, age, salary, profession, job title, location, pursuits and even more. These individuals become part of an "audience" which can consist of many individuals. Facebook does not give us that list, however it will show our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Required

The main benefit Facebook offers In North Patchogue is its ability to reach prospects that are not proactively trying to find what you offer. This does not mean they will not have an interest. It just means they aren't proactively performing a search when they view your advertisement. However, they probably were looking for something like what you offer quite recently.

The search engines like Google are restricted to the people actually searching. A prospect may be interested in legal counsel, but if they are not performing a search for one, those marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Getting into Local Market Places

• Are you an attorney? Health care provider? Home renovation business? A restaurant or retailer?
• For any company who does business regionally In North Patchogue Facebook is a great method to reach your audience.
• We have the ability to focus on your prospects in numerous ways.
• Only wish to reach women 35-65 in a few zip codes? No problem!
• Want to have a special on Tuesdays? We are able to do that.

The beauty of Facebook is the ability to target. You can run a very small marketing campaign that functions in huge ways, by just concentrating on the right prospects, in the right geo, with the right message.

In general, Facebook marketing is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per ad impression (paying for ads to be shown, instead of paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there's a disadvantage in Facebook. Rather, the person is in some other frame of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is apparent what they need, and they are browsing since they have a genuine need. They tend to convert from surfer to lead at a higher rate, since they have a need that they have to satisfy (finding legal help).

In contrast, an advertisement on Facebook may capture a person's interest. They may or may not be actively shopping for an attorney, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is fine for the reasons you will discover next.

If you would like to discuss the services of our PPC ad agency, our local advertising company, SEO advertising agency in Nassau or remarketing agency
please contact our offices.

Whether Facebook is really a "good deal" for your marketing dollars really depends on the numbers.

Suppose search engine clicks are $14 and Facebook clicks are $1. Which of these is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your campaign, your offer, and how the marketplace responds to you. The "right answer" is to test, adjust, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our web design experts, our graphic design in Suffolk County or our online marketing consulting services contact us today.

Facebook Campaigns Need To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is vital. Within an ad we test pictures, headlines, ad text and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our great marketing campaign operations is the critical component in making the most of your advertising and marketing spend with all internet marketing, but especially with Facebook.

Our lead generation company and services of our paid media company in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063